AI Indexes
GTM AI Index
Index › Products › People.ai · October 2026 Edition
1 category · Ranked

People.ai

52Judge labels
1First choices
15Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Revenue intel for small business buyers
Rank 18 of 76 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 12% of its 16 labels there were negative.
What the models named instead of People.ai →
By buyer segmentRead the same way at every buyer size.
In revenue intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named People.ai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Revenue intelligence and forecastingSales0%18 of 7612%16accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, People.ai held within the floor in its one category: no change cleared 11 points.

Best category · Revenue intel · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 70 → 10 of 72
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 28 → 17 of 68
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 11 → 18 of 66

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Revenue intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 28 → 18 of 76

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated People.ai across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini01001
Gemini 3.5 Flash01012
Perplexity Sonar01001
Grok 4.2002103
Mistral Small00011
DeepSeek V4 Flash01102
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K201001
GLM 4.7 FlashX01102
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase1 labelNone
Comparative22 labelsNone
Budget-constrained6 labels1
Scale-constrained9 labelsNone
Negative12 labelsNone
First choiceAlternativeMentionNegative52 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Prioritize platforms with free PoCs (e.g., People.ai or newer ones like MaxIQ/Tellius score well for usability).” Grok 4.20 · Revenue intel · negative prompt · alternative
“If you need CRM data capture and hygiene, look at Revenue Grid or People.ai.” Perplexity Sonar · Revenue intel · comparative prompt · alternative
“People.ai is best when CRM activity data is incomplete, rep logging is unreliable” Claude Haiku 4.5 · Revenue intel · comparative prompt · alternative
“known for automated activity capture and better understanding of seller activity” GPT-5.4 mini · Revenue intel · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Clari and People.ai are massive administrative lifts... Avoid these enterprise forecasters” Gemini 3.5 Flash · Revenue intel · negative prompt · hard negative
“People.ai has faced criticism for data accuracy and integration challenges.” Mistral Small · Revenue intel · negative prompt · soft negative

Named alongside

The products named in the same answers as People.ai, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and People.ai was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Gong49 of 5215Not among the top eight
Clari Copilot43 of 5217Not among the top eight
Avoma25 of 528Not among the top eight
HubSpot Sales Hub21 of 525Not among the top eight
Salesloft19 of 525Not among the top eight
Salesforce Revenue Intelligence19 of 522Not among the top eight
Revenue Grid18 of 520Not among the top eight
Revenue.io13 of 521Not among the top eight
Chorus by ZoomInfo13 of 520Not among the top eight
Outreach13 of 520Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named People.ai. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 51 of the 52 answers that named People.ai and are not a share of its labels.

Domains cited

avoma.com33
demandbase.com33
optif.ai29
salesmotion.io29
cleverly.co27
zapier.com23
pipeline.zoominfo.com21
tellius.com18
marketsandmarkets.com17
superagi.com15

245 of the 245 domain citations in answers naming People.ai came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

people.ai is not in Google's top ten for any of the category's searches. In the answers, People.ai takes 0% of first choices and Clari Copilot takes 28%.
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In search

Google, US estimates
Position for “revenue intelligence and forecasting platform”
–
not in the top ten
Position for “best revenue intelligence and forecasting platform”
–
not in the top ten
Searches for its name, Google
1,000 a month (“people.ai”)
AI search demand for its name, est.
0 a month
Organic visits to its site
about 190 a month
Searches its site ranks for
42 · 2 in the top three
Sites linking to it
2,602
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
5 ads · 5 text · 0 shown in the last 30 days

First shown February 2026, as People.ai, Inc., verified. Ads started 2025-11 to 2026-10: 5 in the year.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 18 of 76 in revenue intel
Segment leader
28%
Clari Copilot
First choices
1 across its categories
Named in
52 answers
Its own site cited
in 51 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on people.ai
369
subdomains included
Content
187
counted in the table below
Documentation
0
Product · Integration
18 · 9
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog77undatedCRM
News or press55142026-10-01CRM
Webinar or virtual event1732026-08-20
Case study14undated
Comparison842026-09-25
Podcast or video712026-08-20
Conference or event522026-10-21
Glossary or explainer312026-09-25
Template or tool1undated
How it is countedHide how it is counted

Every page people.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as People.ai

What the judge wrote, as written, with how often. The vendor table decides that these count as People.ai; a claim can dispute any of them.
People.ai (Backstory) 1

Follow People.ai

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

People.ai, Inc. is the company behind People.ai.
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On record

Wikidata
Website
people.ai
Headquarters
San Francisco

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked
Positioning
People.ai is now Backstory. Same product, same data infrastructure - now positioned around what revenue leaders actually need: answers, not more data.
For
CROs and VPs of Sales who own the number and answer to the board when it changes.
Price stated
Request a demo people.ai
Customers named
Red HatFive9AMDAvevaPluralsight
Not stated on the pages read
Starting price, free plan or trial, integrations, certifications, hosting

What People.ai's own pages state, read October 5, 2026: people.ai. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when People.ai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as People.ai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for People.ai by email, built from the raw record of the edition. It shows:

  • where People.ai is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name People.ai, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at people.ai is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.