Every category where a model named People.ai for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Revenue intelligence and forecasting	Sales	0%	30 of 75	33%	18	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for People.ai yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated People.ai across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	1	1	2
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	2	0	0	2
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	1	1	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	1	0	1
Kimi K2	1	1	1	3
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labelsNone

Paraphrase1 labelNone

Comparative21 labelsNone

Budget-constrained1 labelNone

Scale-constrained5 labelsNone

Negative13 labelsNone

First choiceAlternativeMentionNegative48 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Automated capture of emails/meetings, account scoring, CRM data quality” Grok 4.1 Fast · Revenue intel · comparative prompt · alternative

“Best For: Teams needing pipeline insights from customer history” GLM 4.7 FlashX · Revenue intel · comparative prompt · alternative

“Poor CRM data | Activity capture (People.ai)” Grok 4.1 Fast · Revenue intel · scale prompt · alternative

“data hygiene (People.ai)” Kimi K2 · Revenue intel · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid if you are a small or non-enterprise team... Avoid it if your sales team is under 20 reps” Gemini 3.5 Flash · Revenue intel · negative prompt · hard negative

“People.ai has experienced syncing issues, with multiple reviews noting that data syncing can be flaky” Claude Haiku 4.5 · Revenue intel · negative prompt · soft negative

“Best avoided if: Your team lacks data hygiene practices or you need conversation intelligence” GLM 4.7 FlashX · Revenue intel · negative prompt · soft negative

“MODERATE CAUTION... No prospecting data... Non-intuitive UI” Kimi K2 · Revenue intel · negative prompt · soft negative

Named alongside

The products named in the same answers as People.ai, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and People.ai was named but was not.

ProductSame answerTook the first choice insteadHead to head

Clari Copilot48 of 4817Not in the top three

Gong48 of 4812Not in the top three

Revenue Grid28 of 480Not in the top three

Salesloft24 of 480Not in the top three

Chorus by ZoomInfo22 of 480Not in the top three

Avoma19 of 484Not in the top three

Revenue.io19 of 480Not in the top three

Aviso18 of 480Not in the top three

Salesforce Revenue Intelligence17 of 480Not in the top three

6sense16 of 480Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named People.ai. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 8 of the 48 answers that named People.ai and are not a share of its labels.

Domains cited

pipeline.zoominfo.com8

salesmotion.io6

zapier.com6

forecastio.ai5

goairspeed.com4

oliv.ai4

articsledge.com3

avoma.com3

demandbase.com3

gartner.com3

Forty-five of the forty-five domain citations in answers naming People.ai came from somebody else's page.

Pages cited

pipeline.zoominfo.com/sales/revenue-intelligence-tools7

salesmotion.io/blog/revenue-intelligence-platform-guide6

zapier.com/blog/revenue-intelligence-platform6

forecastio.ai/blog/best-revenue-intelligence-platforms4

goairspeed.com/academy/alternatives/best-revenue-intelligence-platforms4

oliv.ai/blog/best-revenue-intelligence-software-platforms4

articsledge.com/post/best-revenue-intelligence-platforms3

avoma.com/blog/best-revenue-intelligence-software3

Pages are listed as the models cited them.

Names read as People.ai

What the judge wrote, as written, with how often. The vendor table decides that these count as People.ai; a claim can dispute any of them.

People.ai (Backstory) 2People.ai (Rebranded as Backstory) 1

The company

People.ai, Inc. is the company behind People.ai.

Website: people.ai
Headquarters: San Francisco

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when People.ai's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as People.ai, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at people.ai is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.