Index › Partner and channel › Channel marketing › Enterprise › September 2026 Edition

Channel partner and local marketing for enterprise buyers

Asked as “through-channel marketing platform”, and as “partner marketing and local marketing tool”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Standing

Impartner

Contested

22% of first choices, contested.

ShowinginAll 73 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

Small business

Brevo11%ContestedStanding →Mid-market

JourneyBee15%ContestedStanding →Enterprise

Impartner22%ContestedThis page

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.

ProductFirst-choice shareNegative rateLabelsQuadrant

Impartner6%34accepted challenger

Unifyr7%41accepted challenger

Ansira8%24accepted challenger

ZINFI5%22accepted challenger

Channelscaler7%15accepted challenger

SproutLoud17%12accepted challenger

Show the three products at 0%, ordered by negative rate

Salesforce PRM30%10criticized challenger

Mindmatrix5%19accepted challenger

JourneyBee0%10accepted challenger

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Head to head

JourneyBee vs Channelscaler JourneyBee vs Unifyr Channelscaler vs Unifyr

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default

Negative label rate →

Accepted challengerEndorsed leader

0%First-choice share → · lines at 30% share and 25% negative40%

Key

Impartner22%

Unifyr14%

Ansira10%

ZINFI8%

Channelscaler4%

SproutLoud2%

Mindmatrix0%

JourneyBee0%

Salesforce PRM0%

02What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.

Adobe Marketo Engage

60%

3 of 5 labels negative · 3 of 12 models · 1 hard negative

“Don't try to make Marketo/Eloqua/Pardot do through-channel.” DeepSeek V4 Flash, negative prompt

PartnerStack

38%

3 of 8 labels negative · 3 of 12 models

“often stronger on **partner recruiting, onboarding, referral management** than on deep distributed marketing” GPT-5.4 mini, comparative prompt

Oracle Eloqua

100%

2 of 2 labels negative · 2 of 12 models · 2 hard negative

“market share is shrinking, partner ecosystem has thinned, and UI hasn't kept pace” DeepSeek V4 Flash, negative prompt

HubSpot

25%

2 of 8 labels negative · 2 of 12 models · 1 hard negative

“Skip general martech (e.g., HubSpot/Salesforce Marketing Cloud)—they charge per contact/seat” Grok 4.1 Fast, budget prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 226 links across 109 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

improvado.io

vendor site · Improvado10 answers · 21 citations · 2 models

insiderone.com

8 answers · 11 citations · 2 models

technologyadvice.com

7 answers · 7 citations · 2 models

braze.com

vendor site · Braze6 answers · 6 citations · 2 models

martal.ca

6 answers · 6 citations · 2 models

twominutereports.com

6 answers · 6 citations · 2 models

g2.com

5 answers · 8 citations · 2 models

maestra.io

vendor site · Maestra5 answers · 5 citations · 2 models

journeybee.io

vendor site · JourneyBee4 answers · 9 citations · 2 models

gartner.com

vendor site · Gartner4 answers · 7 citations · 2 models

zinfi.com

vendor site · ZINFI4 answers · 5 citations · 2 models

ansira.com

vendor site · Ansira3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

improvado.io/blog/cross-channel-marketing-platforms

9 answers · 2 models

improvado.io/blog/top-enterprise-marketing-platforms

9 answers · 2 models

technologyadvice.com/blog/marketing/best-channel-marketing-software

7 answers · 2 models

braze.com/resources/articles/cross-channel-marketing-platform

6 answers · 2 models

insiderone.com/best-omnichannel-marketing-platforms-enterprises

6 answers · 2 models

martal.ca/multi-channel-marketing-platform-lb

6 answers · 2 models

twominutereports.com/blog/cross-channel-marketing-platforms

6 answers · 2 models

g2.com/categories/through-channel-marketing

5 answers · 2 models

journeybee.io/resources/the-7-best-channel-partner-management-platforms

4 answers · 2 models

digitalhill.com/blog/top-channel-partner-marketing-agencies-software-compar…

3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.

