AI Indexes
GTM AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Marketing › AI marketing agents › Small business › October 2026 Edition

AI marketing agents for small business buyers

Asked as “AI marketing agent”, and as “AI agent that creates marketing content and campaigns”, on behalf of a small B2B company. 41 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
12%
Contested · HubSpot 10%
12HubSpot Breeze10HubSpot07ChatGPT71others

12% of first choices, contested.

ShowinginAll 112 categories in the October 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01HubSpot Breeze12%0%14accepted challenger
02Jasper7%9%32accepted challenger
03ChatGPT Lab in the set7%0%15accepted challenger
04ActiveCampaign5%0%10accepted challenger
Show the one product at 0%, ordered by negative rate
05Copy.ai0%12%17accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

ChatGPT is made by OpenAI, whose model GPT-5.4 mini and GPT-6 Luna is in the set. On the four share prompts that model made it the first choice zero times of 8; the other twelve models three times of 48. Lab treatment is defined on the method page; the row is marked, not excluded.

All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01HubSpot Breeze12%
02Jasper7%
03ChatGPT7%
04ActiveCampaign5%
05Copy.ai0%

What they warned about

Two of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Jasper
9%
3 of 32 labels negative · 3 of 14 models · 2 hard negative
“Avoid pricier ones like Jasper ($59/mo) until proven value.” Grok 4.1 Fast, budget prompt
1010 Digital Works
100%
2 of 2 labels negative · 2 of 14 models · 2 hard negative
“the FTC finalized orders involving Cox Media Group, MindSift and 1010 Digital Works over claims that they could target ads based on conversations captured by smart devices” GPT-6 Luna, negative prompt
Air.ai
100%
2 of 2 labels negative · 2 of 14 models · 2 hard negative
“Air AI was **banned from marketing business opportunities** by the FTC for misleading entrepreneurs and small businesses.” DeepSeek V4 Flash, negative prompt
Cox Media Group
100%
2 of 2 labels negative · 2 of 14 models · 2 hard negative
“the FTC finalized orders involving Cox Media Group, MindSift and 1010 Digital Works over claims that they could target ads based on conversations captured by smart devices” GPT-6 Luna, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1078 links across 375 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

25 answers · 41 citations · 10 models
vendor site · HubSpot24 answers · 31 citations · 10 models
vendor site · Simplified20 answers · 25 citations · 9 models
vendor site · Factors.ai19 answers · 23 citations · 10 models
vendor site · folk18 answers · 18 citations · 8 models
16 answers · 17 citations · 8 models
vendor site · Warmly15 answers · 19 citations · 8 models
vendor site · Averi15 answers · 15 citations · 7 models
14 answers · 15 citations · 8 models
vendor site · FlowHunt13 answers · 13 citations · 7 models
vendor site · HubSpot12 answers · 21 citations · 7 models
vendor site · ZoomInfo12 answers · 15 citations · 6 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “ai marketing agent”, “best ai marketing agent”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 days
HubSpot parent site
HubSpot Breeze 12%, HubSpot Breeze AI Agents 7%, HubSpot AI 5%, HubSpot's AI agents 5% and 1 more
32%934368,0009,776
HubSpot hubspot.com
HubSpot 10%, HubSpot's AI 2%
12%132368,0009,7762,276,428$83,92276
Simplified simplified.com
Simplified 5%, Simplified's Marketing Agent 2%
7%14
Jasper jasper.ai7%105165,00046,711115,67912
OpenAI openai.com
ChatGPT 7%
7%58124,000,000218,63941,056,966 company$3,732117
ActiveCampaign activecampaign.com5%44518,100307235,709$1,42432
Brevo brevo.com2%38640,50032781,741$17,847106
Relevance AI relevanceai.com2%15
Warmly warmly.ai2%574,40080513,9970
Apollo.io apollo.io2%100033,100396111,60894

