Identity resolution for small business buyers
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of a small B2B company. 59 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
10%
Contested · HubSpot Breeze Intelligence 10%
10FullContact10HubSpot Breeze Intelligence08Apollo.io71others
10% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: Hightouch Adaptive Identity Resolution (10%) replaces Twilio Segment Unify (15% then, 6% now), 4 points clear, inside the 11-point floor.Hightouch Adaptive Identity Resolution leads at 10%, replacing Twilio Segment Unify, which led at 15% and stands at 6% now: 4 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
FullContact10%Contested↗new leaderNew leader since September 2026: Hightouch Adaptive Identity Resolution (10%) replaces Twilio Segment Unify (15% then, 6% now), 4 points clear, inside the 11-point floor.This pageMid-market
Hightouch Adaptive Identity Resolution12%Contested▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Enterprise
Salesforce Data Cloud17%Contested↗new leaderNew leader since September 2026: Salesforce Data Cloud (19%) replaces LiveRamp Identity Resolution (25% then, 15% now), 4 points clear, inside the 11-point floor.Standing →
FullContact10%Contested↗new leaderNew leader since September 2026: Hightouch Adaptive Identity Resolution (10%) replaces Twilio Segment Unify (15% then, 6% now), 4 points clear, inside the 11-point floor.This pageMid-marketHightouch Adaptive Identity Resolution12%Contested▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →EnterpriseSalesforce Data Cloud17%Contested↗new leaderNew leader since September 2026: Salesforce Data Cloud (19%) replaces LiveRamp Identity Resolution (25% then, 15% now), 4 points clear, inside the 11-point floor.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01FullContact10%16%31accepted challenger▲+4Since September 2026: 6% → 10%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 10%
FullContact10%16%31accepted challenger▲+4Since September 2026: 6% → 10%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 10%02
HubSpot Breeze Intelligence10%19%21accepted challenger▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 8%
HubSpot Breeze Intelligence10%19%21accepted challenger▲+4Since September 2026: 4% → 8%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 8%03Hightouch Adaptive Identity Resolution8%3%33accepted challenger▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 10%
Hightouch Adaptive Identity Resolution8%3%33accepted challenger▲+6Since September 2026: 4% → 10%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 10%04
Prospeo8%0%20accepted challenger▼−3Since September 2026: 10% → 8%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 8%
Prospeo8%0%20accepted challenger▼−3Since September 2026: 10% → 8%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 8%05
CustomerLabs 1PD Ops8%0%11accepted challenger▼−3Since September 2026: 10% → 8%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 8%
CustomerLabs 1PD Ops8%0%11accepted challenger▼−3Since September 2026: 10% → 8%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 8%06
Twilio Segment Unify5%13%30accepted challenger▼−9Since September 2026: 15% → 6%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.15% → 6%
Twilio Segment Unify5%13%30accepted challenger▼−9Since September 2026: 15% → 6%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.15% → 6%Show the nine products at 0%, ordered by negative rate
12
Tealium0%92%13criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Tealium0%92%13criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%11
mParticle IDSync0%92%12criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
mParticle IDSync0%92%12criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%14
Amperity0%90%21criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Amperity0%90%21criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
Adobe Real-Time CDP0%90%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Adobe Real-Time CDP0%90%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%15
LiveRamp Identity Resolution0%88%43criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