ModelDirect“What is the best through-channel marketing platform for an enterprise B2B company?”Paraphrase“Which partner marketing and local marketing tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade through-channel marketing platforms and how do they differ?”Budget-constrained“What is the best through-channel marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a through-channel marketing platform. What should we look at?”Negative“Which through-channel marketing platforms should a large enterprise avoid or be cautious about?”

Claude Haiku 4.5Ansira

Seven alternatives

360insights, Channelscaler, Impartner, Mindmatrix, Unifyr, ZINFI, xAmplify

Salesforce Partner CommunityChanged

Four alternatives

HubSpot, Marketo or Adobe Marketo Engage, Sprinklr, Terminus

Ansira

Five alternatives

Channeltivity, Impartner, Mindmatrix, Unifyr, ZINFI

Channelscaler

Two alternatives

Impartner PRM, ZINFI

no first choicenothing named

GPT-5.4 miniUnifyr

One alternative

Channeltivity

against: Adobe Marketo EngageYext, impact.comChanged

One alternative

Uberall

Unifyr

One alternative

MarcomCentral

against: PartnerStackOracle Marketing / Oracle Responsys

One alternative

Sprinklr

no first choicenothing named

Gemini 3.5 FlashStructured

Six alternatives

Ansira, BrandMuscle, Mindmatrix, SproutLoud, Unifyr, ZINFI Technologies

UnifyrChanged

Three alternatives

Impartner, Salesforce PRM + Distributed Marketing, SproutLoud

Ansira

Four alternatives

Mindmatrix, StructuredWeb, Unifyr, ZINFI Technologies

SproutLoud

Two alternatives

StructuredWeb, Unifyr

no first choicenothing named

Perplexity SonarAnsira

Three alternatives

Impartner, Magentrix PRM, Unifyr

Ansira, ImpartnerChangedAnsira, Impartner

Five alternatives

Channelscaler, JourneyBee, Mindmatrix, Unifyr, ZINFI

Maestra

One alternative

HubSpot

against: Adobe / Oracle, Salesforce Marketing Cloudno first choiceagainst: ActiveCampaign, Adobe Marketo Engage, Brevo, HubSpot, Klaviyo, Omnisend, Oracle Eloqua, Salesforce Marketing Cloud

Grok 4.1 FastUnifyr

Three alternatives

Impartner, WorkSpan, ZINFI

Ansira, Impartner PRM, SOCi, Salesforce Partner Relationship ManagementChangedagainst: PartnerStackno first choiceImpartner

Four alternatives

Ansira, Mindmatrix, Unifyr, ZINFI

against: HubSpot, Salesforce Marketing Cloudno first choice

One alternative

Impartner

against: AdRoll, Ansira, Distribion, Hootsuite, Impartner PRM, Pica9, SocialPilot, Sprout Social, SproutLoud, TIE Kinetix, The Trade Desk

Mistral SmallImpartner

Five alternatives

Ansira, Aprimo, Extu, Mindmatrix, Unifyr

no first choiceChangedUnifyr

Four alternatives

Ansira, Impartner PRM, Mindmatrix, ZINFI Unified Partner Management

ZINFI Unified Partner Management (UPM) Platform

Two alternatives

Channelscaler, Unifyr

no first choicenothing named

DeepSeek V4 FlashImpartner, Unifyr

Two alternatives

Ansira, Mindmatrix

against: ChannelscalerImpartner PRM, SOCiChanged

Three alternatives

Salesforce PRM, Unifyr, Yext

Impartner, Structured, ZINFI Technologies

Four alternatives

Channelscaler, Extu, Mindmatrix, Unifyr

ZINFI Unified Partner Management

Three alternatives

Impartner, Unifyr, xAmplify

Unifyr, ZINFI

Three alternatives

Impartner, SproutLoud, StructuredWeb

against: Act-On, Adobe Marketo Engage, Impartner, Mindmatrix, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, SproutLoud, Unifyr, ZINFI

Llama 4 MaverickSalesforce Marketing Cloudno first choiceChangedno first choiceno first choiceno first choicenothing named

