GTM AI Index
Index Vendors › BuzzSumo · September 2026 Edition
2 categories · Ranked

BuzzSumo

25Judge labels
0First choices
10Negative labels
11 of 12Models named it
2Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
0% in PR for mid-market buyers
Rank 18 of 65 in the mid-market standing
0 of 12 models made it the first choice on the direct prompt; 14% of its 7 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In pr · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named BuzzSumo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
PR and media monitoringMarketing0%18 of 6514%7under 10 labels · led by Muck Rack at 24%
Content marketing platformsMarketing0%34 of 1590%4under 10 labels · led by HubSpot Content Hub at 30%

Movement

This is the first edition on this tier, so no move can be computed for BuzzSumo yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated BuzzSumo across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00112
Mistral Small00101
DeepSeek V4 Flash01001
Llama 4 Maverick01102
Qwen 3.7 Flash01001
Kimi K200101
GLM 4.7 FlashX00000
MiniMax M2.501102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase1 labelNone
Comparative6 labelsNone
Budget-constrained1 labelNone
Scale-constrained1 labelNone
Negative15 labelsNone
First choiceAlternativeMentionNegative25 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“content marketing platforms that are considered to be effective, such as BuzzSumo, CoSchedule, and Outgrow” Llama 4 Maverick · Content marketing · negative prompt · alternative
“moving toward Raven Tools or BuzzSumo (for research) combined with distinct social tools” Qwen 3.7 Flash · PR · negative prompt · alternative
“Best for: Smaller budgets or content-focused PR teams” MiniMax M2.5 · PR · paraphrase prompt · alternative
“(content/PR monitoring with clear tiered pricing)” DeepSeek V4 Flash · PR · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“BuzzSumo (hourly refresh only)... BuzzSumo (no broadcast)” Grok 4.1 Fast · PR · negative prompt · soft negative

Named alongside

The products named in the same answers as BuzzSumo, over the 25 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BuzzSumo was named but was not.
ProductSame answerTook the first choice insteadHead to head
Cision17 of 250Not in the top three
Meltwater17 of 250Not in the top three
Muck Rack14 of 251Not in the top three
Brand2412 of 252Not in the top three
Brandwatch12 of 250Not in the top three
Semrush AI PR Toolkit11 of 251Not in the top three
Mention9 of 251Not in the top three
Agility PR Solutions8 of 251Not in the top three
Google Alerts7 of 251Not in the top three
Hootsuite7 of 250Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named BuzzSumo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 5 of the 25 answers that named BuzzSumo and are not a share of its labels.

Domains cited

gartner.com3
prlab.co3
thecmo.com3
agilitypr.com2
blog.hubspot.com2
cloro.dev2
ereleases.com2
guideflow.com2
improvado.io2
newsdata.io2

Twenty-three of the twenty-three domain citations in answers naming BuzzSumo came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BuzzSumo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BuzzSumo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at buzzsumo.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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