CRM data quality and deduplication
Asked as “CRM data quality and deduplication tool”, and as “CRM data cleansing tool”, on behalf of a mid-market B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
43%
Clear leader
43Insycle14Dedupely10Cleanlist33others
43% of first choices, clear leader.
Since September 2026▲+10Since September 2026: 34% → 44%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Insycle held the lead, +10 points on 34%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Insycle39%Contested▲+7Since September 2026: 30% → 37%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketInsycle43%Clear leader▲+10Since September 2026: 34% → 44%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageEnterprise
DemandTools33%Contested▲+6Since September 2026: 27% → 33%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →
Insycle39%Contested▲+7Since September 2026: 30% → 37%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketInsycle43%Clear leader▲+10Since September 2026: 34% → 44%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.This pageEnterpriseDemandTools33%Contested▲+6Since September 2026: 27% → 33%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Insycle43%9%47endorsed leader▲+10Since September 2026: 34% → 44%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.34% → 44%
Insycle43%9%47endorsed leader▲+10Since September 2026: 34% → 44%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.34% → 44%02
Dedupely14%14%22accepted challenger▲+8Since September 2026: 6% → 15%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 15%
Dedupely14%14%22accepted challenger▲+8Since September 2026: 6% → 15%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 15%03DemandTools10%16%51accepted challenger▲+3Since September 2026: 6% → 10%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 10%
DemandTools10%16%51accepted challenger▲+3Since September 2026: 6% → 10%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.6% → 10%04
Cleanlist10%0%28accepted challenger▼−7Since September 2026: 19% → 12%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.19% → 12%
Cleanlist10%0%28accepted challenger▼−7Since September 2026: 19% → 12%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.19% → 12%05
Cloudingo4%12%33accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%
Cloudingo4%12%33accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 0%06
DataGroomr2%0%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
DataGroomr2%0%15accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%07
ZoomInfo Operations2%15%26accepted challenger▼−8Since September 2026: 11% → 2%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 2%
ZoomInfo Operations2%15%26accepted challenger▼−8Since September 2026: 11% → 2%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 2%Show the four products at 0%, ordered by negative rate
11
Informatica Data Quality0%42%19criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Informatica Data Quality0%42%19criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
ZoomInfo0%13%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
ZoomInfo0%13%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%08
HubSpot Operations Hub0%10%21accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
HubSpot Operations Hub0%10%21accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%09
Openprise0%8%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
Openprise0%8%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each
Insycle vs CloudingoInsycle vs DataGroomrInsycle vs ZoomInfo OperationsDedupely vs DemandToolsDedupely vs CleanlistDedupely vs CloudingoDedupely vs DataGroomrDedupely vs ZoomInfo OperationsDemandTools vs CleanlistDemandTools vs CloudingoDemandTools vs DataGroomrDemandTools vs ZoomInfo OperationsCleanlist vs CloudingoCleanlist vs DataGroomrCleanlist vs ZoomInfo OperationsCloudingo vs DataGroomrCloudingo vs ZoomInfo OperationsDataGroomr vs ZoomInfo Operations
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Insycle43%
Insycle43%02Dedupely14%
