Index › Marketing › Loyalty › Small business › September 2026 Edition

Loyalty, advocacy and referrals for small business buyers

Asked as “customer loyalty and referral platform”, and as “customer advocacy and referral program tool”, on behalf of a small B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Smile.io

Contested

33% of first choices, contested.

ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Smile.io33%ContestedThis page Mid-market

Smile.io24%ContestedStanding →Enterprise

Influitive15%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Smile.io10%41endorsed leader

Referral Rock4%28endorsed leader

Referral Factory0%29accepted challenger

CustomerGauge18%11accepted challenger

ReferralCandy26%35criticized challenger

Show the six products at 0%, ordered by negative rate

Influitive75%12criticized challenger

Ambassador64%11criticized challenger

Friendbuy38%13criticized challenger

Yotpo37%19criticized challenger

LoyaltyLion32%25criticized challenger

GrowSurf12%16accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Smile.io vs Referral Rock Smile.io vs Influitive Referral Rock vs Influitive

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative50%

Key

Smile.io33%

Referral Rock30%

Referral Factory11%

CustomerGauge7%

ReferralCandy2%

GrowSurf0%

LoyaltyLion0%

Yotpo0%

Friendbuy0%

Ambassador0%

Influitive0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Influitive

75%

9 of 12 labels negative · 8 of 12 models · 3 hard negative

“Avoid enterprise tools like Influitive/Ambassador/PartnerStack ($1k+/mo, custom quotes)—too pricey for small teams.” Grok 4.1 Fast, paraphrase prompt

ReferralCandy

26%

9 of 35 labels negative · 7 of 12 models · 3 hard negative

“more geared toward e-commerce and consumer giveaway-style referrals, not long-cycle B2B” DeepSeek V4 Flash, paraphrase prompt

Ambassador

64%

7 of 11 labels negative · 5 of 12 models · 4 hard negative

“often with **$50K+ price floors** ... simply not designed for (or accessible to) small businesses” DeepSeek V4 Flash, negative prompt

Friendbuy

38%

5 of 13 labels negative · 5 of 12 models · 2 hard negative

“High-Friction Enterprise Platforms with Opaque Pricing & Long Contracts (e.g., Friendbuy, SaaSquatch, Annex Cloud) ... generally ill-suited for growing businesses” Gemini 3.5 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 217 links across 105 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

openloyalty.io

vendor site · Open Loyalty10 answers · 17 citations · 2 models

whitelabel-loyalty.com

6 answers · 9 citations · 2 models

raftlabs.com

6 answers · 7 citations · 2 models

bonusqr.com

6 answers · 6 citations · 2 models

perkstar.co.uk

5 answers · 7 citations · 2 models

klaviyo.com

vendor site · Klaviyo5 answers · 5 citations · 2 models

99minds.io

4 answers · 5 citations · 2 models

customergauge.com

vendor site · CustomerGauge4 answers · 5 citations · 2 models

blog.hubspot.com

vendor site · HubSpot4 answers · 4 citations · 2 models

guideflow.com

vendor site · Guideflow4 answers · 4 citations · 1 model

netguru.com

4 answers · 4 citations · 1 model

voucherify.io

vendor site · Voucherify4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

openloyalty.io/insider/best-loyalty-software-comparison-guide

6 answers · 2 models

whitelabel-loyalty.com/blog/technology/best-customer-loyalty-platforms-for-…

5 answers · 2 models

99minds.io/blog/loyalty-program-apps

4 answers · 2 models

blog.hubspot.com/service/customer-advocacy-platforms

4 answers · 2 models

netguru.com/blog/best-customer-loyalty-software-platforms

4 answers · 1 model

openloyalty.io/insider/best-referral-software

4 answers · 1 model

perkstar.co.uk/blog/best-loyalty-apps-small-business-2026

4 answers · 2 models

raftlabs.com/blog/top-customer-loyalty-software

4 answers · 1 model

voucherify.io/blog/best-loyalty-management-software-review

4 answers · 2 models

whitelabel-loyalty.com/blog/loyalty/best-loyalty-program-software-providers…

4 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best customer loyalty and referral platform for a small B2B company?”Paraphrase“Which customer advocacy and referral program tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top loyalty, advocacy and referral platforms for a small team and how do they differ?”Budget-constrained“What is the best customer loyalty and referral platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a customer loyalty and referral platform. What should we look at?”Negative“Which loyalty, advocacy and referral platforms should a small business avoid or be cautious about?”

