Identity resolution
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of a mid-market B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
12%
Contested · Zingg 10%
12Hightouch Adaptive Identity Resolution10Zingg06Apollo.io73others
12% of first choices, contested.
Since September 2026▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Hightouch Adaptive Identity Resolution held the lead, −3 points on 17%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
FullContact10%Contested↗new leaderNew leader since September 2026: Hightouch Adaptive Identity Resolution (10%) replaces Twilio Segment Unify (15% then, 6% now), 4 points clear, inside the 11-point floor.Standing →Mid-market
Hightouch Adaptive Identity Resolution12%Contested▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageEnterprise
Salesforce Data Cloud17%Contested↗new leaderNew leader since September 2026: Salesforce Data Cloud (19%) replaces LiveRamp Identity Resolution (25% then, 15% now), 4 points clear, inside the 11-point floor.Standing →
FullContact10%Contested↗new leaderNew leader since September 2026: Hightouch Adaptive Identity Resolution (10%) replaces Twilio Segment Unify (15% then, 6% now), 4 points clear, inside the 11-point floor.Standing →Mid-marketHightouch Adaptive Identity Resolution12%Contested▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageEnterpriseSalesforce Data Cloud17%Contested↗new leaderNew leader since September 2026: Salesforce Data Cloud (19%) replaces LiveRamp Identity Resolution (25% then, 15% now), 4 points clear, inside the 11-point floor.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Hightouch Adaptive Identity Resolution12%3%34accepted challenger▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.17% → 14%
Hightouch Adaptive Identity Resolution12%3%34accepted challenger▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.17% → 14%02
Twilio Segment Unify6%21%34accepted challenger▼−1Since September 2026: 8% → 7%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.8% → 7%
Twilio Segment Unify6%21%34accepted challenger▼−1Since September 2026: 8% → 7%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.8% → 7%03FullContact4%6%16accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
FullContact4%6%16accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%04
Prospeo4%0%10accepted challenger=heldSince September 2026: 4% → 5%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 5%
Prospeo4%0%10accepted challenger=heldSince September 2026: 4% → 5%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 5%05
LiveRamp Identity Resolution4%40%40criticized challenger▼−6Since September 2026: 10% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 5%
LiveRamp Identity Resolution4%40%40criticized challenger▼−6Since September 2026: 10% → 5%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.10% → 5%Show the six products at 0%, ordered by negative rate
11Salesforce Data Cloud0%48%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Salesforce Data Cloud0%48%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
mParticle IDSync0%43%14criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
mParticle IDSync0%43%14criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09
Acxiom Real Identity0%38%13criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Acxiom Real Identity0%38%13criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%07
Tealium0%30%20criticized challenger▼−8Since September 2026: 8% → 0%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.8% → 0%
Tealium0%30%20criticized challenger▼−8Since September 2026: 8% → 0%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.8% → 0%08
Experian Identity Resolution0%29%17criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Experian Identity Resolution0%29%17criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%06
Amperity0%25%20criticized challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 0%
Amperity0%25%20criticized challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Hightouch Adaptive Identity Resolution12%
Hightouch Adaptive Identity Resolution12%02Twilio Segment Unify6%
Twilio Segment Unify6%03FullContact4%
FullContact4%04Prospeo4%
Prospeo4%05LiveRamp Identity Resolution4%
LiveRamp Identity Resolution4%06Amperity0%
Amperity0%07Tealium0%
Tealium0%08Experian Identity Resolution0%
Experian Identity Resolution0%09Acxiom Real Identity0%
Acxiom Real Identity0%10mParticle IDSync0%
mParticle IDSync0%11Salesforce Data Cloud0%
Salesforce Data Cloud0%What they warned about
Three of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LiveRamp Identity Resolution40%
16 of 40 labels negative · 9 of 14 models · 10 hard negative
“LiveRamp operates a massive identity surveillance system that ties people's online and offline activity to a single personal identifier, and almost certainly breaks UK and European data protection laws” Muse Glimmer 30B, negative prompt
