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Sales enablement and content · September 2026 Edition

Dock vs HubSpot Sales Hub

Five of twelve models named Dock first on the direct prompt; one named HubSpot Sales Hub. Dock was named by eleven of the twelve models and HubSpot Sales Hub by twelve and Dock carries 28 labels and HubSpot Sales Hub 30, so the shares are not directly comparable.

Dock

accepted challenger

San Francisco, United States, founded 2021. Named in six categories this edition.

HubSpot Sales Hub

accepted challenger

By HubSpot, Cambridge, United States, founded 2006. Named in sixteen categories this edition.

First-choice share19%19%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%7%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#2A position in a field of 12; printed, not drawn.
Labels2830A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Dock reading right to left. Rank and label count are printed, not drawn.Spekit was named alongside these two in eight of the twelve direct answers. Dock vs Paperflite · HubSpot Sales Hub vs Paperflite

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales enablement and content page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
DockFirst choices, of twelve modelsHubSpot Sales Hub
Direct51
Paraphrase41
Comparative001 against HubSpot Sales Hub
Budget-constrained18
Scale-constrained00
Negative011 against HubSpot Sales Hub
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where Dock and HubSpot Sales Hub stood in it.

Dock first, HubSpot Sales Hub an alternative

5 of 12 modelsHubSpot Sales Hub was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Dock, MindTickle alternatives: HubSpot Sales Hub
Perplexity SonarDock alternatives: Highspot, MindTickle, SalesHood, Spekit
Mistral SmallDock alternatives: GTM Buddy, Spekit
Kimi K2Dock, Spekit alternatives: MindTickle, SalesHood
GLM 4.7 FlashXDock alternatives: Showpad, Spekit

HubSpot Sales Hub first, Dock an alternative

1 of 12 modelsDock was named in the answer but not as the choice, or not at all.
Grok 4.1 FastHighspot, HubSpot Sales Hub alternatives: Dock, MindTickle, Seismic, Spekit

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashHighspot alternatives: Aligned, HubSpot Sales Hub, MindTickle, Spekit, Trumpet
DeepSeek V4 FlashSalesHood alternatives: Dock, Spekit
Llama 4 MaverickSpekit® alternatives: Consensus, Dock, GTM Buddy, Highspot, HubSpot Sales Hub, Trumpet
MiniMax M2.5Showpad alternatives: Convo, Dock, HubSpot Sales Hub, SalesHood, Spekit

Neither was named

2 of 12 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniHighspot alternatives: Allego, MindTickle, Seismic, Showpad
Qwen 3.7 FlashSeismic alternatives: Highspot, MindTickle, SalesHood

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Sales Hub leads by forty-seven points.
HubSpot Sales Hub53%#1 of 13
Dock7%#3 of 13
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Dock19%#1 of 12
HubSpot Sales Hub19%#2 of 12
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Dock0%#10 of 13
HubSpot Sales Hub0%#– of 13
The full enterprise standing →

What the models said about Dock

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Dock: Best for mid-market B2B teams that want to enable buyers and sellers with deal rooms, onboarding portals, CMS, and LMS in one platform—without enterprise bloat.” Claude Haiku 4.5 · direct prompt · first choice
“I'd recommend starting with HubSpot if you want an all-in-one solution, or Dock if you prefer something more focused on content management” MiniMax M2.5 · paraphrase prompt · first choice
“or Dock if you're a smaller, fast-moving mid-market team (5–100 sellers) that wants capability without enterprise bloat or cost” DeepSeek V4 Flash · paraphrase prompt · first choice

What the models said about HubSpot Sales Hub

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.