Claude Haiku 4.5Referral Rock

Three alternatives

CustomerGauge, PartnerStack, Referral Factory

Referral RockHeld

Four alternatives

Base, Influitive, ReferenceEdge, SlapFive

Smile.io, Yotpo

Three alternatives

LoyaltyLion, Open Loyalty, ReferralCandy

against: ExtoleLoop.fans

Four alternatives

Joy Loyalty, Loopy Loyalty, Smile.io, Stamped

no first choiceagainst: Ackroo, Paytronix, TapMango, Yotpo

GPT-5.4 miniReferral Factory

Two alternatives

Influitive, Preferred Patron Loyalty

against: LoyaltyLion, Smile.ioReferral RockChanged

Three alternatives

Gainsight Customer Communities / Customer Advocacy, Influitive, PartnerStack

LoyaltyLion

Three alternatives

Friendbuy, Smile.io, Yotpo Loyalty & Referrals

against: ExtoleGratisfaction

Two alternatives

Preferred Patron Loyalty, Referral Factory

against: Okendo, Smile.iono first choiceagainst: Extole, Friendbuy, Mention Me, ReferralCandy, Talkable

Gemini 3.5 FlashReferral Rock

Four alternatives

CustomerGauge, GrowSurf, Lootly, Referral Factory

Referral RockHeld

Three alternatives

Deeto, FirstPromoter, Referral Factory

against: InfluitiveSmile.io

Six alternatives

BrandChamp, FirstPromoter, LoyaltyLion, ReferralCandy, Rewardful, Rocksalt

Smile.io

Five alternatives

Boomerangme, Growave, Joy Loyalty, Loyally.ai, Square Loyalty

Smile.io

Six alternatives

GrowSurf, LoyaltyLion, Referral Factory, Referral Rock, Rewardful, Yotpo Loyalty & Referrals

against: Oracle CrowdTwist, Salesforce Loyalty Managementagainst: Annex Cloud, Friendbuy, Open Loyalty, SaaSquatch, Talon.One, Yotpo Loyalty & Referrals

Perplexity SonarCustomerGauge

Three alternatives

LoyaltyLion, Smile.io, Yotpo

Referral FactoryChanged

One alternative

Referral Rock

against: Base, InfluitiveSmile.io

Five alternatives

Loopy Loyalty, LoyaltyLion, Open Loyalty, Voucherify, Yotpo Loyalty

Smile.io

Four alternatives

Loopy Loyalty, Loyalty Gator, Loyalzoo, Square Loyalty

no first choiceagainst: Antavo, Comarch

Grok 4.1 FastFirstPromoter, Rewardful

Three alternatives

GrowSurf, Referral Rock, Viral Loops

against: CustomerGauge, PartnerStackReferral RockChanged

Two alternatives

GrowSurf, Referral Factory

against: Ambassador, Influitive, PartnerStackReferralCandy, Smile.io

Seven alternatives

GrowSurf, LoyaltyLion, NiceJob, Referral Factory, Referral Rock, Viral Loops, Yotpo Loyalty

Smile.io

Three alternatives

Joy, Loyally.ai, ReferralCandy

against: Yotpo Loyaltyno first choiceagainst: Ambassador, Annex Cloud, GrowSurf, LoyaltyLion, Referral Rock, SaaSquatch, Yotpo Loyalty & Referrals, impact.com

Mistral SmallCello

Two alternatives

CustomerGauge, Referral Factory

against: ReferralCandyCustomerGaugeChanged

Three alternatives

GrowSurf, Open Loyalty, Referral Factory

Glue, Loyalzoo

Thirteen alternatives

Birdeye, Friendbuy, GrowSurf, Guideflow, Referral Candy, Referral Factory, Referral Rock, Smile.io, Square Loyalty, UserEvidence, Vyper, Yotpo, Zinrelo

BON Loyalty, Smile.io

Five alternatives

Joy Loyalty, Loyally.ai, Loyalzoo, Loyverse POS, ReferralCandy

Smile.io

Three alternatives

Bubblehouse, LoyaltyLion, Yotpo

against: Fiserv, Global Payments / TSYS, Honey, Nuvei, Yelp

DeepSeek V4 FlashReferral Rock

Two alternatives

GrowSurf, InviteReferrals

against: Ambassador, CustomerGauge, LoyaltyLion, ReferralCandy, Smile.io, YotpoReferral RockHeld

One alternative

Referral Factory

against: Influitive, PartnerStack, ReferralCandy, UpViral, VyperNiceJob, ReferralCandy, Smile.io

Six alternatives

Growave, Loyally.ai, Referral Factory, Rewardful, Rivo, Toki

against: Birdeye, Higher Logic, LoyaltyLion, PodiumSmile.io

Four alternatives

Clavaa, Joy Rewards, Loopy Loyalty, ReferralCandy

against: LoyaltyLionSmile.io

Four alternatives

LoyaltyLion, Marsello, Rivo, Yuko

against: Antavo, Talon.One, Yotpo, Zinreloagainst: Ambassador, Belly, Extole, Fivestars, Friendbuy, Loyalty Gator, LoyaltyLion, Mention Me, Perka, Plenti, Punchh, Yelp Advertising, Yotpo

Llama 4 MaverickCustomerGauge

Three alternatives

Lootly, Referral Factory, ReferralCandy

Referral FactoryChanged

Two alternatives

CustomerGauge, Higher Logic

Referral Factory

Five alternatives

Ambassador, Mention Me, NextBee, Open Loyalty, ReferralCandy

Smile.io

Four alternatives

Glue Loyalty, Loyalty Gator, Loyalzoo, Square Online

no first choiceagainst: Influitive, LoyaltyLion, ReferralCandy, Yotpo Loyalty & Referrals

