Tag management for enterprise buyers
Asked as “tag management system”, and as “website tag manager”, on behalf of an enterprise B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
49%
Clear leader
49Tealium iQ Tag Management33Google Tag Manager04Adobe Experience Platform Tags14others
49% of first choices, clear leader.
Since September 2026▲+6Since September 2026: 47% → 52%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Tealium iQ Tag Management held the lead, +6 points on 47%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Google Tag Manager100%Clear leader▲+2Since September 2026: 98% → 100%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketGoogle Tag Manager81%Clear leader▲+4Since September 2026: 77% → 80%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Enterprise
Tealium iQ Tag Management49%Clear leader▲+6Since September 2026: 47% → 52%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This page
Google Tag Manager100%Clear leader▲+2Since September 2026: 98% → 100%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketGoogle Tag Manager81%Clear leader▲+4Since September 2026: 77% → 80%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →EnterpriseTealium iQ Tag Management49%Clear leader▲+6Since September 2026: 47% → 52%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Tealium iQ Tag Management49%17%71endorsed leader▲+6Since September 2026: 47% → 52%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.47% → 52%
Tealium iQ Tag Management49%17%71endorsed leader▲+6Since September 2026: 47% → 52%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.47% → 52%02Google Tag Manager Lab in the set33%31%78criticized default▲+7Since September 2026: 27% → 33%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.27% → 33%
Google Tag Manager Lab in the set33%31%78criticized default▲+7Since September 2026: 27% → 33%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.27% → 33%03
Adobe Experience Platform Tags4%11%63accepted challenger▼−9Since September 2026: 13% → 5%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.13% → 5%
Adobe Experience Platform Tags4%11%63accepted challenger▼−9Since September 2026: 13% → 5%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.13% → 5%04
Piwik PRO Tag Manager4%8%24accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%
Piwik PRO Tag Manager4%8%24accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 2%Show the three products at 0%, ordered by negative rate
07
Segment0%33%15criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Segment0%33%15criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%06Ensighten0%29%24criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
05
Commanders Act Enterprise Tag Manager0%5%19accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Commanders Act Enterprise Tag Manager0%5%19accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Tag Manager is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice two times of 4; the other thirteen models fourteen times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to head
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405E06
07Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Tealium iQ Tag Management49%
Tealium iQ Tag Management49%02Google Tag Manager33%
Google Tag Manager33%03Adobe Experience Platform Tags4%
Adobe Experience Platform Tags4%04Piwik PRO Tag Manager4%
Piwik PRO Tag Manager4%05Commanders Act Enterprise Tag Manager0%
Commanders Act Enterprise Tag Manager0%06Ensighten0%
07Segment0%
Segment0%What they warned about
Seven of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Google Tag Manager31%
24 of 78 labels negative · 13 of 14 models · 5 hard negative
“Google Tag Manager (GTM) may not be the best choice for large enterprises due to its lack of enterprise features, performance concerns, and privacy and legal risks” Llama 4 Maverick, negative prompt
Tealium iQ Tag Management17%
12 of 71 labels negative · 10 of 14 models · 2 hard negative
“called out for unpredictable costs and is not recommended for enterprises seeking predictable budgeting and cost control” Mistral Small, negative prompt
Ensighten
29%
7 of 24 labels negative · 7 of 14 models · 2 hard negative
“Ensighten was acquired by CHEQ in 2022 ... legacy, un-migrated Ensighten instances, they should be reviewed” Gemini 3.5 Flash, negative prompt
Adobe Experience Platform Tags11%
7 of 63 labels negative · 6 of 14 models
“**Adobe Tags when you don’t use Adobe or want a neutral, low-dependency stack.** ... assess reliance on the Adobe platform and on extensions” GPT-6 Luna, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1050 links across 275 sites, every framing counted. Ranked by the number of answers carrying the site or page. 52 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · ObservePoint44 answers · 48 citations · 12 models
vendor site · Guideflow42 answers · 42 citations · 11 models
vendor site · checkthat.ai41 answers · 49 citations · 10 models
vendor site · Usercentrics39 answers · 39 citations · 10 models
33 answers · 42 citations · 11 models
vendor site · Improvado28 answers · 29 citations · 12 models
27 answers · 27 citations · 10 models
27 answers · 27 citations · 10 models
24 answers · 30 citations · 11 models
18 answers · 20 citations · 10 models
17 answers · 17 citations · 7 models
16 answers · 18 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
44 answers · 12 models
42 answers · 11 models
39 answers · 10 models