LiveRamp Identity Resolution0%88%43criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%13Salesforce Data Cloud0%74%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Salesforce Data Cloud0%74%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09
Informatica MDM0%70%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Informatica MDM0%70%10criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%08
ZoomInfo0%58%12criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
ZoomInfo0%58%12criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%07
Senzing0%20%10accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%
Senzing0%20%10accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112131415Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01FullContact10%
FullContact10%02HubSpot Breeze Intelligence10%
HubSpot Breeze Intelligence10%03Hightouch Adaptive Identity Resolution8%
Hightouch Adaptive Identity Resolution8%04Prospeo8%
Prospeo8%05CustomerLabs 1PD Ops8%
CustomerLabs 1PD Ops8%06Twilio Segment Unify5%
Twilio Segment Unify5%07Senzing0%
Senzing0%08ZoomInfo0%
ZoomInfo0%09Informatica MDM0%
Informatica MDM0%10Adobe Real-Time CDP0%
Adobe Real-Time CDP0%11mParticle IDSync0%
mParticle IDSync0%12Tealium0%
Tealium0%13Salesforce Data Cloud0%
Salesforce Data Cloud0%14Amperity0%
Amperity0%15LiveRamp Identity Resolution0%
LiveRamp Identity Resolution0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LiveRamp Identity Resolution88%
38 of 43 labels negative · 14 of 14 models · 21 hard negative
“"LiveRamp is typically inaccessible for small businesses. It requires long-term contracts, heavy professional services implementation, and carries a massive premium cost."” Muse Glimmer 30B, negative prompt
Amperity90%
19 of 21 labels negative · 10 of 14 models · 14 hard negative
“**Why to avoid:** Enterprise CDP with pricing that can easily exceed **a small business's entire annual marketing budget**” DeepSeek V4 Flash, negative prompt
mParticle IDSync92%
11 of 12 labels negative · 9 of 14 models · 9 hard negative
“has a steep setup/learning curve and high support needs, which can escalate total cost of ownership” Llama 4 Maverick, negative prompt
Tealium92%
12 of 13 labels negative · 9 of 14 models · 8 hard negative
“Another enterprise-focused solution that is typically too expensive and complex for small businesses.” Mistral Small, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 990 links across 225 sites, every framing counted. Ranked by the number of answers carrying the site or page. 78 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Prospeo43 answers · 65 citations · 10 models
36 answers · 36 citations · 11 models
35 answers · 35 citations · 10 models
vendor site · SourceForge33 answers · 56 citations · 11 models
vendor site · Guideflow32 answers · 33 citations · 11 models
30 answers · 31 citations · 9 models
vendor site · Oppora29 answers · 29 citations · 10 models
24 answers · 41 citations · 11 models
20 answers · 22 citations · 9 models
vendor site · ZoomInfo19 answers · 32 citations · 8 models
vendor site · checkthat.ai19 answers · 20 citations · 10 models
18 answers · 18 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
43 answers · 10 models
36 answers · 11 models
35 answers · 10 models
32 answers · 11 models
30 answers · 9 models
29 answers · 10 models
19 answers · 10 models
18 answers · 9 models
17 answers · 10 models
17 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity resolution platform”, “identity resolution platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| FullContact fullcontact.com | 10% | 53 | 1,000 | 21 | 1,273 | $24 | 27 | |
| HubSpot parent site HubSpot Breeze Intelligence 10% | 10% | 221 | 368,000 | 9,776 | ||||
| Hightouch Adaptive Identity Resolution hightouch.com | 8% | 96 | 0 | 127,772 | 23 | 6 | ||
| Prospeo prospeo.io | 8% | 99 | 2,400 | 19 | 403,704 | 14 | ||
| CustomerLabs 1PD Ops customer.io | 8% | 17 | 0 | 15,750 | $6,920 | 112 | ||
| Apollo.io apollo.io | 8% | 1000 | 33,100 | 396 | 111,608 | 94 | ||
| RB2B rb2b.com | 7% | 95 | 4,400 | 43 | 5,372 | 8 | ||
| Twilio parent site Twilio Segment Unify 5% | 5% | 71 | 135,000 | 4,343 | ||||
| Oppora oppora.ai | 3% | 15 | ||||||
| Capturify capturify.io | 3% | 5 |
