GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Sales › Sales enablement › Small business › September 2026 Edition

Sales enablement and content for small business buyers

Asked as “sales enablement platform”, and as “sales content management tool”, on behalf of a small B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
HubSpot Sales Hub
Clear leader
53% of first choices, clear leader.
ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessHubSpot Sales Hub53%Clear leaderThis pageMid-marketDock19%ContestedStanding →EnterpriseSeismic62%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01HubSpot Sales Hub53%2%51endorsed leader
02Pipedrive9%0%18accepted challenger
03Dock7%0%25accepted challenger
04Guru2%0%17accepted challenger
05Paperflite2%8%12accepted challenger
06Seismic2%85%48criticized challenger
Show the seven products at 0%, ordered by negative rate
13Highspot0%88%43criticized challenger
12Showpad0%69%29criticized challenger
10Gong0%67%18criticized challenger
11MindTickle0%57%30criticized challenger
09Allego0%29%17criticized challenger
07Spekit0%11%18accepted challenger
08SalesHood0%7%15accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Dock vs HubSpot Sales HubDock vs PaperfliteHubSpot Sales Hub vs Paperflite

One product takes 53% of first choices here, so the chart would put twelve markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Six products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Seismic
85%
41 of 48 labels negative · 11 of 12 models · 28 hard negative
“The "Heavyweight" Enterprise Suites (Avoid) ... Seismic & Highspot: Both are currently undergoing significant mergers and integration phases (high instability risk” Qwen 3.7 Flash, negative prompt
Highspot
88%
38 of 43 labels negative · 11 of 12 models · 25 hard negative
“Tools like **Highspot**, **Seismic**, and **Showpad** are industry leaders, but they are generally not recommended for small businesses” Qwen 3.7 Flash, paraphrase prompt
Showpad
69%
20 of 29 labels negative · 10 of 12 models · 9 hard negative
“Tools like **Highspot**, **Seismic**, and **Showpad** ... are generally not recommended for small businesses” Qwen 3.7 Flash, paraphrase prompt
MindTickle
57%
17 of 30 labels negative · 8 of 12 models · 13 hard negative
“Why small businesses should avoid them: **Administrative Overhead:** To get value out of Mindtickle or Allego, you need dedicated Sales Enablement or L&D managers” Gemini 3.5 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 193 links across 96 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

dock.us
vendor site · Dock7 answers · 7 citations · 2 models
g2.com
6 answers · 8 citations · 3 models
federicopresicci.com
6 answers · 6 citations · 2 models
salesforce.com
vendor site · Salesforce6 answers · 6 citations · 2 models
salesmotion.io
vendor site · Salesmotion5 answers · 7 citations · 1 model
capterra.com
vendor site · Capterra5 answers · 5 citations · 3 models
mindtickle.com
vendor site · MindTickle5 answers · 5 citations · 2 models
paperflite.com
vendor site · Paperflite4 answers · 5 citations · 1 model
apollo.io
vendor site · Apollo.io4 answers · 4 citations · 2 models
blog.hubspot.com
vendor site · HubSpot4 answers · 4 citations · 2 models
highspot.com
vendor site · Highspot4 answers · 4 citations · 3 models
learn.g2.com
4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

