AI Indexes
GTM AI Index
October 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › GTM data and infrastructure › Address verification › Small business › October 2026 Edition

Address verification tools for small business buyers

Asked as “address verification tool”, and as “address validation API”, on behalf of a small B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
67%
Clear leader
67Smarty12PostGrid Address Verification04Google Address Validation API17others

67% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Smarty67%0%67endorsed leader
02PostGrid Address Verification12%0%36accepted challenger
03Melissa4%15%33accepted challenger
04Google Address Validation API Lab in the set4%27%15criticized challenger
Show the two products at 0%, ordered by negative rate
06Loqate0%14%29accepted challenger
05Lob0%0%20accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Google Address Validation API is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice one time of 4; the other thirteen models one time of 52. Lab treatment is defined on the method page; the row is marked, not excluded.

All ten head-to-head pages: the top five products, each against each

One product takes 67% of first choices here, so the chart would put five markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. One product carries a negative rate above 25% in this category.

What they warned about

Eight of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Mistral Small, Qwen 3.7 Flash, GLM 4.7 FlashX and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Melissa
15%
5 of 33 labels negative · 4 of 14 models
“Best for comprehensive global coverage and certification depth ... but can be more enterprise-oriented in pricing.” DeepSeek V4 Flash, scale prompt
Experian Data Quality
38%
3 of 8 labels negative · 3 of 14 models
“Enterprise-only suites** such as **Informatica** and **Experian** when your need is straightforward checkout or shipping validation” Perplexity Sonar, negative prompt
Google Address Validation API
27%
4 of 15 labels negative · 3 of 14 models
“Specific Providers/Approaches to Approach Carefully ... Google Address Validation API - 30-day data storage restriction” Kimi K2, negative prompt
Loqate
14%
4 of 29 labels negative · 3 of 14 models
“more expensive and slower to see ROI** than Smarty—not ideal for a small business just starting out” DeepSeek V4 Flash, paraphrase prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1016 links across 153 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Smarty56 answers · 129 citations · 14 models
45 answers · 82 citations · 12 models
vendor site · Guideflow45 answers · 45 citations · 12 models
vendor site · Melissa42 answers · 60 citations · 13 models
vendor site · PostGrid30 answers · 49 citations · 11 models
vendor site · OpenCart29 answers · 29 citations · 11 models
vendor site · GetApp21 answers · 22 citations · 10 models
19 answers · 19 citations · 9 models
vendor site · Google Search18 answers · 30 citations · 9 models
18 answers · 18 citations · 11 models
18 answers · 18 citations · 9 models
vendor site · SourceForge17 answers · 22 citations · 10 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “address verification tool”, “best address verification tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Smarty smarty.com67%18212,1006,510503,2691202
PostGrid Essential postgrid.com
PostGrid Address Verification 12%, PostGrid Essential 2%
13%115901196,042$765120
Melissa melissa.com
Melissa 4%, Melissa's Global Address Verification API 2%, Melissa Data 0%, Melissa Global Address Verification 0% and 1 more
6%105135,00084,957197,334295
Google parent site
Google Address Validation API 4%, Google Address Validation 0%
4%3272024
Radar radar.com2%101673,00059,52611,37129
EasyPost easypost.com2%7
Google Maps API Address Validation2%
SmartyStreets US Street Address API2%
USPS Address Validation API usps.com2%31
Lob lob.com0%28927,1006,31955,936104

