GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index GTM data and infrastructure Automation & iPaaS › Enterprise September 2026 Edition

Workflow automation and iPaaS for enterprise buyers

Asked as “workflow automation and integration platform”, and as “iPaaS”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
29% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Workato29%17%59accepted challenger
02Microsoft Power Automate14%16%37accepted challenger
03MuleSoft Anypoint Platform12%15%13accepted challenger
04Boomi10%3%39accepted challenger
05MuleSoft6%18%28accepted challenger
06n8n2%35%23criticized challenger
07Tray.ai2%31%13criticized challenger
08Zapier2%82%34criticized challenger
Show the three products at 0%, ordered by negative rate
11Make0%59%27criticized challenger
10UiPath0%43%14criticized challenger
09ServiceNow0%23%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Workato29%
02Microsoft Power Automate14%
03MuleSoft Anypoint Platform12%
04Boomi10%
05MuleSoft6%
06n8n2%
07Tray.ai2%
08Zapier2%
09ServiceNow0%
10UiPath0%
11Make0%

02What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Zapier
82%
28 of 34 labels negative · 11 of 12 models · 11 hard negative
“Limited enterprise governance: No on-premises deployment; SOC2 Type II only; limited DLP policy controls — disqualifies for GDPR-sensitive EU workflows.” GLM 4.7 FlashX, negative prompt
Make
59%
16 of 27 labels negative · 9 of 12 models · 4 hard negative
“Zapier and Make charge based on the number of "tasks" or "operations" executed. At enterprise volumes ... these pricing models scale exponentially” Gemini 3.5 Flash, negative prompt
Workato
17%
10 of 59 labels negative · 7 of 12 models · 2 hard negative
“The Risky Option: Why NOT Workato or UiPath? ... costs can spike unexpectedly” Qwen 3.7 Flash, budget prompt
Microsoft Power Automate
16%
6 of 37 labels negative · 6 of 12 models · 1 hard negative
“**Avoid:** - **Microsoft Power Automate** (when used as primary automation platform)” Mistral Small, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 225 links across 134 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

6 answers · 9 citations · 2 models
6 answers · 6 citations · 2 models
5 answers · 5 citations · 2 models
4 answers · 6 citations · 1 model
vendor site · Atlassian4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models
vendor site · Gartner4 answers · 4 citations · 3 models
vendor site · Guideflow4 answers · 4 citations · 1 model
4 answers · 4 citations · 2 models
vendor site · Dell Boomi3 answers · 3 citations · 1 model
3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best workflow automation and integration platform for an enterprise B2B company?”Paraphrase“Which iPaaS would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade workflow automation and integration platforms and how do they differ?”Budget-constrained“What is the best workflow automation and integration platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a workflow automation and integration platform. What should we look at?”Negative“Which workflow automation and integration platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceMuleSoftChanged
Three alternativesBoomi, Frends, Workato
no first choice
Seven alternativesAutomation Anywhere, Camunda, Microsoft Power Automate, ProcessMaker, UiPath, Workato, Zapier
Workato
Two alternativesMicrosoft Power Automate, Noxus
against: Zapier
no first choiceagainst: Zapier
GPT-5.4 miniBoomi, Workato
One alternativeMuleSoft
MuleSoftChanged
Two alternativesBoomi, Workato
Boomi, Workato
Three alternativesMicrosoft Power Platform, MuleSoft Anypoint Platform, ServiceNow
against: UiPath
Boomi
Three alternativesMicrosoft Power Automate, MuleSoft, Workato
no first choiceagainst: IFTTT
Gemini 3.5 FlashWorkato
Four alternativesBoomi, Microsoft Power Automate & Azure Integration Services, MuleSoft, Tray.ai
Boomi, MuleSoft Anypoint Platform, WorkatoChanged
One alternativeMicrosoft Azure Integration Services
no first choice
Seven alternativesBoomi, Informatica Intelligent Data Management Cloud, Microsoft Azure Integration Services, Microsoft Power Automate, MuleSoft Anypoint Platform, Tray.ai, Workato
Workato, n8n
Two alternativesBoomi, Microsoft Power Automate
Workato
One alternativeTray.ai
against: Salesforce MuleSoft, Zapier
against: IFTTT, Make, Microsoft Power Automate, MuleSoft Anypoint Platform, Salesforce Flow, TIBCO, Tray.ai, Workato, Zapier
Perplexity SonarWorkato
Three alternativesBoomi, Microsoft Power Automate, n8n
against: Make
MuleSoft Anypoint PlatformChanged
Three alternativesBoomi, Informatica Intelligent Cloud Services, SAP Integration Suite
Workato
Ten alternativesAppian, Automation Anywhere, BMC Control-M, Beta Systems ANOW! Suite, Broadcom Automic Automation, Microsoft Power Automate, Pega, ServiceNow, Stonebranch UAC, UiPath
against: Make, Zapier
self-hosted n8n
Three alternativesBeta Systems ANOW! Suite, Quixy, Workato