dock.us/library/sales-enablement-software
5 answers · 2 models
mindtickle.com/blog/best-sales-enablement-platforms
5 answers · 2 models
salesforce.com/sales/enablement/software
5 answers · 2 models
capterra.com/sales-enablement-software
4 answers · 2 models
federicopresicci.com/blog/sales-enablement-technology/best-sales-enablement…
4 answers · 2 models
g2.com/categories/sales-enablement/small-business
4 answers · 2 models
learn.g2.com/best-sales-enablement-software
4 answers · 2 models
nextiva.com/blog/best-sales-enablement-solutions.html
4 answers · 1 model
ventureharbour.com/sales-enablement-tools
4 answers · 1 model
apollo.io/insights/best-sales-enablement-tools
3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best sales enablement platform for a small B2B company?”Paraphrase“Which sales content management tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top sales enablement platforms for a small team and how do they differ?”Budget-constrained“What is the best sales enablement platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a sales enablement platform. What should we look at?”Negative“Which sales enablement platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceHubSpot CRMChanged
One alternativeGetAccept
HubSpot Sales Hub
Four alternativesGuru, MindTickle, Showpad eOS, Spekit
against: HighspotZoho CRM
Two alternativesEngageBay, HubSpot Sales Hub
no first choiceagainst: Highspot, Outreach, SalesHood, Salesforce Sales Programs, Seismic, ZoomInfo
GPT-5.4 miniHubSpot Sales Hub
Two alternativesConsensus, Trumpet
against: Highspot, SeismicPipedriveChanged
Two alternativesProposify, Showell
HubSpot Sales Hub
One alternativeHighspot
against: SeismicHubSpot Sales Hubagainst: Highspot, Showpadno first choicenothing named
Gemini 3.5 FlashHubSpot Sales Hub
Four alternativesDock, GetAccept, Papermark, Trumpet
against: DocSend, Highspot, SeismicDocSendChanged
Three alternativesDock, HubSpot "Documents" Tool, Qwilr
against: Highspot, MindTickle, SeismicHubSpot Sales Hub, Trumpet
Four alternativesGetAccept, TalentLMS, Trainual, Walnut
against: Highspot, SeismicDocSend, HubSpot Sales Hub
Five alternatives360Learning, Apollo.io, Papermark, Peony, Pipedrive
against: Highspot, Seismic, ShowpadHubSpot Sales Hub
Five alternativesDistribute, Guru, Masset, Qwilr, Trumpet
against: Highspot, MindTickle, Seismicagainst: Allego, Bigtincan, Highspot, MindTickle, Salesforce Enablement, Seismic, Showpad
Perplexity SonarHubSpot Sales Hub
Five alternativesDock, Guru, Pipedrive, Spekit, Zoho CRM
Content CamelChanged
Two alternativesHubSpot Sales Hub, Paperflite
Guru, HubSpot Sales Hub
Four alternativesMindTickle, PandaDoc, Pipedrive, SalesHood
against: ShowpadHubSpot Sales Hub
Two alternativesCloudTalk, monday CRM
no first choiceagainst: Highspot, Seismic, Showpad
Grok 4.1 FastHubSpot Sales Hub
Three alternativesPipedrive, Salesflare, Zoho CRM
against: Gong, Highspot, MindTickle, SeismicHubSpot Sales HubHeld
Two alternativesDocSend, Paperflite
against: Highspot, SeismicHubSpot Sales Hub
Four alternativesApollo.io, PandaDoc, Pipedrive, Reply.io
against: Gong, Highspot, MindTickle, SeismicHubSpot Sales Hub
Three alternativesDock, Pipedrive, Purkle8.ai
against: Gong, Highspot, SeismicHubSpot Sales Hub
Two alternativesGong, Pipedrive
against: Highspot, Seismicagainst: Gong, Highspot, Outreach, Salesloft, Seismic, Showpad
Mistral SmallDock, HubSpot Sales Hub
Three alternativesGetAccept, Masset, Salesmotion
HubSpot Sales HubChanged
Two alternativesDock, Paperflite
HubSpot Sales Hub, Pipedrive
Six alternativesApollo.io, Dock, GetAccept, Paperflite, Salesmotion, Yesware
against: Highspot, SeismicPipedrive
Three alternativesApollo.io, Freshsales, HubSpot Sales Hub
against: Highspot, MindTickle, Seismicno first choiceagainst: Allego, Gong, Highspot, Salesloft, Seismic, Showpad, Spekit
DeepSeek V4 FlashDock
Three alternativesArrows, HubSpot Sales Hub, Reply.io
against: Gong, Highspot, MindTickle, Seismic, ShowpadHubSpot Sales HubChanged
Three alternativesContent Camel, DocSend, Guru
against: Highspot, Seismic, ShowpadDock, HubSpot Sales Hub, SalesHood
Four alternativesAllego, Gong, MindTickle, Showpad
against: Highspot, SeismicPurkle8.ai
Four alternativesDock, Guru, HubSpot Sales Hub, Pipedrive
against: Gong, Highspot, MindTickle, Seismic, ShowpadHubSpot Sales Hub
Five alternativesAllego, Convo, MindTickle, SalesHood, Spekit
against: Bigtincan, Highspot, Seismic, Showpadagainst: Chorus by ZoomInfo, Highspot, Salesloft, Seismic, Showpad
Llama 4 MaverickSalesman AI
One alternativeNano LMS
SeismicChanged
Two alternativesContent Camel, HubSpot Sales Hub
no first choiceHubSpot Sales Hub
Four alternativesFreshsales, Guru, SalesHood, Showpad
HubSpot Sales Hub
Four alternativesGong, Masset, MindTickle, Seismic
nothing named
Qwen 3.7 FlashDock
Two alternativesPaperflite, Spekit
against: Highspot, HubSpot Sales Hub, SeismicPaperfliteChanged
Two alternativesDock, Guru
against: Highspot, Seismic, ShowpadConvo
Four alternativesDock, HubSpot Sales Hub, SalesHood, Spekit
against: Highspot, SeismicMassetUs
Three alternativesHubSpot Sales Hub, Salesmotion, Spekit
against: MindTickle, Seismicno first choiceagainst: Allego, Chorus.io, Docebo, Gong, Highspot, MindTickle, Moodle, Seismic, Showpad
Kimi K2Guru, HubSpot Sales Hub
Three alternativesFreshsales, MassetUs, Showpad
against: Allego, Gong, Highspot, MindTickle, Outreach, Salesloft, SeismicHubSpot Content Hub, HubSpot Sales HubChanged
Three alternativesContent Camel, DocSend, Paperflite
against: Highspot, Seismic, ShowpadHubSpot Sales Hub
Six alternativesDock, Guru, Membrain, SalesHood, Spekit, Trumpet
against: Highspot, MindTickle, Seismic, ShowpadHubSpot Sales Hub
Three alternativesFreshsales, Guru, Pipedrive
against: Highspot, MindTickle, Seismicno first choice