37 answers · 10 models
27 answers · 10 models
25 answers · 11 models
25 answers · 10 models
22 answers · 10 models
19 answers · 11 models
16 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best tag management system”, “tag management system”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| Tealium iQ Tag Management tealium.com Tealium iQ Tag Management 49%, Tealium Customer Data Hub 4% | 53% | 163 | 40 | 0 | 9,399 | 32 | 1 |
| Google parent site Google Tag Manager 33% | 33% | 207 | 90,500 | 863 | |||
| Adobe parent site Adobe Experience Platform Tags 4%, Adobe Real-Time CDP 0%, Adobe Marketo Engage 0% | 4% | 299 | 1,220,000 | 117,563 | |||
| Piwik PRO Tag Manager piwik.pro | 4% | 89 | 10 | 0 | 95,862 | 8 | |
| Matomo Tag Manager matomo.org | 2% | 75 | 50 | 4 | 35,015 | 9 | |
| Server-Side GTM | 2% | 140 | 30 | ||||
| Google Tag Manager's free version | 2% | ||||||
| Commanders Act Enterprise Tag Manager commandersact.com | 0% | 24 | 0 | 104 | |||
| Ensighten | 0% | 210 | 3 | ||||
| CHEQ Manage | 0% |
Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (omr.com, usercentrics.com). The first result for “best tag management system” is omr.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best tag management system for an enterprise B2B company?”Paraphrase“Which website tag manager would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade tag management systems and how do they differ?”Budget-constrained“What is the best tag management system for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a tag management system. What should we look at?”Negative“Which tag management systems should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceGoogle Tag ManagerChangedTealium Customer Data HubAdobe Experience Platform Tagsagainst: Ensighten Manageno first choiceagainst: Ensighten Manage, Google Tag Manager, Segment, TagCommander, Tealium iQ Tag Management
Two alternatives
Adobe Real-Time CDP, Tealium iQ Tag ManagementFive alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Ensighten, Piwik PRO Tag Manager, Qubit OpenTagOne alternative
Tealium iQ Tag ManagementThree alternatives
Adobe Experience Platform Tags, Ensighten, Tealium iQ Tag ManagementGPT-5.4 miniTealium iQ Tag ManagementTealium iQ Tag ManagementHeldno first choiceGoogle Tag Managerno first choicenothing named
Two alternatives
Adobe Experience Platform Tags, Google Tag ManagerTwo alternatives
Adobe Experience Platform Tags, Google Tag ManagerFive alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Ensighten, Google Tag Manager, Tealium iQ Tag ManagementOne alternative
Adobe Experience Platform TagsGemini 3.5 FlashGoogle Tag Manager, Server-Side GTMTealium iQ Tag ManagementChangedno first choiceGoogle Tag Manageragainst: Segment, mParticleTealium iQ Tag Managementagainst: Ensighten, Google Tag Manager, Matomo TMS, Qubit OpenTag, Signal
Three alternatives
Adobe Experience Platform Tags, Segment, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Google Tag ManagerSix alternatives
Adobe Experience Platform Tags, CHEQ Manage, Commanders Act Enterprise Tag Manager, Google Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementThree alternatives
Adobe Experience Platform Tags, CHEQ Ensighten, Google Tag ManagerPerplexity SonarTealium iQ Tag Managementagainst: Google Tag ManagerTealium iQ Tag ManagementHeldTealium iQ Tag Managementagainst: Google Tag ManagerGoogle Tag Manageragainst: Commanders Act Enterprise Tag Manager, Tealium iQ Tag Managementno first choiceagainst: Google Tag Manager, Legacy Adobe DTM
Two alternatives
Adobe Experience Platform Tags, EnsightenTwo alternatives
Cloudflare Zaraz, Google Tag ManagerTwo alternatives
Adobe Experience Platform Tags, Ensighten ManageOne alternative
Cloudflare ZarazGrok 4.1 FastTealium iQ Tag ManagementGoogle Tag ManagerChangedagainst: Ensighten, free standard GTMGoogle Tag Manageragainst: SegmentGoogle Tag Manageragainst: Adobe Experience Platform Tags, Matomo Tag Manager, Piwik PRO Tag Manager, Segment, Standard GTM, Tealium iQ Tag ManagementTealium iQ Tag Managementagainst: Standard GTMagainst: Adobe Experience Platform Tags, Google Tag Manager, Matomo Tag Manager
Two alternatives
Adobe Experience Platform Tags, Google Tag ManagerTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementFour alternatives
Adobe Experience Platform Tags, CHEQ Manage, Commanders Act Enterprise Tag Manager, Tealium iQ Tag ManagementThree alternatives
Adobe Experience Platform Tags, Google Tag Manager, Piwik PRO Tag ManagerMistral SmallAdobe Experience Platform Tags, Tealium Customer Data HubTealium iQ Tag ManagementChangedTealium iQ Tag ManagementGoogle Tag Managerno first choiceagainst: Ensighten, Google Tag Manager, Legacy Adobe Tag Manager, Tealium iQ Tag Management
Two alternatives
Google Tag Manager, ObservePointTwo alternatives
Google Tag Manager, Piwik PRO Tag ManagerFive alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Google Tag Manager, Matomo Tag Manager, Piwik PRO Tag ManagerSix alternatives
Adobe Experience Platform Tags, Ensighten, Google Tag Manager, Segment, Signal, Tealium iQ Tag ManagementDeepSeek V4 FlashTealium iQ Tag ManagementTealium iQ Tag ManagementHeldTealium iQ Tag ManagementGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementTealium iQ Tag Managementagainst: Adobe Dynamic Tag Management, Ensighten Manage, Google Tag Manager
Three alternatives
Adobe Experience Platform Tags, Google Tag Manager, SegmentTwo alternatives