Qwen 3.7 FlashUnifyr

Three alternatives

Impartner, JourneyBee, StructuredWeb

Impartner, SOCiChanged

Two alternatives

Birdeye, Salesforce PRM

Unifyr

Four alternatives

Channelscaler, MarcomCentral, ZINFI, xAmplify

xAmplify

Three alternatives

Ansira, Magentrix PRM, SproutLoud

against: Unifyrno first choiceagainst: Ansira, Impartner, Salesforce PRM, Unifyr

Kimi K2Impartner, ZINFI

Two alternatives

SproutLoud, Unifyr

Ansira, ImpartnerChanged

Six alternatives

Channelscaler, SOCi, Salesforce PRM, Unifyr, Yext, ZINFI

Impartner

Five alternatives

Ansira, Mindmatrix, StructuredWeb, Unifyr, ZINFI

xAmplify

One alternative

Impartner

no first choicenothing named

GLM 4.7 FlashXImpartner

Four alternatives

JourneyBee, Salesforce PRM, Unifyr, ZINFI

Impartner, MARCAPOChanged

Five alternatives

Introw, Kiflo, Mindmatrix, PartnerStack, ZINFI

Impartner

Three alternatives

JourneyBee, Unifyr, ZINFI

against: Channeltivity, PartnerStack, Salesforce PRMChannelscaler

Three alternatives

Impartner, Mindmatrix, Unifyr

against: Salesforce PRMno first choicenothing named

MiniMax M2.5Impartner, ZINFI

Two alternatives

JourneyBee, Unifyr

PartnerStack, SOCi, impact.comChanged

Two alternatives

Ansira, Everflow

Ansira

Five alternatives

Channelscaler, Channeltivity, Impartner, Unifyr, ZINFI

Impartner, Unifyr, ZINFI

Three alternatives

JourneyBee, Magentrix, Salesforce PRM

no first choicenothing named

Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record

Seventy-two rows: every prompt, every model, every answer.