Google's top ten for the two searches hold 17 sites; 1 of them are among the sites the models cited here (smarty.com). The first result for “address verification tool” is tools.usps.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best address verification tool for a small B2B company?”Paraphrase“Which address validation API would you recommend to a small business that sells to other businesses?”Comparative“What are the top address verification tools for a small team and how do they differ?”Budget-constrained“What is the best address verification tool for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an address verification tool. What should we look at?”Negative“Which address verification tools should a small business avoid or be cautious about?”
Claude Haiku 4.5Smarty
Two alternativesExperian Address Verification, PostGrid Address Verification
PostGrid Address VerificationChanged
Two alternativesCUFinder, Smarty
Smarty
Three alternativesMelissa, PostGrid Address Verification, WinPure
against: Twilio
PostGrid Address Verification, Smarty
Two alternativesGoAddress, Radar
against: Google Maps
no first choiceagainst: Google Maps, USPS Address Lookup Tool
GPT-5.4 miniSmarty
Two alternativesMelissa, USPS APIs
SmartyHeld
One alternativeMelissa
Smarty
Two alternativesLoqate, Melissa
Smarty
Two alternativesGoogle Address Validation API, USPS tools
no first choicenothing named
Gemini 3.5 FlashPostGrid Address Verification, Smarty
One alternativeLob
against: Google Address Validation API
SmartyChanged
Two alternativesEasyPost, PostGrid Address Verification
against: Google Maps Address Validation
Smarty
Four alternativesGoogle Address Validation API, Lob, Melissa, PostGrid Address Verification
EasyPost, Google Address Validation API
Two alternativesLob, Smarty
against: USPS Web Tools API
Smarty
Two alternativesLob, Loqate
against: Google Address Validation API, Melissa
against: Google Maps, Google Places API, LexisNexis, Persona, UPS Address Validation API
Perplexity SonarSmarty
One alternativeMelissa
SmartyHeld
Two alternativesGoogle Address Validation, Lob
Smarty
Four alternativesExperian Address Validation, Loqate, Melissa, PostGrid Address Verification
Smarty
One alternativeRadar
no first choiceagainst: Experian Data Quality, Google Address Validation, Informatica, Payment AVS
Grok 4.1 FastSmarty
Two alternativesMelissa Global Address Verification, PostGrid Address Verification
SmartyHeld
Three alternativesGoogle Address Validation API, Lob, USPS Web Tools API
Smarty
Three alternativesLob, Melissa, PostGrid Address Verification
Smarty
Two alternativesMelissa Global Address Verification, USPS Addresses API
against: Google Address Validation API
Smarty
Three alternativesGoogle Address Validation API, Melissa, PostGrid Address Verification
against: Google Places API or Address Validation, Veriff, Yext
Mistral SmallSmartyMelissa's Global Address Verification API, PostGrid Address VerificationChanged
One alternativeSmarty
PostGrid Address Verification, Smarty
Three alternativesGlobalZ, Loqate, Melissa
Google Maps API Address Validation, Radar
One alternativeSmarty
no first choicenothing named
DeepSeek V4 FlashSmarty
Two alternativesLob, PostGrid Address Verification
SmartyHeld
One alternativePostGrid Address Verification
against: Google Address Validation, Loqate, free USPS API
Smarty
Four alternativesLob, Loqate, Melissa Address Verification, PostGrid Address Verification
Smarty
Two alternativesAddressZen, Lob Address Verification
against: USPS Web Tools API
Smarty
Two alternativesLob, PostGrid Address Verification
against: Melissa
against: Google Maps Geocoding API, Loqate, Melissa
Llama 4 Maverickno first choiceno first choiceHeldno first choiceSmarty
Two alternativesAddress Verification Software, Fetchify
no first choiceagainst: Google Address Verification
Qwen 3.7 FlashMelissa, Smarty
One alternativeLoqate
against: Experian Data Quality
SmartyChanged
Two alternativesGoogle Cloud, Lob
Smarty
One alternativePostGrid Address Verification
against: Loqate
Smarty
Three alternativesGoogle Address Validation, Melissa Data, PostGrid Address Verification
no first choiceagainst: Amazon Location Service, Google Places API, Mapbox
Kimi K2Smarty
Two alternativesLoqate, Melissa Data
against: Experian Data Quality
SmartyHeld
Two alternativesGoogle Address Validation API, Lob Address Verification
Google Address Validation API, Smarty
Four alternativesLob, Loqate, Melissa, PostGrid Address Verification
PostGrid Address Verification, USPS Address Validation API
Two alternativesGoogle Address Validation API, Radar
against: Melissa
no first choiceagainst: Loqate, USPSagainst: Google Address Validation API, USPS APIs
GLM 4.7 FlashXPostGrid Address Verification, Smarty
Two alternativesData8, Google Maps Address Validation API
against: Melissa
SmartyChanged
One alternativeUSPS Web Tools API
Smarty
Four alternativesGoogle Address Validation, Lob, Loqate, Melissa Global Address Verification
no first choiceno first choiceagainst: Google’s free address validation API
MiniMax M2.5Smarty
Two alternativesLoqate, Melissa
SmartyHeld
Three alternativesGoogle Address Validation, PostGrid Address Verification, USPS Address Information API
Smarty
Four alternativesAddressZen, Loqate, Melissa, PostGrid Address Verification
Google Address Validation API, Smarty
One alternativePostGrid Address Verification
no first choicenothing named
GPT-6 LunaSmarty
Two alternativesLoqate, Melissa
SmartyHeld
One alternativeGoogle's Address Validation API
Lob Address Verification, Smarty
Three alternativesGoogle Address Validation API, Loqate, Melissa
Melissa
One alternativeSmarty
against: USPS's API
no first choice
Two alternativesGoogle Maps, USPS
against: Google Geocoding API, The direct USPS API, USPS Web Tools
Muse Glimmer 30BSmarty
Three alternativesMelissa, PostGrid Address Verification, Postcoder
SmartyStreets US Street Address APIChanged
Three alternativesGoogle Address Validation, PostGrid Address Verification, Shippo
PostGrid Address Verification, Smarty
Three alternativesGlobalZ, Melissa, Postcoder
PostGrid Essential, Smarty
Two alternativesGoogle Maps, Lob Address Verification
no first choiceagainst: Microblink, Persona, getaddress.io
