| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 18 of 62 | 25% | 4 | under 10 labels · led by Hightouch at 40% |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 0 | 0 | 1 | 1 |
| Claude Opus 4.8 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Astra | 0 | 1 | 0 | 0 | 1 |
| GPT-5.6 Sol | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.1 Pro | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar Pro | 0 | 0 | 0 | 0 | 0 |
Verbatim evidence the judge attached to positive labels.
“Microsoft now explicitly recommends that organizations new to data warehousing start with Fabric Data Warehouse” GPT-5.6 Sol · Warehouse & ETL · negative prompt · alternative
“Attractive for Microsoft consolidation; validate your reverse ETL vendor's exact Fabric source support” GPT-6 Astra · Warehouse & ETL · comparative prompt · alternative
“compelling when marketers already consume data through Power BI” GPT-5.6 Sol · Warehouse & ETL · comparative prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid Microsoft Fabric as your first warehouse unless you're deeply committed to the Microsoft stack” Claude Opus 5 · Warehouse & ETL · direct prompt · hard negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Fabric, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.