Dedupely14%03DemandTools10%
DemandTools10%04Cleanlist10%
Cleanlist10%05Cloudingo4%
Cloudingo4%06DataGroomr2%
DataGroomr2%07ZoomInfo Operations2%
ZoomInfo Operations2%08HubSpot Operations Hub0%
HubSpot Operations Hub0%09Openprise0%
Openprise0%10ZoomInfo0%
ZoomInfo0%11Informatica Data Quality0%
Informatica Data Quality0%What they warned about
Six of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Informatica Data Quality42%
8 of 19 labels negative · 7 of 14 models
“great for broad data governance but can be overkill, expensive, and complex for pure CRM hygiene needs” GLM 4.7 FlashX, negative prompt
DemandTools16%
8 of 51 labels negative · 5 of 14 models · 2 hard negative
“The interface is widely noted as outdated compared to more modern competitors, and it's not well-suited for single-record edits” Claude Haiku 4.5, negative prompt
Cloudingo12%
4 of 33 labels negative · 4 of 14 models · 1 hard negative
“Don't buy ... **Cloudingo** (~$2,500/yr) unless you have large Salesforce databases” DeepSeek V4 Flash, budget prompt
Insycle9%
4 of 47 labels negative · 4 of 14 models · 1 hard negative
“Don't buy **Insycle** (~$100/mo) ... unless you have large Salesforce databases” DeepSeek V4 Flash, budget prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1089 links across 211 sites, every framing counted. Ranked by the number of answers carrying the site or page. 45 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Cleanlist56 answers · 100 citations · 12 models
vendor site · Cognism40 answers · 61 citations · 11 models
35 answers · 77 citations · 13 models
vendor site · ZoomInfo34 answers · 55 citations · 10 models
vendor site · SyncMatters31 answers · 41 citations · 12 models
vendor site · Prospeo27 answers · 40 citations · 11 models
vendor site · Integrate23 answers · 25 citations · 9 models
vendor site · Clearout19 answers · 19 citations · 8 models
vendor site · Insycle18 answers · 30 citations · 9 models
vendor site · Findymail18 answers · 20 citations · 9 models
vendor site · Data Ladder17 answers · 20 citations · 8 models
vendor site · LinkedIn16 answers · 17 citations · 10 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
48 answers · 12 models
30 answers · 11 models
22 answers · 10 models
21 answers · 9 models
18 answers · 8 models
18 answers · 10 models
18 answers · 10 models
15 answers · 8 models
15 answers · 8 models
14 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best crm data quality and deduplication tool”, “crm data quality and deduplication tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Insycle insycle.com | 43% | 123 | 480 | 4 | 13,246 | |||
| Dedupely dedupe.ly | 14% | 55 | 210 | 178 | 421 | 7 | ||
| DemandTools validity.com | 10% | 152 | 590 | 12 | 24,467 | $264 | 120 | |
| Cleanlist cleanlist.ai | 10% | 99 | 1,900 | 0 | 16,279 | 3 | 3 | |
| Cloudingo cloudingo.com | 4% | 93 | 590 | 4 | 271 | 75 | ||
| DataGroomr datagroomr.com | 2% | 37 | 320 | 0 | 517 | 17 | ||
| ZoomInfo parent site ZoomInfo Operations 2% | 2% | 69 | 135,000 | 1,810 | ||||
| OpenRefine openrefine.org | 2% | 25 | 1,900 | 25 | 4,409 | |||
| Plauti Deduplicate plauti.com | 2% | 23 | 70 | 2 | 674 | $124 | 24 | 2 |
| Sweep | 2% | 33,100 | 41,121 |
Google's top ten for the two searches hold 15 sites; 4 of them are among the sites the models cited here (cleanlist.ai, integrate.io, linkedin.com, syncmatters.com). The first result for “best crm data quality and deduplication tool” is transformsolution.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best CRM data quality and deduplication tool for a mid-market B2B company?”Paraphrase“Which CRM data cleansing tool would you recommend to a mid-sized B2B company?”Comparative“What are the top CRM data quality tools and how do they differ?”Budget-constrained“What is the best CRM data quality and deduplication tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a CRM data quality and deduplication tool. What should we look at?”Negative“Which CRM data quality tools should I avoid or be cautious about?”
