Index › Marketing › Proximity › Enterprise › September 2026 Edition

Retail, proximity and IoT marketing for enterprise buyers

Asked as “proximity marketing platform”, and as “location-based and in-store marketing tool”, on behalf of an enterprise B2B company. 41 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Radar

Contested

24% of first choices, contested.

ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Google Business Profile12%ContestedStanding →Mid-market

Radar19%ContestedStanding →Enterprise

Radar24%ContestedThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Radar0%27accepted challenger

Foursquare0%14accepted challenger

Gimbal5%19accepted challenger

Foursquare Proximity0%11accepted challenger

Kontakt.io0%22accepted challenger

InMarket12%16accepted challenger

Show the three products at 0%, ordered by negative rate

Estimote30%10criticized challenger

GroundTruth9%23accepted challenger

Bluedot7%14accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Radar vs GroundTruth Radar vs Foursquare GroundTruth vs Foursquare

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative40%

Key

Radar24%

Foursquare12%

Gimbal10%

Foursquare Proximity7%

Kontakt.io5%

InMarket5%

GroundTruth0%

Bluedot0%

Estimote0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Estimote

30%

3 of 10 labels negative · 3 of 12 models · 1 hard negative

“Estimote — *Proceed with Caution* ... signal reliability and fleet management challenges” DeepSeek V4 Flash, negative prompt

GroundTruth

2 of 23 labels negative · 2 of 12 models

“flagged for **lacking native geofencing or beacon-trigger activation workflows**” Qwen 3.7 Flash, negative prompt

InMarket

12%

2 of 16 labels negative · 2 of 12 models

“Lower-ranked "enterprise" platforms like InMarket (7.6/10)... these trail leaders in features, ease of use, and value” Grok 4.1 Fast, negative prompt

Insider

67%

2 of 3 labels negative · 2 of 12 models

“distinct negative feedback points to a **steep learning curve** and a **time-consuming setup process**” Qwen 3.7 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 240 links across 140 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

thecmo.com

9 answers · 9 citations · 2 models

g2.com

8 answers · 15 citations · 3 models

gartner.com

vendor site · Gartner6 answers · 7 citations · 2 models

improvado.io

vendor site · Improvado6 answers · 6 citations · 2 models

f6s.com

5 answers · 9 citations · 1 model

gitnux.org

5 answers · 9 citations · 1 model

worldmetrics.org

5 answers · 6 citations · 1 model

mobilozophy.com

5 answers · 5 citations · 2 models

sphericalinsights.com

4 answers · 4 citations · 2 models

us.fitgap.com

4 answers · 4 citations · 1 model

verifiedmarketresearch.com

4 answers · 4 citations · 2 models

beonic.com

3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

thecmo.com/tools/best-proximity-marketing-software

9 answers · 2 models

g2.com/categories/location-based-marketing

7 answers · 3 models

improvado.io/blog/top-enterprise-marketing-platforms

6 answers · 2 models

gartner.com/reviews/market/location-based-marketing-software

5 answers · 2 models

f6s.com/software/category/proximity-marketing

4 answers · 1 model

gitnux.org/best/proximity-marketing-software

4 answers · 1 model

mobilozophy.com/products/automation/engagement/proximity-marketing-platform…

4 answers · 2 models

sphericalinsights.com/blogs/top-25-companies-in-global-proximity-marketing-…

4 answers · 2 models

us.fitgap.com/search/location-based-marketing-software/enterprise

4 answers · 1 model

verifiedmarketresearch.com/blog/top-proximity-marketing-companies

4 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best proximity marketing platform for an enterprise B2B company?”Paraphrase“Which location-based and in-store marketing tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade proximity marketing platforms and how do they differ?”Budget-constrained“What is the best proximity marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a proximity marketing platform. What should we look at?”Negative“Which proximity marketing platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5Netmera, SAP Engagement Cloud

Three alternatives

Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud

no first choiceChangedno first choiceMapstedno first choicenothing named

GPT-5.4 miniFoursquare Proximity

Three alternatives

Juniper Mist User Engagement, SAP Emarsys, SAP Engagement Cloud

SAP Engagement CloudChanged

Four alternatives

Aruba Location-based Platform Solutions, SOCi, Situm Indoor Positioning, Uberall

Gimbal, Radar

Two alternatives

Bluedot, Kontakt.io

no first choiceagainst: Bluedotno first choicenothing named

Gemini 3.5 FlashSimpli.fi

Six alternatives

CleverTap, Estimote, GroundTruth, Kumulos, Qujam, Radar

Cisco SpacesChanged

Two alternatives

Bullseye Locations, Salesforce Marketing Cloud

no first choice

Six alternatives

Bluedot, GroundTruth, Kontakt.io, Mapsted, Purple, Radar

against: Simpli.fi, UniqodeRadar

Four alternatives

Bluepixel Technologies, Fencemaker, GroundTruth, WilDi Maps

no first choiceagainst: Facebook Bluetooth Beacons, Google Nearby Notifications

Perplexity SonarFoursquare

One alternative

Cloud4Wi

GimbalChanged

Two alternatives

GroundTruth, Radar

no first choiceInMarket

One alternative

GroundTruth

no first choicenothing named

Grok 4.1 FastFoursquare

Two alternatives

GroundTruth, Radar

RadarChanged

Four alternatives

Appspace, Foursquare Proximity, Gimbal, Korbyt

no first choiceRadar

Two alternatives

Foursquare Proximity, Kontakt.io

against: DWELL, YOOSEKontakt.io

One alternative

Birdeye

against: Blis, Estimote, GroundTruth, InMarket, Insider, Propulso

Mistral SmallFoursquare Proximity, InMarket

Three alternatives

Gimbal, GroundTruth, Radar

AirshipChanged

Three alternatives

Precisely, Salesforce Marketing Cloud, SingleInterface

Gimbal

Four alternatives

Foursquare Proximity, GroundTruth, InMarket, Radar

DWELL, LighthousePE

Two alternatives

Aisle411, Thinaire

no first choiceagainst: Doximity, IjasApp

DeepSeek V4 FlashRadar

Three alternatives

Demandbase, Foursquare, InMarket

FoursquareChanged

Five alternatives

Airship, CleverTap, GroundTruth, Radar, Simpli.fi

against: Placer.aiFoursquare

Nine alternatives

Airship, BlueBite, Estimote, Gimbal, GroundTruth, Kontakt.io, PlotProjects, Unacast, YOOSE

