HubSpot · 2 categories · Named, not rankedHubSpot Marketing
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Conversational marketing platforms | Marketing | 2% | 21 of 87 | 0% | 1 | under 10 labels · led by Tidio at 13% | |
| Content marketing platforms | Marketing | 0% | 69 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated HubSpot Marketing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I'd recommend HubSpot as the safest starting point for most mid-market B2B due to its balance of features, ratings, and ecosystem lock-in avoidance.” Grok 4.20 · Conversational mktg · direct prompt · first choice
“HubSpot offers a full marketing ecosystem—content creation, social scheduling, SEO, analytics, and CRM integration in one place.” GLM 4.7 FlashX · Content marketing · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as HubSpot Marketing, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot Marketing was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 5 of the 5 answers that named HubSpot Marketing and are not a share of its labels.
Domains cited
Sixteen of the sixteen domain citations in answers naming HubSpot Marketing came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Names read as HubSpot Marketing
Follow HubSpot Marketing
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HubSpot is the company behind HubSpot Marketing.ShowHide
The company
On record
Wikidata- Website
- hubspot.com
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- about 8,246 (2024)
- Ownership
- Public, HUBS on New York Stock Exchange
- Also from HubSpot
- HubSpot, HubSpot ABM, HubSpot AEO Grader, HubSpot AI, HubSpot Academy, HubSpot Ad Management, HubSpot Ads, HubSpot Ads Management and 77 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Marketing software that grows and converts demand
- For
- marketing teams
- Price stated
- Free, Starter, Professional, Enterprise hubspot.com/products/marketing
- Starting price
- 0 hubspot.com/products/marketing
- Free plan or trial
- Free No credit card required $0/month Start 14-day free trial of HubSpot's marketing tools hubspot.com/products/marketing
- Integrations claimed
- 2000 hubspot.com/products/marketing
- Not stated on the pages read
- Certifications, hosting, customers
What HubSpot Marketing's own pages state, read October 5, 2026: hubspot.com/products/marketing, academy.hubspot.com/hubspot-marketing-software, academy.hubspot.com/ja-hubspot-marketing-software, academy.hubspot.com/hubspot-marketing-hub-software, academy.hubspot.com/marketing-analytics-in-hubspot. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot Marketing's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot Marketing, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HubSpot Marketing by email, built from the raw record of the edition. It shows:
- where HubSpot Marketing is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot Marketing, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.