Google's top ten for the two searches hold 12 sites; 0 of them are among the sites the models cited here. The first result for “best identity resolution platform” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best identity resolution platform for a small B2B company?”Paraphrase“Which customer identity matching service would you recommend to a small business that sells to other businesses?”Comparative“What are the top identity resolution platforms for a small team and how do they differ?”Budget-constrained“What is the best identity resolution platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5RB2BCustomerLabs 1PD OpsChangedBlueConic, CustomerLabs 1PD Ops, Twilio Segment Unifyagainst: Acxiom Real Identity, Experian Identity Resolution, LiveRamp Identity ResolutionLyticsno first choiceagainst: Amperity, Experian Identity Resolution, LiveRamp Identity Resolution, Retention.com, Tapad, TransUnion TruAudience
Three alternatives
Data Ladder's DataMatch Enterprise, Hightouch Adaptive Identity Resolution, TiloresTwo alternatives
Dun & Bradstreet, Melissa DataTwo alternatives
Hightouch Adaptive Identity Resolution, SenzingTwo alternatives
CustomerLabs 1PD Ops, Hightouch Adaptive Identity ResolutionGPT-5.4 miniFullContactagainst: Twilio Segment UnifyHightouch Adaptive Identity ResolutionChangedagainst: FullContact, Informatica MDM, LiveRamp Identity Resolution, Meiro, Salesforce Data Cloud, Senzing, Tie, WunderkindTwilio Segment UnifyTwilio Segment Unifyagainst: Hightouch Adaptive Identity Resolutionno first choicenothing named
One alternative
AWS Entity ResolutionOne alternative
Tealium Customer Data HubThree alternatives
LiveRamp Identity Resolution, Lytics, Tealium AudienceStream CDPTwo alternatives
FullContact, SenzingGemini 3.5 FlashClay, HubSpot Breeze Intelligence, RB2Bagainst: Adobe Real-Time CDP, LeanData, LiveRamp Identity Resolution, Salesforce Data CloudApollo.ioChangedagainst: ZoomInfoHightouch Adaptive Identity Resolutionagainst: LiveRamp Identity Resolution, Neustardbtagainst: Amperity, HubSpot Breeze Intelligence, LiveRamp Identity Resolution, Okta, Twilio Segment Unify, Warmlyno first choiceagainst: Adobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data Cloud, Tealium, Twilio Segment Unify, mParticle IDSync
Three alternatives
Apollo.io, LeadAngel, SnitcherEight alternatives
Clerk, HubSpot Breeze Intelligence, Insycle, Kinde, Middesk, Sumsub, WorkOS, iDenfyThree alternatives
RudderStack, Twilio Segment Unify, dbtSix alternatives
Capturify, Census, Hightouch Adaptive Identity Resolution, RudderStack, Splink, ZinggTwo alternatives
Census, Hightouch Adaptive Identity ResolutionPerplexity SonarAWS Entity Resolution, Dun & Bradstreet Data Cloudagainst: Adobe Real-Time CDPProspeoChangedBlueConic, SmartMatch, Twilio Segment Unifyagainst: LiveRamp Identity ResolutionCustomerLabs 1PD Ops, Opporano first choiceagainst: LiveRamp Identity Resolution, Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
One alternative
Hightouch Adaptive Identity ResolutionThree alternatives
Factors.ai, Hightouch Adaptive Identity Resolution, SemcastingOne alternative
Hightouch Adaptive Identity ResolutionGrok 4.1 FastProspeoagainst: 6sense, LiveRamp Identity Resolution, Salesforce Data Cloud, ZoomInfoApollo.ioChangedagainst: FullContact, ZoomInfoHightouch Adaptive Identity Resolution, Twilio Segment Unifyagainst: Amperity, LiveRamp Identity Resolution, Salesforce Data CloudTwilio Segment Unifyagainst: Amperity, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: 6sense, Amperity, Experian Identity, HubSpot Breeze Intelligence, Informatica MDM, LiveRamp Identity Resolution, Oracle Data Cloud, Tealium, ZoomInfo, mParticle IDSync
Three alternatives
CustomerLabs 1PD Ops, Lead Forensics, OpporaThree alternatives
HubSpot Breeze Intelligence, Lusha, UpLeadFour alternatives
CustomerLabs 1PD Ops, Data Ladder, FullContact, SenzingFour alternatives
Hightouch Adaptive Identity Resolution, Prospeo, RudderStack, ZinggMistral SmallFullContact, HubSpot Breeze Intelligenceagainst: Adobe Real-Time CDPCustomerLabs 1PD OpsChangedFullContact, Zeotapagainst: Amperity, LiveRamp IdentityLinkFullContactTwilio Segment Unifyagainst: Amplitude, LiveRamp Identity Resolutionagainst: Amperity, LiveRamp Identity Resolution, Tealium, TransUnion TruAudience, mParticle IDSync
One alternative
Twilio Segment UnifyThree alternatives
