Two of twelve models named GrowSurf first on the direct prompt; zero named Referral Factory. GrowSurf was named by ten of the twelve models and Referral Factory by eight and GrowSurf carries 14 labels and Referral Factory 12, so the shares are not directly comparable.
Named in two categories this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the loyalty, advocacy and referrals page.
Across every category in the September 2026 Edition, GrowSurf and Referral Factory were named in the same answer thirty times, of the 91 answers naming GrowSurf and the 116 naming Referral Factory. In those answers Referral Factory took the first choice six times and GrowSurf one.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“I'd recommend Referral Rock or GrowSurf as your top choices” MiniMax M2.5 · direct prompt · first choice
“Best Overall for Mid-Market B2B: GrowSurf” Mistral Small · direct prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Lack of multi-channel support (Referral Factory) ... No dedicated support for the Starter plan” Llama 4 Maverick · negative prompt · soft negative
“I'd generally recommend Referral Factory if your primary goal is to launch and scale a customer referral program quickly” GPT-5.4 mini · paraphrase prompt · first choice
“I'd recommend Referral Factory if your main goal is to launch and scale a customer referral program quickly” Perplexity Sonar · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.