Google's top ten for the two searches hold 14 sites; 0 of them are among the sites the models cited here. The first result for “ai marketing agent” is salesforce.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best AI marketing agent for a small B2B company?”Paraphrase“Which AI agent that creates marketing content and campaigns would you recommend to a small business that sells to other businesses?”Comparative“What are the top AI marketing agents for a small team and how do they differ?”Budget-constrained“What is the best AI marketing agent for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an AI marketing agent. What should we look at?”Negative“Which AI marketing agents should a small business avoid or be cautious about?”
Claude Haiku 4.5Warmly
Four alternativesHubSpot's Breeze AI Agents, Okara, Tidio, Tofu
ChatGPTChanged
Two alternativesHubSpot's AI features, Jasper
Warmly
Three alternativesHubSpot Breeze Agents, Jasper, Tidio
against: Omneky
HubSpot AI
Four alternativesBrevo, Buffer, Okara AI CMO, Tidio
no first choicenothing named
GPT-5.4 miniHubSpot Marketing Hub
Two alternatives6sense, Qualified
HubSpot Marketing Hub with its AI Content/Campaign toolsChanged
One alternativeActiveCampaign
HubSpot AI agents
One alternativeSalesforce Agentforce
Brevo
One alternativeMailerLite
against: HubSpot
no first choicenothing named
Gemini 3.5 FlashHubSpot Breeze AI Agents
Four alternativesClay, Claygent, Relevance AI, Warmly
HubSpot Breeze AI AgentsHeld
Three alternativesJasper, Toffu, Tofu
Clay, HubSpot Breeze
Three alternativesGumloop, Lindy, Relevance AI
Hyper AI
Six alternativesChatGPT, Claude, Clay, HubSpot Breeze, Relevance AI, Warmly
no first choiceagainst: Google's Performance Max suggestions, HeyReach, Meta's automated recommendations
Perplexity SonarApollo.io
One alternativefolk CRM
HubSpot's AI agentsChanged
Two alternativesFlowHunt, Jasper
HubSpot Breeze
Four alternativesBraze AI, FlowHunt, Jasper, Make
Simplified's Marketing Agent
Two alternativesActiveCampaign, Zapier Central
no first choicenothing named
Grok 4.1 FastHubSpot
Eight alternativesActiveCampaign, Copy.ai, Demandbase, Factors.ai, Jasper, Mailchimp AI, Seamless.AI, folk CRM
JasperChanged
Three alternativesAlbert.ai, Copy.ai, HubSpot Marketing Hub
HubSpot Breeze
Four alternativesBlotato, Jasper, Lindy, Zapier AI Agents
HubSpot
Three alternativesKite AI, Mailchimp, Relevance AI
against: Jasper
no first choiceagainst: MEGA AI
Mistral SmallHubSpot Breeze
One alternativefolk CRM
Jasper, Predis.aiChangedJasper
Five alternativesAiMOS, Albert.ai, GoldMine AI, Lindy, TurboAgents
Relevance AI, Simplified
One alternativeActiveCampaign
no first choicenothing named
DeepSeek V4 FlashHubSpot Breeze AI Agents
Three alternativesApollo.io, Mailchimp, Reply.io
against: GoHighLevel
HubSpot BreezeChanged
Three alternativesCopy.ai, Jasper, Simplified
Simplified
Six alternativesAdCreative.ai, Albert.ai, Copy.ai, HubSpot AI, Hyper, Jasper
Lindy
Four alternativesBrevo, Canva, HubSpot, Zapier Central
against: Jasper, Mailchimp, Semrush
no first choiceagainst: 1010 Digital Works, Air.ai, Ascend Ecom, Cox Media Group, DoNotPay, Ecommerce Empire Builders, FBA Machine, MindSift, Rytr
Llama 4 Maverickno first choiceno first choiceHeldOcoya, Pencil
One alternativeWarmly
no first choiceno first choicenothing named
Qwen 3.7 FlashHubSpot
Four alternativesApollo.io, Instantly, Jasper, Smartlead
HubSpot AIChanged
One alternativeSimplified
Jasper
Three alternativesClay, HubSpot Breeze, Madgicx
ChatGPT
Three alternativesBrevo, Canva, Metricool
no first choicenothing named
Kimi K2ActiveCampaign, HubSpot
Three alternativesAlbert.ai, Averi, ZoomInfo Marketing
ActiveCampaignChanged
Two alternativesHubSpot Marketing Hub, Writesonic
HubSpot AI
Six alternativesActiveCampaign, AdCreative.ai, Buffer AI, Claude, Copy.ai, Jasper
Zapier Central
Three alternativesCopy.ai, Rudys.AI, Velocity Pro
no first choiceagainst: Copy.ai, Jasper, Meta's AI Marketing Recommendations
GLM 4.7 FlashXHubSpot Breeze
Three alternativesClay, NoimosAI, TurboAgents
HubSpot's AIChanged
Two alternativesJasper, Lately.ai
Jasper
Five alternativesCopy.ai, FlowHunt, HubSpot Content Hub, TurboAgents, Writesonic
Claude AI Agent
Two alternativesAveri, Velocity AI
no first choicenothing named
MiniMax M2.5no first choiceJasperChanged
Two alternativesCopy.ai, HubSpot AI
Enrich Labs, HubSpot Breeze
Two alternativesJasper, Superscale AI
against: Copy.ai
ChatGPT
Three alternativesBrevo, Buffer, Canva
no first choicenothing named
GPT-6 LunaHubSpot's AI agents
Two alternativesCopy.ai, Jasper
ActiveCampaign's Active IntelligenceChanged
One alternativeHubSpot's Content Agent
HubSpot Agent Hub, Jasper
Two alternativesCopy.ai, Zapier Agents
HubSpot Breeze
One alternativeBuffer
no first choiceagainst: 1010 Digital Works, Air.ai, Cox Media Group, MindSift
Muse Glimmer 30BHubSpot Breeze
Two alternatives6sense Revenue AI, Apollo.io
GoHighLevel AI EmployeeChanged
One alternativeJasper Agents
AI Marketer, Kite
Three alternativesCopy.ai, HubSpot Breeze, Jasper
against: Albert.ai
Simplified
Seven alternativesAdobe Marketo Engage, Buffer, Canva Magic Studio, ChatGPT, HubSpot, Mailchimp, Zapier Central
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:39yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:29yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:47yes2327 s
