Data management platforms for enterprise buyers
Asked as “data management platform for audiences”, and as “DMP”, on behalf of an enterprise B2B company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
21%
Contested · Adobe Real-Time CDP 17%
21Salesforce Data Cloud17Adobe Real-Time CDP09Hightouch53others
21% of first choices, contested.
Since September 2026▲+3Since September 2026: 20% → 23%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Salesforce Data Cloud held the lead, +3 points on 20%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Segment28%Contested▲+14Since September 2026: 16% → 30%, +14 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →Mid-marketSegment37%Contested▲+25Since September 2026: 18% → 42%, +25 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →Enterprise
Salesforce Data Cloud21%Contested▲+3Since September 2026: 20% → 23%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This page
Segment28%Contested▲+14Since September 2026: 16% → 30%, +14 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →Mid-marketSegment37%Contested▲+25Since September 2026: 18% → 42%, +25 points. Past the 11-point floor: movement. Read over the models both editions asked.Standing →EnterpriseSalesforce Data Cloud21%Contested▲+3Since September 2026: 20% → 23%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Salesforce Data Cloud21%9%33accepted challenger▲+3Since September 2026: 20% → 23%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.20% → 23%
Salesforce Data Cloud21%9%33accepted challenger▲+3Since September 2026: 20% → 23%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.20% → 23%02
Adobe Real-Time CDP17%19%31accepted challenger▲+9Since September 2026: 12% → 21%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.12% → 21%
Adobe Real-Time CDP17%19%31accepted challenger▲+9Since September 2026: 12% → 21%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.12% → 21%03
Hightouch9%0%13accepted challenger▲+1Since September 2026: 5% → 6%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 6%
Hightouch9%0%13accepted challenger▲+1Since September 2026: 5% → 6%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 6%04
Tealium Customer Data Hub7%24%17accepted challenger=heldSince September 2026: 8% → 8%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.8% → 8%
Tealium Customer Data Hub7%24%17accepted challenger=heldSince September 2026: 8% → 8%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.8% → 8%05
Informatica Intelligent Data Management Cloud5%14%21accepted challenger▲+1Since September 2026: 5% → 6%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 6%
Informatica Intelligent Data Management Cloud5%14%21accepted challenger▲+1Since September 2026: 5% → 6%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.5% → 6%06
Adobe Audience Manager3%44%16criticized challenger▼−2Since September 2026: 7% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 4%
Adobe Audience Manager3%44%16criticized challenger▼−2Since September 2026: 7% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.7% → 4%07
Snowflake2%6%17accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%
Snowflake2%6%17accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%08Segment2%21%14accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Segment2%21%14accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%Show the five products at 0%, ordered by negative rate
13
Oracle BlueKai0%58%19criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Oracle BlueKai0%58%19criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%12
Alation0%36%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Alation0%36%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%11
Collibra0%23%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Collibra0%23%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
BigQuery Lab in the set0%15%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
BigQuery Lab in the set0%15%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09
Databricks Lakehouse0%7%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Databricks Lakehouse0%7%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
BigQuery is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All fifteen head-to-head pages: the top six products, each against each
Segment vs Salesforce Data CloudSegment vs Lotame SphericalHightouch vs BlueConicHightouch vs Tealium Customer Data HubHightouch vs Salesforce Data CloudHightouch vs Lotame SphericalBlueConic vs Tealium Customer Data HubBlueConic vs Salesforce Data CloudBlueConic vs Lotame SphericalTealium Customer Data Hub vs Salesforce Data CloudTealium Customer Data Hub vs Lotame SphericalSalesforce Data Cloud vs Lotame Spherical
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Salesforce Data Cloud21%
Salesforce Data Cloud21%02Adobe Real-Time CDP17%
Adobe Real-Time CDP17%03Hightouch9%
Hightouch9%04Tealium Customer Data Hub7%
Tealium Customer Data Hub7%05Informatica Intelligent Data Management Cloud5%
Informatica Intelligent Data Management Cloud5%06Adobe Audience Manager3%
Adobe Audience Manager3%07Snowflake2%
Snowflake2%08Segment2%
Segment2%09Databricks Lakehouse0%
Databricks Lakehouse0%10BigQuery0%
BigQuery0%11Collibra0%
Collibra0%12Alation0%
Alation0%13Oracle BlueKai0%
Oracle BlueKai0%What they warned about
Three of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Oracle BlueKai58%
11 of 19 labels negative · 6 of 14 models · 10 hard negative
“Oracle completely exited the advertising business, officially decommissioning all of its advertising products—including the BlueKai DMP” Gemini 3.5 Flash, negative prompt
Adobe Real-Time CDP19%
6 of 31 labels negative · 6 of 14 models · 1 hard negative
“**Avoid:** Adobe Real-Time CDP (opaque usage-based)” DeepSeek V4 Flash, budget prompt
Adobe Audience Manager44%
7 of 16 labels negative · 5 of 14 models · 5 hard negative
“Legacy Audience Manager still runs but receives minimal investment, so it should not be evaluated for a new build.” Muse Glimmer 30B, negative prompt
Salesforce Audience Studio78%
7 of 9 labels negative · 4 of 14 models · 6 hard negative
“Traditional, cookie-based DMPs (such as Oracle BlueKai or Salesforce Audience Studio) are largely legacy technologies” Gemini 3.5 Flash, direct prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1159 links across 400 sites, every framing counted. Ranked by the number of answers carrying the site or page. 26 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
29 answers · 53 citations · 11 models
27 answers · 43 citations · 10 models
vendor site · Improvado27 answers · 30 citations · 11 models
vendor site · Decentriq22 answers · 25 citations · 10 models
vendor site · ZoomInfo20 answers · 30 citations · 10 models
19 answers · 19 citations · 10 models
18 answers · 36 citations · 10 models
vendor site · Matillion17 answers · 26 citations · 10 models
16 answers · 16 citations · 8 models
vendor site · Hightouch15 answers · 22 citations · 8 models
vendor site · HubSpot14 answers · 14 citations · 8 models
vendor site · Guideflow13 answers · 13 citations · 11 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
22 answers · 11 models
19 answers · 9 models
19 answers · 10 models
16 answers · 8 models
15 answers · 9 models
15 answers · 9 models
14 answers · 8 models
13 answers · 7 models
12 answers · 8 models
11 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best data management platform for audiences”, “data management platform for audiences”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Adobe parent site Adobe Real-Time CDP 17%, Adobe Real-Time CDP B2B Edition 5%, Adobe Audience Manager 3% | 26% | 284 | 1,220,000 | 117,563 | |||
| Salesforce parent site Salesforce Data Cloud 21%, Salesforce Marketing Cloud 2%, Salesforce Audience Studio 2% | 24% | 320 | 550,000 | 60,632 | |||
| Hightouch hightouch.com | 9% | 363 | 12,100 | 434 | 127,772 | 23 | |
| Demandbase demandbase.com | 7% | 672 | 5,400 | 211 | 42,531 | 34 | |
| Tealium Customer Data Hub tealium.com | 7% | 47 | 40 | 0 | 9,399 | 32 | |
| Informatica Intelligent Data Management Cloud informatica.com | 5% | 36 | 390 | 1 | 73,321 | 120 | |
| ZoomInfo zoominfo.com | 3% | 846 | 135,000 | 1,810 | 6,376,738 | $1,140 | 120 |
| Leadspace leadspace.com Leadspace 2%, Leadspace B2B Customer Data Platform 2% | 3% | 40 | 210 | 5 | 633 | ||
| Snowflake snowflake.com | 2% | 247 | 368,000 | 37,077 | 718,749 | 118 | |
| Twilio segment.com Segment 2% | 2% | 408 | 135,000 | 4,343 | 9,086 | 0 |
Google's top ten for the two searches hold 15 sites; 4 of them are among the sites the models cited here (blog.hubspot.com, cdp.com, decentriq.com, matillion.com). The first result for “best data management platform for audiences” is acquia.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best data management platform for audiences for an enterprise B2B company?”Paraphrase“Which DMP would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade data management platforms and how do they differ?”Budget-constrained“What is the best data management platform for audiences for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a data management platform for audiences. What should we look at?”Negative“Which data management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Salesforce Data CloudSalesforce Data CloudHeldSnowflakeDomoagainst: Salesforce Data Cloud, Segment, Tealium Customer Data Hubno first choiceagainst: Alation, Collibra, Informatica Intelligent Data Management Cloud, Microsoft Fabric
Three alternatives
6sense, Demandbase, HightouchThree alternatives
Lotame Spherical, Oracle BlueKai, Oracle CX Marketing SuiteFive alternatives
Databricks Lakehouse, IBM Cloud Pak for Data, Informatica Intelligent Data Management Cloud, Oracle Enterprise Data Management, SAP DatasphereOne alternative
HightouchGPT-5.4 miniAdobe Real-Time CDP B2B EditionAdobe Real-Time CDPChangedagainst: Adobe Audience Managerno first choiceSalesforce Audience Studio, Tealium Customer Data Hubagainst: Adobe Real-Time CDPno first choicenothing named
Two alternatives
SAP Customer Data Platform, Salesforce Data CloudOne alternative
Salesforce Audience StudioGemini 3.5 FlashAdobe Real-Time CDP, Salesforce Data Cloudagainst: Oracle BlueKai, Salesforce Audience StudioAdobe Real-Time CDP, Salesforce Data CloudHeldagainst: Oracle BlueKai, Salesforce Audience Studiono first choiceHightouchno first choiceagainst: Segment, Tealium Customer Data Hub, mParticleagainst: AWS S3, Adobe Audience Manager, Azure ADLS, Oracle BlueKai, Oracle Enterprise Data Management, SAP Datasphere, Salesforce Audience Studio
Four alternatives
6sense, ActionIQ, Demandbase, HightouchFour alternatives
6sense Revenue AI, Demandbase, LiveRamp, ZoomInfoThree alternatives
Microsoft Dynamics 365 Customer Insights, Treasure Data, Zeotap Open CDPThree alternatives
ActionIQ, Census, HightouchPerplexity SonarSalesforce Data CloudAdobe Real-Time CDPChangedno first choiceAdobe Audience Managerno first choiceagainst: Alation, Amazon Redshift, Azure Purview, BigID, BigQuery, Collibra, Databricks Lakehouse, IBM InfoSphere MDM, Informatica Axon, Informatica MDM, Microsoft Purview, Oracle EDM, SAP MDG, Snowflake, Stibo Systems
Two alternatives
Adobe Real-Time CDP, HightouchThree alternatives
Adobe\u2019s legacy Audience Manager, Informatica Intelligent Data Management Cloud, Palantir FoundryEleven alternatives
Alation, BigQuery, Collibra, Databricks Lakehouse, Dremio, Fivetran, Informatica Intelligent Data Management Cloud, Microsoft Fabric / Purview, Qlik Talend, Snowflake, SynitiThree alternatives
Domo, Informatica Intelligent Data Management Cloud, Salesforce Data CloudGrok 4.1 FastSalesforce Data CloudInformatica Intelligent Data Management CloudChangedInformatica Intelligent Data Management CloudSnowflakeagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure Data, mParticleno first choiceagainst: Alation, Apache Hadoop Ecosystems, Cloudera, Collibra, CredentialStream, Dremio, IBM InfoSphere, Informatica MDM, SAP MDG
Three alternatives
Adobe Real-Time CDP, Tealium Customer Data Hub, Treasure DataFour alternatives
Adobe Audience Manager, Leadspace, Oracle CX Audience, Salesforce Data CloudSix alternatives
Alation, Atlan, Collibra, Databricks Lakehouse, IBM, TalendTwo alternatives
BigQuery, HightouchMistral SmallAdobe Audience Manager, Adobe Real-Time CDPInformatica Intelligent Data Management CloudChangedno first choiceAdobe Real-Time CDP, Salesforce Data Cloudno first choiceagainst: Alation, IBM InfoSphere, Maextro, SAP Master Data Governance, Semarchy xDM
Two alternatives
SAS Customer Intelligence 360, Versium REACHFive alternatives
Alation, BigQuery, Collibra, Databricks Lakehouse, SnowflakeThree alternatives
Adobe Audience Manager, Denodo Platform, SnowflakeOne alternative
Oracle CX Marketing SuiteDeepSeek V4 FlashHightouch, Salesforce Data CloudAdobe Real-Time CDPChangedagainst: Adobe Audience ManagerInformatica Intelligent Data Management CloudSalesforce Data Cloudagainst: Adobe Real-Time CDPno first choiceagainst: Adobe Audience Manager, Cloudera, Oracle BlueKai, SAP S/4HANA, Salesforce Audience Studio, Workday
Four alternatives
6sense, Adobe Real-Time CDP, Demandbase, Oracle UnityThree alternatives
LiveRamp, Lotame Spherical, Salesforce Data CloudTen alternatives
Alation, Collibra, IBM Cloud Pak for Data, Microsoft Fabric, Microsoft Purview, Reltio Data Cloud, SAP Datasphere, SAP Master Data Governance, Salesforce Data Cloud, Stibo Systems STEPTwo alternatives
BlueConic, Treasure DataLlama 4 MaverickAdobe Real-Time CDPSalesforce Data CloudChangedno first choiceno first choiceno first choiceagainst: IBM InfoSphere Master Data Management, Informatica Intelligent Data Management Cloud, SAP Master Data Governance
Two alternatives
Google Audience, Informatica Intelligent Data Management CloudOne alternative
Adobe Real-Time CDPQwen 3.7 FlashAdobe Real-Time CDPOracle CDX, Salesforce Marketing CloudChangedDatabricks LakehouseBlueConicagainst: Adobe Real-Time CDP, Salesforce Real-Time CDPno first choiceagainst: AWS DataZone, Airtable, Alteryx, Azure Purview, Google Dataplex, IBM InfoSphere, Informatica Intelligent Data Management Cloud, Kintone, Looker, PowerBI, SAP NetWeaver, Tableau, Talend
Two alternatives
LiveRamp, Salesforce Data CloudFour alternatives
6sense, Adobe Experience Cloud, Terminus, The Trade DeskFour alternatives
Amazon Redshift, BigQuery, Microsoft Fabric, SnowflakeTwo alternatives
Segment, Tealium Customer Data HubKimi K2Demandbase, Leadspaceagainst: Adobe Audience Manager, Oracle BlueKaiSalesforce Data CloudChangedagainst: Oracle BlueKai, Salesforce Audience StudioDatabricks Lakehouse, SnowflakeMicrosoft Purviewagainst: Adobe Real-Time CDP, LiveRamp, Lotame Spherical, Oracle BlueKaiAdobe Real-Time CDPagainst: Adobe Audience Manager, BigQuery, Oracle BlueKai, Oracle Database 19c, SAP ECC, Salesforce Audience Studio, Salesforce Data Cloud
Three alternatives
6sense, Salesforce Data Cloud, TerminusFour alternatives
6sense, Adobe Real-Time CDP, Segment, Tealium Customer Data HubSeven alternatives
AWS Redshift, Alation, Azure Synapse, BigQuery, Collibra, Informatica Intelligent Data Management Cloud, Microsoft FabricTwo alternatives
SAP HANA Cloud, Salesforce Data CloudFour alternatives
Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticleGLM 4.7 FlashXTealium Customer Data HubTealium Customer Data HubHeldInformatica Intelligent Data Management CloudSegmentagainst: Adobe Real-Time CDP, Salesforce Audience Studio, Tealium Customer Data Hubno first choiceagainst: Oracle BlueKai
Four alternatives
Adform DMP, Adobe Audience Manager, Demandbase, Oracle BlueKaiThree alternatives
Adobe Audience Manager, LiveRamp, Weborama DMPSix alternatives
Airbyte, Alation, Collibra, Fivetran, SAP Master Data Governance, TalendMiniMax M2.5Demandbase, ZoomInfoDemandbase, Informatica Intelligent Data Management CloudChangedagainst: Oracle BlueKaino first choiceCensus, Hightouch, Tealium Customer Data Hubno first choicenothing named
Two alternatives
Adobe Audience Manager, LeadspaceTwo alternatives
Palantir Foundry, ZoomInfoOne alternative
ActionIQGPT-6 LunaAdobe Real-Time CDP B2B EditionAdobe Real-Time CDP B2B Edition, Salesforce Data CloudChangedno first choiceHightouchHightouchagainst: AWS DMS Fleet Advisor, Snowflake's legacy Provider and Consumer Data Clean Rooms
Three alternatives
Hightouch, LiveRamp, Salesforce Data CloudNine alternatives
Amazon Redshift, BigQuery, Collibra, Databricks Lakehouse, IBM data-management offerings, Informatica Intelligent Data Management Cloud, Microsoft Fabric, Microsoft Purview, SnowflakeOne alternative
Treasure DataFive alternatives
Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticleMuse Glimmer 30BLeadspace B2B Customer Data Platform, ZoomInfoDemandbaseChangedDatabricks Lakehouse, Snowflakeagainst: IBM InfoSphereAtaccama ONE, OvalEdge Unified Data Governanceno first choiceagainst: Adobe Audience Manager, Oracle BlueKai
Four alternatives
Adobe Audience Manager, Adobe Real-Time CDP, Salesforce Data Cloud, Tealium AudienceStream CDPFour alternatives
6sense, Databricks Lakehouse, Informatica Intelligent Data Management Cloud, Palantir FoundrySix alternatives
Amazon Redshift, BigQuery, Collibra, Informatica Intelligent Data Management Cloud, Microsoft Fabric, Microsoft PurviewBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:40 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:27 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:46 | yes | 24 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 12:00 | yes | 19 | 5 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:05 | yes | 20 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:47 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:25 | yes | 21 | 32 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:34 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:25 | yes | 10 | 41 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:57 | yes | 20 | 22 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:07 | yes | 13 | 112 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:49 | yes | 22 | 40 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 07:52 | yes | 4 | 28 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:08 | yes | 25 | 33 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 14:04 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:13 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:35 | yes | 20 | 24 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 08:34 | yes | 18 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 08:54 | yes | 21 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:33 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:26 | yes | 22 | 34 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:06 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:24 | no | 0 | 37 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:37 | yes | 25 | 26 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:04 | yes | 18 | 35 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:49 | yes | 11 | 65 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:06 | yes | 3 | 11 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:40 | yes | 24 | 37 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:53 | yes | 9 | 7 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:50 | yes | 8 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:51 | yes | 16 | 30 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 09:58 | yes | 17 | 7 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:59 | yes | 25 | 10 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 14:13 | yes | 11 | 11 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:41 | yes | 25 | 62 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:58 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:03 | no | 0 | 30 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:29 | yes | 15 | 30 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:31 | no | 0 | 47 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:32 | yes | 5 | 31 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:35 | yes | 9 | 36 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:34 | yes | 15 | 29 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:24 | yes | 18 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:04 | yes | 3 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:50 | yes | 12 | 30 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 12:12 | yes | 18 | 4 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:57 | yes | 23 | 12 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:56 | yes | 10 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:30 | yes | 25 | 42 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:55 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:54 | yes | 23 | 148 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:47 | yes | 24 | 27 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 08:36 | yes | 24 | 38 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:02 | yes | 19 | 56 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:07 | yes | 2 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 07:45 | yes | 19 | 35 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:23 | yes | 27 | 14 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:32 | yes | 1 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:52 | yes | 3 | 20 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 09:13 | yes | 17 | 6 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:24 | yes | 18 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 14:11 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:04 | yes | 24 | 46 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:58 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:01 | no | 0 | 41 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:29 | yes | 23 | 33 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:48 | yes | 19 | 36 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 11:55 | yes | 14 | 54 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:07 | yes | 7 | 32 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:02 | yes | 13 | 28 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:59 | yes | 15 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:23 | no | 0 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:01 | yes | 22 | 30 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 09:29 | yes | 21 | 4 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:23 | yes | 24 | 12 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:41 | yes | 12 | 26 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:48 | yes | 25 | 49 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:44 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:54 | no | 0 | 34 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:59 | yes | 23 | 25 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:14 | yes | 23 | 22 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 07:32 | yes | 22 | 39 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:09 | yes | 3 | 15 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:52 | yes | 24 | 37 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Real-Time CDP
Databricks read as Databricks Lakehouse
Google Cloud BigQuery read as BigQuery
Informatica read as Informatica Intelligent Data Management Cloud
Informatica IDMC read as Informatica Intelligent Data Management Cloud
Lotame Spherical Platform read as Lotame Spherical
Oracle read as Oracle BlueKai
Oracle BlueKai DMP read as Oracle BlueKai
Oracle BlueKai Data Management Platform read as Oracle BlueKai
Oracle DMP (BlueKai) read as Oracle BlueKai
Salesforce read as Salesforce Audience Studio
Semarchy read as Semarchy xDM
Snowflake Data Cloud read as Snowflake
Tealium read as Tealium Customer Data Hub
Tealium (AudienceStream / Customer Data Hub) read as Tealium Customer Data Hub
Tealium AudienceStream read as Tealium Customer Data Hub
Unresolved, counted raw
AWS DMS Fleet Advisor
AWS Data Lake & Analytics
AWS DataZone
AWS Migration Evaluator
AWS data governance/catalog capabilities
Ab Initio
Adobe\u2019s legacy Audience Manager
Apache Hadoop Ecosystems
AudienceView
Azure ADLS
Cloudera Data Warehouse
Databricks-style lakehouse platforms
ER/Studio
Google Audience
Google Cloud governance capabilities in enterprise data mesh patterns
Google Dataplex
IBM Db2 Hybrid Data Management Console
IBM InfoSphere DataStage
IBM InfoSphere Governance Catalog
IBM InfoSphere Master Data Management
IBM InfoSphere Quality Stage
IBM Master Data Management
IBM data-management offerings
Informatica Axon
Informatica Cloud
Kintone
Leadspace B2B Customer Data Platform
Maextro
Microsoft Intelligent Data Platform
Oracle CX Audience (formerly BlueKai)
Oracle Data Integration Platform Cloud
Oracle Database / Oracle Cloud Infrastructure
Oracle Database 19c
Oracle Enterprise Data Management Cloud
Oracle MDM
OvalEdge Unified Data Governance
PreciseFP
Real-Time CDP
RedBox.ai
Reltio Data Cloud
SAP
SAP ECC
SAP NetWeaver
SAS MDM
Salesforce Real-Time CDP
Snowflake's legacy Provider and Consumer Data Clean Rooms
Syniti
Teradata Vantage
Weborama DMP
Zeotap Open CDP
Discontinued, still offered
No shut-down product was recommended here.