Customer data platforms for small business buyers
Asked as “customer data platform”, and as “CDP”, on behalf of a small B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
35%
Contested · Klaviyo Data Platform 12%
35Segment12Klaviyo Data Platform09RudderStack44others
35% of first choices, contested.
Since September 2026▼−3Since September 2026: 39% → 36%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Segment held the lead, −3 points on 39%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Segment35%Contested▼−3Since September 2026: 39% → 36%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageMid-marketSegment49%Clear leader▲+3Since September 2026: 48% → 51%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Enterprise
Salesforce Data Cloud34%Contested▼−7Since September 2026: 41% → 34%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →
Segment35%Contested▼−3Since September 2026: 39% → 36%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageMid-marketSegment49%Clear leader▲+3Since September 2026: 48% → 51%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →EnterpriseSalesforce Data Cloud34%Contested▼−7Since September 2026: 41% → 34%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Segment35%21%66endorsed leader▼−3Since September 2026: 39% → 36%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.39% → 36%
Segment35%21%66endorsed leader▼−3Since September 2026: 39% → 36%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.39% → 36%02
Klaviyo Data Platform12%3%32accepted challenger▲+12Since September 2026: 2% → 14%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.2% → 14%
Klaviyo Data Platform12%3%32accepted challenger▲+12Since September 2026: 2% → 14%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.2% → 14%03
RudderStack9%0%35accepted challenger▼−12Since September 2026: 16% → 4%, −12 points. Past the 11-point floor: movement. Read over the models both editions asked.16% → 4%
RudderStack9%0%35accepted challenger▼−12Since September 2026: 16% → 4%, −12 points. Past the 11-point floor: movement. Read over the models both editions asked.16% → 4%04
HubSpot7%5%22accepted challenger▼−12Since September 2026: 18% → 6%, −12 points. Past the 11-point floor: movement. Read over the models both editions asked.18% → 6%
HubSpot7%5%22accepted challenger▼−12Since September 2026: 18% → 6%, −12 points. Past the 11-point floor: movement. Read over the models both editions asked.18% → 6%05
Brevo7%0%15accepted challenger▲+2Since September 2026: 6% → 8%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 8%
Brevo7%0%15accepted challenger▲+2Since September 2026: 6% → 8%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 8%06
Hightouch5%11%28accepted challenger=heldSince September 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 6%
Hightouch5%11%28accepted challenger=heldSince September 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 6%07
mParticle2%33%12criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
mParticle2%33%12criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%08Salesforce Data Cloud2%76%29criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Salesforce Data Cloud2%76%29criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%Show the five products at 0%, ordered by negative rate
13
Adobe Real-Time CDP0%96%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Adobe Real-Time CDP0%96%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%12
Tealium0%85%20criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Tealium0%85%20criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%11
Bloomreach0%17%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Bloomreach0%17%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09
Customer.io0%0%13accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%
Customer.io0%0%13accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%10
Jitsu0%0%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Jitsu0%0%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each
Segment vs CensusSegment vs Salesforce Data CloudSegment vs Adobe Real-Time CDPHightouch vs BlueConicHightouch vs RudderStackHightouch vs CensusHightouch vs Salesforce Data CloudHightouch vs Adobe Real-Time CDPBlueConic vs RudderStackBlueConic vs CensusBlueConic vs Salesforce Data CloudBlueConic vs Adobe Real-Time CDPRudderStack vs CensusRudderStack vs Salesforce Data CloudRudderStack vs Adobe Real-Time CDPCensus vs Salesforce Data CloudCensus vs Adobe Real-Time CDPSalesforce Data Cloud vs Adobe Real-Time CDP
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Segment35%
Segment35%02Klaviyo Data Platform12%
Klaviyo Data Platform12%03RudderStack9%
RudderStack9%04HubSpot7%
HubSpot7%05Brevo7%
Brevo7%06Hightouch5%
Hightouch5%07mParticle2%
mParticle2%08Salesforce Data Cloud2%
Salesforce Data Cloud2%09Customer.io0%
Customer.io0%10Jitsu0%
Jitsu0%11Bloomreach0%
Bloomreach0%12Tealium0%
Tealium0%13Adobe Real-Time CDP0%
Adobe Real-Time CDP0%What they warned about
Two of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Real-Time CDP96%
22 of 23 labels negative · 11 of 14 models · 15 hard negative
“**Enterprise-grade CDPs** such as Adobe Real-Time CDP and similar tools, especially when cost, implementation effort, and technical overhead are likely to be prohibitive for a small team.” Perplexity Sonar, negative prompt
Salesforce Data Cloud76%
