Index › GTM data and infrastructure › Consent › Enterprise › September 2026 Edition

Consent and privacy management for enterprise buyers

Asked as “consent management platform”, and as “cookie consent and privacy compliance tool”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

OneTrust

Clear leader

55% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

CookieYes48%Clear leaderStanding →Mid-market

Enzuzo25%ContestedStanding →Enterprise

OneTrust55%Clear leaderThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

OneTrust27%63criticized default

Ketch4%45accepted challenger

Usercentrics29%41criticized challenger

Secure Privacy12%17accepted challenger

Didomi12%42accepted challenger

Osano15%39accepted challenger

Cookiebot58%26criticized challenger

Show the one product at 0%, ordered by negative rate

TrustArc20%49accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

Enzuzo vs Osano Enzuzo vs CookieYes Osano vs CookieYes

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative70%

Key

OneTrust55%

Ketch24%

Usercentrics6%

Secure Privacy4%

Didomi2%

Osano2%

Cookiebot2%

TrustArc0%

02What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

OneTrust

27%

17 of 63 labels negative · 11 of 12 models · 4 hard negative

“Platforms to Avoid ... 1. **OneTrust (Cookie Consent Module)** **Avoid if:** You need a focused consent solution without paying for extensive GRC features you won't use” GLM 4.7 FlashX, negative prompt

TrustArc

20%

10 of 49 labels negative · 9 of 12 models · 2 hard negative

“**Avoid if:** You need transparent pricing and confirmed certifications” GLM 4.7 FlashX, negative prompt

Cookiebot

58%

15 of 26 labels negative · 8 of 12 models · 5 hard negative

“**Usercentrics / Cookiebot:** session-metered with automatic tier escalation (reaching €200+/mo quickly) and per-domain fees that compound.” DeepSeek V4 Flash, budget prompt

CookieYes

86%

6 of 7 labels negative · 6 of 12 models · 5 hard negative

“avoid tools optimized purely for high-volume cookie/ad consent (Cookiebot, InMobi/Quantcast Choice, Consentmo, CookieYes)” DeepSeek V4 Flash, direct prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 223 links across 71 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

enzuzo.com

vendor site · Enzuzo13 answers · 27 citations · 3 models

usercentrics.com

vendor site · Usercentrics11 answers · 14 citations · 3 models

didomi.io

vendor site · Didomi11 answers · 12 citations · 3 models

ketch.com

vendor site · Ketch11 answers · 11 citations · 3 models

consently.net

vendor site · Consently8 answers · 11 citations · 2 models

expertinsights.com

8 answers · 10 citations · 2 models

ethyca.com

vendor site · Ethyca8 answers · 8 citations · 2 models

iubenda.com

vendor site · iubenda6 answers · 7 citations · 2 models

secureprivacy.ai

vendor site · Secure Privacy6 answers · 7 citations · 2 models

osano.com

vendor site · Osano6 answers · 6 citations · 3 models

trustarc.com

vendor site · TrustArc5 answers · 7 citations · 3 models

comparitech.com

5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

ketch.com/blog/posts/consent-management-platforms

11 answers · 3 models

enzuzo.com/blog/best-consent-management-platforms

10 answers · 2 models

didomi.io/blog/enterprise-consent-management-platforms-best-cmp-2026

9 answers · 3 models

ethyca.com/news/top-consent-management-platforms-for-compliance

8 answers · 2 models

usercentrics.com/knowledge-hub/consent-management-platforms

8 answers · 2 models

enzuzo.com/blog/best-enterprise-consent-management-platforms

7 answers · 3 models

expertinsights.com/compliance/the-top-consent-management-solutions

7 answers · 2 models

consently.net/blog/best-cmp-for-enterprise

6 answers · 2 models

iubenda.com/en/blog/best-consent-management-platform

5 answers · 2 models

learn.g2.com/best-consent-management-platforms

5 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best consent management platform for an enterprise B2B company?”Paraphrase“Which cookie consent and privacy compliance tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade consent management platforms and how do they differ?”Budget-constrained“What is the best consent management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a consent management platform. What should we look at?”Negative“Which consent management platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5Ketch, OneTrust

