Small businessnewNew since September 2026: not ranked then, 2% now.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 9 of 103, unchanged
HubSpot · 1 category · Named, not rankedHubSpot Workflows
14Judge labels
1First choices
5Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. HubSpot Workflows was named 5 times in Lead routing, where LeadAngel led with 26%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business9 of 110
2%4 labels
under the label threshold
Mid-market40 of 111
0%5 labels
under the label threshold
Enterprise68 of 87
0%4 labels
under the label threshold
In lead routing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named HubSpot Workflows for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Lead routing and management | Sales | 0% | 40 of 111 | 40% | 5 | under 10 labels · led by LeadAngel at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, HubSpot Workflows held within the floor in its one category: no change cleared 11 points.
Best category · Lead routing · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 77 → 87 of 103
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 75 → 61 of 80
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Lead routing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 77 → 40 of 111 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated HubSpot Workflows across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated HubSpot Workflows across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase2 labelsNone
Comparative1 labelNone
Budget-constrained0 labelsNone
Scale-constrained4 labels1
Negative5 labels2not counted in share
First choiceAlternativeMentionNegative14 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“HubSpot’s native Workflows have improved significantly and can handle complex lead-to-account associations and routing rules natively” Qwen 3.7 Flash · Lead routing · paraphrase prompt · alternative
“Keeps assignment in HubSpot; its workflows include a "Rotate record to owner" action for supported record types.” GPT-6 Luna · Lead routing · comparative prompt · alternative
“for HubSpot-first simple territories HubSpot Workflows backed by enrichment” Muse Glimmer 30B · Lead routing · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“native routing (like Salesforce Assignment Rules or HubSpot Workflows) distributes leads sequentially but lacks the intelligence required for a scale-up” Gemini 3.5 Flash · Lead routing · scale prompt · soft negative
“native tools often hit a ceiling and require "spaghetti" coding to maintain” Qwen 3.7 Flash · Lead routing · direct prompt · soft negative
Named alongside
The products named in the same answers as HubSpot Workflows, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Workflows was named but was not.ShowHide
Named alongside
The products named in the same answers as HubSpot Workflows, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Workflows was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named HubSpot Workflows. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 13 of the 14 answers that named HubSpot Workflows and are not a share of its labels.
Domains cited
guideflow.com10
leadangel.com7
articsledge.com6
avoma.com6
cognism.com6
leandata.com6
prospeo.io6
default.com5
cleverly.co4
g2.com4
Sixty of the sixty domain citations in answers naming HubSpot Workflows came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as HubSpot Workflows
What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot Workflows; a claim can dispute any of them.
HubSpot
Workflows 1HubSpot Workflows / Salesforce Flows 1HubSpot workflows 1
Follow HubSpot Workflows
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HubSpot is the company behind HubSpot Workflows.ShowHide
The company
HubSpot is the company behind HubSpot Workflows.
ShowHideOn record
Wikidata- Website
- hubspot.com
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- about 8,246 (2024)
- Ownership
- Public, HUBS on New York Stock Exchange
- Also from HubSpot
- HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management and 77 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- HubSpot workflows facilitate enrollment management, goal setting, internal notifications, branching based on customer engagement, and implementing delays, all to drive efficient multi-channel customer targeting and impactful campaign optimization through actionable automation and performance measurement.
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What HubSpot Workflows's own pages state, read October 5, 2026: academy.hubspot.com/lead-nurturing-with-hubspot, academy.hubspot.com/implement-hubspot-automation, academy.hubspot.com/using-workflows-sales-process, academy.hubspot.com/delight-customers-with-workflows, academy.hubspot.com/streamlining-workflows-in-hubspot. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Workflows's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Workflows, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HubSpot Workflows by email, built from the raw record of the edition. It shows:
- where HubSpot Workflows is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot Workflows, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.