22 of 29 labels negative · 11 of 14 models · 15 hard negative
“Avoid (or be very cautious with): Enterprise-Grade CDPs ... 1. SalesForce Data Cloud ... Expensive – reviewers consistently flag pricing as prohibitive for smaller businesses” DeepSeek V4 Flash, negative prompt
Tealium85%
17 of 20 labels negative · 9 of 14 models · 10 hard negative
“No published pricing, enterprise sales process only, event-volume-based fees. Lacks self-serve options” Grok 4.1 Fast, negative prompt
Segment21%
14 of 66 labels negative · 8 of 14 models · 3 hard negative
“Why you should avoid them: While platforms like Twilio Segment are industry standards for data routing, they are built for software developers, not marketers.” Gemini 3.5 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1079 links across 222 sites, every framing counted. Ranked by the number of answers carrying the site or page. 9 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
50 answers · 91 citations · 13 models
47 answers · 86 citations · 13 models
vendor site · Brevo40 answers · 40 citations · 10 models
36 answers · 36 citations · 12 models
vendor site · Nvecta27 answers · 34 citations · 10 models
vendor site · Klaviyo26 answers · 38 citations · 11 models
26 answers · 26 citations · 9 models
vendor site · Coffee24 answers · 35 citations · 11 models
vendor site · CloudTalk22 answers · 22 citations · 10 models
vendor site · RudderStack17 answers · 23 citations · 8 models
vendor site · Rework16 answers · 23 citations · 8 models
15 answers · 15 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
40 answers · 10 models
39 answers · 12 models
36 answers · 12 models
26 answers · 9 models
22 answers · 10 models
21 answers · 10 models
16 answers · 10 models
16 answers · 7 models
16 answers · 8 models
15 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer data platform”, “customer data platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Twilio segment.com Segment 35% | 35% | 408 | 135,000 | 4,343 | 9,086 | 0 | ||
| Klaviyo Data Platform klaviyo.com | 12% | 46 | 20 | 1 | 200,057 | $572 | 20 | |
| RudderStack rudderstack.com | 9% | 125 | 1,900 | 42 | 46,132 | 50 | ||
| HubSpot hubspot.com | 7% | 132 | 368,000 | 9,776 | 2,276,428 | $83,922 | 76 | |
| Brevo brevo.com | 7% | 386 | 40,500 | 327 | 81,741 | $17,847 | 106 | |
| HubSpot parent site HubSpot CDP 4%, HubSpot CRM 4% | 7% | 306 | 368,000 | 9,776 | ||||
| Hightouch hightouch.com | 5% | 363 | 12,100 | 434 | 127,772 | 23 | 7 | |
| Coffee coffee.ai | 5% | 19 | ||||||
| BlueConic blueconic.com | 4% | 64 | 1,000 | 22 | 4,661 | $142 | 9 | 1 |
| Ortto ortto.com | 2% | 4 |
Google's top ten for the two searches hold 16 sites; 1 of them are among the sites the models cited here (cdp.com). The first result for “best customer data platform” is gartner.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best customer data platform for a small B2B company?”Paraphrase“Which CDP would you recommend to a small business that sells to other businesses?”Comparative“What are the top customer data platforms for a small team and how do they differ?”Budget-constrained“What is the best customer data platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a customer data platform. What should we look at?”Negative“Which customer data platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5PlanhatHubSpotChangedSegmentKlaviyo Data Platform, Segmentno first choiceagainst: Adobe Real-Time CDP, Bloomreach, SAS Customer Data Platform, Salesforce Data Cloud, Treasure Data
Three alternatives
BlueConic, Hightouch, SegmentOne alternative
SegmentFour alternatives
Customer.io, Dotdigital, Hightouch, Klaviyo Data PlatformOne alternative
HightouchGPT-5.4 miniHightouchSegmentChangedagainst: Salesforce Data Cloud, Treasure DataRudderStackRudderStackagainst: Segmentno first choiceagainst: Segment
Two alternatives
RudderStack, SegmentThree alternatives
Census, Hightouch, HubSpot's native data toolsTwo alternatives
Segment, mParticleTwo alternatives
HubSpot, PostHogGemini 3.5 FlashHightouch, Orttoagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, TealiumHubSpotChangedagainst: Adobe Real-Time CDP, Salesforce Data Cloud, TealiumKlaviyo Data Platform, Orttoagainst: Adobe Real-Time CDP, TealiumHightouchagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, TealiumSegmentagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealium, Treasure Dataagainst: Adobe Real-Time CDP, Amperity, Census, Hightouch, Oracle Unity, Salesforce Data Cloud, Segment, Tealium, Treasure Data, mParticle
Two alternatives
Customer.io, RudderStackThree alternatives
Census, Hightouch, OrttoFive alternatives
Census, Customer.io, Hightouch, RudderStack, SegmentSix alternatives
BigQuery, Customer.io, HubSpot, Klaviyo Data Platform, PostHog, RudderStackFour alternatives
Census, Customer.io, Hightouch, RudderStackPerplexity SonarSegmentSalesforce Data Cloud, mParticleChangedagainst: Adobe Real-Time CDPRudderStack, Segmentagainst: Amperity, Treasure DataBrevo, Klaviyo Data Platformno first choiceagainst: Adobe Real-Time CDP
Three alternatives
Brevo, Hightouch, Salesforce Data CloudThree alternatives
Brevo, Jitsu, Klaviyo Data PlatformGrok 4.1 FastSegmentagainst: Adobe Real-Time CDP, Salesforce Data CloudSegmentHeldRudderStack, Segmentagainst: Adobe Real-Time CDP, TealiumSegmentagainst: Google Analytics 4, HubSpot CRMno first choiceagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium, mParticle