Salesforce Data Cloud48%
11 of 23 labels negative · 7 of 14 models · 6 hard negative
“Avoid pure enterprise like Salesforce Data Cloud or mParticle unless you have bigger budgets/resources.” Grok 4.1 Fast, paraphrase prompt
Twilio Segment Unify21%
7 of 34 labels negative · 6 of 14 models · 1 hard negative
“**Black-box CDPs** like Segment, mParticle, Tealium, and Simon Data when they require rigid schemas, keep the identity graph inside their own system” Perplexity Sonar, negative prompt
Tealium30%
6 of 20 labels negative · 5 of 14 models · 3 hard negative
“you should completely avoid traditional Customer Data Platforms (CDPs) like Amperity, Tealium, or LiveRamp” Gemini 3.5 Flash, budget prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1102 links across 272 sites, every framing counted. Ranked by the number of answers carrying the site or page. 78 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Guideflow37 answers · 41 citations · 11 models
vendor site · Prospeo37 answers · 40 citations · 10 models
vendor site · SourceForge28 answers · 41 citations · 10 models
vendor site · Oppora28 answers · 29 citations · 11 models
vendor site · checkthat.ai27 answers · 31 citations · 10 models
vendor site · Redpoint Global27 answers · 31 citations · 10 models
vendor site · LiveRamp22 answers · 28 citations · 12 models
22 answers · 23 citations · 10 models
22 answers · 22 citations · 11 models
20 answers · 20 citations · 12 models
vendor site · Hightouch19 answers · 26 citations · 9 models
18 answers · 27 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
36 answers · 11 models
36 answers · 10 models
28 answers · 11 models
26 answers · 10 models
26 answers · 10 models
22 answers · 11 models
20 answers · 12 models
18 answers · 11 models
17 answers · 10 models
16 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity resolution platform”, “identity resolution platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Hightouch Adaptive Identity Resolution hightouch.com | 12% | 96 | 0 | 127,772 | 23 | 6 | ||
| Zingg zingg.ai | 10% | 18 | 210 | 61 | 125 | |||
| Twilio parent site Twilio Segment Unify 6% | 6% | 71 | 135,000 | 4,343 | ||||
| Splink | 6% | 2,400 | 69 | |||||
| Apollo.io apollo.io | 6% | 1000 | 33,100 | 396 | 111,608 | 94 | ||
| FullContact fullcontact.com | 4% | 53 | 1,000 | 21 | 1,273 | $24 | 27 | |
| Prospeo prospeo.io | 4% | 99 | 2,400 | 19 | 403,704 | 14 | ||
| Delivr.ai delivr.ai | 4% | 8 | ||||||
| HubSpot parent site HubSpot Breeze Intelligence 4% | 4% | 221 | 368,000 | 9,776 | ||||
| LiveRamp Identity Resolution liveramp.com | 4% | 128 | 90 | 0 | 20,494 | $339 | 44 | 2 |
Google's top ten for the two searches hold 12 sites; 3 of them are among the sites the models cited here (hightouch.com, liveramp.com, redpointglobal.com). The first result for “best identity resolution platform” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best identity resolution platform for a mid-market B2B company?”Paraphrase“Which customer identity matching service would you recommend to a mid-sized B2B company?”Comparative“What are the top identity resolution platforms and how do they differ?”Budget-constrained“What is the best identity resolution platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should I avoid or be cautious about?”
Claude Haiku 4.5no first choiceno first choiceHeldLiveRamp IdentityLinkRB2Bno first choicenothing named
Ten alternatives
Acxiom Real Identity, Amperity, Customers.ai, FullContact, Hightouch Adaptive Identity Resolution, RB2B, Tealium, Tie, Twilio Segment Unify, WarmlyFour alternatives
CustomerLabs 1PD Ops, FullContact, Identity Matrix, ZinggGPT-5.4 miniDemandbaseHightouch Adaptive Identity ResolutionChangedno first choiceCapturify.io, RudderStackagainst: Hightouch Adaptive Identity Resolution, Informatica MDM, Salesforce Data Cloud, Tealium, Treasure Data, Twilio Segment Unify, mParticle IDSyncno first choiceagainst: Avast, InMarket, Kochava / Collective Data Solutions, Mobilewalla, X-Mode Social / Outlogic
Four alternatives
Informatica MDM, Salesforce Data Cloud, Treasure Data, Twilio Segment UnifyFour alternatives
Amperity, LiveRamp Identity Resolution, Salesforce Data Cloud, TealiumOne alternative
DataGroomrGemini 3.5 FlashLeanDataagainst: Salesforce Data Cloud, Twilio Segment UnifyHightouch Adaptive Identity ResolutionChangedagainst: Adobe B2B CDP, Salesforce Data CloudAmperity, LiveRamp Identity ResolutionSplinkagainst: Amperity, LiveRamp Identity Resolution, Tealiumno first choiceagainst: LiveRamp Identity Resolution, Wunderkind
Five alternatives
Hightouch Adaptive Identity Resolution, RB2B, Syncari, Warmly, ZoomInfo OperationsSeven alternatives
6sense, Census, Demandbase, Leadspace, RB2B, Warmly, ZoomInfo OperationsEight alternatives