Experian Identity Resolution, FullContact, Melissa DataTwo alternatives
Data Ladder, Hightouch Adaptive Identity ResolutionOne alternative
ProspeoOne alternative
Salesforce Customer 360DeepSeek V4 FlashCustomerLabs 1PD Ops Platform, RB2Bagainst: Acxiom Real Identity, Adobe Real-Time CDP, Amperity, LiveRamp Identity Resolution, Salesforce Data CloudRB2BChangedagainst: 6sense, HubSpot Breeze Intelligence, ZoomInfoHightouch Adaptive Identity Resolutionagainst: Amperity, Zeta GlobalZinggagainst: Adobe Real-Time CDP, Informatica MDM, LiveRamp Identity Resolution, Salesforce Data CloudHightouch Adaptive Identity Resolutionagainst: LiveRamp Identity Resolutionagainst: Amperity, Black Crow AI, Experian Identity Resolution, LiveRamp Identity Resolution, Opensend, Retention.com, Tealium, TransUnion TruAudience, mParticle IDSync
Four alternatives
FullContact, Hightouch Adaptive Identity Resolution, Prospeo, Twilio Segment UnifyTwo alternatives
Apollo.io, ProspeoTwo alternatives
Delivr.ai, Twilio Segment UnifyFive alternatives
FullContact, Hightouch Adaptive Identity Resolution, Oppora, Prospeo, SenzingThree alternatives
Experian Identity Resolution, FullContact, ProspeoLlama 4 Maverickno first choiceExcipio's Identity Resolution engineChangedno first choiceno first choiceno first choiceagainst: Amperity, LiveRamp Identity Resolution, Tealium, mParticle IDSync
Two alternatives
Experian Business's Identity Resolution, Melissa Data's Identity Matching ServiceQwen 3.7 FlashHubSpot Breeze Intelligenceagainst: Salesforce ID ServiceApollo.ioChangedIdentity Matrixagainst: FullContactKlaviyo, RudderStackagainst: BlueConic, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: Adobe Real-Time CDP, Oracle Unityagainst: Acxiom Real Identity, Identity Matrix, Informatica MDM, LiveRamp Identity Resolution, Neustar, Salesforce Data Cloud, Senzing, TransUnion TruAudience
Three alternatives
Clay, Dealfront, HunterThree alternatives
Clay, Dropcontact, HubSpot Breeze IntelligenceTwo alternatives
Delivr.ai, SatoriThree alternatives
Customer.io, FullContact, SnowplowKimi K2Dealfront, Leadpipeagainst: 6sense, Demandbase, LiveRamp Identity Resolution, Salesforce Data Cloud, ZoomInfoApollo.ioChangedagainst: FullContact, HubSpot Breeze Intelligence, LiveRamp Identity Resolution, ZoomInfoTwilio Segment Unifyagainst: LiveRamp Identity Resolution, Salesforce Data Cloud, TealiumApollo.io, FullContactagainst: Amperity, LiveRamp Identity Resolution, Tealium, mParticle IDSyncHightouch Adaptive Identity Resolution, Retention.comagainst: Amperity, Experian Marketing Services, LiveRamp Identity Resolution, Neustar, Tealium, mParticle IDSync
Two alternatives
Bullseye, OpporaThree alternatives
Hunter, Lusha, RB2BFour alternatives
BlueConic, FullContact, Klaviyo, RudderStackThree alternatives
Hightouch Adaptive Identity Resolution, Leadpipe, SyncGTMFive alternatives
FullContact, HubSpot Breeze Intelligence, Prospeo, Salesforce Data Cloud, Twilio Segment UnifyGLM 4.7 FlashXProspeoagainst: Adobe Real-Time CDP B2B Edition, LiveRamp Identity Resolution, Salesforce Data Cloud, ZeotapHightouch Adaptive Identity ResolutionChangedFullContact, Twilio Segment Unifyagainst: Adobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data CloudCustomerLabs 1PD Opsagainst: Adobe Real-Time CDP, FullContact, LiveRamp Identity Resolution, Salesforce Data CloudHightouch Adaptive Identity Resolution, Leadpipeagainst: Amperity, Experian Identity Resolution, LiveRamp Identity Resolutionagainst: Amperity, Experian Identity, Informatica MDM, LiveRamp Identity Resolution, Salesforce Data Cloud
Three alternatives
Hightouch Adaptive Identity Resolution, Leadspace Sidekick, OpporaTwo alternatives
Customer.io, ProspeoThree alternatives
AWS Entity Resolution, Hightouch Adaptive Identity Resolution, ZinggFour alternatives
Hightouch Adaptive Identity Resolution, Oppora, People Data Labs, ProspeoThree alternatives
Adobe Real-Time CDP, Salesforce Data Cloud, Twilio Segment UnifyMiniMax M2.5FullContact, HubSpot Breeze IntelligenceProspeoChangedno first choiceCapturify, Identity Matrixagainst: Amperity, LiveRamp Identity Resolution, Tealium, mParticle IDSyncno first choiceagainst: Acxiom Real Identity, Amperity, Experian Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, Neustar, Tealium, TransUnion TruAudience, mParticle IDSync
