GroundTruth vs InMarket
Two of twelve models named GroundTruth first on the direct prompt; one named InMarket. GroundTruth was named by ten of the twelve models and InMarket by seven and GroundTruth carries 15 labels and InMarket 10, so the shares are not directly comparable.
Named in one category this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
By framing
GroundTruthFirst choices, of twelve modelsInMarket
Across every category in the September 2026 Edition, GroundTruth and InMarket were named in the same answer sixteen times, of the 43 answers naming GroundTruth and the 33 naming InMarket. In those answers InMarket took the first choice two times and GroundTruth zero.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | |
GroundTruth InMarket first choice named as an alternative argued againstblank: not namedEach cell is one answer, GroundTruth on the left and InMarket on the right.The direct prompt
GroundTruth first, InMarket not the choice
2 of 12 modelsInMarket was named in the answer but not as the choice, or not at all.InMarket first, GroundTruth not the choice
1 of 12 modelsGroundTruth was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
7 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
GroundTruth2%#– of 7InMarket0%#– of 7InMarket5%#6 of 9GroundTruth0%#7 of 9What the models said about GroundTruth
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“start with GroundTruth (if you want managed campaigns) or Estimote (if you want to deploy your own beacons)” MiniMax M2.5 · budget prompt · first choice
“Default choice for mid-market B2B: GroundTruth or StackAdapt for self-serve programmatic geofencing” DeepSeek V4 Flash · direct prompt · first choice
“GroundTruth stands out as the most affordable choice for budget-conscious companies.” Claude Haiku 4.5 · budget prompt · first choice
What the models said about InMarket
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“settlements against location data sellers like InMarket (2024: banned from selling precise data without consent, forced data deletion)” Grok 4.1 Fast · negative prompt · hard negative
“The best proximity marketing platform for a mid-market B2B company is Inmarket, as it scored highest across the combined criteria” Llama 4 Maverick · direct prompt · first choice
“Need to prove sales impact? Choose InMarket.” Qwen 3.7 Flash · comparative prompt · first choice
“InMarket: best if your company actually runs physical-location campaigns” Perplexity Sonar · direct prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.