Index › GTM data and infrastructure › Consent › Small business › September 2026 Edition

Consent and privacy management for small business buyers

Asked as “consent management platform”, and as “cookie consent and privacy compliance tool”, on behalf of a small B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

CookieYes

Clear leader

48% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

CookieYes48%Clear leaderThis page Mid-market

Enzuzo25%ContestedStanding →Enterprise

OneTrust55%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

CookieYes0%58endorsed leader

Termly5%41accepted challenger

Cookiebot20%46accepted challenger

iubenda4%25accepted challenger

consentmanager20%10accepted challenger

Complianz0%22accepted challenger

Osano47%32criticized challenger

Enzuzo0%23accepted challenger

Usercentrics29%17criticized challenger

Show the three products at 0%, ordered by negative rate

OneTrust91%34criticized challenger

TrustArc83%12criticized challenger

CookieScript0%12accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Enzuzo vs Osano Enzuzo vs CookieYes Osano vs CookieYes

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative60%

Key

CookieYes48%

Termly12%

Cookiebot10%

iubenda10%

consentmanager6%

Complianz4%

Osano4%

Enzuzo2%

Usercentrics2%

CookieScript0%

TrustArc0%

OneTrust0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

OneTrust

91%

31 of 34 labels negative · 11 of 12 models · 17 hard negative

“Platforms Small B2Bs Should Likely Avoid... OneTrust: ... notoriously complex to implement, requires manual sales quotes, and is far too robust and expensive for a small team.” Gemini 3.5 Flash, direct prompt

Osano

47%

15 of 32 labels negative · 8 of 12 models · 7 hard negative

“**Osano Free** | No automated script-blocking or consent storage | GDPR violation—cookies fire before consent” Kimi K2, negative prompt

TrustArc

83%

10 of 12 labels negative · 7 of 12 models · 4 hard negative

“Cumbersome interface, confusing setup, high cost relative to feature utility for smaller sites” Qwen 3.7 Flash, negative prompt

Cookiebot

20%

9 of 46 labels negative · 5 of 12 models · 4 hard negative

“Cookiebot revamped its pricing structure, removing its affordable "Premium Small" tier... can easily trigger unexpected, expensive plan upgrades.” Gemini 3.5 Flash, direct prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 190 links across 58 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

enzuzo.com

vendor site · Enzuzo10 answers · 15 citations · 2 models

elementor.com

vendor site · Elementor10 answers · 13 citations · 2 models

osano.com

vendor site · Osano9 answers · 10 citations · 3 models

expertinsights.com

9 answers · 9 citations · 2 models

iubenda.com

vendor site · iubenda8 answers · 8 citations · 3 models

cookieyes.com

vendor site · CookieYes7 answers · 8 citations · 3 models

usercentrics.com

vendor site · Usercentrics7 answers · 8 citations · 2 models

consently.net

vendor site · Consently7 answers · 7 citations · 2 models

comparitech.com

6 answers · 7 citations · 2 models

learn.g2.com

6 answers · 6 citations · 2 models

termly.io

vendor site · Termly6 answers · 6 citations · 2 models

thecmo.com

6 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

elementor.com/blog/consent-management-small

9 answers · 2 models

enzuzo.com/blog/best-consent-management-platforms

9 answers · 2 models

expertinsights.com/compliance/the-top-consent-management-solutions

7 answers · 2 models

osano.com/comparison/consent-management-platform

7 answers · 3 models

learn.g2.com/best-consent-management-platforms

6 answers · 2 models

thecmo.com/tools/best-consent-management-platforms

6 answers · 2 models

comparitech.com/data-privacy-management/best-consent-management-platforms

5 answers · 1 model

consently.net/blog/best-consent-management-platform

5 answers · 2 models

iubenda.com/en/blog/best-consent-management-platform

5 answers · 3 models

usercentrics.com/knowledge-hub/consent-management-platforms

5 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best consent management platform for a small B2B company?”Paraphrase“Which cookie consent and privacy compliance tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top consent management platforms for a small team and how do they differ?”Budget-constrained“What is the best consent management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a consent management platform. What should we look at?”Negative“Which consent management platforms should a small business avoid or be cautious about?”

