Identity resolution for enterprise buyers
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of an enterprise B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
17%
Contested · Salesforce Data Cloud 17%
17LiveRamp Identity Resolution17Salesforce Data Cloud07Hightouch Adaptive Identity Resolution59others
17% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: Salesforce Data Cloud (19%) replaces LiveRamp Identity Resolution (25% then, 15% now), 4 points clear, inside the 11-point floor.Salesforce Data Cloud leads at 19%, replacing LiveRamp Identity Resolution, which led at 25% and stands at 15% now: 4 points clear, inside the floor, so the swap reads as unsettled.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
FullContact10%Contested↗new leaderNew leader since September 2026: Hightouch Adaptive Identity Resolution (10%) replaces Twilio Segment Unify (15% then, 6% now), 4 points clear, inside the 11-point floor.Standing →Mid-market
Hightouch Adaptive Identity Resolution12%Contested▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Enterprise
Salesforce Data Cloud17%Contested↗new leaderNew leader since September 2026: Salesforce Data Cloud (19%) replaces LiveRamp Identity Resolution (25% then, 15% now), 4 points clear, inside the 11-point floor.This page
FullContact10%Contested↗new leaderNew leader since September 2026: Hightouch Adaptive Identity Resolution (10%) replaces Twilio Segment Unify (15% then, 6% now), 4 points clear, inside the 11-point floor.Standing →Mid-marketHightouch Adaptive Identity Resolution12%Contested▼−3Since September 2026: 17% → 14%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →EnterpriseSalesforce Data Cloud17%Contested↗new leaderNew leader since September 2026: Salesforce Data Cloud (19%) replaces LiveRamp Identity Resolution (25% then, 15% now), 4 points clear, inside the 11-point floor.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Salesforce Data Cloud17%7%30accepted challenger▲+6Since September 2026: 13% → 19%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.13% → 19%
Salesforce Data Cloud17%7%30accepted challenger▲+6Since September 2026: 13% → 19%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.13% → 19%02
LiveRamp Identity Resolution17%30%50criticized challenger▼−10Since September 2026: 25% → 15%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.25% → 15%
LiveRamp Identity Resolution17%30%50criticized challenger▼−10Since September 2026: 25% → 15%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.25% → 15%03Hightouch Adaptive Identity Resolution7%0%30accepted challenger▲+5Since September 2026: 4% → 8%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 8%
Hightouch Adaptive Identity Resolution7%0%30accepted challenger▲+5Since September 2026: 4% → 8%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 8%04
Amperity6%16%25accepted challenger▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 6%
Amperity6%16%25accepted challenger▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 6%05
Tealium4%30%20criticized challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%
Tealium4%30%20criticized challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%06
Adobe Real-Time CDP2%19%16accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%
Adobe Real-Time CDP2%19%16accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 2%07
mParticle IDSync2%64%11criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%
mParticle IDSync2%64%11criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%08
Twilio Segment Unify2%58%19criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Twilio Segment Unify2%58%19criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%Show the four products at 0%, ordered by negative rate
12
Acxiom Real Identity0%33%15criticized challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 0%
Acxiom Real Identity0%33%15criticized challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 0%11
Experian Identity Resolution0%25%20criticized challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%
Experian Identity Resolution0%25%20criticized challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%10
TransUnion TruAudience0%15%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
TransUnion TruAudience0%15%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09
Informatica MDM0%8%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Informatica MDM0%8%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Salesforce Data Cloud17%
Salesforce Data Cloud17%02LiveRamp Identity Resolution17%
LiveRamp Identity Resolution17%03Hightouch Adaptive Identity Resolution7%
Hightouch Adaptive Identity Resolution7%04Amperity6%
Amperity6%05Tealium4%
Tealium4%06Adobe Real-Time CDP2%
Adobe Real-Time CDP2%07mParticle IDSync2%
mParticle IDSync2%08Twilio Segment Unify2%
Twilio Segment Unify2%09Informatica MDM0%
Informatica MDM0%10TransUnion TruAudience0%
TransUnion TruAudience0%11Experian Identity Resolution0%