Direct recommendationPerplexity Sonarsonar2026-10-04 23:20yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:51yes2311 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:27yes55 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:33yes2530 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:27yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:49no022 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:53yes1013 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:50yes2424 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:50yes534 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 22:51yes414 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:21yes2326 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:41no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:21yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:40yes1525 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:35yes194 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:08yes2210 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-05 00:40yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:43yes2251 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:39yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:26yes1438 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:06yes2524 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:14yes2467 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:51yes1018 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-05 00:13yes220 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:51yes2329 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:43yes1812 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:44yes55 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:32yes1530 s
ComparativePerplexity Sonarsonar2026-10-04 22:40yes196 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:43yes2412 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-05 00:15yes109 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:27yes2146 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:42yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:14yes1025 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:28yes2026 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:16yes1923 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:02yes1027 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 23:01yes427 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:32yes2443 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:10yes99 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:12yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:42yes1021 s
Budget constrainedPerplexity Sonarsonar2026-10-04 23:14yes214 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:44yes238 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:48yes511 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:54yes2528 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:05yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:22no024 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:56yes1012 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:44yes2531 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:41yes919 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-05 00:03yes27 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:49yes1519 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:52no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:09no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:23yes724 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:14yes205 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:11yes199 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:11no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:43yes2446 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:54yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:56no021 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:47yes1517 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:43yes20226 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:33no08 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:48yes215 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:16yes1519 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:24yes1811 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:34yes78 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:16yes2030 s
Negative framingPerplexity Sonarsonar2026-10-05 00:31yes205 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:05yes2413 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 23:22yes58 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:44yes2157 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:23yes54 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:47yes1536 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:16yes2042 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:34yes24107 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:44yes1327 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 23:26yes421 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:45yes2228 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Folk read as folk CRM
HubSpot Breeze AI read as HubSpot Breeze
HubSpot Breeze AI (Breeze Intelligence) read as HubSpot Breeze
Klaviyo read as Klaviyo AI
Superscale read as Superscale AI
folk read as folk CRM
Unresolved, counted raw
AI Marketer
ActiveCampaign's Active Intelligence
Adobe Firefly
AiMOS
Ascend Ecom
Blotato
Buffer AI
Canva's Magic Write
Claude AI Agent
DoNotPay
GoldMine AI
Google's Performance Max suggestions
Growf
HubSpot AI agents
HubSpot Marketing Hub with its AI Content/Campaign tools
HubSpot's AI (Breeze Assistant + Marketing Studio)
HubSpot's AI features
HubSpot's Content Agent
Kite
Kite AI
Lately.ai
Lindy's SDR workforce
MEGA AI (gomega.ai)
Mailchimp AI
Mastra
Meta's AI Marketing Recommendations (Facebook/Instagram)
Meta's automated recommendations
MindStudio
Okara AI CMO
Runable
Salesforce Einstein GPT
Simplified.com
Taskade
Timing
Toffu (toffu.ai)
Velocity AI
Zapier AI Agents
Discontinued, still offered
No shut-down product was recommended here.
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