Every category where a model named Zendesk QA for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Contact center quality assurance	Customer	14%	3 of 81	4%	28	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Zendesk QA yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Zendesk QA across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	3	2	0	0	5
Perplexity Sonar	2	0	0	0	2
Grok 4.1 Fast	0	2	0	0	2
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	1	1	0	1	3
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	2	0	0	2
GLM 4.7 FlashX	0	1	1	0	2
MiniMax M2.5	0	1	2	0	3
GPT-6 Luna	1	0	0	0	1
Muse Glimmer 30B	1	1	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels2

Paraphrase30 labels10

Comparative13 labels2not counted in share

Budget-constrained13 labels1

Scale-constrained7 labels1

Negative4 labelsNone

First choiceAlternativeMentionNegative84 labels in all, every segment counted; 14 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you are Zendesk-native: Zendesk QA, formerly Klaus ... Zendesk QA gives the deepest native integration and risk-based review without manual sampling.” Muse Glimmer 30B · Contact center QA · direct prompt · first choice

“A highly automated, AI-driven QA tool built specifically for support teams, now natively unified inside the Zendesk ecosystem.” Gemini 3.5 Flash · Contact center QA · comparative prompt · first choice

“I'd recommend Zendesk QA (formerly Klaus) if your priority is support quality assurance and conversation review” Perplexity Sonar · Contact center QA · paraphrase prompt · first choice

“the best contact center quality assurance tool is usually Zendesk QA if you already use Zendesk” Perplexity Sonar · Contact center QA · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Tools that rely heavily on AI scoring (e.g., Observe.AI, Kaizo, Zendesk QA/Formerly Klaus)” DeepSeek V4 Flash · Contact center QA · negative prompt · soft negative

Named alongside

The products named in the same answers as Zendesk QA, over the 84 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zendesk QA was named but was not.

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ProductSame answerTook the first choice insteadHead to head

EvaluAgent49 of 8418Compare →

Scorebuddy33 of 847Compare →

MaestroQA31 of 847Compare →

Observe.AI29 of 845Not among the top eight

Voxjar24 of 849Not among the top eight

NICE CXone Quality Management24 of 842Not among the top eight

CloudTalk20 of 846Compare →

Playvox14 of 840Compare →

Talkdesk14 of 840Not among the top eight

Level AI12 of 843Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zendesk QA. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 84 of the 84 answers that named Zendesk QA and are not a share of its labels.

Domains cited

voxjar.com61

cloudtalk.io53

learn.g2.com51

guideflow.com50

g2.com45

zendesk.comYour site31

eesel.ai30

dialpad.com29

getapp.com29

thecxlead.com24

372 of the 403 domain citations in answers naming Zendesk QA came from somebody else's page.

Pages cited

voxjar.com/best-call-center-quality-assurance-software-solutions61

guideflow.com/blog/contact-center-quality-assurance-software48

cloudtalk.io/blog/best-call-center-quality-assurance-software-based-on-g246

learn.g2.com/best-contact-center-quality-assurance-software45

g2.com/categories/contact-center-quality-assurance37

dialpad.com/blog/contact-center-quality-management-software28

eesel.ai/blog/customer-support-quality-assurance-tools26

thecxlead.com/tools/best-call-center-quality-management-software24

Pages are listed as the models cited them.

Search and answers

zendesk.com ranks 7 on Google for the category's searches. In the answers, Zendesk QA takes 14% of first choices and EvaluAgent takes 28%.

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In search

Google, US estimates

Position for “contact center quality assurance tool”

–

not in the top ten

Position for “best contact center quality assurance tool”

Searches for its name, Google: 260 a month (“zendesk qa”)
AI search demand for its name, est.: 1 a month
Its company's site: zendesk.com shared with Zendesk's other products; the figures are the site's
Organic visits to its site: about 5,365,445 a month
Searches its site ranks for: 665,842 · 40,244 in the top three
Sites linking to it: 343,954
Paid Google search: 12 searches its ads show for, about 932 clicks and $16,181 a month (estimate)

Ads on GoogleDetailLess

63+ ads · 63 text · 63 shown in the last 30 days

First shown September 2024, as Depop Limited, verified. Ads started 2025-10 to 2026-09: 2 in the year, 61 before. 57 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

14%

rank 3 of 81 in Contact center QA

Segment leader

28%

EvaluAgent

First choices: 14 across its categories
Named in: 84 answers
Its own site cited: in 84 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Zendesk QA

What the judge wrote, as written, with how often. The vendor table decides that these count as Zendesk QA; a claim can dispute any of them.

Zendesk QA (formerly Klaus) 13Zendesk QA (Klaus) 2Zendesk QA / Klaus 1Zendesk QA, formerly Klaus 1Zendesk QA/Formerly Klaus 1

Follow Zendesk QA

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zendesk is the company behind Zendesk QA.

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On record

Wikidata

Website: zendesk.com
Headquarters: San Francisco, United States
Founded: 2007
Employees: about 3,830 (2020)
Ownership: Public, zen on New York Stock Exchange
Also from Zendesk: Zendesk Chat, Zendesk Contact Center, Zendesk QA, formerly Klaus, Zendesk QA/Klaus, Zendesk Talk

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zendesk QA's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zendesk QA, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zendesk QA by email, built from the raw record of the edition. It shows:

where Zendesk QA is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Zendesk QA, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Zendesk QA is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Zendesk QA is among the products AI models recommend first in Contact center quality assurance this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/customer/contact-center-quality-assurance/"><img src="https://gtm-ai-index.com/badges/2026-10/zendesk-qa--contact-center-quality-assurance-wide.svg" alt="Among AI models' top three in Contact center quality assurance, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Contact center quality assurance standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/customer/contact-center-quality-assurance/"><img src="https://gtm-ai-index.com/badges/2026-10/zendesk-qa--contact-center-quality-assurance-square.svg" alt="Among AI models' top three in Contact center quality assurance, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Contact center quality assurance standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/customer/contact-center-quality-assurance/"><img src="https://gtm-ai-index.com/badges/2026-10/zendesk-qa--contact-center-quality-assurance-compact.svg" alt="Among AI models' top three in Contact center quality assurance, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Contact center quality assurance standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.