AI Indexes
GTM AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › Customer › Digital adoption › Enterprise › October 2026 Edition

Digital adoption and onboarding for enterprise buyers

Asked as “digital adoption platform”, and as “in-product onboarding and user guidance tool”, on behalf of an enterprise B2B company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
36%
Contested · WalkMe 34%
36Whatfix34WalkMe11Pendo20others

36% of first choices, contested.

Since September 2026▲+7Since September 2026: 26% → 33%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Whatfix held the lead, +7 points on 26%, inside the 11-point floor.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Whatfix36%18%61endorsed leader▲+7Since September 2026: 26% → 33%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.26% → 33%
02WalkMe34%30%70criticized default▼−2Since September 2026: 39% → 38%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.39% → 38%
03Pendo11%25%59criticized challenger=heldSince September 2026: 11% → 10%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 10%
04Userlane7%5%19accepted challenger▲+4Since September 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 6%
05Apty4%8%25accepted challenger▼−7Since September 2026: 9% → 2%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.9% → 2%
06Userpilot4%39%23criticized challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 4%
07UserGuiding2%9%11accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
08Appcues2%50%28criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Whatfix36%
02WalkMe34%
03Pendo11%
04Userlane7%
05Apty4%
06Userpilot4%
07UserGuiding2%
08Appcues2%

What they warned about

Two of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
WalkMe
30%
21 of 70 labels negative · 14 of 14 models · 3 hard negative
“**Bottom line**: Avoid unless you're a Fortune 500 company with a dedicated Digital Adoption team, a budget over $50K/year, and a strong SAP-centric stack.” DeepSeek V4 Flash, negative prompt
Appcues
50%
14 of 28 labels negative · 10 of 14 models · 4 hard negative
“Designed for customer-facing SaaS teams, not internal employee training; lacks enterprise governance features” Kimi K2, paraphrase prompt
Pendo
25%
15 of 59 labels negative · 9 of 14 models · 4 hard negative
“"Pendo: Lacks FedRAMP, limited security certifications" ... "Built for product and growth teams, not for employee process execution across enterprise systems."” Muse Glimmer 30B, negative prompt
Whatfix
18%
11 of 61 labels negative · 9 of 14 models
“**Caution level: Medium-High** ... if you need predictable costs, lightweight onboarding, or robust built-in analytics, look elsewhere.” DeepSeek V4 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

81 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1148 links across 198 sites, every framing counted. Ranked by the number of answers carrying the site or page. 3 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.

vendor site · Whatfix43 answers · 75 citations · 13 models
vendor site · Guideflow43 answers · 60 citations · 11 models
vendor site · Userpilot41 answers · 50 citations · 13 models
vendor site · Apty39 answers · 60 citations · 12 models
vendor site · Pendo31 answers · 41 citations · 13 models
vendor site · WalkMe30 answers · 49 citations · 12 models
28 answers · 28 citations · 11 models
26 answers · 34 citations · 12 models
vendor site · Gartner25 answers · 36 citations · 13 models
vendor site · Appcues25 answers · 30 citations · 10 models
vendor site · Lemon Learning22 answers · 25 citations · 12 models
vendor site · ZoomInfo21 answers · 33 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best digital adoption platform”, “digital adoption platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Whatfix whatfix.com36%1732,4006531,568$29,894543
WalkMe walkme.com34%1856,60032170,023$345491
Pendo pendo.io11%42012,10076119,185$3,609935
Userlane userlane.com7%392102327
Apty apty.ai4%481,900803,07710
Userpilot userpilot.com4%2511,6001062,0846
UserGuiding userguiding.com2%16339009,8192
Lemon Learning lemonlearning.com2%9
Appcues appcues.com2%2261,9002618,5062
Spekit spekit.com0%941,900153,062$8633

