GTM AI Index
Index › Vendors › Fivetran › Alternatives · September 2026 Edition
Two categories · what the models named instead

Alternatives to Fivetran, as AI models named them

In the September 2026 Edition, 327 of the 432 answers collected in the two categories where Fivetran holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Hightouch78
BigQuery44
Snowflake32
Census26
Segment16
Salesforce Data Cloud12
First choices in the 327 answers that did not name Fivetran, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Data warehouse and reverse ETL for marketing

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Fivetran is not its first choice or an alternative in it.
Small businessFivetran is #9 of 17 here at 0% of first choices, 39 labels.

Fifty-one of the seventy-two answers did not name Fivetran; it was the first choice in zero. The first choices in those fifty-one answers, twelve products in all, the eight most named:

Hightouch26 of 51
BigQuery25 of 51
Census10 of 51
Snowflake4 of 51
Polytomic3 of 51
RudderStack2 of 51
Airbyte1 of 51
Hevo1 of 51
4 more in the record.The full small business standing →
Mid-marketFivetran is #7 of 14 here at 0% of first choices, 44 labels.

Forty-two of the seventy-two answers did not name Fivetran; it was the first choice in zero. The first choices in those forty-two answers, thirteen products in all, the eight most named:

Hightouch21 of 42
BigQuery15 of 42
Snowflake9 of 42
Census6 of 42
Adapters1 of 42
ClicData1 of 42
DuckDB1 of 42
Funnel1 of 42
5 more in the record.The full mid-market standing →
EnterpriseFivetran is #7 of 13 here at 0% of first choices, 42 labels.

Forty of the seventy-two answers did not name Fivetran; it was the first choice in one. The first choices in those forty answers, six products in all:

Hightouch21 of 40
Snowflake15 of 40
Census8 of 40
BigQuery4 of 40
Improvado1 of 40
Weld1 of 40
The full enterprise standing →

Data management platforms

GTM data and infrastructure. Six framings, twelve models, one answer each per buyer segment; an answer counts here when Fivetran is not its first choice or an alternative in it.
Small businessFivetran is #6 of 13 here at 0% of first choices, 14 labels.

Sixty-one of the seventy-two answers did not name Fivetran; it was the first choice in four. The first choices in those sixty-one answers, thirty-four products in all, the eight most named:

Segment8 of 61
Apollo.io6 of 61
HubSpot6 of 61
Airtable3 of 61
Klaviyo3 of 61
ClicData2 of 61
HubSpot Breeze Intelligence2 of 61
RudderStack2 of 61
26 more in the record.The full small business standing →
Mid-marketFivetran is #9 of 11 here at 0% of first choices, 11 labels.

Sixty-four of the seventy-two answers did not name Fivetran; it was the first choice in zero. The first choices in those sixty-four answers, thirty-one products in all, the eight most named:

Segment8 of 64
Hightouch7 of 64
RudderStack4 of 64
Tealium3 of 64
AdRoll ABM2 of 64
Census2 of 64
ClicData2 of 64
Demandbase2 of 64
23 more in the record.The full mid-market standing →
EnterpriseFivetran holds 7 labels here, under the 10-label cutoff, so it is unranked.

Sixty-nine of the seventy-two answers did not name Fivetran; it was the first choice in zero. The first choices in those sixty-nine answers, thirty-four products in all, the eight most named:

Salesforce Data Cloud12 of 69
Adobe Real-Time CDP7 of 69
Tealium5 of 69
Adobe Audience Manager4 of 69
Informatica Intelligent Data Management Cloud4 of 69
Snowflake4 of 69
ActionIQ3 of 69
Hightouch3 of 69
26 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled Fivetran neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Fivetran only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Fivetran's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Fivetran was named by a model, not endorsed by anyone.

Fivetran's pageAll products