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Address verification tools · October 2026 Edition

Melissa vs Google Address Validation API

Zero of fourteen models named Melissa first on the direct prompt; zero named Google Address Validation API. Melissa was named by fourteen of the fourteen models and Google Address Validation API by eight and Melissa carries 39 labels and Google Address Validation API 10, so the shares are not directly comparable.

Melissa

accepted challenger

Rancho Santa Margarita, United States, founded 1985. Named in one category this edition.

By Google, Mountain View, California, United States, founded 1998. Named in one category this edition.

First-choice share8%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 7; printed, not drawn.
Labels3910A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Melissa reading right to left. Rank and label count are printed, not drawn.Smarty was named alongside these two in twelve of the fourteen direct answers. Smarty vs Melissa · Smarty vs Google Address Validation API · PostGrid Address Verification vs Melissa

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the address verification tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
MelissaFirst choices, of fourteen modelsGoogle Address Validation API
Direct00
Paraphrase11
Comparative111 against Melissa · 1 against Google Address Validation API
Budget-constrained21
Scale-constrained10
Negative001 against Melissa
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Melissa and Google Address Validation API were named in the same answer sixteen times, of the 110 answers naming Melissa and the 33 naming Google Address Validation API. In those answers Google Address Validation API took the first choice two times and Melissa one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Melissa and Google Address Validation API stood in it.
ModelDirectGAParaphraseGAComparativeGABudget-constrainedGAScale-constrainedGANegativeGA
Claude Haiku 4.5
GPT-5.4 miniGA
Gemini 3.5 FlashGA
Perplexity SonarGA
Grok 4.1 Fast
Mistral SmallGA
DeepSeek V4 FlashGA
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2GAGA
GLM 4.7 FlashX
MiniMax M2.5GAGA
GPT-6 LunaGA
Muse Glimmer 30B
MelissaGA Google Address Validation API first choice named as an alternative argued againstblank: not namedEach cell is one answer, Melissa on the left and Google Address Validation API on the right.

The direct prompt

The plain question, one answer per model, grouped by where Melissa and Google Address Validation API stood in it.

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashLoqate alternatives: Lob, Melissa, PostGrid Address Verification, Smarty
Perplexity SonarSmarty alternatives: Loqate, Melissa, PostGrid Address Verification
Grok 4.1 FastSmarty alternatives: Melissa, PostGrid Address Verification
DeepSeek V4 FlashSmarty alternatives: Loqate, Melissa, PostGrid Address Verification
Qwen 3.7 FlashSmarty alternatives: Loqate, Melissa
GLM 4.7 FlashXSmarty alternatives: Experian Address Validation, Melissa, PostGrid Address Verification
MiniMax M2.5Smarty alternatives: Melissa, PostGrid Address Verification
GPT-6 LunaSmarty alternatives: Lob, Loqate, Melissa

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5PostGrid Address Verification alternatives: Informatica Data as a Service, Melissa Address Verification, Smarty
GPT-5.4 miniMelissa Global Address Verification alternatives: Experian Address Verification, PostGrid Address Verification, Smarty
Mistral SmallExperian Address Validation, Melissa Global Address Verification alternatives: Loqate, PostGrid Address Verification
Llama 4 Maverickno first choice
Kimi K2Smarty alternatives: Loqate, Melissa Global Address Verification
Muse Glimmer 30BLoqate by gbg, Smarty alternatives: Melissa Address Verification

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Melissa4%#3 of 6
Google Address Validation API4%#4 of 6
The full small business standing →
Mid-marketThe figures above
Melissa leads by four points.
Melissa8%#3 of 7
Google Address Validation API4%#5 of 7
The full mid-market standing →
Enterprise
Melissa leads by thirteen points.
Melissa13%#2 of 8
Google Address Validation API0%#– of 8
The full enterprise standing →

What the models said about Melissa

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“General cautions for all address verification tools (e.g., Smarty, Melissa, Quadient, Shufti Pro, SumSub, Veriff, DataFlow)” Grok 4.1 Fast · negative prompt · soft negative
“Melissa is generally heavier and more complex to implement. It is less of an "add-on" tool for a website” Qwen 3.7 Flash · comparative prompt · soft negative
“Melissa - Offers a comprehensive address verification API with features such as real-time address validation, standardization, and enrichment.” Llama 4 Maverick · paraphrase prompt · first choice
“The Industry Standards (High accuracy, widely used): Smarty (formerly SmartyStreets), Loqate (Onbuka), Melissa (DataBox).” Qwen 3.7 Flash · scale prompt · first choice
“Melissa offers the best free tier for small businesses needing additional validation features” MiniMax M2.5 · budget prompt · first choice

What the models said about Google Address Validation API

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Generally not CASS-certified, so less ideal for postal compliance needs” DeepSeek V4 Flash · comparative prompt · soft negative
“I'd typically recommend starting with Google Address Validation or Melissa” MiniMax M2.5 · paraphrase prompt · first choice
“1. Google Address Validation API — Best Free Ongoing Option” Kimi K2 · budget prompt · first choice
“U.S. ecommerce checkout: Compare Smarty and Google” GPT-6 Luna · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.