Google's top ten for the two searches hold 15 sites; 4 of them are among the sites the models cited here (gartner.com, pendo.io, walkme.com, whatfix.com). The first result for “best digital adoption platform” is chameleon.io.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best digital adoption platform for an enterprise B2B company?”Paraphrase“Which in-product onboarding and user guidance tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade digital adoption platforms and how do they differ?”Budget-constrained“What is the best digital adoption platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a digital adoption platform. What should we look at?”Negative“Which digital adoption platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5WalkMe, Whatfix
Three alternativesAppcues, Pendo, UserGuiding
WalkMeChanged
Two alternativesPendo, Whatfix
Pendo, WalkMe, Whatfix
Two alternativesApty, Lemon Learning
Lemon Learningagainst: WalkMe, Whatfixno first choicenothing named
GPT-5.4 miniWalkMe
Two alternativesPendo, Whatfix
WalkMeHeld
Two alternativesPendo, Userpilot
Pendo, WalkMe, WhatfixWhatfixagainst: Appcues, Pendo, WalkMeno first choicenothing named
Gemini 3.5 FlashPendo, WalkMe
Four alternativesApty, Userflow, Userpilot, Whatfix
WalkMeChanged
Three alternativesAppcues, Pendo, Whatfix
WalkMe, Whatfix
Two alternativesApty, Pendo
Userlane
Two alternativesApty, Lemon Learning
against: WalkMe, Whatfix
Whatfix
Three alternativesPendo, Spekit, WalkMe
against: Appcues, Chameleon, Guidde, Oracle Guided Learning, SAP Enable Now, Supademo, Tango, Userflow, Userpilot, WalkMe, Whatfix
Perplexity SonarWhatfix
Two alternativesPendo, WalkMe
WalkMeChanged
One alternativePendo
against: Appcues, Userpilot
WalkMe, Whatfix
Four alternativesApty, Assima, Oracle Guided Learning, Pendo
Whatfix
One alternativePendo
against: WalkMe
no first choicenothing named
Grok 4.1 FastWhatfix
Two alternativesPendo, WalkMe
WalkMeChanged
Two alternativesPendo, Whatfix
against: Appcues, Chameleon, Userflow, Userpilot
WalkMe, Whatfix
Three alternativesApty, Pendo, Userlane
against: Userpilot
WalkMe, Whatfixagainst: Appcues, Lemon Learning, Pendo, Userlane, UserpilotWalkMe, Whatfix
Three alternativesPendo, Spekit, Userlane
against: Pendo, WalkMe
Mistral SmallPendo, WalkMe, Whatfix
Two alternativesApty, Jimo
PendoChanged
Three alternativesAppcues, Userpilot, WalkMe
WalkMe
Three alternativesApty, Pendo, Whatfix
UserGuidingagainst: WalkMe, Whatfixno first choiceagainst: WalkMe
DeepSeek V4 FlashWhatfix
Four alternativesApty, Lemon Learning, Userlane, WalkMe
WhatfixHeld
Two alternativesPendo, WalkMe
against: Appcues
no first choiceWhatfix
Two alternativesPendo, Userlane
against: HowdyGo, WalkMe, iorad
WalkMe
Two alternativesPendo, Whatfix
against: Chameleon, Userpilot
against: Apty, Pendo, WalkMe, Whatfix
Llama 4 MaverickWalkMe
Two alternativesChameleon, Jimo
UserpilotChanged
Seven alternativesAppcues, Chameleon, GUIDEcx, Guidde, OnRamp, Rocketlane, UserGuiding
no first choiceWalkMe
One alternativeUserpilot
WalkMe
Two alternativesUserpilot, Whatfix
against: Apty, WalkMe, Whatfix
Qwen 3.7 FlashWhatfix
Two alternativesUserlane, WalkMe
PendoChanged
Three alternativesAppcues, Userpilot, WalkMe
Pendo
Three alternativesUserlane, WalkMe, Whatfix
Appcues, Userpilot
One alternativeWhatfix
against: Pendo, WalkMe
no first choicenothing named
Kimi K2WalkMe
Two alternativesPendo, Whatfix
WhatfixChanged
One alternativeWalkMe
against: Appcues, Pendo, UserGuiding, Userpilot
WalkMe
Three alternativesApty, Pendo, Whatfix
against: Appcues
Userlane
Two alternativesApty, Whatfix
against: Appcues, Pendo, Userpilot, WalkMe
no first choice
One alternativeWhatfix
against: Pendo, WalkMe
against: Appcues, Pendo, WalkMe, Whatfix
GLM 4.7 FlashXWhatfix
Four alternativesPendo, UserGuiding, Userlane, WalkMe
WalkMeChanged
One alternativePendo
Whatfix
Three alternativesPendo, Userlane, WalkMe
against: Appcues
Aptyagainst: Pendo, WalkMe, Whatfixno first choiceagainst: Pendo, WalkMe
MiniMax M2.5Userlane, WalkMePendoChanged
Two alternativesUserpilot, Whatfix
WalkMe
Three alternativesPendo, Userlane, Whatfix
Whatfix
One alternativeWalkMe
no first choiceagainst: Appcues, Pendo, WalkMe
GPT-6 LunaPendo
Two alternativesWalkMe, Whatfix
WhatfixChanged
One alternativeWalkMe
WalkMe, Whatfix
Three alternativesNexthink Adopt, Oracle Guided Learning, Pendo
Userlane
Two alternativesWalkMe, Whatfix
no first choiceagainst: Appcues, Pendo, WalkMe, Whatfix
Muse Glimmer 30BWalkMe, Whatfix
One alternativePendo
WhatfixChanged
Three alternativesAppcues, Pendo, WalkMe
Pendo, WalkMe, Whatfix
Two alternativesOracle Guided Learning, Userlane
Apty
Two alternativesAppcues, Userpilot
against: Pendo, WalkMe, Whatfix
Whatfixagainst: AppLearn / Nexthink Adopt, Appcues, Chameleon, Pendo, Userpilot, WalkMe, Whatfix
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:45yes1610 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:37yes24 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 11:24yes1322 s