Adobe Experience Platform Tags, Google Tag ManagerThree alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Google Tag ManagerOne alternative
Cloudflare ZarazFour alternatives
Adobe Real-Time CDP, Ensighten, Matomo Tag Manager, Piwik PRO Tag ManagerLlama 4 Maverickno first choiceGoogle Tag ManagerChangedno first choiceno first choiceTealium iQ Tag Managementagainst: Ensighten, Google Tag Manager, Tealium iQ Tag Management
One alternative
Adobe Experience Platform TagsTwo alternatives
Adobe Experience Platform Tags, Piwik PRO Tag ManagerQwen 3.7 FlashTealium iQ Tag Managementagainst: Google Tag ManagerTealium iQ Tag ManagementHeldagainst: Google Tag ManagerTealium iQ Tag Managementagainst: Google Tag ManagerGoogle Tag Manager, Tealium iQ Tag ManagementTealium iQ Tag Managementagainst: GTMagainst: Ensighten, Google Tag Manager
Two alternatives
Adobe Experience Platform Tags, SegmentThree alternatives
Adobe Experience Platform Tags, Segment, mParticleThree alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Piwik PRO Tag ManagerTwo alternatives
Adobe Experience Platform Tags, EnsightenThree alternatives
Adobe Real-Time CDP, Ensighten, SegmentKimi K2Tealium iQ Tag ManagementTealium iQ Tag ManagementHeldagainst: Google Tag ManagerTealium iQ Tag ManagementGoogle Tag Manageragainst: Piwik PRO Tag Manager, SegmentTealium iQ Tag Managementagainst: Google Tag Manageragainst: Ensighten, Google Tag Manager, Tealium iQ Tag Management
Two alternatives
Adobe Experience Platform Tags, Google Tag ManagerOne alternative
Adobe Experience Platform TagsSix alternatives
Adobe Experience Platform Tags, CHEQ Manage, Commanders Act Enterprise Tag Manager, Google Tag Manager, Piwik PRO Tag Manager, SegmentTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, SegmentGLM 4.7 FlashXTealium Customer Data HubTealium iQ Tag ManagementChangedTealium iQ Tag ManagementPiwik PRO Tag Manageragainst: Tealium iQ Tag Managementno first choiceagainst: Adobe Experience Platform Tags, Google Tag Manager, Tealium iQ Tag Management
Four alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Ensighten Agile Marketing Platform, Google Tag ManagerTwo alternatives
Adobe Experience Platform Tags, Google Tag ManagerFour alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Ensighten, Google Tag ManagerTwo alternatives
Adobe Experience Platform Tags, Google Tag ManagerMiniMax M2.5Tealium iQ Tag ManagementGoogle Tag ManagerChangedTealium iQ Tag ManagementGoogle Tag Manageragainst: Cloudflare Zaraz, Tealium iQ Tag Managementno first choiceagainst: Adobe Experience Platform Tags, Google Tag Manager, Tealium iQ Tag Management
Two alternatives
Adobe Experience Platform Tags, Google Tag ManagerTwo alternatives
Commanders Act Enterprise Tag Manager, Tealium iQ Tag ManagementThree alternatives
Adobe Experience Platform Tags, Ensighten Manage, Google Tag ManagerGPT-6 LunaGoogle Tag ManagerGoogle Tag ManagerHeldAdobe Experience Platform Tags, Google Tag Manager, Tealium iQ Tag ManagementGoogle Tag Manager's free versionno first choiceagainst: Adobe Experience Platform Tags, Google Tag Manager
Two alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementOne alternative
Piwik PRO Tag ManagerTwo alternatives
Adobe Experience Platform Tags, Google Tag ManagerMuse Glimmer 30BTealium iQ Tag Managementagainst: Google Tag ManagerTealium iQ Tag ManagementHeldagainst: Google Tag ManagerAdobe Experience Platform Tags, Tealium iQ Tag ManagementMatomo Tag Manager, Piwik PRO Tag Manageragainst: Adobe Experience Platform Tags, Google Tag Manager, Tealium iQ Tag Managementno first choiceagainst: Ensighten, Google Tag Manager, Legacy Adobe Tag Manager / DTM
One alternative
Adobe Experience Platform TagsTwo alternatives
Adobe Experience Platform Tags, EnsightenFour alternatives
Cheq, Commanders Act Enterprise Tag Manager, Google Tag Manager, Piwik PRO Tag ManagerBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:22 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:43 | yes | 3 | 7 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:06 | yes | 10 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 13:53 | yes | 16 | 4 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:13 | yes | 22 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:03 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:14 | yes | 20 | 35 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:19 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 14:03 | yes | 9 | 32 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 14:06 | yes | 10 | 22 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:46 | yes | 12 | 38 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:36 | yes | 16 | 32 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:59 | yes | 3 | 12 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:49 | yes | 21 | 34 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 07:57 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:38 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:41 | no | 0 | 14 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 12:13 | yes | 20 | 5 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 11:14 | yes | 23 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:16 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 09:37 | yes | 22 | 32 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:22 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:26 | no | 0 | 