Two alternatives
Hightouch, RudderStackThree alternatives
Hightouch, HubSpot, RudderStackTwo alternatives
Bloomreach, HightouchTwo alternatives
Klaviyo Data Platform, RudderStackThree alternatives
Customer.io, Klaviyo Data Platform, SegmentMistral SmallSegmentBlueConic, SegmentChangedRudderStack, Segmentagainst: InsiderBrevo, Coffeeagainst: Blueshift, Hightouch, Segmentno first choiceagainst: ActionIQ, Segment, Tealiumnothing named
Three alternatives
Bloomreach, Dreamdata, TealiumOne alternative
Optimizely CMSTwo alternatives
Bloomreach, JitsuOne alternative
Less Annoying CRMThree alternatives
Customer.io, HubSpot CDP, Salesforce Data CloudDeepSeek V4 FlashSegmentagainst: HubSpot, Klaviyo Data PlatformHubSpot CDPChangedKlaviyo Data Platform, SegmentCoffeeBrevoagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealiumagainst: Adobe Real-Time CDP, Amperity, Salesforce Data Cloud, Tealium, Treasure Data
Two alternatives
BlueConic, RudderStackThree alternatives
Customer.io, RudderStack, SegmentThree alternatives
Hightouch, Jitsu, RudderStackFour alternatives
Customer.io, Jitsu, RudderStack, SegmentFour alternatives
Census, Hightouch, Klaviyo Data Platform, OmetriaLlama 4 Maverickno first choiceno first choiceHeldno first choiceKlaviyo Data Platformno first choicenothing named
One alternative
SalesflareThree alternatives
Klaviyo Data Platform, Optimizely CMS, mParticleTwo alternatives
Coffee, WebEngageQwen 3.7 FlashRudderStackagainst: SegmentSegmentChangedKlaviyo Data PlatformSegmentKlaviyo Data Platformagainst: Adobe Real-Time CDP, Segmentagainst: Adobe Experience Cloud, BlueConic, Lattice, Matano, Salesforce Data Cloud, Tealium
Two alternatives
HubSpot, PostHogTwo alternatives
Hightouch, PostHogThree alternatives
Brevo, Customer.io, SegmentTwo alternatives
HubSpot, RudderStackFour alternatives
Attentive, HubSpot, RudderStack, Salesforce Data CloudKimi K2Segmentagainst: Adobe Real-Time CDP, Salesforce Data CloudApollo.io, HubSpotChangedagainst: Salesforce Data CloudKlaviyo Data Platform, PostHogagainst: SegmentHubSpot CRM, SegmentSegmentagainst: Census, Hightouchagainst: Adobe Real-Time CDP, BlueConic, Lytics, Salesforce Data Cloud, Segment, Tealium, Treasure Data, mParticle
Two alternatives
BlueConic, HubSpotOne alternative
SegmentThree alternatives
Amplitude, Customer.io, RudderStackOne alternative
CoffeeThree alternatives
Brevo, HubSpot, Klaviyo Data PlatformGLM 4.7 FlashXCoffeeKlaviyo Data PlatformChangedSegmentagainst: Braze, IterableKlaviyo Data Platformagainst: Adobe Real-Time CDP, Braze, Salesforce Data Cloudno first choiceagainst: Adobe Real-Time CDP, Bloomreach, Microsoft CDP, SAS CDP, Salesforce Data Cloud, Segment, Tealium, Treasure Data, mParticle
Three alternatives
Customer.io, Hightouch, SegmentTwo alternatives
HubSpot, SegmentThree alternatives
Hightouch, Klaviyo Data Platform, RudderStackTwo alternatives
Hightouch, SegmentMiniMax M2.5HubSpot CDP, Segmentagainst: TealiumBlueConic, SegmentChangedagainst: Salesforce Data CloudHubSpot Breeze Data Agent, Segmentagainst: AmperityBrevo, Klaviyo Data PlatformSegmentagainst: Adobe Real-Time CDP, Salesforce Data Cloud, ZoomInfo
Two alternatives
Hightouch, RudderStackOne alternative
HubSpotTwo alternatives
Google Analytics 4, QuoOne alternative
Zoho CRMFour alternatives
Bloomreach, Klaviyo Data Platform, RudderStack, mParticleGPT-6 LunaHubSpotRudderStackChangedagainst: SegmentSegmentRudderStackno first choiceagainst: Adobe Real-Time CDP, Composable or warehouse-based CDPs, Salesforce Data Cloud, Twilio Segment's full Customer Data Platform
Two alternatives
RudderStack, SegmentOne alternative
HubSpot's free CRMThree alternatives
Klaviyo Data Platform, PostHog, RudderStackTwo alternatives
HubSpot's free CRM, JitsuMuse Glimmer 30BSegmentHubSpot CRMChangedRudderStack, Segmentagainst: Amperity, Blueshift, Salesforce Data Cloud, TealiumRudderStack, Segmentno first choiceagainst: ActionIQ, Adobe Real-Time CDP, Salesforce Data Cloud, Tealium
Five alternatives
BlueConic, Hightouch, HubSpot, HubSpot CDP, RudderStackThree alternatives
BlueConic, Segment, Zoho CRMFour alternatives
Brevo, Hightouch, Jitsu, Klaviyo Data PlatformOne alternative
Klaviyo Data PlatformOne alternative
BrevoBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:49 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:26 | yes | 5 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:57 | yes | 21 | 26 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 08:21 | yes | 21 | 3 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 14:12 | yes | 21 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:58 | yes | 13 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:52 | yes | 20 | 22 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:13 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:40 | no | 0 | 33 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:12 | yes | 16 | 29 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:47 | yes | 18 | 34 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:18 | yes | 9 | 17 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:31 | yes | 3 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:10 | yes | 13 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:51 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:50 | no | 0 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:46 | yes | 17 | 31 