GTM AI Index
Index › Vendors › AppLovin › Alternatives · September 2026 Edition
One category · what the models named instead

Alternatives to AppLovin, as AI models named them

In the September 2026 Edition, 211 of the 216 answers collected in the one category where AppLovin holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Braze35
OneSignal32
AppsFlyer25
Meta Advantage+ App Campaigns12
Apple Search Ads11
Customer.io9
First choices in the 211 answers that did not name AppLovin, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Mobile apps

Marketing. Six framings, twelve models, one answer each per buyer segment; an answer counts here when AppLovin is not its first choice or an alternative in it.
Small businessAppLovin holds 8 labels here, under the 10-label cutoff, so it is unranked.

Seventy-one of the seventy-two answers did not name AppLovin; it was the first choice in zero. The first choices in those seventy-one answers, thirty-three products in all, the eight most named:

OneSignal28 of 71
AppsFlyer8 of 71
Adjust4 of 71
App Radar4 of 71
Apple Search Ads4 of 71
Google App Campaigns4 of 71
Textedly4 of 71
Meta Advantage+ App Campaigns3 of 71
25 more in the record.The full small business standing →
Mid-marketAppLovin is #16 of 16 here at 0% of first choices, 16 labels.

Sixty-nine of the seventy-two answers did not name AppLovin; it was the first choice in zero. The first choices in those sixty-nine answers, twenty products in all, the eight most named:

AppsFlyer9 of 69
Meta Advantage+ App Campaigns9 of 69
Customer.io7 of 69
Braze6 of 69
Apple Search Ads5 of 69
CleverTap5 of 69
Google App Campaigns5 of 69
OneSignal4 of 69
12 more in the record.The full mid-market standing →
EnterpriseAppLovin holds 2 labels here, under the 10-label cutoff, so it is unranked.

Seventy-one of the seventy-two answers did not name AppLovin; it was the first choice in zero. The first choices in those seventy-one answers, twenty-two products in all, the eight most named:

Braze29 of 71
AppsFlyer8 of 71
Airship5 of 71
Staffbase3 of 71
Apple Search Ads2 of 71
Customer.io2 of 71
Maestra2 of 71
MoEngage2 of 71
14 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of twelve models on behalf of each buyer segment, so a segment is seventy-two answers. An answer belongs on this page when the judge labeled AppLovin neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named AppLovin only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from AppLovin's side.

Every answer and every label is in the free record. The output is the models' output; nothing here is a recommendation by the index, and a product named instead of AppLovin was named by a model, not endorsed by anyone.

AppLovin's pageAll products