Claude Haiku 4.5DemandToolsInsycleChangedagainst: ZoomInfoDemandToolsOpenRefineno first choiceagainst: Breeze, DemandTools, OpenRefine, TIBCO Clarity, Trifacta Wrangler
Six alternatives
Cloudingo, Dedupely, HubSpot's native duplicate management tool, Integrate.io, Openprise, ZoomInfoThree alternatives
Breeze, Cloudingo, WinPure Clean & MatchFour alternatives
Cloudingo, Cognism, Insycle, NeverBounceFour alternatives
Dedup-Manager, HubSpot Operations Hub, Koalify, PipedriveGPT-5.4 miniInsycleInsycleHeldno first choiceInsycleagainst: Dedupelyno first choiceagainst: Salesforce Duplicate/Matching Rules
Three alternatives
Cloudingo, DemandTools, ZoomInfo OperationsFour alternatives
Apollo.io, DataGroomr, DemandTools, HubSpot Operations HubFour alternatives
CRMfusion, Experian Data Quality, Informatica Data Quality, Salesforce native data quality featuresOne alternative
HubSpot Operations HubGemini 3.5 FlashInsycleagainst: HubSpot Operations Hub, ZoomInfo Operations OSInsycleHeldagainst: Informatica Data Quality, TalendInsycleDedupely, Plauti Deduplicateagainst: Cloudingo, DemandTools, ZoomInfo Operationsno first choiceagainst: HubSpot's built-in AI deduplicationagainst: Apollo.io, DemandTools, Openprise, ZoomInfo Operations
Three alternatives
Cloudingo, DemandTools, KoalifyFour alternatives
Cloudingo, DemandTools, LeadAngel, ZoomInfo OperationsOSFive alternatives
Cloudingo, DataGroomr, DemandTools, Syncari, ZoomInfo OperationsFive alternatives
DataGroomr, HubSpot Operations Hub, Koalify, OpenRefine, Salesforce Duplicate/Matching RulesFive alternatives
Cloudingo, DemandTools, Insycle, Openprise, ZoomInfo OperationsPerplexity SonarCleanlistInsycleChangedagainst: Informatica Data QualityDemandToolsDedupely, DemandToolsno first choicenothing named
Three alternatives
DemandTools, HubSpot Operations Hub, ZoomInfo OperationsThree alternatives
Clearout, Cloudingo, DemandToolsFive alternatives
Cleanlist, Data Ladder, HubSpot Operations Hub, Informatica Data Quality, NeverBounceThree alternatives
Great Expectations, Soda Core, WinPure Clean & MatchGrok 4.1 FastInsycleInsycleHeldDemandToolsDedupelyagainst: Insycleno first choiceagainst: Cloudingo, Dedupely, DemandTools, Informatica Data Quality
Three alternatives
Cleanlist, Cloudingo, DemandToolsFour alternatives
Cloudingo, Cognism, DemandTools, ZoomInfo OperationsThree alternatives
Cloudingo, DataGroomr, InsycleFour alternatives
HubSpot Operations Hub, OpenRefine, Pipedrive, Salesforce Duplicate/Matching RulesMistral SmallCleanlistDemandToolsChangedDataGroomrCleanlistno first choiceagainst: Ataccama ONE, Collibra Data Quality, Informatica Data Quality, NeverBounce, Talend
Three alternatives
Cloudingo, DemandTools, WinPure Clean & MatchTwo alternatives
Cleanlist, CleanupCRMThree alternatives
Informatica Data Quality, Openprise, ZoomInfoThree alternatives
Cloudingo, Dedupely, InsycleDeepSeek V4 FlashInsycleagainst: ZoomInfo OperationsInsycleHeldDemandToolsagainst: Informatica Data QualityCleanlist, Dedupelyagainst: Cloudingo, Insycleno first choiceagainst: Data Ladder, Dedupely, Informatica Data Qualitynothing named
Two alternatives
Cleanlist, DemandToolsOne alternative
CleanlistFive alternatives
Ataccama ONE, Cleanlist, DataGroomr, Insycle, ZoomInfo OperationsThree alternatives
Datablist, HubSpot Operations Hub, Salesforce Duplicate/Matching RulesLlama 4 MaverickCleanlistno first choiceChangedno first choiceno first choiceno first choicenothing named
Three alternatives
DemandTools, HubSpot Operations Hub, Salesforce Duplicate ManagementQwen 3.7 FlashDatagmaCleanse.ioChangedDataGroomr, DemandToolsInsycleagainst: DemandToolsno first choiceagainst: DemandToolsagainst: DemandTools, Insycle, Native CRM Features
Three alternatives
Apption, FullContact, HubSpot Breeze IntelligenceFive alternatives
Apollo.io, HubSpot Breeze Intelligence, NeverBounce, ZeroBounce, ZoomInfoThree alternatives
Cloudingo, Openprise, Plauti DeduplicateThree alternatives
Cleanlist, Cloudingo, WinPure Clean & MatchThree alternatives
Contactually, Hongbees, SkyBlazerKimi K2DemandTools, Insycleagainst: ZoomInfo OperationsInsycleChangedDemandTools, Insycleagainst: HubSpot Operations Hub, Salesforce Duplicate ManagementInsycleInsycleagainst: Informatica Data Quality, Talendagainst: DemandTools, Salesforce Duplicate Management, ZoomInfo
Two alternatives
DemandTools, ZoomInfo OperationsThree alternatives
Cognism, Openprise, ZoomInfoThree alternatives
Cloudingo, Dedupely, OpenRefineFour alternatives