Microsoft Power Automate, Workato, Zapier
Five alternativesKissflow, Nintex, Pipefy, ServiceNow, n8n Enterprise/self-hosted
against: CrewAI, Kissflow, Make, Microsoft Power Automate, UiPath, Zapier, Zoho Flow, n8n
Grok 4.1 FastWorkato
Two alternativesBoomi, MuleSoft Anypoint Platform
against: Zapier
Dell BoomiChanged
One alternativeMuleSoft Anypoint Platform
Workato
Five alternativesBoomi, Celigo, Microsoft Power Automate, MuleSoft, Tray.ai
against: Zapier
Microsoft Power Automateagainst: Make, Tray.ai, Workato, Zapier, n8nno first choiceagainst: BMC Control-M, Broadcom Automic, IFTTT, Make, Zapier, n8n
Mistral SmallMuleSoft Anypoint Platform
Three alternativesCleo Integration Cloud, Dell Boomi, Workato
MuleSoft Anypoint PlatformHeld
Two alternativesBoomi, Workato
Workato
Nine alternativesAutomation Anywhere, Boomi, Kissflow, Microsoft Power Automate, Monday.com, MuleSoft, SS&C Blue Prism, UiPath, n8n
Workato
Three alternativesBoomi, Microsoft Power Automate, eZintegrations
Microsoft Power Automate
Four alternativesAppian, Jinba, ServiceNow, Workato
against: Albato, Appian, BMC Control-M, Broadcom Automic Automation, Google Workspace automation tools, Make, Microsoft Power Automate, Nintex, Pandium, Paragon, Salesforce Agentforce, ServiceNow, Zapier, Zoho Flow
DeepSeek V4 FlashWorkato
Four alternativesBoomi, Informatica iPaaS, MuleSoft Anypoint Platform, SAP Integration Suite
against: Zapier
BoomiChanged
One alternativeMuleSoft
against: Workato
Workato
Six alternativesBoomi, Informatica, Microsoft, MuleSoft, SAP, Tray.ai
against: Make, Pipedream, Zapier, n8n
Microsoft Power Automate
Four alternativesActivepieces, Boomi, Kissflow, n8n
against: Azure Logic Apps, Make, MuleSoft, Workato, Zapier
no first choice
Five alternativesBoomi, MuleSoft, SnapLogic, Tray.ai, Workato
against: Make, Zapier, n8n Cloud
against: Automation Anywhere, BMC Control-M, Broadcom Automic, Make, MuleSoft, Pega, UiPath, Zapier
Llama 4 Maverickno first choiceCyclr, MuleSoft, SnapLogicChangedno first choiceTray.ai, Workato
Four alternativesActivepieces, Boomi, MuleSoft, n8n
against: Latenode, Make, Zapier
Jinba
Four alternativesBoomi, Microsoft Power Automate, ServiceNow, Zapier
against: Zapier, n8n
Qwen 3.7 FlashWorkato
Three alternativesMicrosoft Power Automate, MuleSoft, Zapier
Dell BoomiChanged
Four alternativesMuleSoft, Oracle Integration Cloud, SAP Integration Suite, Workato
MuleSoft, Workato
Three alternativesDell Boomi, Microsoft Power Automate, UiPath
against: Make, Zapier
Microsoft Power Automate
Two alternativesActivepieces, n8n
against: Tray.ai, UiPath, Workato
no first choice
Five alternativesBoomi, Cleo Integration Cloud, IBM webMethods, MuleSoft, Workato
nothing named
Kimi K2Celigo
Three alternativesBoomi, MuleSoft Anypoint, Workato
MuleSoft Anypoint PlatformChanged
One alternativeBoomi Enterprise Platform
against: Workato
Workato
Three alternativesBoomi, Microsoft Power Automate, n8n
against: MuleSoft, Zapier
Frends iPaaS
Two alternativesJitterbit, Zenphi
against: Boomi, MuleSoft, Workato, Zapier, n8n
Microsoft Power Automate
Three alternativesDell Boomi, MuleSoft Anypoint, Workato
against: Zapier
against: Automation Anywhere, BMC Control-M, Broadcom Automic, Microsoft Power Automate, MuleSoft Anypoint Platform, ServiceNow, UiPath, Workato, Zapier
GLM 4.7 FlashXCeligo
Three alternativesBoomi, MuleSoft, Workato
against: Make, Zapier, n8n
MuleSoft Anypoint PlatformChanged
One alternativeBoomi
Workato
Six alternativesAppian, Microsoft Power Automate, Pega, ServiceNow, UiPath, n8n
IBM Cloud Pak for Business Automation
Four alternativesDell Boomi, IBM Cloud Pak for Data, MuleSoft, Workato
Workato
Three alternativesBoomi, Make, Microsoft Power Automate
against: Zapier
against: Anthropic Computer Use, Appian, Automation Anywhere, IBM watsonx Orchestrate, Improvado, Make, Microsoft Power Automate, OpenAI Operator, Pega, Salesforce Agentforce, ServiceNow, Tray.ai, UiPath, Workato, Zapier, n8n
MiniMax M2.5Workato
Three alternativesMake, Microsoft Power Automate, ServiceNow
against: Zapier
BoomiChanged
Two alternativesSnapLogic, Workato
Microsoft Power Automate
Five alternativesAutomation Anywhere, Camunda, SAP Build Process Automation, UiPath, Workato
Microsoft Power Automate
One alternativeWorkato
against: MuleSoft, Zapier
Drata, Vanta
Two alternativesAuditBoard, ServiceNow
against: BMC Control-M, Broadcom Automic/AutoSys, Make, Microsoft Power Automate, ServiceNow Workflow, Workato
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:38no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:05yes24 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:22yes1223 s