AWS Entity Resolution, Customers.ai, Hightouch Adaptive Identity Resolution, Neustar, Retention.com, Senzing, Tealium, dbtFour alternatives
AWS Entity Resolution, Hightouch Adaptive Identity Resolution, RudderStack, Zingg.aiPerplexity SonarHightouch Adaptive Identity ResolutionZoomInfo's Identity Resolution APIChangedno first choiceApollo.iono first choiceagainst: Deloitte, KPMG, PwC, Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Two alternatives
LiveRamp Identity Resolution, Twilio Segment UnifyTwo alternatives
Albacross, Hightouch Adaptive Identity ResolutionTwo alternatives
CustomerLabs 1PD Ops, ProspeoGrok 4.1 FastTwilio Segment Unifyagainst: 6senseTwilio Segment UnifyHeldagainst: LiveRamp Identity Resolution, Salesforce Data Cloud, mParticle IDSyncno first choiceZinggagainst: LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: Experian Identity Resolution, IDScan.net, IDmerit, LiveRamp Identity Resolution, Persona, Sumsub
Three alternatives
Hightouch Adaptive Identity Resolution, RB2B, Visitor QueueTwo alternatives
Hightouch Adaptive Identity Resolution, TealiumSix alternatives
Amperity, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, Salesforce Data Cloud, TransUnion TruAudienceFour alternatives
AWS Entity Resolution, FullContact, Prospeo, SplinkTwo alternatives
Hightouch Adaptive Identity Resolution, mParticle IDSyncMistral SmallLiveRamp Identity ResolutionDelivr.ai, Melissa DataChangedLiveRamp IdentityLinkCapturify, CustomerLabs 1PD Ops Platform, Identity Matrixno first choiceagainst: Amperity, Experian Identity Resolution, LiveRamp Identity Resolution, Persona
Three alternatives
Delivr.ai, FullContact, Twilio Segment UnifyOne alternative
TowerDataFive alternatives
Amperity, Dun & Bradstreet, Experian Marketing Services, Leadpipe, Twilio Segment UnifyTwo alternatives
AWS Entity Resolution, ZinggDeepSeek V4 FlashHightouch Adaptive Identity Resolutionagainst: LiveRamp Identity ResolutionHightouch Adaptive Identity ResolutionHeldagainst: Adobe Real-Time CDP, Amperity, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceAWS Entity Resolution, Zinggagainst: Acxiom Real Identity, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: Acxiom Real Identity, Equifax, Experian Identity Resolution, LiveRamp Identity Resolution, Oracle Unity, Tapad, Wunderkind
Two alternatives
CustomerLabs 1PD Ops, Twilio Segment UnifyTwo alternatives
FullContact, LeadspaceFour alternatives
Data Ladder, FullContact, Hightouch Adaptive Identity Resolution, ProspeoLlama 4 Maverickno first choiceProspeoChangedno first choiceno first choiceno first choicenothing named
Five alternatives
Adbrain, Leadspace, Oppora, Stirista, ZoomInfoQwen 3.7 FlashDelivr.aiAdbrain, StiristaChangedLiveRamp Identity ResolutionPostHogagainst: Twilio Segment Unifyno first choiceagainst: Adobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data Cloud, Tealium, Twilio Segment Unify, WithPersona, mParticle IDSync
Two alternatives
LiveRamp Identity Resolution, Twilio Segment UnifyFour alternatives
BlueConic, Experian Identity Resolution, Tealbook, TransUnion TruAudienceThree alternatives
Google Analytics 4, Klaviyo, RudderStackKimi K2Apollo.ioagainst: 6sense, DemandbaseApollo.io, HubSpot Breeze IntelligenceChangedagainst: Demandbase, Leadspace, Salesforce Data Cloud, ZoomInfono first choiceCustomerLabs 1PD Ops, Zinggagainst: Amperity, LiveRamp Identity Resolution, Salesforce Data Cloud, Tealium, mParticle IDSyncno first choiceagainst: Acxiom Real Identity, Amperity, Experian Identity Services, LiveRamp Identity Resolution, Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Four alternatives
BlueConic, Leadspace, Twilio Segment Unify, ZoomInfoTwo alternatives
6sense, Hightouch Adaptive Identity ResolutionSeven alternatives
Amperity, Databricks, LiveRamp Identity Resolution, Redpoint Global, Tealium, Twilio Segment Unify, mParticle IDSyncThree alternatives
FullContact, Hightouch Adaptive Identity Resolution, ProspeoGLM 4.7 FlashXTwilio Segment UnifySemcastingChangedLiveRamp Identity ResolutionSplink, Zinggagainst: ExactMatch, Opensendno first choiceagainst: LiveRamp Identity Resolution, MyTrueIdentity, Salesforce Data Cloud, WithPersona
Two alternatives
Hightouch Adaptive Identity Resolution, ProspeoFour alternatives
Experian Business Identity Resolution, FullContact, Hightouch Adaptive Identity Resolution, ZeotapThree alternatives
Amperity, Infutor, Twilio Segment UnifySix alternatives
FullContact, Hightouch Adaptive Identity Resolution, Oppora, Prospeo, RudderStack Core Data Pipeline, TombaMiniMax M2.5Hightouch Adaptive Identity ResolutionLiveRamp Identity Resolution, TransUnion TruAudienceChangedLiveRamp Identity ResolutionFullContact, Prospeono first choiceagainst: Acxiom Real Identity, Criteo, Equifax, Experian Identity Resolution, LiveRamp Identity Resolution, Oracle Data Broker, Quantcast, Tapad