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 09:28 | yes | 17 | 4 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:54 | yes | 22 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:44 | yes | 5 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:07 | yes | 21 | 33 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:48 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:55 | yes | 12 | 51 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:49 | yes | 17 | 26 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:45 | yes | 22 | 67 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:18 | yes | 8 | 27 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:04 | yes | 3 | 14 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:21 | yes | 14 | 13 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 07:44 | yes | 17 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:27 | yes | 5 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:37 | yes | 27 | 29 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 11:55 | yes | 25 | 6 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:43 | yes | 23 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:49 | yes | 10 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:03 | yes | 21 | 38 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 07:50 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:17 | yes | 17 | 53 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:10 | yes | 25 | 45 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:25 | yes | 15 | 38 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:39 | yes | 13 | 20 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:10 | yes | 4 | 18 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:19 | yes | 22 | 43 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:11 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:30 | no | 0 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:20 | yes | 24 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 10:11 | yes | 23 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:23 | yes | 22 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:27 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:17 | yes | 23 | 55 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 07:48 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:36 | no | 0 | 25 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:12 | yes | 19 | 17 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:17 | yes | 20 | 133 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 14:02 | yes | 5 | 26 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:07 | yes | 3 | 11 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:10 | yes | 14 | 24 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:21 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:57 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:46 | yes | 8 | 27 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 11:51 | yes | 16 | 6 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:10 | yes | 15 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:33 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:14 | yes | 22 | 34 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 08:24 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:53 | no | 0 | 29 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 14:03 | yes | 13 | 30 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:41 | yes | 19 | 104 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:03 | yes | 5 | 21 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:23 | yes | 3 | 18 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:50 | yes | 14 | 36 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:58 | yes | 18 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:29 | yes | 2 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:01 | yes | 18 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 09:19 | yes | 24 | 3 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:19 | yes | 24 | 6 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:52 | yes | 14 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:14 | yes | 24 | 36 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 14:15 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:22 | no | 0 | 30 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:58 | yes | 23 | 30 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:06 | yes | 23 | 56 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:43 | yes | 19 | 28 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 07:32 | yes | 5 | 25 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:52 | yes | 22 | 41 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Real-Time CDP
Adobe CDP read as Adobe Real-Time CDP
HubSpot read as HubSpot
Klaviyo read as Klaviyo Data Platform
Klaviyo (Data Platform) read as Klaviyo Data Platform
Microsoft read as Microsoft Dynamics 365 Customer Insights
Salesforce read as Salesforce Data Cloud
Salesforce (Customer 360 / Interaction Studio) read as Salesforce Data Cloud
Unresolved, counted raw
Acquia
Composable or warehouse-based CDPs
HubSpot Breeze Data Agent
HubSpot's native data tools
Klaviyo’s embedded CDP
Matano
Microsoft CDP
Omeda
Ometria
SAS CDP
SAS Customer Data Platform
Twilio Segment's full Customer Data Platform
Discontinued, still offered
No shut-down product was recommended here.