GTM AI Index

Index › Vendors › MarketBetter · September 2026 Edition

5 categories · Named, not ranked

MarketBetter

16Judge labels

3First choices

1Negative labels

7 of 12Models named it

5Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

8 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. MarketBetter was named 8 times in Intent data and 4 other categories, where Bombora led with 35%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business22 of 58

under the label threshold

Mid-market13 of 62

under the label threshold

Enterprisenot named

No model named it for this buyer.

In intent data · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named MarketBetter for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
B2B intent data providers	Sales	2%	13 of 62	0%	1	under 10 labels · led by Bombora at 35%
Account-based marketing platforms	Marketing	2%	12 of 76	0%	2	under 10 labels · led by AdRoll ABM at 56%
Marketing automation and campaign management	Marketing	0%	17 of 53	0%	3	under 10 labels · led by HubSpot Marketing Hub at 55%
Identity resolution	GTM data and infrastructure	0%	67 of 151	0%	1	under 10 labels · led by Hightouch at 15%
Meeting scheduling	Sales	0%	53 of 77	0%	1	under 10 labels · led by Calendly at 59%

Movement

This is the first edition on this tier, so no move can be computed for MarketBetter yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated MarketBetter across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	0	1
Mistral Small	1	1	1	3
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	1	1	0	2
Qwen 3.7 Flash	0	1	0	1
Kimi K2	0	0	1	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labels1

Paraphrase2 labels1

Comparative1 labelNone

Budget-constrained6 labels1

Scale-constrained2 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative16 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For most mid-market B2B companies, MarketBetter offers the best balance of affordability, ease of use, and comprehensive features.” Mistral Small · Intent data · direct prompt · first choice

“MarketBetter - suitable for mid-market companies (50-500 employees) running their first ABM advertising programs.” Llama 4 Maverick · ABM · paraphrase prompt · first choice

“Specifically built for sales-led mid-market companies ... a modern, lower-cost alternative to the legacy systems.” Qwen 3.7 Flash · Marketing automation · direct prompt · alternative

“Other options to consider are ActiveCampaign, Ortto, and MarketBetter” Llama 4 Maverick · Marketing automation · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as MarketBetter, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MarketBetter was named but was not.

ProductSame answerTook the first choice insteadHead to head

Apollo.io8 of 165Not in the top three

Demandbase7 of 160Not in the top three

Warmly6 of 161Not in the top three

6sense6 of 160Not in the top three

Dealfront6 of 160Not in the top three

HubSpot Marketing Hub4 of 163Not in the top three

AdRoll ABM4 of 160Not in the top three

RB2B4 of 160Not in the top three

Chili Piper3 of 162Not in the top three

ActiveCampaign3 of 161Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named MarketBetter. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 16 answers that named MarketBetter and are not a share of its labels.

Domains cited

demandbase.com1

guideflow.com1

heysid.com1

marketbetter.aiYour site1

pipeline.zoominfo.com1

thecmo.com1

tofuhq.com1

ventureharbour.com1

Seven of the eight domain citations in answers naming MarketBetter came from somebody else's page.

Pages cited

demandbase.com/blog/account-based-marketing-solutions1

guideflow.com/blog/best-account-based-marketing-software-tools1

heysid.com/resources/account-based-marketing-tools-what-you-need1

marketbetter.ai/blog/best-account-based-marketing-tools-20261

pipeline.zoominfo.com/marketing/top-account-based-marketing-platforms1

thecmo.com/tools/best-account-based-marketing-software1

tofuhq.com/post/the-10-best-account-based-marketing-tools-of-20261

ventureharbour.com/account-based-marketing-tools1

Pages are listed as the models cited them.

Names read as MarketBetter

What the judge wrote, as written, with how often. The vendor table decides that these count as MarketBetter; a claim can dispute any of them.

Default/MarketBetter 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when MarketBetter's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as MarketBetter, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at marketbetter.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.