Four alternatives
Demandbase, LiveRamp Identity Resolution, Tealium, Twilio Segment UnifyOne alternative
Melissa DataSix alternatives
Acxiom Real Identity, Experian Identity Resolution, FullContact, Neustar, Oracle Unity, TransUnion TruAudienceOne alternative
CapturifyGPT-6 LunaD&B Connectagainst: LeadspaceInsycleChangedAmperity, LiveRamp Identity ResolutionSplinkagainst: RudderStack, Twilio Segment Unifyno first choiceagainst: Gravy Analytics / Venntel, Kochava / Collective Data Solutions, Mobilewalla, Outlogic
Three alternatives
Dealfront, RB2B, Twilio Segment UnifyThree alternatives
Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, Salesforce Data CloudSeven alternatives
6sense, Adobe Real-Time CDP, Demandbase, Salesforce Data Cloud, Tealium, Twilio Segment Unify, mParticle IDSyncOne alternative
dedupeMuse Glimmer 30BLeadspaceAccountLink™ by LeadsRx, HubSpot Breeze IntelligenceChangedagainst: FullContactno first choiceFullContact, Zinggno first choiceagainst: Acxiom Real Identity, Experian Identity Resolution, IDScan.net, IDmerit, LiveRamp Identity Resolution, Merkle, Sumsub, TransUnion TruAudience
Two alternatives
HubSpot Breeze Intelligence, Twilio Segment UnifyOne alternative
Delivr.aiThree alternatives
AWS Entity Resolution, CustomerLabs 1PD Ops, ProspeoBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:12 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:45 | yes | 3 | 7 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:40 | yes | 15 | 29 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 12:18 | yes | 19 | 4 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:31 | yes | 19 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:44 | yes | 13 | 7 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:54 | yes | 17 | 19 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:13 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:43 | yes | 13 | 28 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:29 | yes | 18 | 32 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:38 | yes | 24 | 90 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:21 | yes | 15 | 32 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:02 | yes | 4 | 20 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 07:47 | yes | 21 | 34 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:53 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:17 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:00 | yes | 18 | 26 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 08:36 | yes | 17 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:39 | yes | 21 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:02 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:27 | yes | 23 | 30 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 07:53 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:09 | yes | 5 | 17 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:08 | yes | 21 | 27 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:59 | yes | 14 | 14 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:16 | yes | 9 | 17 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 07:51 | yes | 4 | 21 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:42 | yes | 23 | 29 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:14 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:49 | yes | 8 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:50 | yes | 24 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 12:23 | yes | 14 | 4 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:36 | yes | 20 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:47 | yes | 11 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:01 | yes | 19 | 29 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:28 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:18 | yes | 18 | 35 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:15 | yes | 24 | 27 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:28 | yes | 22 | 136 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:09 | yes | 13 | 25 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:05 | yes | 8 | 41 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:59 | yes | 23 | 38 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:09 | yes | 17 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:50 | yes | 5 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:52 | yes | 24 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 10:10 | yes | 24 | 5 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:12 | yes | 18 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:39 | yes | 7 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:05 | yes | 24 | 42 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:20 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:39 | no | 0 | 43 