Claude Haiku 4.5Osano

Two alternatives

Salespanel, Termly

OsanoHeld

Two alternatives

CookieYes, Ketch

AdOpt

Four alternatives

Axeptio, CookieScript, CookieYes, Osano

CookieYes

Four alternatives

Complianz, Termly, consentmanager, iubenda

no first choiceagainst: OneTrust

GPT-5.4 miniCookiebot

Two alternatives

Termly, iubenda

against: OneTrust, OsanoCookieYesChanged

Two alternatives

Termly, iubenda

CookieYes

Three alternatives

Complianz, Termly, iubenda

against: OneTrustCookiebot

Two alternatives

CookieYes, Termly

against: OneTrustno first choiceagainst: Cookiebot, OneTrust, Usercentrics

Gemini 3.5 FlashCookieYes

Three alternatives

Axeptio, Complianz, Enzuzo

against: Cookiebot, OneTrust, OsanoEnzuzoChanged

Three alternatives

CookieYes, HubSpots Native v2 Consent Banner, Osano

against: OneTrustCookieYes, Cookiebot

Two alternatives

Enzuzo, iubenda

against: TermlyCookieYes, iubenda

Two alternatives

Complianz, Klaro!

against: OneTrustCookiebot

Four alternatives

Axeptio, CookieYes, Osano, Termly

against: OneTrustagainst: Cookiebot, OneTrust, TrustArc, iubenda

Perplexity SonarCookieYes

Three alternatives

AdOpt, Complianz, Cookiebot

CookieYesHeld

Two alternatives

Enzuzo, Termly

CookieYes

Six alternatives

Complianz, CookieScript, Cookiebot, Osano, Termly, iubenda

against: OneTrustCookieYes

Three alternatives

Complianz, Cookiebot, Termly

no first choiceagainst: BigID, Didomi, OneTrust, Tealium, TrustArc, Usercentrics

Grok 4.1 FastCookieYes

Four alternatives

AdOpt, CookieScript, Cookiebot, iubenda

against: OneTrust, OsanoCookieYesHeld

One alternative

Termly

against: OneTrust, OsanoCookieYes, Termly

Five alternatives

Complianz, Consentmo, CookieScript, Cookiebot, Enzuzo

against: OneTrust, OsanoCookieYes

Four alternatives

Complianz, Cookiebot, Enzuzo, Termly

against: OneTrust, Osanono first choice

Five alternatives

CookieYes, Cookiebot, Enzuzo, Osano, iubenda

against: OneTrustagainst: Didomi, OneTrust, Osano, TrustArc

Mistral SmallCookieYes

Three alternatives

AdOpt, Axeptio, CookieScript

CookieYesHeld

Two alternatives

Enzuzo, Termly

against: OneTrustCookieYes

Seven alternatives

Axeptio, CookieScript, Cookiebot, Enzuzo, Secure Privacy, Termly, consentmanager

CookieYes, Termly

Three alternatives

AdOpt, CookieScript, consentmanager

against: Didomi, OneTrust, Usercentricsno first choice

Seven alternatives

CookieYes, Cookiebot, Didomi, Enzuzo, Osano, Termly, Usercentrics

against: OneTrust, TrustArcagainst: Setupad

DeepSeek V4 FlashTermly

Two alternatives

CookieYes, Cookiebot

CookieYes, TermlyChanged

One alternative

Enzuzo

against: Cookiebot, Didomi, OneTrust, TrustArcCookieYes, Termly

Three alternatives

Enzuzo, consentmanager, iubenda

against: OsanoCookieYes

Three alternatives

Complianz, Cookiebot, Termly

CookieYes, Usercentrics, consentmanager, iubenda

Two alternatives

Cookiebot, Enzuzo

against: Didomi, OneTrust, TrustArcagainst: Cookiebot, InMobi CMP, OneTrust, Quantcast Choice, Termly, TrustArc

