Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 21 → 25 of 115
3 categories · Named, not rankedPlausible
20Judge labels
0First choices
2Negative labels
10 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Plausible was named 7 times in Customer intel and 2 other categories, where Amplitude led with 18%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business27 of 118
0%4 labels
under the label threshold
Mid-market68 of 142
0%5 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In customer intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Plausible for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Customer intelligence and data science | GTM data and infrastructure | 0% | 68 of 142 | 40% | 5 | under 10 labels · led by Amplitude at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 86 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% | |
| Product analytics | GTM data and infrastructure | 0% | 23 of 40 | 0% | 1 | under 10 labels · led by Amplitude Analytics at 34% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Plausible held within the floor in all three categories: no change cleared 11 points.
Best category · Customer intel · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 30 → 117 of 133
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Customer intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 30 → 68 of 142 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 86 of 155, unchanged |
| Product analytics | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 23 of 40 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Plausible across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Plausible across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase2 labelsNone
Comparative2 labels1not counted in share
Budget-constrained4 labelsNone
Scale-constrained1 labelNone
Negative11 labels1not counted in share
First choiceAlternativeMentionNegative20 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Prioritize EU-data-resident options (e.g., Matomo, Plausible for analytics)” Grok 4.1 Fast · Audience insights · negative prompt · alternative
“Best for Privacy-Focused, Simple Analytics ... Starts at ~€9/month” Qwen 3.7 Flash · Customer intel · budget prompt · alternative
“Managed privacy-focused tools like Plausible or Fathom” Qwen 3.7 Flash · Customer intel · negative prompt · alternative
“PostHog (free self-hosted) or Plausible (€9/mo)” MiniMax M2.5 · Product analytics · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“caution if attribution matters; ... not the right primary tool when sales teams need campaign-to-pipeline attribution” Perplexity Sonar · Customer intel · negative prompt · soft negative
“they require significant DevOps resources to set up and maintain” Mistral Small · Customer intel · negative prompt · soft negative
Named alongside
The products named in the same answers as Plausible, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Plausible was named but was not.ShowHide
Named alongside
The products named in the same answers as Plausible, over the 20 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Plausible was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Plausible. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 20 answers that named Plausible and are not a share of its labels.
Domains cited
improvado.io8
cleverx.com4
linkedin.com4
posthog.com4
quo.com4
statsig.com4
g2.com3
hackceleration.com3
learn.g2.com3
monterail.com3
Forty of the forty domain citations in answers naming Plausible came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
plausible.io is not in Google's top ten for any of the category's searches. In the answers, Plausible takes 0% of first choices and Amplitude takes 18%.ShowHide
Search and answers
plausible.io is not in Google's top ten for any of the category's searches. In the answers, Plausible takes 0% of first choices and Amplitude takes 18%.
ShowHideIn search
Google, US estimatesPosition for “customer analytics and intelligence platform”
–
not in the top ten
Position for “best customer analytics and intelligence platform”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“plausible”)
- AI search demand for its name, est.
- 1,143 a month
- Organic visits to its site
- about 39,368 a month
- Searches its site ranks for
- 1,495 · 138 in the top three
- Sites linking to it
- 15,839
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 68 of 142 in customer intel
Segment leader
18%
Amplitude
- First choices
- 0 across its categories
- Named in
- 20 answers
- Its own site cited
- in 14 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on plausible.io
511
subdomains included
Content
138
counted in the table below
Documentation
119
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 109 | 12 | 2026-09-24 | ||
| Report or ebook | 17 | 3 | 2026-09-24 | ||
| Comparison | 8 | 4 | 2026-09-24 | ||
| Template or tool | 3 | 3 | 2026-09-24 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-24Ad cost calculator: CPC, CPM and CPA template or tool
- 2026-09-24How much JavaScript does Google Analytics add to your site? blog
- 2026-09-24Cloudflare Web Analytics vs Plausible: A dedicated tool vs a side feature blog
- 2026-09-24Conversion rate calculator template or tool
- 2026-09-24Cookie banner traffic loss calculator template or tool
- 2026-09-24EU-hosted web analytics with no data transfers outside Europe blog
How it is countedHide how it is counted
Every page plausible.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow Plausible
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Plausible Analytics is the company behind Plausible.ShowHide
The company
Plausible Analytics is the company behind Plausible.
ShowHideOn record
Wikidata- Website
- plausible.io
- Headquarters
- Tartu, Estonia
- Founded
- 2018
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn
In its own words
Stated by the vendor, not checked- Positioning
- Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
- For
- Ecommerce, SaaS, Agencies, Creators & publishers, Public sector, White-label analytics, Enterprise
- Price stated
- Traffic based plans that match your growth plausible.io
- Starting price
- 9 plausible.io
- Free plan or trial
- Sign up for 30-day free trial. No credit card required. plausible.io
- Hosting
- EUGermany
- Customers named
- Hugging FaceBasecampGhostPaperbell
- Not stated on the pages read
- Integrations, certifications
What Plausible's own pages state, read September 28, 2026: plausible.io, plausible.io/security. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Plausible's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Plausible, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Plausible by email, built from the raw record of the edition. It shows:
- where Plausible is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Plausible, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.