GTM AI Index
Index Marketing Loyalty › Influitive vs Open Loyalty
Loyalty, advocacy and referrals · September 2026 Edition

Influitive vs Open Loyalty

Two of twelve models named Influitive first on the direct prompt; one named Open Loyalty. Influitive was named by eleven of the twelve models and Open Loyalty by nine and Influitive carries 23 labels and Open Loyalty 14, so the shares are not directly comparable.

Influitive

accepted challenger

Named in four categories this edition.

Open Loyalty

accepted challenger

Named in two categories this edition.

First-choice share10%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 18; printed, not drawn.
Labels2314A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Influitive reading right to left. Rank and label count are printed, not drawn.Referral Rock was named alongside these two in seven of the twelve direct answers. Smile.io vs Influitive · Smile.io vs Open Loyalty · Referral Rock vs Influitive

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the loyalty, advocacy and referrals page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
InfluitiveFirst choices, of twelve modelsOpen Loyalty
Direct21
Paraphrase202 against Influitive
Comparative10
Budget-constrained00
Scale-constrained00
Negative002 against Influitive
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Influitive and Open Loyalty stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Influitive Open Loyalty first choice named as an alternative argued againstblank: not namedEach cell is one answer, Influitive on the left and Open Loyalty on the right.

The direct prompt

The plain question, one answer per model, grouped by where Influitive and Open Loyalty stood in it.

Influitive first, Open Loyalty not the choice

2 of 12 modelsOpen Loyalty was named in the answer but not as the choice, or not at all.
Grok 4.1 FastInfluitive alternatives: Ambassador, Referral Rock, TrueLoyal
Qwen 3.7 FlashInfluitive alternatives: Ambassador, CustomerGauge

Open Loyalty first, Influitive not the choice

1 of 12 modelsInfluitive was named in the answer but not as the choice, or not at all.
Perplexity SonarCustomerGauge, Open Loyalty alternatives: Talon.One

Neither was the first choice, one was named

2 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashReferral Rock alternatives: Annex Cloud, Influitive, PartnerStack, SaaSquatch
GLM 4.7 FlashXTrue Loyal alternatives: Annex Cloud, Open Loyalty, Yotpo Loyalty & Referrals

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5CustomerGauge alternatives: GrowSurf, Referral Rock, Salesforce Loyalty Management, Zinrelo
GPT-5.4 miniAmbassador alternatives: CustomerGauge, Referral Factory, Salesforce Loyalty Management
Mistral SmallGrowSurf alternatives: PartnerStack, True Loyal
DeepSeek V4 FlashAmbassador alternatives: CustomerGauge, PartnerStack, Referral Rock
Llama 4 Maverickno first choice alternatives: GrowSurf, Referral Rock
Kimi K2Referral Rock, Zinrelo alternatives: Kademi, PartnerStack
MiniMax M2.5GrowSurf, Referral Rock alternatives: FirstPromoter, Kademi, Zinrelo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Influitive0%#11 of 11
Open Loyalty0%#– of 11
The full small business standing →
Mid-marketThe figures above
Influitive leads by seven points.
Influitive10%#3 of 18
Open Loyalty2%#8 of 18
The full mid-market standing →
Enterprise
Influitive leads by two points.
Influitive15%#1 of 18
Open Loyalty13%#3 of 18
The full enterprise standing →

What the models said about Influitive

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“What to Avoid: Influitive (AdvocateHub) ... it is typically not recommended for mid-sized companies” Gemini 3.5 Flash · paraphrase prompt · hard negative
“without the complexity or high cost of enterprise solutions like Influitive ... ⭐⭐⭐ (Can feel heavy)” Qwen 3.7 Flash · paraphrase prompt · soft negative
“"Ghost Town" Risk & Heavy Administrative Load ... it is incredibly expensive” Gemini 3.5 Flash · negative prompt · soft negative
“The market-leading gamified advocacy hub. Challenges, points, leaderboards, community. Best-in-class integration (perfect 10/10 in evaluations).” DeepSeek V4 Flash · comparative prompt · first choice
“Influitive is the industry leader—though it's a bigger investment.” MiniMax M2.5 · paraphrase prompt · first choice
“Influitive (Strongest Overall for B2B Advocacy/Loyalty + Referrals)” Grok 4.1 Fast · direct prompt · first choice

What the models said about Open Loyalty

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Open Loyalty is the best-fit option among the results for mid-market and enterprise companies” Perplexity Sonar · direct prompt · first choice
“API-first, composable toolkit for custom builds” Perplexity Sonar · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.