Qwen 3.7 FlashPartnero

Two alternatives

FirstPromoter, Referral Rock

against: GrowSurf, ReferralHeroReferral RockChanged

Two alternatives

GrowSurf, Viral Loops

against: Ambassador, Guideflow, Influitive, ZuberanceUpPromote

Three alternatives

Ambassador, GrowthSurge, Smile.io

against: ReferralCandy, YotpoSmile.io

Five alternatives

Loyalzoo, Loyverse POS, ReferralCandy, Square Rewards, UpPromote

Smile.io

Four alternatives

Ambassador, Exponent, ReferralCandy, Yotpo

against: Smile.io, Yotpo

Kimi K2Referral Rock

Three alternatives

GrowSurf, Referral Factory, Smile.io

Referral RockHeld

Two alternatives

GrowSurf, Referral Factory

against: Ambassador, Influitive, ReferralCandySmile.io

Four alternatives

LoyaltyLion, Referral Rock, ReferralCandy, Yotpo Loyalty

against: InfluitiveSmile.io

Two alternatives

BON Loyalty, Rivo

against: Growave, ReferralCandyReferral Factory, Referral Rock, Smile.io

Four alternatives

Kangaroo, LoyaltyLion, Loyalzoo, Yotpo Loyalty

against: Annex Cloud, Antavo, Oracle, Talon.Oneagainst: Annex Cloud, Antavo, FOMO, Maestra, Marsello, Oracle Loyalty, S Loyalty and Rewards Program, SC Loyalty Rewards, Salesforce Loyalty Management, Talon.One, TrueLoyal, Zinrelo

GLM 4.7 FlashXCello

Two alternatives

Referral Factory, Rewardful

Referral FactoryChanged

Three alternatives

CustomerGauge, NiceJob, Referral Rock

Referral Factory, ReferralCandy

Three alternatives

GrowSurf, Lootly, Open Loyalty

against: InfluitiveSmile.io

Five alternatives

FirstPromoter, Loyverse POS, ReferralCandy, Square Loyalty, Yotpo

no first choiceagainst: Friendbuy, LoyaltyLion, ReferralCandy, Yotpo

MiniMax M2.5Referral Rock, ReferralCandy

Two alternatives

GrowSurf, Smile.io

Referral RockChanged

Three alternatives

CustomerGauge, Friendbuy, Referral Factory

Loyally.ai, ReferralCandy, Viral Loops

Four alternatives

Lootly, Referral Factory, Referral Rock, Yotpo

against: Ambassador, Friendbuy, TalkableSmile.io

One alternative

ReferralCandy

no first choicenothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:47	yes	8	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:20	yes	3	4 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:26	yes	21	29 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 01:40	yes	17	5 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:12	yes	0	11 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:04	yes	0	10 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:49	yes	0	32 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:48	yes	0	1 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:11	yes	0	47 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:04	yes	0	28 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:33	yes	0	18 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:36	yes	0	39 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:32	yes	14	8 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:06	no	0	3 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:47	yes	15	25 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 03:20	yes	19	4 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:25	yes	0	8 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:54	yes	0	5 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-14 22:54	yes	0	19 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:37	yes	0	1 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:40	yes	0	27 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:46	yes	0	16 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:20	yes	0	15 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:47	yes	0	19 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:26	yes	14	13 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:03	yes	7	9 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:41	yes	22	29 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 02:31	yes	20	20 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:27	yes	0	8 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:31	yes	0	9 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:48	yes	0	24 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:59	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:55	no	0	45 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:38	yes	0	44 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:59	yes	0	55 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:41	yes	0	17 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:34	yes	14	9 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:05	yes	4	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:31	yes	17	21 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 01:56	yes	20	5 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:47	yes	0	7 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:47	yes	0	10 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:57	yes	0	35 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:51	yes	0	1 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:17	yes	0	38 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:28	yes	0	31 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:54	yes	0	23 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:31	yes	0	9 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:45	no	0	6 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:58	no	0	8 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:49	yes	10	20 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 04:12	yes	20	8 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:38	yes	0	8 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:35	yes	0	7 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:49	yes	0	45 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:20	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:24	no	0	37 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:59	yes	0	46 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:54	yes	0	49 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:32	yes	0	27 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:50	yes	33	14 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 22:58	yes	4	5 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:45	yes	28	21 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 04:28	yes	20	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:18	yes	0	12 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:07	yes	0	15 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:03	yes	0	36 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:50	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:03	no	0	56 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:45	yes	0	72 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 05:00	yes	0	71 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:51	yes	0	20 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

Ackroo

Belly

Boomerangme

Clavaa

Clover Loyalty

FOMO (Social Proof)

Fiserv (formerly First Data)

Gainsight Customer Communities / Customer Advocacy

Global Payments / TSYS

Glue

Glue Loyalty

Gratisfaction

GrowthSurge

Joy

Oracle

Oracle Loyalty

Perka

Plenti

Referral Candy

Rocksalt

S Loyalty and Rewards Program

SC Loyalty Rewards (Bold)

Square Rewards

Stackfield

Stackla

Toki

Yuko

Discontinued, still offered

No shut-down product was recommended here.

Loyalty, advocacy and referrals for small business buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in marketing