GTM AI Index

Index › Vendors › ZoomInfo MarketingOS · September 2026 Edition

ZoomInfo · 2 categories · Named, not ranked

ZoomInfo MarketingOS

7Judge labels

0First choices

1Negative labels

5 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. ZoomInfo MarketingOS was named 5 times in ABM and 1 other category, where AdRoll ABM led with 56%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market46 of 76

under the label threshold

Enterprise16 of 49

under the label threshold

In abm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named ZoomInfo MarketingOS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Account-based marketing platforms	Marketing	0%	46 of 76	25%	4	under 10 labels · led by AdRoll ABM at 56%
Data management platforms	GTM data and infrastructure	0%	100 of 183	0%	1	under 10 labels · led by Segment at 18%

Movement

This is the first edition on this tier, so no move can be computed for ZoomInfo MarketingOS yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated ZoomInfo MarketingOS across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	1	1	0	2
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase1 labelNone

Comparative0 labelsNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative7 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Other options include Demandbase One, 6sense Revenue AI, ZoomInfo MarketingOS, and Metaflow AI.” Llama 4 Maverick · ABM · direct prompt · alternative

“Best for Sales-Marketing Alignment: ZoomInfo MarketingOS” Mistral Small · DMP · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“ZoomInfo MarketingOS (Be cautious of: Compounding seat/credit costs and data accuracy)” Gemini 3.5 Flash · ABM · negative prompt · soft negative

Named alongside

The products named in the same answers as ZoomInfo MarketingOS, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZoomInfo MarketingOS was named but was not.

ProductSame answerTook the first choice insteadHead to head

Demandbase7 of 72Not in the top three

AdRoll ABM6 of 74Not in the top three

6sense4 of 72Not in the top three

6sense Revenue AI3 of 70Not in the top three

Terminus3 of 70Not in the top three

HubSpot Marketing Hub2 of 70Not in the top three

Metaflow AI2 of 70Not in the top three

Apollo.io1 of 70Not in the top three

Clay1 of 70Not in the top three

DemandScience1 of 70Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

The company

ZoomInfo is the company behind ZoomInfo MarketingOS.

Website: zoominfo.com
Headquarters: Vancouver, Washington, United States
Founded: 2000
Ownership: Public, GTM on Nasdaq

From Wikidata, fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ZoomInfo MarketingOS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ZoomInfo MarketingOS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zoominfo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.