Four alternativesHubSpot Sales Hub, MindTickle, Pipedrive, Spekit
against: Highspot, Outreach, Seismic, Showpadagainst: Brainshark, Chorus by ZoomInfo, Gong, Highspot, MindTickle, Seismic, Showpad
GLM 4.7 FlashXHubSpot Sales Hub
Four alternativesDock, Guru, SalesHood, Trumpet
Content CamelChanged
Two alternativesHubSpot Sales Hub, Qwilr
against: PaperfliteMembrain, Spekit
Three alternativesMutiny, SalesHood, Salesmotion
Pipedrive, Zoho CRM
Three alternativesFreshsales, Nutshell, Yesware
no first choiceagainst: Bigtincan, Highspot, MindTickle, Seismic, Showpad
MiniMax M2.5HubSpot Sales Hub
Five alternativesDocSend, Dock, PandaDoc, Salesmate, Vyond
against: Salesforce Sales CloudHubSpot Sales HubHeld
Two alternativesDock, Paperflite
against: SeismicGuru, HubSpot Sales Hub
Five alternativesDock, GetAccept, Masset, SalesHood, Showpad
against: Gong, MindTickle, SeismicHubSpot Sales Hub, Pipedrive
Three alternativesConvo, Freshsales, Salesmotion
against: Allego, Seismic, Spekitno first choiceagainst: Brainshark, Gong, Highspot, MindTickle, Seismic, Showpad
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:49no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:11yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:40yes1721 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:40yes195 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 05:00yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:51yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:24yes011 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:32yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:19yes044 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:00yes039 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:53yes083 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:19yes021 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:15yes87 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:17yes15 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:44yes1522 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:03yes204 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:10yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:23yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:43yes020 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:24yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:18yes032 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:17yes023 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:59yes012 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:19yes012 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:04yes2312 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:43yes46 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:07yes1927 s
ComparativePerplexity Sonarsonar2026-09-15 01:40yes207 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:35yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:07yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:16yes050 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:56yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:23yes046 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:45yes058 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:28yes027 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:01yes018 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:22yes1810 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:15yes46 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:53yes1921 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:46yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:22yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:05yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:20yes046 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:23yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:27yes041 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:17yes023 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:59yes034 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:19yes011 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:28no09 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:29no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:58yes1319 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:46yes2022 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:55yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:43no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:08yes022 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:08yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:22no034 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:26yes061 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:11yes047 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:48yes015 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:12yes1310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:22no06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:34yes1525 s
Negative framingPerplexity Sonarsonar2026-09-14 23:31yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 22:55yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:05yes06 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:33yes031 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:14yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:20yes051 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:44yes032 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:17yes033 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:14yes024 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Sales Hub
HubSpot (Starter/Professional) read as HubSpot Sales Hub
Salesforce read as Salesforce Sales Programs
Unresolved, counted raw
Chorus.io
HubSpot "Documents" Tool
Nano LMS
RELAYTO AI
Salesman AI
Showpad eOS
Walnut
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
← DialersSales engagement →