| Category | Vertical | First choices | Rank | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | GTM data and infrastructure | 0% | 10 of 62 | 0% | 4 | under 10 labels · led by Hightouch at 40% |
| Customer data platforms | GTM data and infrastructure | 0% | 10 of 35 | 0% | 3 | under 10 labels · led by Hightouch at 42% |
| Product analytics | GTM data and infrastructure | 0% | 20 of 32 | 50% | 2 | under 10 labels · led by Amplitude at 38% |
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Opus 5 | 0 | 3 | 2 | 0 | 5 |
| Claude Opus 4.8 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Astra | 0 | 0 | 0 | 0 | 0 |
| GPT-5.6 Sol | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.1 Pro | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar Pro | 0 | 0 | 0 | 0 | 0 |
Verbatim evidence the judge attached to positive labels.
“Powerful behavioral data collection, self-hostable. Strong for data teams comfortable managing their own pipeline.” Claude Opus 4.8 · CDP · budget prompt · alternative
“pushes hard toward self-hosted or warehouse-native (PostHog self-hosted, or Snowplow + your own warehouse)” Claude Opus 5 · Product analytics · negative prompt · alternative
“RudderStack or Snowplow give you warehouse-first event capture” Claude Opus 5 · Warehouse & ETL · paraphrase prompt · alternative
“Excellent for companies with strict data governance needs.” Gemini 3.1 Pro · CDP · budget prompt · alternative
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“More infrastructure than turnkey product analytics; usually requires analysts, data engineers, and a visualization layer” GPT-5.6 Sol · Product analytics · comparative prompt · soft negative
Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Snowplow, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.
It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.