Prompt	Model	Version string	Time (UTC)	Searched	Sources	Latency
Direct recommendation	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:04	yes	14	8 s
Direct recommendation	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:37	yes	3	5 s
Direct recommendation	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-14 23:17	yes	16	25 s
Direct recommendation	Perplexity Sonar	`sonar`	2026-09-14 23:10	yes	20	6 s
Direct recommendation	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 03:15	yes	0	8 s
Direct recommendation	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 03:24	yes	0	9 s
Direct recommendation	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:16	yes	0	18 s
Direct recommendation	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:42	yes	0	7 s
Direct recommendation	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:41	yes	0	31 s
Direct recommendation	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 04:58	yes	0	70 s
Direct recommendation	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:11	yes	0	84 s
Direct recommendation	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:11	yes	0	17 s
Paraphrase	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 01:32	no	0	5 s
Paraphrase	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:53	no	0	3 s
Paraphrase	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:41	yes	15	22 s
Paraphrase	Perplexity Sonar	`sonar`	2026-09-14 23:58	yes	20	6 s
Paraphrase	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:13	yes	0	6 s
Paraphrase	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:08	no	0	4 s
Paraphrase	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 02:00	yes	0	73 s
Paraphrase	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 00:55	yes	0	2 s
Paraphrase	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 04:32	yes	0	31 s
Paraphrase	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-14 23:56	yes	0	33 s
Paraphrase	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:04	yes	0	29 s
Paraphrase	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 02:16	yes	0	30 s
Comparative	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:13	yes	13	11 s
Comparative	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 00:06	yes	3	11 s
Comparative	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 04:45	yes	22	29 s
Comparative	Perplexity Sonar	`sonar`	2026-09-15 03:06	yes	20	6 s
Comparative	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 02:05	yes	0	11 s
Comparative	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 01:30	yes	0	14 s
Comparative	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via deepinfra`	2026-09-15 00:35	yes	0	88 s
Comparative	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:08	yes	0	2 s
Comparative	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:58	yes	0	93 s
Comparative	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:56	yes	0	59 s
Comparative	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-14 23:56	yes	0	47 s
Comparative	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:45	yes	0	34 s
Budget constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-14 23:27	yes	19	12 s
Budget constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-14 22:58	yes	5	6 s
Budget constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 01:29	yes	19	31 s
Budget constrained	Perplexity Sonar	`sonar`	2026-09-15 00:21	yes	20	6 s
Budget constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 04:09	yes	0	11 s
Budget constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 02:54	yes	0	9 s
Budget constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 01:44	yes	0	18 s
Budget constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-14 23:13	yes	0	2 s
Budget constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 00:07	yes	0	88 s
Budget constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 01:14	yes	0	66 s
Budget constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 03:10	yes	0	48 s
Budget constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 01:54	yes	0	44 s
Scale constrained	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 03:26	yes	27	21 s
Scale constrained	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 01:28	yes	5	7 s
Scale constrained	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 00:32	no	0	23 s
Scale constrained	Perplexity Sonar	`sonar`	2026-09-15 00:00	yes	20	11 s
Scale constrained	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-15 00:50	yes	0	12 s
Scale constrained	Mistral Small	`mistral/mistral-small via mistral`	2026-09-14 23:49	no	0	10 s
Scale constrained	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 02:49	yes	0	39 s
Scale constrained	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 04:06	yes	0	2 s
Scale constrained	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 05:02	yes	0	50 s
Scale constrained	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 02:32	yes	0	108 s
Scale constrained	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 00:27	yes	0	61 s
Scale constrained	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-14 23:54	yes	0	43 s
Negative framing	Claude Haiku 4.5	`claude-haiku-4-5-20251001`	2026-09-15 02:32	yes	13	8 s
Negative framing	GPT-5.4 mini	`gpt-5.4-mini-2026-03-17`	2026-09-15 04:58	yes	4	6 s
Negative framing	Gemini 3.5 Flash	`gemini-3.5-flash`	2026-09-15 02:21	yes	18	25 s
Negative framing	Perplexity Sonar	`sonar`	2026-09-15 01:53	yes	20	8 s
Negative framing	Grok 4.1 Fast	`spacexai/grok-4.1-fast-non-reasoning via vertex`	2026-09-14 23:35	yes	0	9 s
Negative framing	Mistral Small	`mistral/mistral-small via mistral`	2026-09-15 04:18	yes	0	12 s
Negative framing	DeepSeek V4 Flash	`deepseek/deepseek-v4-flash via fireworks`	2026-09-15 03:54	yes	0	35 s
Negative framing	Llama 4 Maverick	`meta/llama-4-maverick via bedrock`	2026-09-15 03:10	yes	0	3 s
Negative framing	Qwen 3.7 Flash	`alibaba/qwen3.7-flash via alibaba`	2026-09-15 01:19	yes	0	65 s
Negative framing	Kimi K2	`moonshotai/kimi-k2 via novita`	2026-09-15 00:59	yes	0	44 s
Negative framing	GLM 4.7 FlashX	`zai/glm-4.7-flashx via zai`	2026-09-15 04:33	yes	0	96 s
Negative framing	MiniMax M2.5	`minimax/minimax-m2.5 via minimax`	2026-09-15 00:13	yes	0	32 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings

None. Every name in this category resolved on its own.

Unresolved, counted raw

Adobe / Oracle

Adobe Experience Cloud

GrowthZone

HubSpot Enterprise + PRM add-ons

Localist

MARCAPO

Marketo or Adobe Marketo Engage

Ometria

Oracle Marketing / Oracle Responsys

Sageflo Radiate

Salesforce Distributed Marketing

Salesforce PRM + Distributed Marketing

Vya

ZINFI Unified Partner Management (UPM) Platform

Discontinued, still offered

No shut-down product was recommended here.

Channel partner and local marketing for enterprise buyers

By buyer segment

01The standing

Recommended versus criticized

02What they warned about

03What they cite

Sites the answers cite

Pages the answers cite

04How they answered

05The record

Normalization in this category

Also in partner and channel