Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 42 → 38 of 72
5 categories · RankedBuzzSumo
38Judge labels
0First choices
16Negative labels
11 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Influencer for mid-market buyers
Rank 28 of 72 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 17% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business39 of 77
0%1 label
under the label threshold
Mid-market28 of 72
0%6 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In influencer · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named BuzzSumo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Influencer platforms | Marketing | 0% | 28 of 72 | 17% | 6 | under 10 labels · led by Favikon at 23% | newNew since September 2026: not ranked then, 0% now. |
| PR and media monitoring | Marketing | 0% | 47 of 47 | 75% | 4 | under 10 labels · led by Muck Rack at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 35 of 135 | 0% | 3 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Market intelligence platforms | GTM data and infrastructure | 0% | 132 of 172 | 33% | 3 | under 10 labels · led by Apollo.io at 17% | |
| Competitive intelligence tools | Marketing | 0% | 55 of 86 | 0% | 1 | under 10 labels · led by Kompyte at 38% |
Movement
Since September 2026, BuzzSumo held within the floor in all five categories: no change cleared 11 points.
Best category · Influencer · by segment
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 26 of 71, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Influencer | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 72, unchanged |
| PR | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 47 of 47 |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 33 → 35 of 135 |
| Market intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 132 of 172, unchanged |
| Competitive intel | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 55 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated BuzzSumo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated BuzzSumo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase3 labelsNone
Comparative11 labelsNone
Budget-constrained2 labelsNone
Scale-constrained1 labelNone
Negative18 labelsNone
First choiceAlternativeMentionNegative38 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose BuzzSumo if your main need is discovering the right B2B creators and thought leaders” Perplexity Sonar · Influencer · paraphrase prompt · alternative
“Best known for finding trending topics and content performance signals.” Perplexity Sonar · Content marketing · comparative prompt · alternative
“Content discovery signals and trending topics \u2192 BuzzSumo.” Muse Glimmer 30B · Content marketing · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Why to avoid: Lack of Broadcast Coverage: BuzzSumo indexes *only online content*.” GLM 4.7 FlashX · PR · negative prompt · hard negative
“BuzzSumo: If you need broadcast monitoring (TV, radio, podcast transcription), as it lacks this capability.” Llama 4 Maverick · PR · negative prompt · soft negative
“Muck Rack and BuzzSumo ... lack robust competitive benchmarking and share-of-voice tracking” Mistral Small · PR · negative prompt · soft negative
“Great for content discovery... but it's not a full campaign management tool.” DeepSeek V4 Flash · Influencer · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as BuzzSumo, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BuzzSumo was named but was not.ShowHide
Named alongside
The products named in the same answers as BuzzSumo, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BuzzSumo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named BuzzSumo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 38 answers that named BuzzSumo and are not a share of its labels.
Domains cited
g2.com15
improvado.io11
meltwater.com11
thecmo.com11
guideflow.com9
prlab.co9
influencermarketinghub.com8
learn.g2.com8
gartner.com7
blog.hubspot.com6
Ninety-five of the ninety-five domain citations in answers naming BuzzSumo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
buzzsumo.com is not in Google's top ten for any of the category's searches. In the answers, BuzzSumo takes 0% of first choices and Favikon takes 23%.ShowHide
Search and answers
buzzsumo.com is not in Google's top ten for any of the category's searches. In the answers, BuzzSumo takes 0% of first choices and Favikon takes 23%.
ShowHideIn search
Google, US estimatesPosition for “influencer marketing platform”
–
not in the top ten
Position for “best influencer marketing platform”
–
not in the top ten
- Searches for its name, Google
- 2,400 a month (“buzzsumo”)
- AI search demand for its name, est.
- 35 a month
- Organic visits to its site
- about 8,292 a month
- Searches its site ranks for
- 4,215 · 43 in the top three
- Sites linking to it
- 23,899
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 28 of 72 in influencer
Segment leader
23%
Favikon
- First choices
- 0 across its categories
- Named in
- 38 answers
- Its own site cited
- in 32 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on buzzsumo.com
722
subdomains included
Content
368
counted in the table below
Documentation
116
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 264 | 0 | 2023-11-30 | SEO, Content marketing | |
| Case study | 32 | 0 | 2023-08-16 | ||
| Report or ebook | 29 | 0 | 2024-07-04 | ||
| Webinar or virtual event | 27 | 0 | 2022-01-28 | SEO | |
| Comparison | 10 | 0 | 2023-10-18 | ||
| News or press | 3 | undated | |||
| Template or tool | 2 | 0 | 2020-02-10 | ||
| Podcast or video | 1 | undated |
Most recent
- 2024-07-045269261 introducing buzzsumo facebook tools report or ebook
- 2023-11-30Pr link building blog
- 2023-11-27How to use buzzsumo thirty days blog
- 2023-11-04Most shared headlines study blog
- 2023-11-04View blog
- 2023-11-03Content pruning blog
How it is countedHide how it is counted
Every page buzzsumo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (12); 1 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as BuzzSumo
What the judge wrote, as written, with how often. The vendor table decides that these count as BuzzSumo; a claim can dispute any of them.
Buzzsumo 3
Follow BuzzSumo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
BuzzSumo is its own company.ShowHide
The company
BuzzSumo is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Media Mentions In Minutes. Content Ideas For Days.
- For
- For marketers and marketing agencies wanting to take their content to the next level.
- Price stated
- We've got payment options for all budgets, and a 20% cost saving on annual plans. buzzsumo.com
- Starting price
- 199 buzzsumo.com
- Free plan or trial
- Free Trial buzzsumo.com
- Customers named
- Rise at SeventheCLIKKConnective3SparkToroStory & SearchErika Heald Marketing
- Not stated on the pages read
- Integrations, certifications, hosting
What BuzzSumo's own pages state, read October 5, 2026: buzzsumo.com, buzzsumo.com/pricing. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BuzzSumo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BuzzSumo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for BuzzSumo by email, built from the raw record of the edition. It shows:
- where BuzzSumo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name BuzzSumo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.