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Index › Marketing › AI marketing agents › Copy.ai vs Clay
AI marketing agents · October 2026 Edition

Copy.ai vs Clay

Zero of fourteen models named Copy.ai first on the direct prompt; one named Clay. Copy.ai was named by eleven of the fourteen models and Clay by nine and Copy.ai carries 20 labels and Clay 10, so the shares are not directly comparable.

Copy.ai

accepted challenger

Named in two categories this edition.

Clay

accepted challenger

Named in eleven categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 6; printed, not drawn.
Labels2010A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Copy.ai reading right to left. Rank and label count are printed, not drawn.HubSpot Breeze was named alongside these two in ten of the fourteen direct answers. HubSpot Breeze vs Copy.ai · HubSpot Breeze vs Clay · Jasper vs Copy.ai

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI marketing agents page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Copy.aiFirst choices, of fourteen modelsClay
Direct01
Paraphrase101 against Copy.ai
Comparative001 against Copy.ai
Budget-constrained00
Scale-constrained00
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Copy.ai and Clay stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Copy.ai Clay first choice named as an alternative argued againstblank: not namedEach cell is one answer, Copy.ai on the left and Clay on the right.

The direct prompt

The plain question, one answer per model, grouped by where Copy.ai and Clay stood in it.

Clay first, Copy.ai an alternative

1 of 14 modelsCopy.ai was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashClay alternatives: Copy.ai, HubSpot Breeze, Mutiny, Profound

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastHubSpot Breeze alternatives: 6sense, ActiveCampaign AI, Clay, Demandbase
Mistral SmallHubSpot with Breeze AI alternatives: Clay, Factors.ai
Llama 4 MaverickHubSpot Breeze alternatives: Clay, Customer.io, Factors.ai
Qwen 3.7 FlashJasper, MinionAI alternatives: AdLibrium, Clay, HubSpot AI, Intercom, Salesforce Einstein
GLM 4.7 FlashXHubSpot Breeze alternatives: ActiveCampaign, Albert.ai, Clay, Factors.ai
MiniMax M2.5HubSpot with Breeze AI alternatives: Clay, Factors.ai
Muse Glimmer 30BHubSpot Agent Hub, HubSpot Breeze alternatives: ActiveCampaign, Claygent, Copy.ai, Demandbase

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Enrich Labs alternatives: GEOforge, HubSpot Breeze, Tofu, Warmly
GPT-5.4 miniHubSpot alternatives: Conversion, Salesforce
Perplexity SonarHubSpot Breeze alternatives: Factors.ai, Superscale AI
DeepSeek V4 FlashHubSpot Breeze alternatives: 6sense, Demandbase, Superscale AI, Warmly
Kimi K2HubSpot Breeze alternatives: 6sense, Drift, Qualified
GPT-6 LunaHubSpot Breeze alternatives: 6sense, Jasper

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Copy.ai0%#5 of 5
Clay0%#– of 5
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Copy.ai2%#4 of 6
Clay2%#5 of 6
The full mid-market standing →
Enterprise
Copy.ai leads by two points.
Copy.ai2%#– of 5
Clay0%#– of 5
The full enterprise standing →

What the models said about Copy.ai

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Both sit closer to “AI tool with agent features” than full autonomous campaign runners.” Muse Glimmer 30B · comparative prompt · soft negative
“Good, but less campaign depth” Grok 4.1 Fast · paraphrase prompt · soft negative
“Start with HubSpot Agent Hub if you're already on HubSpot, or Copy.ai if you need a standalone solution” Claude Haiku 4.5 · paraphrase prompt · first choice
“Best for: Lean marketing teams looking to automate heavy, multi-channel campaign creation” Gemini 3.5 Flash · paraphrase prompt · alternative
“Better for content generation and workflow automation than ad buying or orchestration.” Perplexity Sonar · comparative prompt · alternative

What the models said about Clay

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Clay (featuring its autonomous AI agent, Claygent) is the industry leader for mid-market B2B.” Gemini 3.5 Flash · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.