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:31yes96 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:27yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:47yes1220 s
Direct recommendationPerplexity Sonarsonar2026-10-05 00:44yes142 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:07yes218 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:27yes127 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:48yes2234 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:47yes63 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:47yes919 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:34yes1922 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:58yes1857 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:22yes1324 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-05 00:39yes38 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:16yes1315 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:09yes137 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:36yes23 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:34yes1423 s
ParaphrasePerplexity Sonarsonar2026-10-04 23:42yes203 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:11yes219 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 22:24yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:18yes2457 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:21yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:09no020 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:19yes2419 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:41yes1840 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:29yes1423 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 22:15yes414 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:57yes1318 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:19yes1612 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:03yes35 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:25yes1527 s
ComparativePerplexity Sonarsonar2026-10-04 22:35yes175 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:43yes239 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-05 00:14yes1311 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:51yes2155 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:51yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:11yes819 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:56yes1827 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:42yes23124 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:12yes1628 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-05 00:46yes621 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:29yes1423 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:23yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:39yes310 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:55yes1823 s
Budget constrainedPerplexity Sonarsonar2026-10-04 22:57yes172 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:32yes2314 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 23:01yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:55yes2539 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:39yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:18yes1026 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:36yes1820 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:30yes1493 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:04yes517 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:41yes323 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:52yes1319 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:15no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:13no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:38yes1423 s
Scale constrainedPerplexity Sonarsonar2026-10-04 22:54yes184 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:14yes139 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:39no09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:28yes2041 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:28yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:23yes520 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:24yes1017 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:54no012 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:55no06 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:22yes319 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:15no02 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:30yes2411 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:45yes78 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:31yes1121 s
Negative framingPerplexity Sonarsonar2026-10-05 00:11yes184 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:23yes2316 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 22:47yes1312 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:24yes2157 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:15yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:00no025 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:43yes2432 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:55yes2177 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:16yes1629 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-05 00:35yes419 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:37yes2425 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Experian read as Experian Data Quality
Google read as Google Maps
PostGrid read as PostGrid Address Verification
PostGrid's Address Verification API read as PostGrid Address Verification
PostGrid’s Address Verification API read as PostGrid Address Verification
Unresolved, counted raw
Amazon Location Service
BatchData's Address Verification API
Capterra's Address Verification Software
GoAddress
Google Cloud (Address Validation API)
Google Geocoding API
Google Places API or Address Validation (Google Maps Platform)
Google’s free address validation API
LexisNexis
Lob's Address Verification API
OpenCage
Payment AVS
PostGrid Essential
PostGrid's Address Verification & Validation Platform
Postman
Smarty's Address Verification API
SmartyStreets US Street Address API
SoftwareAdvice
The direct USPS API
Twilio
UPS Address Validation API
USPS Address Information API
USPS Address Lookup Tool
USPS tools
USPS's API
free USPS API
Discontinued, still offered
No shut-down product was recommended here.
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