Loyalty, advocacy and referrals · September 2026 Edition
Influitive vs GrowSurf
Two of twelve models named Influitive first on the direct prompt; two named GrowSurf. Influitive was named by eleven of the twelve models and GrowSurf by ten and Influitive carries 23 labels and GrowSurf 14, so the shares are not directly comparable.
Named in four categories this edition.
Named in two categories this edition.
First-choice share10%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 18; printed, not drawn.
Labels2314A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Influitive reading right to left. Rank and label count are printed, not drawn.Referral Rock was named alongside these two in seven of the twelve direct answers. Smile.io vs Influitive · Smile.io vs GrowSurf · Referral Rock vs Influitive
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the loyalty, advocacy and referrals page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
InfluitiveFirst choices, of twelve modelsGrowSurf
Direct22
Paraphrase202 against Influitive
Comparative10
Budget-constrained00
Scale-constrained00
Negative002 against Influitive
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where Influitive and GrowSurf stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | | |
Influitive GrowSurf first choice named as an alternative argued againstblank: not namedEach cell is one answer, Influitive on the left and GrowSurf on the right.The direct prompt
The plain question, one answer per model, grouped by where Influitive and GrowSurf stood in it.
Influitive first, GrowSurf not the choice
2 of 12 modelsGrowSurf was named in the answer but not as the choice, or not at all.Grok 4.1 FastInfluitive alternatives: Ambassador, Referral Rock, TrueLoyal
Qwen 3.7 FlashInfluitive alternatives: Ambassador, CustomerGauge
GrowSurf first, Influitive not the choice
2 of 12 modelsInfluitive was named in the answer but not as the choice, or not at all.Mistral SmallGrowSurf alternatives: PartnerStack, True Loyal
MiniMax M2.5GrowSurf, Referral Rock alternatives: FirstPromoter, Kademi, Zinrelo
Neither was the first choice, one was named
3 of 12 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5CustomerGauge alternatives: GrowSurf, Referral Rock, Salesforce Loyalty Management, Zinrelo
Gemini 3.5 FlashReferral Rock alternatives: Annex Cloud, Influitive, PartnerStack, SaaSquatch
Llama 4 Maverickno first choice alternatives: GrowSurf, Referral Rock
Neither was named
5 of 12 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniAmbassador alternatives: CustomerGauge, Referral Factory, Salesforce Loyalty Management
Perplexity SonarCustomerGauge, Open Loyalty alternatives: Talon.One
DeepSeek V4 FlashAmbassador alternatives: CustomerGauge, PartnerStack, Referral Rock
Kimi K2Referral Rock, Zinrelo alternatives: Kademi, PartnerStack
GLM 4.7 FlashXTrue Loyal alternatives: Annex Cloud, Open Loyalty, Yotpo Loyalty & Referrals
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Influitive0%#11 of 11GrowSurf0%#6 of 11Mid-marketThe figures above
Influitive leads by five points.
Influitive10%#3 of 18GrowSurf5%#4 of 18Enterprise
Influitive leads by fifteen points.
Influitive15%#1 of 18GrowSurf0%#– of 18What the models said about Influitive
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“What to Avoid: Influitive (AdvocateHub) ... it is typically not recommended for mid-sized companies” Gemini 3.5 Flash · paraphrase prompt · hard negative
“without the complexity or high cost of enterprise solutions like Influitive ... ⭐⭐⭐ (Can feel heavy)” Qwen 3.7 Flash · paraphrase prompt · soft negative
“"Ghost Town" Risk & Heavy Administrative Load ... it is incredibly expensive” Gemini 3.5 Flash · negative prompt · soft negative
“The market-leading gamified advocacy hub. Challenges, points, leaderboards, community. Best-in-class integration (perfect 10/10 in evaluations).” DeepSeek V4 Flash · comparative prompt · first choice
“Influitive is the industry leader—though it's a bigger investment.” MiniMax M2.5 · paraphrase prompt · first choice
“Influitive (Strongest Overall for B2B Advocacy/Loyalty + Referrals)” Grok 4.1 Fast · direct prompt · first choice
What the models said about GrowSurf
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“I'd recommend Referral Rock or GrowSurf as your top choices” MiniMax M2.5 · direct prompt · first choice
“Best Overall for Mid-Market B2B: GrowSurf” Mistral Small · direct prompt · first choice
Also compared
Smile.io vs InfluitiveSmile.io vs GrowSurfReferral Rock vs InfluitiveReferral Rock vs GrowSurfInfluitive vs AmbassadorInfluitive vs Referral FactoryInfluitive vs SlapFiveInfluitive vs Open LoyaltyGrowSurf vs AmbassadorGrowSurf vs Referral FactoryGrowSurf vs SlapFiveGrowSurf vs Open LoyaltyAll twenty-eight head-to-head pages and the full loyalty standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.