GTM AI Index

Index › Vendors › Dun & Bradstreet · September 2026 Edition

2 categories · Named, not ranked

Dun & Bradstreet

20Judge labels

2First choices

5Negative labels

9 of 12Models named it

2Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Dun & Bradstreet was named 2 times in CRM data quality and 1 other category, where Insycle led with 34%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market47 of 104

under the label threshold

Enterprise10 of 104

under the label threshold

In crm data quality · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Dun & Bradstreet for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
CRM data quality and deduplication	Revenue operations	0%	47 of 104	0%	1	under 10 labels · led by Insycle at 34%
Sales intelligence and contact data	Sales	0%	39 of 44	100%	1	under 10 labels · led by Apollo.io at 76%

Movement

This is the first edition on this tier, so no move can be computed for Dun & Bradstreet yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Dun & Bradstreet across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	1	1
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	1	0	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels2

Paraphrase2 labelsNone

Comparative6 labelsNone

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative6 labelsNone

First choiceAlternativeMentionNegative20 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“D&B or Experian” Qwen 3.7 Flash · CRM data quality · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“FTC settlement ($5.7M in Sept 2025) ... Stale contact data frequently cited in reviews” Mistral Small · Sales intel · negative prompt · soft negative

Named alongside

The products named in the same answers as Dun & Bradstreet, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Dun & Bradstreet was named but was not.

ProductSame answerTook the first choice insteadHead to head

DemandTools10 of 204Not in the top three

ZoomInfo9 of 201Not in the top three

Cognism6 of 200Not in the top three

Experian Data Quality6 of 200Not in the top three

Insycle5 of 201Not in the top three

HubSpot Breeze Intelligence5 of 200Not in the top three

Informatica5 of 200Not in the top three

ZoomInfo Operations5 of 200Not in the top three

Cleanlist4 of 201Not in the top three

Hightouch4 of 201Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Dun & Bradstreet. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 20 answers that named Dun & Bradstreet and are not a share of its labels.

Domains cited

cleanlist.ai2

clearout.io2

cognism.com2

findymail.com2

gitnux.org2

morsoftware.com2

nrev.ai2

worldmetrics.org2

amplemarket.com1

default.com1

Eighteen of the eighteen domain citations in answers naming Dun & Bradstreet came from somebody else's page.

Pages cited

cleanlist.ai/blog/2026-03-27-data-quality-tools2

cleanlist.ai/blog/2026-05-12-best-database-cleaning-software2

clearout.io/blog/crm-data-cleaning-solutions2

cognism.com/blog/data-quality-software2

findymail.com/blog/crm-data-quality2

gitnux.org/service/crm-data-quality2

morsoftware.com/blog/data-hygiene-tools2

nrev.ai/blog/data-matching-tools2

Pages are listed as the models cited them.

Names read as Dun & Bradstreet

What the judge wrote, as written, with how often. The vendor table decides that these count as Dun & Bradstreet; a claim can dispute any of them.

Dun & Bradstreet (D&B Hoovers) 1Dun & Bradstreet (D&B) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Dun & Bradstreet's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Dun & Bradstreet, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at dunbradstreet.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.