Experian Identity Resolution0%12Acxiom Real Identity0%
Acxiom Real Identity0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LiveRamp Identity Resolution30%
15 of 50 labels negative · 10 of 14 models · 3 hard negative
“**Key Concern**: Active regulatory scrutiny ... Partnering with platforms under regulatory attack creates inherited compliance and reputational risk” Kimi K2, negative prompt
Twilio Segment Unify58%
11 of 19 labels negative · 7 of 14 models · 1 hard negative
“large enterprises should be cautious about—or in some cases avoid—identity resolution platforms that are part of enterprise CDPs ... such as **Segment, mParticle, Tealium, and Simon Data**” Mistral Small, negative prompt
Tealium30%
6 of 20 labels negative · 6 of 14 models · 1 hard negative
“should be cautious about—or in some cases avoid—... **Segment, mParticle, Tealium, and Simon Data**” Mistral Small, negative prompt
Experian Identity Resolution25%
5 of 20 labels negative · 5 of 14 models · 3 hard negative
“have active regulatory problems (LiveRamp, Experian) carry risks that may not be worth the capability they offer” DeepSeek V4 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
81 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1183 links across 306 sites, every framing counted. Ranked by the number of answers carrying the site or page. 78 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Guideflow45 answers · 45 citations · 11 models
vendor site · Prospeo36 answers · 37 citations · 10 models
vendor site · Redpoint Global34 answers · 36 citations · 13 models
vendor site · LiveRamp32 answers · 41 citations · 11 models
30 answers · 45 citations · 9 models
30 answers · 30 citations · 12 models
vendor site · checkthat.ai29 answers · 29 citations · 11 models
vendor site · Oppora28 answers · 28 citations · 10 models
25 answers · 32 citations · 11 models
21 answers · 27 citations · 11 models
19 answers · 28 citations · 11 models
vendor site · Hightouch19 answers · 23 citations · 11 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
44 answers · 11 models
36 answers · 10 models
32 answers · 12 models
30 answers · 12 models
28 answers · 10 models
25 answers · 11 models
23 answers · 9 models
22 answers · 9 models
18 answers · 10 models
17 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity resolution platform”, “identity resolution platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Salesforce parent site Salesforce Data Cloud 17% | 17% | 320 | 550,000 | 60,632 | ||||
| LiveRamp Identity Resolution liveramp.com | 17% | 128 | 90 | 0 | 20,494 | $339 | 44 | 2 |
| Hightouch Adaptive Identity Resolution hightouch.com | 7% | 96 | 0 | 127,772 | 23 | 6 | ||
| Amperity amperity.com | 6% | 108 | 2,400 | 2,620 | 3,982 | 7 | ||
| Demandbase demandbase.com | 6% | 672 | 5,400 | 211 | 42,531 | 34 | ||
| Leadspace leadspace.com | 4% | 40 | 210 | 5 | 633 | |||
| Tealium tealium.com | 4% | 174 | 2,900 | 143 | 9,399 | 32 | ||
| ZoomInfo zoominfo.com | 4% | 846 | 135,000 | 1,810 | 6,376,738 | $1,140 | 120 | |
| ZoomInfo parent site ZoomInfo's Identity Resolution API 4% | 4% | 3 | 135,000 | 1,810 | ||||
| Adobe parent site Adobe Real-Time CDP 2% | 2% | 284 | 1,220,000 | 117,563 |
Google's top ten for the two searches hold 12 sites; 3 of them are among the sites the models cited here (hightouch.com, liveramp.com, redpointglobal.com). The first result for “best identity resolution platform” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best identity resolution platform for an enterprise B2B company?”Paraphrase“Which customer identity matching service would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade identity resolution platforms and how do they differ?”Budget-constrained“What is the best identity resolution platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5LiveRamp Identity ResolutionSalesforce Data CloudChangedLiveRamp Identity ResolutionAdstraagainst: LiveRamp Identity Resolutionno first choicenothing named
Four alternatives
Acxiom Real Identity, Hightouch Adaptive Identity Resolution, Leadspace, WarmlyThree alternatives
ActionIQ, Informatica MDM, LiveRamp Identity ResolutionFour alternatives
Acxiom's Real Identity, Hightouch Adaptive Identity Resolution, Tilores, TransUnion TruAudienceThree alternatives
Experian Identity Resolution, Hightouch Adaptive Identity Resolution, TransUnion TruAudienceGPT-5.4 miniHightouch Adaptive Identity Resolution, Salesforce Data CloudLeadspaceChangedagainst: LiveRamp Identity ResolutionAmperityagainst: Snowflake ecosystem solutionsSalesforce Data Cloudno first choicenothing named
Three alternatives
Amperity, Tealium, Treasure DataThree alternatives
Redpoint Global, Salesforce Data Cloud, TealiumFour alternatives
Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, Tealium, TransUnion IdentityGemini 3.5 FlashLeadspaceDun & BradstreetChangedno first choiceSenzingagainst: Salesforce Data Cloud, Twilio Segment Unifyno first choiceagainst: Adobe Real-Time CDP, IBM, Informatica MDM, LiveRamp Identity Resolution, Oracle Unity, Salesforce Data Cloud, Twilio Segment Unify
