GTM AI Index
Index Marketing Proximity › Foursquare vs Estimote
Retail, proximity and IoT marketing · September 2026 Edition

Foursquare vs Estimote

One of twelve models named Foursquare first on the direct prompt; zero named Estimote. Foursquare was named by nine of the twelve models and Estimote by ten and Foursquare carries 26 labels and Estimote 21, so the shares are not directly comparable.

Foursquare

accepted challenger

By Foursquare Labs, Inc., New York City, United States, founded 2009. Named in one category this edition.

Estimote

accepted challenger

Named in one category this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%5%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 8; printed, not drawn.
Labels2621A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Foursquare reading right to left. Rank and label count are printed, not drawn.Radar was named alongside these two in seven of the twelve direct answers. Radar vs Foursquare · Radar vs Estimote · GroundTruth vs Foursquare

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
FoursquareFirst choices, of twelve modelsEstimote
Direct101 against Estimote
Paraphrase101 against Foursquare
Comparative30
Budget-constrained01
Scale-constrained10
Negative10
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Foursquare and Estimote were named in the same answer twenty-seven times, of the 59 answers naming Foursquare and the 48 naming Estimote. In those answers Estimote took the first choice two times and Foursquare nine.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Foursquare and Estimote stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Foursquare Estimote first choice named as an alternative argued againstblank: not namedEach cell is one answer, Foursquare on the left and Estimote on the right.

The direct prompt

The plain question, one answer per model, grouped by where Foursquare and Estimote stood in it.

Foursquare first, Estimote not the choice

1 of 12 modelsEstimote was named in the answer but not as the choice, or not at all.
Mistral SmallFoursquare, Radar alternatives: CleverTap, Insider, Kontakt.io, Kumulos, PlotProjects

Neither was the first choice, one was named

3 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarPropensity alternatives: Estimote, InMarket
Llama 4 MaverickInMarket alternatives: Apollo.io, Foursquare
Qwen 3.7 FlashRadar alternatives: Foursquare, Kontakt.io

Neither was named

8 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Gimbal, GroundTruth, Simpli.fi
GPT-5.4 miniFoursquare Proximity alternatives: 6sense, Demandbase
Gemini 3.5 FlashUniqode alternatives: Purple, Radar
Grok 4.1 FastCleverTap alternatives: PlotProjects, Simpli.fi
DeepSeek V4 FlashGroundTruth, StackAdapt alternatives: Hey Sid, InZynk, Radar
Kimi K2Radar alternatives: AdRoll ABM, Phunware, PlotProjects
GLM 4.7 FlashXRadar alternatives: InMarket
MiniMax M2.5Radar

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Estimote leads by two points.
Estimote5%#4 of 7
Foursquare2%#6 of 7
The full small business standing →
Mid-marketThe figures above
The order flips: Foursquare leads at mid-market.
Foursquare6%#3 of 8
Estimote2%#6 of 8
The full mid-market standing →
Enterprise
Foursquare leads by twelve points.
Foursquare12%#2 of 9
Estimote0%#9 of 9
The full enterprise standing →

What the models said about Foursquare

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Caution: Likely overkill for mid-sized B2B teams” DeepSeek V4 Flash · paraphrase prompt · soft negative
“Prioritize platforms with strong privacy postures (e.g., SOC 2 compliance, no data resale, opt-out tools) like Foursquare or Kontakt.io.” Grok 4.1 Fast · negative prompt · first choice
“For most mid-market B2B companies: Radar or Foursquare - both offer excellent location intelligence” Mistral Small · direct prompt · first choice
“Foursquare is a highly recommended location-based and in-store marketing tool for mid-sized B2B companies” Llama 4 Maverick · paraphrase prompt · first choice

What the models said about Estimote

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“skip beacon hardware — it requires physical installation and app opt-in” DeepSeek V4 Flash · direct prompt · hard negative
“start with GroundTruth (if you want managed campaigns) or Estimote (if you want to deploy your own beacons)” MiniMax M2.5 · budget prompt · first choice
“Estimote / beacon platforms: best if you need beacon-triggered engagement across locations.” Perplexity Sonar · direct prompt · alternative
“One of the original pioneers of beacon technology, Estimote manufactures high-end BLE beacons” Gemini 3.5 Flash · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.