GTM AI Index

Index › Vendors › HubSpot Social · September 2026 Edition

HubSpot · 1 category · Named, not ranked

HubSpot Social

14Judge labels

0First choices

6Negative labels

10 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot Social was named 5 times in Social media, where Sprout Social led with 37%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business45 of 46

under the label threshold

Mid-market21 of 59

under the label threshold

Enterprise19 of 50

under the label threshold

In social media · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot Social for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Social media management	Marketing	0%	21 of 59	20%	5	under 10 labels · led by Sprout Social at 37%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot Social yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot Social across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	1	0	1	2
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	0	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase1 labelNone

Comparative1 labelNone

Budget-constrained1 labelNone

Scale-constrained1 labelNone

Negative4 labelsNone

First choiceAlternativeMentionNegative14 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best when you want social media connected directly to sales and customer data” GPT-5.4 mini · Social media · comparative prompt · alternative

“using their native HubSpot Social tool is highly recommended” Gemini 3.5 Flash · Social media · direct prompt · alternative

“Already on HubSpot: Their Social Tools (~$800/mo Pro).” Grok 4.1 Fast · Social media · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid Enterprise Schedulers: Platforms like Hootsuite, Sprout Social, or HubSpot ... highly inefficient for a small business.” Gemini 3.5 Flash · Social media · budget prompt · hard negative

Named alongside

The products named in the same answers as HubSpot Social, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Social was named but was not.

ProductSame answerTook the first choice insteadHead to head

Sprout Social13 of 141Not in the top three

Hootsuite11 of 140Not in the top three

Buffer9 of 145Not in the top three

Metricool6 of 144Not in the top three

Sprinklr6 of 140Not in the top three

SocialBee5 of 141Not in the top three

Oktopost4 of 142Not in the top three

Agorapulse4 of 140Not in the top three

Zoho Social4 of 140Not in the top three

Later3 of 141Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot Social. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 14 answers that named HubSpot Social and are not a share of its labels.

Domains cited

blog.hubspot.com2

later.com2

napoleoncat.com2

planable.io2

posteverywhere.ai2

sproutsocial.com2

thecmo.com2

zapier.com2

adwave.com1

blog.hootsuite.com1

Eighteen of the eighteen domain citations in answers naming HubSpot Social came from somebody else's page.

Pages cited

blog.hubspot.com/marketing/social-media-scheduler2

later.com/blog/social-media-scheduling-tools2

zapier.com/blog/best-social-media-management-tools2

adwave.com/resources/best-social-media-scheduling-tools-for-small-business1

blog.hootsuite.com/social-media-management-tools1

buffer.com/resources/best-social-media-management-tools1

crowdspring.com/blog/best-social-media-tools-for-small-business1

demandbird.com/resources/best-social-media-scheduling-tools1

Pages are listed as the models cited them.

Names read as HubSpot Social

What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot Social; a claim can dispute any of them.

HubSpot 2HubSpot Enterprise 1

The company

HubSpot is the company behind HubSpot Social.

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Social's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Social, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hubspot.net is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.