GTM AI Index

Index › Vendors › HubSpot Workflows · September 2026 Edition

HubSpot · 1 category · Named, not ranked

HubSpot Workflows

11Judge labels

0First choices

6Negative labels

7 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. HubSpot Workflows was named 3 times in Lead routing, where LeadAngel led with 32%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market80 of 104

under the label threshold

Enterprise84 of 93

under the label threshold

In lead routing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot Workflows for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Lead routing and management	Sales	0%	80 of 104	67%	3	under 10 labels · led by LeadAngel at 32%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot Workflows yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot Workflows across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	2	2
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase1 labelNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained2 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If HubSpot CRM: Start with native workflows (free/basic routing)” Grok 4.1 Fast · Lead routing · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“HubSpot’s native round-robin assigns leads strictly equally... you cannot do this natively without messy, manual workarounds.” Gemini 3.5 Flash · Lead routing · negative prompt · soft negative

“native CRM routing (like HubSpot workflows or standard Salesforce Active Assignment Rules) has likely started to break.” Gemini 3.5 Flash · Lead routing · scale prompt · soft negative

Named alongside

The products named in the same answers as HubSpot Workflows, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Workflows was named but was not.

ProductSame answerTook the first choice insteadHead to head

Chili Piper10 of 113Not in the top three

LeanData9 of 117Not in the top three

LeadAngel4 of 110Not in the top three

Distribution Engine3 of 111Not in the top three

Kubaru3 of 111Not in the top three

Default3 of 110Not in the top three

Traction Complete2 of 111Not in the top three

Zapier2 of 111Not in the top three

RevenueHero2 of 110Not in the top three

Salesforce Assignment Rules2 of 110Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot Workflows. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 11 answers that named HubSpot Workflows and are not a share of its labels.

Domains cited

leandata.com1

redbricklabs.io1

Two of the two domain citations in answers naming HubSpot Workflows came from somebody else's page.

Pages cited

leandata.com/blog/leandata-vs-chili-piper1

leandata.com/lead-routing-software1

leandata.com/wp-content/uploads/2025/05/LD-Enterprise-Guide-Choosing-Lead-Management-052121

redbricklabs.io/blog/best-lead-routing-automation-tools-for-revenue-operations-teams1

Pages are listed as the models cited them.

Names read as HubSpot Workflows

What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot Workflows; a claim can dispute any of them.

HubSpot workflows 1

The company

HubSpot is the company behind HubSpot Workflows.

Website: hubspot.com
Headquarters: Cambridge, United States
Founded: 2006
Employees: about 8,246 (2024)
Ownership: Public, HUBS on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Workflows's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Workflows, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hubspot.net is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.