Radar

One alternative

Bluedot

against: Airship, Braze, CleverTapno first choiceagainst: Estimote, Gimbal, July Systems

Llama 4 Maverickno first choiceSingleInterfaceChangedno first choiceno first choiceno first choicenothing named

Qwen 3.7 FlashFoursquare

Three alternatives

InMarket, Plot Projects, Radar

XperiChanged

Three alternatives

Boomi, Novii, Yelp Place IQ

Foursquare

Six alternatives

Airship, BlueBite, Estimote, Kontakt.io, Proximity MX, Thinaire

Kontakt.io, Radar

One alternative

Indify

no first choiceagainst: GroundTruth, Insider, Propensity

Kimi K2Gimbal, Radar

Four alternatives

Bluedot, Foursquare Proximity, InMarket, Kontakt.io

Gimbal, RadarHeld

Two alternatives

ClearLine, Mood Media

Gimbal

Six alternatives

Bluedot, Foursquare Proximity, GroundTruth, InMarket, Kontakt.io, Radar

OneSignal

Two alternatives

Gimbal, Radar

no first choiceagainst: BlueBite, Brightcove Beacon, MobiLynk, Proximity MX, Shopkick

GLM 4.7 FlashXUniqode

Seven alternatives

BlueBite, Foursquare, Gimbal, GroundTruth, InMarket, Kontakt.io, Proximity MX

RadarChanged

One alternative

Gimbal

Six alternatives

Bluedot, Foursquare Proximity, GroundTruth, InMarket, Kontakt.io, Radar

Cloud4Wiagainst: Beambox, Estimote, InMarketno first choiceagainst: Angi, Marketing 360, ReachLocal, Yelp Ads

MiniMax M2.5Foursquare

Two alternatives

Kontakt.io, Radar

SOCiChangedagainst: YextKontakt.io

Four alternatives

BlueBite, Bluedot, Estimote, GroundTruth

Foursquare Proximity, Gimbal, Radaragainst: LighthousePEno first choicenothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 22:56	yes	8	7 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:47	yes	2	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:29	yes	17	24 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 00:00	yes	18	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:59	yes	0	9 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:02	yes	0	11 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:16	yes	0	32 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:56	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:40	yes	0	32 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:37	yes	0	58 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:09	yes	0	60 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:46	yes	0	36 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:59	no	0	5 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:18	yes	3	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:29	yes	18	26 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 04:09	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:16	yes	0	8 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:40	yes	0	7 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:12	yes	0	29 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:34	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:49	no	0	34 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:23	yes	0	24 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:01	yes	0	117 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 05:05	yes	0	54 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:08	yes	31	20 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:26	yes	6	11 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:35	yes	28	31 s
Comparative	Perplexity Sonar	`sonar`	2026-09-14 23:11	yes	20	9 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:55	yes	0	7 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:37	yes	0	12 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:31	yes	0	66 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:07	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:22	yes	0	64 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:04	yes	0	49 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:00	yes	0	42 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:40	yes	0	18 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:36	yes	21	11 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:07	yes	3	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:03	yes	22	30 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 01:45	yes	19	7 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:33	yes	0	10 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:52	yes	0	11 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:12	yes	0	47 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:50	yes	0	1 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:12	yes	0	56 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:41	yes	0	70 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:32	yes	0	74 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:36	yes	0	38 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:53	yes	34	15 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:41	no	0	11 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:22	yes	6	27 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 01:46	yes	20	12 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:23	yes	0	11 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:55	yes	0	8 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:53	yes	0	88 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:26	yes	0	3 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:53	no	0	43 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:55	yes	0	58 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:50	yes	0	102 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:47	yes	0	21 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:06	yes	17	7 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:22	yes	3	7 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:02	yes	18	27 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 03:24	yes	15	6 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:59	yes	0	13 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:56	yes	0	13 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:56	yes	0	49 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:22	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:02	yes	0	64 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:54	yes	0	71 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:47	yes	0	68 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:42	yes	0	29 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

Apple's iBeacon ecosystem

Appspace

Aruba Location-based Platform Solutions

Bluepixel Technologies

Brightcove Beacon

Cisco Spaces / Meraki ecosystem

ClearLine

Crowd Connected

Displai

Facebook Bluetooth Beacons

Fencemaker

Google Cloud Security Command Center Enterprise

Google Location Services

HPE Aruba Meridian

Indify

July Systems (Proximity MX)

Juniper Mist User Engagement

Korbyt

Mood Media

Netmera

Novii

Plot Projects

Radar/Mapbox-style geofencing tools

RetailNext

Service Fusion

Situm Indoor Positioning

Store360 UX

Swayable

WilDi Maps

Xperi (formerly start.io)

Yelp Place IQ (Powered by Foursquare)

Discontinued, still offered

No shut-down product was recommended here.

Retail, proximity and IoT marketing for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing