Every category where a model named Alation for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data management platforms	GTM data and infrastructure	0%	70 of 183	33%	6	under 10 labels · led by Segment at 18%

Movement

This is the first edition on this tier, so no move can be computed for Alation yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Alation across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	0	1	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	1	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative12 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Excellent for data discovery and analyst usability.” GPT-5.4 mini · DMP · comparative prompt · alternative

“Search/discovery; collaboration; business-user UX.” Grok 4.1 Fast · DMP · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Confirmed unauthorized access in August 2026 to one of its systems... Monitor updates closely.” Grok 4.1 Fast · DMP · negative prompt · soft negative

“High total cost of ownership, requires paid add-ons for column-level lineage” DeepSeek V4 Flash · DMP · negative prompt · soft negative

Named alongside

The products named in the same answers as Alation, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Alation was named but was not.

ProductSame answerTook the first choice insteadHead to head

Collibra22 of 221Not in the top three

Snowflake17 of 226Not in the top three

BigQuery15 of 222Not in the top three

Databricks14 of 224Not in the top three

Fivetran12 of 220Not in the top three

Informatica IDMC10 of 221Not in the top three

Atlan10 of 220Not in the top three

Microsoft Purview10 of 220Not in the top three

Reltio8 of 220Not in the top three

Matillion7 of 220Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Alation. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 22 answers that named Alation and are not a share of its labels.

Domains cited

fortegrp.com2

improvado.io2

matillion.com2

alation.comYour site1

blog.hubspot.com1

clicdata.com1

cnicsolutions.com1

datalakeclub.com1

docs.cloud.google.com1

docs.databricks.com1

Twelve of the thirteen domain citations in answers naming Alation came from somebody else's page.

Pages cited

fortegrp.com/insights/top-19-data-management-tools-platforms-in-the-usa2

improvado.io/blog/enterprise-data-management-tools2

matillion.com/learn/blog/data-management-platforms2

alation.com/blog/data-management-software1

blog.hubspot.com/service/data-management-platform1

clicdata.com/blog/best-data-management-software-for-smbs1

cnicsolutions.com/cybersecurity-threat-protection/best-mdm-solutions-small-business1

datalakeclub.com/best-data-management-platforms-for-startups1

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Alation's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Alation, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at alation.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.