Six alternatives
6sense, Demandbase, Dun & Bradstreet, Reltio, Salesforce Data Cloud, SenzingFour alternatives
Amperity, Leadspace, LiveRamp Identity Resolution, Redpoint GlobalSeven alternatives
Adstra, Census, Hightouch Adaptive Identity Resolution, Splink, Zeotap, Zingg, dbtPerplexity SonarAdobe Real-Time CDP, LiveRamp Identity ResolutionZoomInfo Identity Resolution / matchingChangedLiveRamp Identity ResolutionRedpoint Identity Studio / Redpoint Data Readiness Hub / Redpoint Data Managementno first choiceagainst: Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Two alternatives
Hightouch Adaptive Identity Resolution, Redpoint GlobalThree alternatives
Hightouch Adaptive Identity Resolution, LexisNexis Risk Solutions, Salesforce Data CloudFive alternatives
Experian Identity Resolution, Redpoint Global, Salesforce Data Cloud, TransUnion TruAudience, ZeotapFour alternatives
Experian Identity Resolution, LiveRamp Identity Resolution, Salesforce Data Cloud, TransUnion TruAudienceGrok 4.1 FastSalesforce Data Cloudagainst: Experian Identity ResolutionSalesforce Data CloudHeldLiveRamp Identity ResolutionAmperity, Salesforce Data Cloudagainst: LiveRamp Identity ResolutionLiveRamp Identity Resolutionagainst: Acxiom Real Identity, Adobe Real-Time CDP, Amperity, Tealium, Twilio Segment Unify
Six alternatives
Amperity, Dun & Bradstreet, LiveRamp Identity Resolution, Senzing, Tealium, ZoomInfoFive alternatives
Dun & Bradstreet, LiveRamp Identity Resolution, Tealium, Twilio Segment Unify, ZoomInfoSix alternatives
Amperity, Experian Identity Resolution, Redpoint Global, Salesforce Data Cloud, Tealium, TransUnion TruAudienceTwo alternatives
Acxiom Real Identity, Hightouch Adaptive Identity ResolutionFour alternatives
Experian Identity Resolution, Infutor, Redpoint Global, ZeotapMistral SmallLiveRamp Identity ResolutionTealium, mParticle IDSyncChangedno first choiceHightouch Adaptive Identity Resolution, Salesforce Data Cloudagainst: Acxiom Real Identity, LiveRamp Identity Resolutionno first choiceagainst: Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Two alternatives
Experian Identity Resolution, TransUnion TruAudienceOne alternative
AmperityDeepSeek V4 FlashDemandbase, LiveRamp Identity ResolutionZoomInfoChangedLiveRamp Identity ResolutionHightouch Adaptive Identity Resolutionagainst: LiveRamp Identity Resolutionno first choiceagainst: Adobe Real-Time CDP, Amperity, Experian Identity Resolution, LiveRamp Identity Resolution, Salesforce Identity, Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Two alternatives
6sense, AmperityThree alternatives
Informatica MDM, Leadspace, ReltioEight alternatives
Acxiom Real Identity, Adobe Real-Time CDP, Amperity, Experian Identity Resolution, Salesforce Data Cloud, Senzing, Tealium, TransUnion TruAudienceTwo alternatives
Acxiom Real Identity, ReltioLlama 4 MaverickProspeoZoomInfo's Identity Resolution APIChangedno first choiceno first choiceno first choiceagainst: Amperity, Experian Identity Resolution, LiveRamp Identity Resolution, TransUnion TruAudience
Three alternatives
Contata's Identity Resolution Services, Equifax's Identity Matching, Prospeo's B2B contact resolutionQwen 3.7 FlashLiveRamp Identity ResolutionAmperity, TealiumChangedLiveRamp Identity ResolutionSnowplowTwilio Segment Unifyagainst: Acxiom Real Identity, Equifax, Experian Identity Resolution, LexisNexis Risk Solutions, TransUnion TruAudience
Five alternatives
Experian Identity Resolution, Hightouch Adaptive Identity Resolution, Informatica MDM, Snowflake Identity Resolution, TransUnion TruAudienceTwo alternatives
Leadspace, Salesforce Data CloudFour alternatives
Cint, Experian Identity Resolution, RLSolutions / Bluecadium, VeridaFour alternatives
Microsoft Entra ID, Okta, Twilio Segment Unify, mParticle IDSyncThree alternatives
OneGraph, Snowplow, TealiumKimi K26sense, Demandbaseagainst: LiveRamp Identity Resolution, ZeotapSalesforce Data CloudChangedagainst: LiveRamp Identity Resolution, Twilio Segment UnifyLiveRamp Identity ResolutionHightouch Adaptive Identity Resolution, RudderStackagainst: Amperity, BlueConic, LiveRamp Identity Resolution, Twilio Segment Unify, mParticle IDSyncAmperityagainst: Acxiom Real Identity, Epsilon, LiveRamp Identity Resolution, Twilio Segment Unify, mParticle IDSyncagainst: Acxiom Real Identity, Epsilon, Experian Identity Resolution, LiveRamp Identity Resolution, Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Two alternatives
Leadspace, ReltioTwo alternatives
Adobe Real-Time CDP, Hightouch Adaptive Identity ResolutionSix alternatives
Amperity, Experian Identity Resolution, Tealium, TransUnion TruAudience, Twilio Segment Unify, mParticle IDSyncOne alternative
Salesforce Data CloudThree alternatives