One alternative

TrustArc

OneTrustChanged

Two alternatives

Osano, Usercentrics

Ketch, OneTrust, TrustArc

Four alternatives

Didomi, Sourcepoint, Transcend, Usercentrics

Usercentrics

Two alternatives

Ketch, OneTrust

against: TrustArcno first choiceagainst: Sourcepoint

GPT-5.4 miniOneTrust, Usercentrics

Two alternatives

Sourcepoint, TrustArc

OneTrustChanged

Three alternatives

Cookiebot, Didomi, TrustArc

OneTrust, TrustArc

Three alternatives

Cookiebot, Didomi, Osano

Didomi

One alternative

TrustArc

against: OneTrustno first choiceagainst: Complianz, CookieYes, Termly

Gemini 3.5 FlashKetch

Four alternatives

Didomi, Ethyca, OneTrust, Osano

Ketch, OneTrustChanged

One alternative

Osano

no first choice

Five alternatives

Didomi, Ketch, OneTrust, Osano, Usercentrics

Ethyca, Ketch

Two alternatives

Enzuzo, IBM Verify CIAM

against: Cookiebot, OneTrust, Osano, UsercentricsOsano

Two alternatives

Didomi, Usercentrics

against: OneTrustagainst: OneTrust, TrustArc

Perplexity SonarOneTrust

Four alternatives

Didomi, Ketch, TrustArc, Usercentrics

OneTrustHeld

Three alternatives

Cookiebot, Ketch, Usercentrics

Ketch, OneTrust

Five alternatives

Didomi, Osano, Transcend, TrustArc, Usercentrics

Secure Privacy, Usercentricsagainst: Didomi, OneTrust, TrustArcno first choiceagainst: Consently, CookieYes, Cookiebot, PRIVO, PrivacyCheq, Usercentrics

Grok 4.1 FastOneTrust

Five alternatives

Didomi, Ketch, Osano, TrustArc, Usercentrics

OneTrustHeld

Two alternatives

Cookiebot, TrustArc

Ketch, OneTrust

Five alternatives

Didomi, Osano, Sourcepoint, TrustArc, Usercentrics

against: Enzuzo, Secure Privacy, TranscendOneTrust

One alternative

TrustArc

against: ConsentStack, CookieYes, Cookiebot, Ketch, Osano, Usercentrics, consentmanagerKetch, OneTrust

One alternative

Secure Privacy

against: Cookiebot, OneTrust, TrustArc, Usercentrics

Mistral SmallKetch

Two alternatives

Didomi, OneTrust

OneTrustChanged

Four alternatives

CCM19, Osano, TrustArc, Usercentrics

OneTrust

Eight alternatives

Cookiebot, Didomi, Ketch, Osano, Secure Privacy, TrustArc, Usercentrics, consentmanager

Ketch

Two alternatives

DataCops, Osano

against: OneTrustOneTrust

Two alternatives

Ketch, Secure Privacy

against: Consently, Osano

DeepSeek V4 FlashOneTrust

Two alternatives

Ketch, Osano

against: Consentmo, CookieYes, Cookiebot, InMobi, Quantcast Choice, UsercentricsOneTrustHeld

Two alternatives

Didomi, Ketch

OneTrust, TrustArc

Five alternatives

Didomi, Ketch, Osano, Usercentrics, consentmanager

against: CookiebotEnzuzo

Two alternatives

ConsentStack, Ketch

against: Cookiebot, Didomi, OneTrust, Osano, TrustArc, UsercentricsKetch, OneTrust

Three alternatives

Didomi, Secure Privacy, TrustArc

against: Cookiebot, Usercentricsagainst: Cookiebot, Deque, OneTrust, Quantcast Choice, Usercentrics, consentmanager

Llama 4 MaverickOneTrustno first choiceChangedno first choiceno first choice

One alternative

OneTrust

Two alternatives

Ketch, Secure Privacy

against: OneTrust, TrustArc

Qwen 3.7 FlashOneTrust, Secure Privacy

Two alternatives

Osano, TrustArc

OneTrustChanged

Three alternatives

Osano, TrustArc, Usercentrics

OneTrust Privacy Automation

Six alternatives

Didomi, Ketch, Osano, Securiti, TrustArc, Usercentrics

ConsentStack

One alternative

Enzuzo

against: CookieYes, OneTrust, Usercentrics, iubendano first choiceagainst: Cookiebot, OneTrust, Osano, Sourcepoint, Usercentrics