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:04 | yes | 10 | 11 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:09 | yes | 17 | 41 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:56 | yes | 9 | 24 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:49 | yes | 2 | 21 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:02 | yes | 12 | 19 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:50 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:58 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:22 | yes | 6 | 25 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 10:41 | yes | 16 | 4 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:32 | yes | 15 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:13 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:57 | yes | 15 | 32 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:54 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:11 | no | 0 | 35 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:10 | yes | 25 | 33 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:21 | yes | 14 | 55 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:03 | yes | 5 | 11 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:53 | yes | 2 | 20 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:35 | yes | 11 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:51 | yes | 17 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:04 | yes | 5 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:46 | yes | 23 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 08:11 | yes | 24 | 3 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:40 | yes | 24 | 7 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:39 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:23 | yes | 22 | 28 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:01 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:10 | yes | 19 | 31 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:02 | yes | 24 | 24 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:45 | yes | 24 | 89 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:41 | yes | 23 | 33 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:54 | yes | 4 | 26 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:06 | yes | 22 | 40 s |
Noise floor in this category
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
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Claude Haiku 4.5
4 of 4 flipped
GPT-5.4 mini
4 of 4 flipped
Gemini 3.5 Flash
3 of 6 flipped
Perplexity Sonar
3 of 3 flipped
Grok 4.1 Fast
1 of 3 flipped
Mistral Small
3 of 4 flipped
DeepSeek V4 Flash
2 of 4 flipped
Llama 4 Maverick
2 of 2 flipped
Qwen 3.7 Flash
4 of 5 flipped
Kimi K2
6 of 6 flipped
GLM 4.7 FlashX
4 of 5 flipped
MiniMax M2.5
3 of 4 flipped
GPT-6 Luna
3 of 4 flipped
Muse Glimmer 30B
4 of 4 flipped
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Acxiom read as Acxiom Real Identity
Acxiom (IPG) read as Acxiom Real Identity
Adobe read as Adobe Real-Time CDP
CustomerLabs CDP read as CustomerLabs 1PD Ops
Experian read as Experian Identity Resolution
Experian (with Tapad) read as Experian Identity Resolution
Hightouch read as Hightouch Adaptive Identity Resolution
Hightouch (Adaptive Identity Resolution) read as Hightouch Adaptive Identity Resolution
HubSpot read as HubSpot Breeze Intelligence
Informatica read as Informatica MDM
LiveRamp read as LiveRamp Identity Resolution
LiveRamp (Identity Resolution) read as LiveRamp Identity Resolution
LiveRamp (RampID) read as LiveRamp Identity Resolution
LiveRamp (formerly Acxiom) read as LiveRamp Identity Resolution
Oracle read as Oracle Unity
Oracle (Oracle Data Cloud / ID Graph) read as Oracle Unity
Salesforce read as Salesforce Data Cloud
Salesforce (Customer 360/Data Cloud) read as Salesforce Data Cloud
Segment read as Twilio Segment Unify
Segment (Twilio) read as Twilio Segment Unify
TransUnion read as TransUnion TruAudience
TransUnion (via Identity Graph) read as TransUnion TruAudience
Twilio Segment read as Twilio Segment Unify
Twilio Segment (Unify / Profiles) read as Twilio Segment Unify
mParticle read as mParticle IDSync
Unresolved, counted raw
AWS Pinpoint / Amazon Connect
AccountLink™ by LeadsRx
Adobe B2B CDP
Apache Spark
Avast
Capturify.io
CustomerLabs 1PD Ops Platform
ExactMatch
Experian Business Identity Resolution
Experian Identity Services
FICO Identity Resolution Engine
Google Customer Match / Ads Data Hub
KPMG
LiveRamp Holdings
LiveRamp Identity
Merkle's M1 Platform
MyTrueIdentity
Neustar Unified Identity
OneWelcome Identity Platform
Oracle Data Broker
PwC
RampID
RudderStack Core Data Pipeline
Salesforce Customer 360 Identity
SmartDX
Snowflake Identity
Tealbook
TransUnion Neustar
TruAudience
Unified ID 2.0
Zingg.ai
dbt-adoptive
idx
Discontinued, still offered
No shut-down product was recommended here.