Hightouch Adaptive Identity Resolution, InfoSum, RudderStackGLM 4.7 FlashXZoomInfoZoomInfo's Identity Resolution APIChangedLiveRamp Identity ResolutionSalesforce Data Cloudagainst: LiveRamp Identity Resolutionno first choicenothing named
Four alternatives
Hightouch Adaptive Identity Resolution, InfoSum, LiveRamp Identity Resolution, Salesforce Data CloudThree alternatives
Microsoft Entra External ID, Okta's Auth0, Ping IdentityFour alternatives
Adobe Real-Time CDP, Informatica MDM, Tealium, Twilio Segment UnifyThree alternatives
Census, Hightouch Adaptive Identity Resolution, Informatica MDMMiniMax M2.5LiveRamp Identity ResolutionMelissa's Personator IdentityChangedLiveRamp Identity ResolutionFullContact, Leadpipeno first choicenothing named
Four alternatives
Amperity, Demandbase, Hightouch Adaptive Identity Resolution, Salesforce Data CloudThree alternatives
DataMatch Enterprise, Equifax Identity Matching, Experian Identity ResolutionSeven alternatives
Acxiom Real Identity, Adobe Real-Time CDP, Amperity, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, Salesforce Data Cloud, Twilio Segment UnifyFive alternatives
Acxiom Real Identity, Amperity, Census, Hightouch Adaptive Identity Resolution, LiveRamp Identity ResolutionFour alternatives
Experian Identity, Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, NeustarGPT-6 LunaReltioReltio Multidomain MDMChangedLiveRamp Identity ResolutionRosterno first choiceagainst: Gravy Analytics / Venntel, InMarket, Kochava / Collective Data Solutions, LiveRamp Identity Resolution, Mobilewalla, Outlogic
Two alternatives
Hightouch Adaptive Identity Resolution, Informatica MDMTwo alternatives
Informatica MDM, Salesforce Data CloudEight alternatives
Acxiom Real Identity, Adobe Real-Time CDP, Epsilon, Experian Identity Resolution, Informatica MDM, Reltio, Salesforce Data Cloud, TransUnion TruAudience IdentityMuse Glimmer 30BLiveRamp Identity ResolutionDemandbaseChangedLiveRamp Identity ResolutionLiveRamp Identity Resolutionno first choiceagainst: Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Three alternatives
6sense, Demandbase, Salesforce Data CloudOne alternative
Dun & Bradstreet D&B ConnectSix alternatives
Acxiom Real Identity, Adobe Real-Time CDP, Amperity, InfoSum, Salesforce Data Cloud, TransUnion TruAudienceBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:45 | yes | 15 | 10 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:29 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:21 | yes | 22 | 51 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 11:07 | yes | 16 | 3 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:50 | yes | 23 | 7 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:41 | yes | 11 | 6 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 14:11 | yes | 18 | 44 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:27 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:33 | yes | 15 | 41 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:46 | yes | 18 | 27 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:43 | yes | 23 | 95 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:06 | yes | 10 | 27 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:58 | yes | 4 | 18 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:27 | yes | 14 | 15 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:46 | yes | 18 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:07 | yes | 4 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:46 | yes | 16 | 27 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 11:16 | yes | 21 | 5 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:43 | yes | 23 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:29 | yes | 5 | 24 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:17 | yes | 23 | 25 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 07:49 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:45 | yes | 14 | 133 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:26 | yes | 17 | 27 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:39 | yes | 15 | 66 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:55 | yes | 15 | 41 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:16 | yes | 1 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:33 | yes | 20 | 42 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:53 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:08 | yes | 8 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:46 | yes | 22 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 13:44 | yes | 17 | 5 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:31 | yes | 23 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:56 | yes | 5 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:55 | yes | 23 | 45 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:12 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:33 | yes | 23 | 74 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 14:04 | yes | 22 | 32 