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GTM AI Index
Index › Products › Reltio · October 2026 Edition
2 categories · Named, not ranked

Reltio

11Judge labels
1First choices
0Negative labels
6 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Reltio was named 3 times in DMP and 1 other category, where Segment led with 37%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Reltio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Data management platformsGTM data and infrastructure0%49 of 1590%2under 10 labels · led by Segment at 37%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Identity resolutionGTM data and infrastructure0%91 of 1400%1under 10 labels · led by Hightouch Adaptive Identity Resolution at 12%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Reltio held within the floor in all two categories: no change cleared 11 points.

Best category · DMP · by segment

Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 45 → 40 of 150
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
DMP0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 45 → 49 of 159
Identity0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 91 of 140, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Reltio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini01001
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash01001
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00101
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labels1
Paraphrase1 labelNone
Comparative5 labelsNone
Budget-constrained1 labelNone
Scale-constrained1 labelNone
Negative0 labelsNone
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Look at MDM vendors like IBM, Informatica, Reltio.” GPT-5.4 mini · DMP · comparative prompt · alternative
“excellent for customer-centric MDM at scale” DeepSeek V4 Flash · DMP · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Reltio, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Reltio was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Informatica MDM6 of 110Not among the top eight
LiveRamp Identity Resolution5 of 111Not among the top eight
Hightouch Adaptive Identity Resolution4 of 111Not among the top eight
Salesforce Data Cloud4 of 110Not among the top eight
6sense3 of 111Not among the top eight
Leadspace3 of 111Not among the top eight
Acxiom Real Identity3 of 110Not among the top eight
Adobe Real-Time CDP3 of 110Not among the top eight
Senzing3 of 110Not among the top eight
Demandbase2 of 111Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Reltio. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 11 answers that named Reltio and are not a share of its labels.

Domains cited

hightouch.com5
dataladder.com4
liveramp.com4
oppora.ai4
tilores.io4
cdp.com3
gtm-ai-index.com3
guideflow.com3
leadspace.com3
prospeo.io3

Thirty-six of the thirty-six domain citations in answers naming Reltio came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

reltio.com is not in Google's top ten for any of the category's searches. In the answers, Reltio takes 0% of first choices and Segment takes 37%.
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In search

Google, US estimates
Position for “data management platform for audiences”
–
not in the top ten
Position for “best data management platform for audiences”
–
not in the top ten
Searches for its name, Google
3,600 a month (“reltio”)
AI search demand for its name, est.
126 a month
Organic visits to its site
about 6,210 a month
Searches its site ranks for
1,961 · 86 in the top three
Sites linking to it
1,723
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
103 ads · 84 text, 11 image, 8 video · 51 shown in the last 30 days

First shown August 2022, as Reltio, Inc., verified. Ads started 2025-11 to 2026-10: 61 in the year, 42 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 49 of 159 in DMP
Segment leader
37%
Segment
First choices
1 across its categories
Named in
11 answers
Its own site cited
in 11 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on reltio.com
7,422
subdomains included
Content
1,657
counted in the table below
Documentation
5,551
Product · Integration
34 · 8
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog62992026-09-17CDP, CRM
News or press25002026-04-22CDP
Webinar or virtual event21272026-09-11CDP
Podcast or video21012026-08-05
Glossary or explainer13402024-11-21CDP
Report or ebook10822026-08-21CDP, CRM
Case study3702025-09-29
Conference or event3602025-10-28
Comparison3202026-05-01CDP, CRM
Template or tool902024-05-07
How it is countedHide how it is counted

Every page reltio.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CDP (13); 2 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Reltio

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Reltio is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Context Intelligence & AI-Powered Data Unification for the Enterprise
For
the enterprise
Integrations claimed
1000 reltio.com
Certifications
HITRUST CSFISO 27001NIST 800-53
Customers named
HPAonFusablePfizerClarioAvidXchangeRadisson Hotel GroupIntercontinental Hotel Group
Not stated on the pages read
Price, starting price, free plan or trial, hosting

What Reltio's own pages state, read October 5, 2026: reltio.com, trust.reltio.com, reltio.com/platform-demo-series, reltio.com/customers, reltio.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Reltio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Reltio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Reltio by email, built from the raw record of the edition. It shows:

  • where Reltio is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Reltio, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at reltio.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.