Llama 4 Maverickno first choiceCookiebot CMPChanged

Five alternatives

CookieFirst, CookieYes, Osano, consentmanager, iubenda

AdOpt

Four alternatives

Complianz, CookieScript, CookieYes, Termly

CookieYes

Three alternatives

AdOpt, Complianz, Termly

no first choicenothing named

Qwen 3.7 FlashCookieYes

Two alternatives

Cookiebot, Usercentrics

against: OneTrust, OsanoComplianz, iubendaChanged

Two alternatives

CookieScript, Cookiebot

CookieYes

Three alternatives

Complianz, Cookiebot, Usercentrics

CookieYes, consentmanager

Three alternatives

AdOpt, Klaro, TermsFeed

no first choiceagainst: Cookiebotagainst: Cookiebot, OneTrust, Osano, TrustArc, Usercentrics, consentmanager

Kimi K2CookieYes, iubenda

Three alternatives

Enzuzo, Osano, Termly

CookieYes, TermlyChangedCookieYes, Enzuzo

Four alternatives

Consentmo, CookieScript, Cookiebot, Usercentrics

Complianz

Four alternatives

Cookie Script, CookieYes, Termly, iubenda

no first choiceagainst: OneTrust, TrustArcagainst: OneTrust, Osano, TrustArc

GLM 4.7 FlashXCookiebot

Four alternatives

CookieYes, Enzuzo, Termly, iubenda

CookieYesChanged

Two alternatives

Enzuzo, Termly

CookieYes, Termly

Three alternatives

Cookiebot, Enzuzo, Usercentrics

CookieYes

Four alternatives

Complianz, Cookiebot, Termly, iubenda

no first choiceagainst: Didomi, Ketch, OneTrust, Osano, consentmanager

MiniMax M2.5Cookiebot, Secure Privacy

Two alternatives

CookieYes, Osano

CookieYes, TermlyChanged

One alternative

Usercentrics

CookieYes, Termly

Two alternatives

Cookiebot, iubenda

against: Osanoconsentmanager

Four alternatives

Complianz, CookieScript, CookieYes, Termly

against: Cookiebot, OneTrustCookieYes, Termly, iubenda

Two alternatives

Complianz, Usercentrics

against: Osanoagainst: Cookiebot, OneTrust, Osano, Sourcepoint, Usercentrics

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:42	yes	7	7 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:50	yes	6	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:50	yes	22	28 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-14 23:19	yes	20	5 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:42	yes	0	8 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:21	yes	0	8 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:45	yes	0	20 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:26	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:53	yes	0	31 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:40	yes	0	31 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:21	yes	0	15 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:31	yes	0	18 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:32	yes	12	8 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:01	yes	2	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:19	yes	14	23 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-15 04:56	yes	20	5 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:29	yes	0	12 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:57	yes	0	6 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:49	yes	0	19 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:37	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:10	no	0	37 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:50	yes	0	29 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:55	yes	0	20 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:30	yes	0	14 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:36	yes	8	8 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:08	yes	5	10 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:36	yes	11	24 s
Comparative	Perplexity Sonar	`sonar`	2026-09-14 23:33	yes	20	7 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:32	yes	0	12 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:32	yes	0	9 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:24	yes	0	40 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:13	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:39	yes	0	54 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:13	yes	0	28 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 05:06	yes	0	111 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:36	yes	0	15 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 00:12	yes	9	8 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:41	yes	3	4 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:17	yes	16	22 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-14 23:01	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:02	yes	0	6 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:03	yes	0	7 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:56	yes	0	34 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:32	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:28	yes	0	23 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:44	yes	0	24 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 02:20	yes	0	10 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:16	yes	0	12 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:37	no	0	7 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 05:03	no	0	8 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:05	yes	13	20 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-14 23:07	yes	20	7 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:10	yes	0	8 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:11	yes	0	12 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-14 23:20	yes	0	50 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:42	yes	0	4 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:14	no	0	35 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:34	yes	0	68 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:26	yes	0	67 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:26	yes	0	30 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 04:56	yes	15	8 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:22	yes	3	6 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:29	yes	26	23 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 04:13	yes	20	6 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 22:52	yes	0	11 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:02	yes	0	11 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 01:14	yes	0	62 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:17	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:48	yes	0	27 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:05	yes	0	48 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:19	yes	0	27 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:54	yes	0	31 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

Cookie Script

CookieFirst

CookiePro

Havanna

HubSpots Native v2 Consent Banner

Klaro (by Telkes)

Setupad (CPM)

Discontinued, still offered

No shut-down product was recommended here.

Consent and privacy management for small business buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in gtm data and infrastructure