One alternative
ZoomInfoThree alternatives
Hightouch Adaptive Identity Resolution, Leadspace, ZoomInfoTwo alternatives
Kochava, Twilio Segment UnifyGPT-6 LunaHubSpot Breeze IntelligenceHubSpot Breeze IntelligenceHeldHightouch Adaptive Identity Resolution, RudderStack, Twilio Segment UnifyJitsuno first choiceagainst: AWS Entity Resolution, Gravy Analytics / Venntel, LiveRamp Identity Resolution, Mobilewalla, Outlogic
One alternative
InsycleOne alternative
Salesforce Data CloudOne alternative
ZinggOne alternative
SplinkMuse Glimmer 30BFullContact, Prospeoagainst: LiveRamp Identity ResolutionCustomerLabs 1PD OpsChangedHightouch Adaptive Identity Resolution, Twilio Segment Unifyagainst: Acxiom Real Identity, Amperity, Experian Identity Resolution, LiveRamp Identity ResolutionCapturify, Opporano first choiceagainst: Amperity, Experian Identity, Informatica MDM, Infutor, LiveRamp Identity Resolution, Salesforce Data Cloud, Tealium, TransUnion TruAudience, Verisk, mParticle IDSync
Two alternatives
Identity Matrix, Retention.comOne alternative
ProspeoThree alternatives
FullContact, Prospeo, ZinggFour alternatives
FullContact, Identity Matrix, Prospeo, SenzingBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:27 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:01 | yes | 5 | 9 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:06 | yes | 10 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 13:00 | yes | 13 | 5 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:46 | yes | 17 | 6 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:35 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:53 | yes | 19 | 28 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:30 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:49 | no | 0 | 27 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:47 | yes | 14 | 26 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:23 | yes | 19 | 34 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:33 | yes | 5 | 21 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:33 | yes | 3 | 17 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:59 | yes | 13 | 24 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 07:35 | yes | 9 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:40 | yes | 2 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:08 | yes | 10 | 24 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 09:47 | yes | 18 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:45 | yes | 20 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:27 | yes | 10 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:59 | yes | 21 | 20 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:51 | yes | 5 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:06 | no | 0 | 37 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:29 | yes | 23 | 21 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:47 | yes | 24 | 91 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:00 | yes | 10 | 42 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:01 | yes | 2 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:31 | yes | 22 | 27 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:22 | yes | 9 | 6 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:28 | yes | 5 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:10 | yes | 13 | 31 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 11:17 | yes | 16 | 6 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:25 | yes | 16 | 8 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:51 | yes | 14 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:45 | yes | 23 | 51 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:57 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:48 | yes | 21 | 127 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:44 | yes | 20 | 26 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:32 | yes | 21 | 47 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:47 | yes | 13 | 75 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:35 | yes | 4 | 22 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:12 | yes | 23 | 39 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:06 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:08 