GTM AI Index
Index Marketing Proximity › GroundTruth vs Estimote
Retail, proximity and IoT marketing · September 2026 Edition

GroundTruth vs Estimote

Two of twelve models named GroundTruth first on the direct prompt; zero named Estimote. GroundTruth was named by ten of the twelve models and Estimote by ten and GroundTruth carries 15 labels and Estimote 21, so the shares are not directly comparable.

GroundTruth

accepted challenger

Named in one category this edition.

Estimote

accepted challenger

Named in one category this edition.

First-choice share9%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 8; printed, not drawn.
Labels1521A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, GroundTruth reading right to left. Rank and label count are printed, not drawn.Radar was named alongside these two in seven of the twelve direct answers. Radar vs GroundTruth · Radar vs Estimote · GroundTruth vs Foursquare

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
GroundTruthFirst choices, of twelve modelsEstimote
Direct201 against Estimote
Paraphrase00
Comparative00
Budget-constrained21
Scale-constrained00
Negative00
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, GroundTruth and Estimote were named in the same answer eighteen times, of the 43 answers naming GroundTruth and the 48 naming Estimote. In those answers Estimote took the first choice one time and GroundTruth two.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where GroundTruth and Estimote stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GroundTruth Estimote first choice named as an alternative argued againstblank: not namedEach cell is one answer, GroundTruth on the left and Estimote on the right.

The direct prompt

The plain question, one answer per model, grouped by where GroundTruth and Estimote stood in it.

GroundTruth first, Estimote not the choice

2 of 12 modelsEstimote was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Gimbal, GroundTruth, Simpli.fi
DeepSeek V4 FlashGroundTruth, StackAdapt alternatives: Hey Sid, InZynk, Radar

Neither was the first choice, one was named

1 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarPropensity alternatives: Estimote, InMarket

Neither was named

9 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniFoursquare Proximity alternatives: 6sense, Demandbase
Gemini 3.5 FlashUniqode alternatives: Purple, Radar
Grok 4.1 FastCleverTap alternatives: PlotProjects, Simpli.fi
Mistral SmallFoursquare, Radar alternatives: CleverTap, Insider, Kontakt.io, Kumulos, PlotProjects
Llama 4 MaverickInMarket alternatives: Apollo.io, Foursquare
Qwen 3.7 FlashRadar alternatives: Foursquare, Kontakt.io
Kimi K2Radar alternatives: AdRoll ABM, Phunware, PlotProjects
GLM 4.7 FlashXRadar alternatives: InMarket
MiniMax M2.5Radar

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Estimote leads by two points.
Estimote5%#4 of 7
GroundTruth2%#– of 7
The full small business standing →
Mid-marketThe figures above
The order flips: GroundTruth leads at mid-market.
GroundTruth9%#2 of 8
Estimote2%#6 of 8
The full mid-market standing →
Enterprise
Level: the same share of first choices.
GroundTruth0%#7 of 9
Estimote0%#9 of 9
The full enterprise standing →

What the models said about GroundTruth

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“start with GroundTruth (if you want managed campaigns) or Estimote (if you want to deploy your own beacons)” MiniMax M2.5 · budget prompt · first choice
“Default choice for mid-market B2B: GroundTruth or StackAdapt for self-serve programmatic geofencing” DeepSeek V4 Flash · direct prompt · first choice
“GroundTruth stands out as the most affordable choice for budget-conscious companies.” Claude Haiku 4.5 · budget prompt · first choice

What the models said about Estimote

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“skip beacon hardware — it requires physical installation and app opt-in” DeepSeek V4 Flash · direct prompt · hard negative
“start with GroundTruth (if you want managed campaigns) or Estimote (if you want to deploy your own beacons)” MiniMax M2.5 · budget prompt · first choice
“Estimote / beacon platforms: best if you need beacon-triggered engagement across locations.” Perplexity Sonar · direct prompt · alternative
“One of the original pioneers of beacon technology, Estimote manufactures high-end BLE beacons” Gemini 3.5 Flash · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.