Direct recommendationPerplexity Sonarsonar2026-09-15 02:35yes2019 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:23yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:17yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:27yes033 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:48yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:09yes058 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:33yes056 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:49yes059 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:25yes026 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:34yes1816 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:39yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:33yes918 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:40yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:56yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:11no05 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:20yes021 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:00yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:59yes056 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:57yes032 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:41yes018 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:34yes022 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:29yes1513 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:52yes310 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:59yes1425 s
ComparativePerplexity Sonarsonar2026-09-15 01:03yes2016 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:43yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:15yes012 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:55yes028 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 22:54yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:02yes021 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:57yes049 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:36yes070 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:11yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:58yes88 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:17yes46 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:55yes1424 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:54yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:41yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:23yes012 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:43yes041 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:53yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:09yes077 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:46yes042 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:20yes029 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:24yes056 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:36yes1614 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:18no012 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:12yes823 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:09yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:00yes010 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:48yes012 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 05:00yes018 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:19yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:31yes039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:43yes062 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:08yes034 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:41yes019 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:26yes3114 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:26yes517 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:05yes1423 s
Negative framingPerplexity Sonarsonar2026-09-15 04:49yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:41yes012 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:36yes010 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:09yes088 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:04yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:50yes057 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:07yes053 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:34yes035 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:03yes016 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Operations Hub
Unresolved, counted raw
AY Automate
Anthropic Computer Use
Azure Integration Services
Azure Logic Apps
Bizagi
Boomi Enterprise Platform
Coredna
CrewAI
Frends iPaaS
Google Cloud Workflows
Google Workspace automation tools
Hyperproof
IBM Cloud Pak for Business Automation
IBM watsonx Orchestrate
IBM webMethods
Informatica ICS
Informatica iPaaS
Latenode
Microsoft (Power Platform)
Microsoft Azure iPaaS (Logic Apps +)
Microsoft Power Automate & Azure Integration Services
MuleSoft Anypoint
Munro
Ncontracts
Noxus
ONEiO
OpenAI Operator
Oracle/SAP Integration Suite
PolicyCortex
Power Platform
ProcessMaker
Quixy
SAP
SS&C Blue Prism
Salesforce MuleSoft
Serval
Stonebranch
TIBCO
Temporal
The Digital Project Manager
Zenphi
eZintegrations
monday.com Work Management
n8n Cloud
n8n Enterprise/self-hosted
self-hosted n8n
Discontinued, still offered
No shut-down product was recommended here.
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