33 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:07 | yes | 13 | 17 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:45 | yes | 15 | 19 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:27 | yes | 5 | 30 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:18 | yes | 4 | 16 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:43 | yes | 13 | 18 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:42 | yes | 14 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 14:11 | yes | 6 | 12 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:05 | yes | 12 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 13:30 | yes | 20 | 5 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:18 | yes | 22 | 15 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:26 | yes | 7 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:26 | yes | 21 | 45 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:07 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:44 | yes | 7 | 42 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 07:56 | yes | 22 | 34 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:24 | yes | 24 | 21 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:40 | yes | 12 | 37 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:26 | yes | 4 | 31 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:21 | yes | 17 | 39 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:03 | yes | 17 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:40 | yes | 2 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:53 | yes | 19 | 41 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 08:51 | yes | 16 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 12:49 | yes | 22 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 14:15 | yes | 5 | 3 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:17 | yes | 22 | 32 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:50 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:08 | no | 0 | 32 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:58 | yes | 19 | 20 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 14:02 | yes | 16 | 72 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:53 | yes | 10 | 29 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:19 | yes | 2 | 16 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:33 | yes | 19 | 40 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:26 | yes | 37 | 16 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:45 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:15 | yes | 8 | 32 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 09:47 | yes | 24 | 11 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 07:27 | yes | 20 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:53 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:29 | yes | 22 | 44 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:18 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:15 | yes | 5 | 42 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:45 | yes | 25 | 30 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 07:56 | yes | 14 | 43 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:19 | no | 0 | 11 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:35 | yes | 5 | 24 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 07:45 | yes | 24 | 41 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:33 | yes | 18 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:00 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:24 | yes | 16 | 33 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 11:28 | yes | 17 | 3 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:08 | yes | 20 | 8 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:50 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:58 | yes | 20 | 34 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:09 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:04 | yes | 23 | 59 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:48 | yes | 23 | 35 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:49 | yes | 20 | 50 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:24 | yes | 21 | 57 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 09:40 | yes | 3 | 17 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 14:07 | yes | 19 | 28 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Experience Platform Tags
Adobe Experience Platform (AEP) Tags read as Adobe Experience Platform Tags
Adobe Experience Platform (AEP) Tags (formerly Adobe Launch) read as Adobe Experience Platform Tags
Commanders Act read as Commanders Act Enterprise Tag Manager
Commanders Act (Enterprise Tag Manager) read as Commanders Act Enterprise Tag Manager
Commanders Act (TagCommander) read as Commanders Act Enterprise Tag Manager
Commanders Act (formerly TagCommander) read as Commanders Act Enterprise Tag Manager
Google (Google Tag Manager) read as Google Tag Manager
Matomo read as Matomo Tag Manager
Piwik PRO read as Piwik PRO Tag Manager
Tealium read as Tealium iQ Tag Management
Tealium (Customer Data Hub) read as Tealium iQ Tag Management
Tealium iQ read as Tealium iQ Tag Management
Unresolved, counted raw
CHEQ Ensighten
Ensighten Agile Marketing Platform
Falcon
Google Tag Manager's free version
Legacy Adobe DTM
Legacy Adobe Tag Manager (DTM)
Legacy Adobe Tag Manager / DTM
Matomo TMS
Piwik PRO TMS
free standard GTM
Discontinued, still offered
No shut-down product was recommended here.