Cleanlist, DemandTools, Plauti Deduplicate, ZoomInfo OperationsGLM 4.7 FlashXInsycleInsycleHeldno first choiceDedupelyno first choiceagainst: Ataccama ONE, Collibra Data Quality, Informatica Data Quality, Oracle Enterprise Data Quality, SAP, Talend
Four alternatives
Cloudingo, DemandTools, MatchLogic, ZoomInfo OperationsThree alternatives
Cleanlist, DemandTools, HubSpot Operations HubEleven alternatives
Cleanlist, Cognism, DataGroomr, DemandTools, IBM InfoSphere QualityStage, Informatica Data Quality, Insycle, OpenRefine, Openprise, WinPure Clean & Match, ZoomInfoSix alternatives
Cleanlist, Datablist, HubSpot Operations Hub, OpenRefine, Pipedrive Merge, Salesforce Duplicate ManagementMiniMax M2.5TofuSweep, ZoomInfo OperationsChangedDataGroomrDataGroomr, Dedupelyno first choicenothing named
Three alternatives
Cleanlist, Cloudingo, InsycleOne alternative
InsycleThree alternatives
Cleanlist, DemandTools, InsycleTwo alternatives
Apollo.io, CleanlistGPT-6 LunaInsycleInsycleHeldDemandTools, Insycleagainst: Informatica Customer 360 / MDMDedupelyno first choiceagainst: Apollo.io, Cloudingo, Salesforce Duplicate Management
Three alternatives
Cloudingo, DemandTools, HubSpot"s native data-quality toolsOne alternative
CloudingoThree alternatives
Cloudingo, HubSpot Operations Hub, ZoomInfo OperationsOne alternative
InsycleMuse Glimmer 30BCloudingo, InsycleCloudingo, DemandToolsChangedCleanlist, DemandToolsDuplicate Checkno first choiceagainst: HubSpot Breeze Intelligence, Insycle, Zapier
Two alternatives
Cleanlist, DemandToolsTwo alternatives
Dedupely, InsycleFive alternatives
Data Ladder, DataGroomr, HubSpot Operations Hub, Openprise, ZoomInfo OperationsFive alternatives
DataGroomr, HubSpot Operations Hub, Insycle, Pipedrive's merge, Salesforce Duplicate ManagementThree alternatives
Cloudingo, Dedupely, DemandToolsBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:16 | yes | 16 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:03 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 07:25 | yes | 16 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 13:33 | yes | 20 | 4 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:47 | yes | 21 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:43 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:20 | yes | 23 | 34 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:54 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:38 | no | 0 | 36 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:08 | yes | 20 | 20 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:51 | yes | 23 | 27 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 07:36 | yes | 9 | 31 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:58 | yes | 3 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:16 | yes | 13 | 27 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 07:28 | yes | 18 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:03 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:58 | yes | 10 | 19 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 09:06 | yes | 19 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 08:33 | yes | 21 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:30 | yes | 5 | 2 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:41 | yes | 21 | 31 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:50 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 11:43 | no | 0 | 26 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:22 | yes | 18 | 20 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:44 | yes | 18 | 212 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:34 | yes | 10 | 43 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:00 | yes | 3 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:30 | yes | 13 | 15 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:52 | yes | 18 | 12 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:52 | yes | 6 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:10 | yes | 7 | 24 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 12:46 | yes | 17 | 6 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 10:44 | yes | 20 | 8 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:39 | yes | 12 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:17 | yes | 20 | 30 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:07 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 14:06 | yes | 17 | 32 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 08:33 | yes | 14 | 25 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 14:16 | yes | 18 | 74 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:17 | yes | 22 | 36 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:41 | yes | 7 | 39 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:10 | yes | 11 | 33 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:06 | yes | 17 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:20 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:46 | yes | 21 | 27 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 12:42 | yes | 27 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 14:13 | yes | 24 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:49 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:57 | yes | 24 | 28 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:46 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:05 | yes | 20 | 45 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:48 | yes | 25 | 29 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:16 | yes | 21 | 46 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:08 | yes | 5 | 16 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:50 | yes | 3 | 13 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:29 | yes | 22 | 28 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:37 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:46 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:05 | no | 0 | 13 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 07:44 | yes | 17 | 4 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 09:07 | yes | 17 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:27 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:57 | yes | 20 | 52 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:59 | yes | 5 | 1 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 12:19 | no | 0 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:55 | yes | 24 | 32 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 12:48 | yes | 15 | 14 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 13:15 | yes | 5 | 35 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 07:53 | yes | 3 | 25 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:16 | yes | 15 | 21 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:03 | yes | 18 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 07:45 | yes | 6 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:07 | yes | 24 | 29 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 13:23 | yes | 25 | 4 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-01 13:29 | yes | 24 | 11 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 10:03 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:13 | yes | 22 | 12 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 07:48 | yes | 5 | 1 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:46 | yes | 9 | 25 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 09:20 | yes | 24 | 28 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:30 | yes | 18 | 22 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:26 | yes | 5 | 13 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 13:09 | yes | 4 | 18 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:52 | yes | 21 | 30 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Ataccama read as Ataccama ONE
Collibra read as Collibra Data Quality
Experian read as Experian Data Quality
HubSpot read as HubSpot Operations Hub
HubSpot Data Hub read as HubSpot Operations Hub
HubSpot Native read as HubSpot Operations Hub
HubSpot's Duplicate Manager read as HubSpot Operations Hub
HubSpot's duplicate manager read as HubSpot Operations Hub
Informatica read as Informatica Data Quality
Native Salesforce Duplicate Management read as Salesforce Duplicate Management
Oracle read as Oracle Enterprise Data Quality
Plauti read as Plauti Deduplicate
Plauti (Duplicate Check) read as Plauti Deduplicate
Salesforce read as Salesforce Duplicate/Matching Rules
Salesforce-native duplicate rules read as Salesforce Duplicate Management
WinPure read as WinPure Clean & Match
Unresolved, counted raw
Apex Cleaning
Apption
CRMfusion
Cleanse
Cleanse.io
Contact Cleanup
Contactually
Datalux
Dedup-Manager
Einstein Data Enrichment
Hongbees
HubSpot"s native data-quality tools
HubSpot's built-in AI deduplication
HubSpot's native duplicate management tool
HubSpot's native tools
MatchLogic
Microsoft
Mongo
Native CRM Features (Salesforce/HubSpot built-in tools)
Pipedrive Merge
Pipedrive's merge
SAP
Salesforce native data quality features
SkyBlazer
Soda Core
WinShuttle
ZoomInfo Operations OS
Discontinued, still offered
No shut-down product was recommended here.