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:44 | yes | 19 | 37 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:05 | yes | 18 | 66 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:43 | yes | 8 | 33 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:02 | yes | 22 | 39 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:29 | yes | 16 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:17 | yes | 2 | 3 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:48 | yes | 17 | 32 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 07:41 | yes | 14 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:32 | yes | 13 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 14:14 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:59 | yes | 23 | 27 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:16 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:45 | no | 0 | 38 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:04 | yes | 22 | 27 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:46 | yes | 24 | 178 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:13 | yes | 17 | 44 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:55 | yes | 1 | 18 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:13 | yes | 16 | 35 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:37 | yes | 18 | 12 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:26 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:56 | yes | 11 | 32 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 13:10 | yes | 16 | 5 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:05 | yes | 19 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:02 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:35 | yes | 23 | 57 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:14 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:42 | yes | 15 | 33 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:10 | yes | 15 | 41 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:03 | yes | 22 | 39 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:07 | yes | 5 | 20 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:53 | yes | 3 | 21 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:13 | yes | 15 | 29 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:02 | yes | 17 | 14 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:12 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:14 | yes | 22 | 28 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 11:16 | yes | 25 | 3 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:10 | yes | 24 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:05 | yes | 5 | 3 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:14 | yes | 25 | 49 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:46 | yes | 8 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:36 | yes | 12 | 42 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:52 | yes | 24 | 25 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:38 | yes | 22 | 34 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:22 | yes | 20 | 37 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:58 | yes | 2 | 28 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:40 | yes | 14 | 23 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Acxiom read as Acxiom Real Identity
Adobe read as Adobe Real-Time CDP
Experian read as Experian Identity Resolution
Hightouch read as Hightouch Adaptive Identity Resolution
Informatica read as Informatica MDM
Informatica Customer 360 / MDM read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
Informatica Master Data Management (MDM) read as Informatica MDM
LiveRamp read as LiveRamp Identity Resolution
LiveRamp (RampID) read as LiveRamp Identity Resolution
LiveRamp (RampID/Identity) read as LiveRamp Identity Resolution
LiveRamp (formerly Acxiom) read as LiveRamp Identity Resolution
Oracle read as Oracle Unity
Redpoint read as Redpoint Global
Segment read as Twilio Segment Unify
Segment (by Twilio) read as Twilio Segment Unify
Segment/Twilio read as Twilio Segment Unify
TransUnion read as TransUnion TruAudience
Twilio Segment read as Twilio Segment Unify
mParticle read as mParticle IDSync
Unresolved, counted raw
AWS Cognito
Acxiom's Real Identity
Cint (formerly 4171 Solutions)
Contata's Identity Resolution Services
Dun & Bradstreet D&B Connect
Equifax Identity Matching
Equifax's Identity Matching
FullCircl (formerly dueDil)
Melissa's Personator Identity
Microsoft Azure Active Directory
Okta's Auth0
OneGraph
Prospeo's B2B contact resolution
RLSolutions / Bluecadium
Redpoint Identity Studio / Redpoint Data Readiness Hub / Redpoint Data Management
Redpointglobal.com
Reltio Multidomain MDM
Roster
Salesforce Identity
Snowflake Identity Resolution
Snowflake ecosystem solutions
TransUnion Identity
TransUnion TruAudience Identity
Truelty
Verida
ZoomInfo Identity Resolution / matching
Discontinued, still offered
No shut-down product was recommended here.