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:17 | yes | 20 | 30 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 13:26 | yes | 30 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:49 | yes | 21 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 14:00 | yes | 13 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:38 | yes | 20 | 23 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:48 | yes | 6 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:53 | no | 0 | 38 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:43 | yes | 13 | 17 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:41 | yes | 22 | 40 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:39 | yes | 12 | 22 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:31 | yes | 2 | 13 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:53 | yes | 13 | 30 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:51 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:41 | no | 0 | 10 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:53 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 10:08 | yes | 16 | 6 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:18 | yes | 18 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 14:13 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 14:16 | yes | 23 | 55 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:45 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:52 | no | 0 | 28 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:40 | yes | 17 | 32 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:35 | yes | 14 | 67 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:59 | no | 0 | 41 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:08 | yes | 1 | 16 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:44 | no | 0 | 2 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:05 | yes | 18 | 15 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:39 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:51 | yes | 20 | 22 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 11:04 | yes | 29 | 3 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 08:16 | yes | 19 | 6 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:24 | yes | 5 | 3 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:00 | yes | 20 | 42 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:54 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:47 | yes | 9 | 35 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:50 | yes | 22 | 24 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:55 | yes | 21 | 81 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:53 | yes | 9 | 30 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:00 | yes | 3 | 20 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 07:27 | yes | 12 | 20 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Acxiom read as Acxiom Real Identity
Adobe read as Adobe Real-Time CDP
CustomerLabs read as CustomerLabs 1PD Ops
Customerlabs read as CustomerLabs 1PD Ops
Experian read as Experian Identity Resolution
Hightouch read as Hightouch Adaptive Identity Resolution
HubSpot read as HubSpot Breeze Intelligence
HubSpot (using HubSpot Breeze) read as HubSpot Breeze Intelligence
Informatica read as Informatica MDM
LiveRamp read as LiveRamp Identity Resolution
LiveRamp (RampID) read as LiveRamp Identity Resolution
Oracle read as Oracle Unity
Salesforce read as Salesforce Data Cloud
Segment read as Twilio Segment Unify
Segment (Twilio) read as Twilio Segment Unify
Segment (now part of Twilio) read as Twilio Segment Unify
TransUnion read as TransUnion TruAudience
Twilio read as Twilio Segment Unify
Twilio Segment read as Twilio Segment Unify
Twilio Segment (Unify) read as Twilio Segment Unify
mParticle read as mParticle IDSync
Unresolved, counted raw
BDEX
BIGDBM
Black Crow AI
CustomerLabs 1PD Ops Platform
Data Ladder's DataMatch Enterprise
DevOps School
Dun & Bradstreet Data Cloud
Excipio's Identity Resolution engine
Experian Business's Identity Resolution
Kinde
Leadspace Sidekick
Melissa Data's Identity Matching Service
Middesk
Salesforce ID Service
Satori
SmartMatch
SoftwareSuggest
Supabase Auth
Upstack Data
Zitadel
Zoho
iDenfy
Discontinued, still offered
No shut-down product was recommended here.