Kimi K2OneTrust

Four alternatives

Didomi, Osano, TrustArc, Usercentrics

OneTrustHeld

Two alternatives

Ketch, TrustArc

OneTrust

Seven alternatives

Didomi, Ketch, Osano, Sourcepoint, Syrenis, TrustArc, Usercentrics

Ketch

Two alternatives

Osano, Secure Privacy

against: Cookiebot, OneTrustKetch, OneTrust

Two alternatives

Osano, TrustArc

against: CookieYes, Cookiebot, Usercentrics, consentmanageragainst: Cookiebot, Didomi, InMobi CMP, OneTrust, TrustArc, Usercentrics

GLM 4.7 FlashXOneTrust

Five alternatives

Didomi, Ketch, Osano, Secure Privacy, Usercentrics

Cookiebot, OneTrustChanged

One alternative

CookieYes

Ketch, OneTrust

Six alternatives

DataGrail, Didomi, Osano, Transcend, TrustArc, Usercentrics

against: BigIDKetch

Two alternatives

OneTrust, Usercentrics

no first choiceagainst: Consently, Cookiebot, DataCops, Didomi, Ketch, OneTrust, Osano, Secure Privacy, TrustArc, consentmanager

MiniMax M2.5OneTrust

Two alternatives

Didomi, Ketch

OneTrustHeld

Three alternatives

Didomi, Osano, Usercentrics

OneTrust

Four alternatives

Didomi, Ketch, Osano, TrustArc

Ketch

Three alternatives

ConsentStack, Consently, Osano

against: Didomi, OneTrust, TrustArcOneTrust

Four alternatives

Didomi, Ketch, Secure Privacy, TrustArc

against: Cookiebot, OneTrust, TrustArc

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:16	yes	8	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:41	yes	5	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:02	yes	17	28 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-15 00:48	yes	20	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:36	yes	0	8 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:24	yes	0	11 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 04:18	yes	0	23 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:27	yes	0	2 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:22	yes	0	32 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 03:29	yes	0	32 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:12	yes	0	80 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 04:27	yes	0	20 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:50	yes	8	7 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:33	yes	5	5 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:16	yes	11	20 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-14 23:59	yes	20	6 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:01	yes	0	7 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:14	yes	0	11 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:17	yes	0	43 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:47	yes	0	1 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:28	no	0	37 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 22:53	yes	0	27 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:14	yes	0	110 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:54	yes	0	17 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:20	yes	7	7 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 22:55	yes	6	9 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 03:01	yes	23	29 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 04:33	yes	20	9 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:25	yes	0	9 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:31	yes	0	9 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 04:44	yes	0	44 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:07	yes	0	1 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 02:42	yes	0	43 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:03	yes	0	69 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 01:27	yes	0	155 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:21	yes	0	20 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 22:55	yes	15	9 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:37	yes	3	5 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:04	yes	18	41 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 04:57	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:15	yes	0	10 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 05:00	yes	0	7 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:17	yes	0	33 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 01:07	yes	0	1 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:12	yes	0	65 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:49	yes	0	95 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:29	yes	0	20 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:40	yes	0	42 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:58	yes	24	14 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 23:29	no	0	8 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:04	no	0	18 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 02:38	yes	20	9 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:01	yes	0	10 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:50	yes	0	14 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:37	yes	0	77 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:43	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-14 23:36	no	0	40 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:00	yes	0	79 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:39	yes	0	40 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 03:08	yes	0	19 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 22:52	yes	18	9 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 02:18	yes	4	6 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:52	yes	21	34 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 03:06	yes	20	5 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 01:19	yes	0	13 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 00:31	yes	0	8 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 00:42	yes	0	30 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 02:00	yes	0	2 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 03:13	yes	0	55 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:59	yes	0	61 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:00	yes	0	40 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:05	yes	0	35 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

CCM19

Deque

IBM Verify CIAM

OneTrust Privacy Automation

PrivacyCheq

Reflectiz

Syrenis (Cassie)

Discontinued, still offered

No shut-down product was recommended here.

Consent and privacy management for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in gtm data and infrastructure