Direct recommendationPerplexity Sonarsonar2026-10-01 10:38yes152 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:32yes2315 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 08:21yes127 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 07:27yes2431 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:21yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:20yes1047 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:02yes2528 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:53yes2226 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:15yes919 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-01 10:37yes314 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 12:25yes1418 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 12:23yes189 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:57yes55 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:54yes917 s
ParaphrasePerplexity Sonarsonar2026-10-01 12:21yes203 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:49yes257 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 12:33yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 13:51yes2437 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 13:20yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:21yes1039 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:47yes2523 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:18yes2424 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:29yes1537 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-01 10:52yes211 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 13:13yes1520 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 12:28yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 07:52yes711 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 07:32yes2028 s
ComparativePerplexity Sonarsonar2026-10-01 10:51yes184 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 13:11yes208 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 11:39yes1210 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:36yes2212 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:00yes51 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:51yes1020 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 11:21yes2026 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:42yes24177 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:18yes1323 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-01 10:35yes620 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 13:36yes1533 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 13:27yes159 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 07:33yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:02yes1924 s
Budget constrainedPerplexity Sonarsonar2026-10-01 08:50yes163 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:50yes187 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 09:59yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 08:41yes2339 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 10:44yes51 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 14:10yes23143 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 12:08yes1726 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:02yes2244 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 08:24yes621 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-01 09:05yes214 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 12:14yes1829 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:14yes910 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 08:58no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 13:19yes527 s
Scale constrainedPerplexity Sonarsonar2026-10-01 11:19yes197 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:10yes148 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 12:46no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:17yes2351 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 09:13yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 12:06yes938 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 11:42yes2232 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 10:56yes2134 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 09:49yes535 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-01 12:14yes321 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 14:12yes1521 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 11:48yes189 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 11:51yes26 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 12:45yes1730 s
Negative framingPerplexity Sonarsonar2026-10-01 07:53yes203 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 11:49yes2111 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 08:24yes54 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 12:20yes2351 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 11:21yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:36no034 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:07yes2434 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 13:26yes2134 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 12:26yes2450 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-01 10:54yes519 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-01 11:46yes2435 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
AppLearn / Nexthink Adopt
Steeple
Discontinued, still offered
No shut-down product was recommended here.
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