GTM AI Index

Index › Vendors › Matomo self-hosted · September 2026 Edition

1 category · Named, not ranked

Matomo self-hosted

2Judge labels

0First choices

0Negative labels

2 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Matomo self-hosted was named 2 times in Product analytics, where Amplitude led with 30%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market17 of 43

under the label threshold

Enterprisenot named

No model named it for this buyer.

In product analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Matomo self-hosted for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Product analytics	GTM data and infrastructure	0%	17 of 43	0%	2	under 10 labels · led by Amplitude at 30%

Movement

This is the first edition on this tier, so no move can be computed for Matomo self-hosted yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Matomo self-hosted across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	1	1
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	1	1
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“sources specifically recommend looking at PostHog self-hosted, Matomo self-hosted, or Plausible instead” Perplexity Sonar · Product analytics · negative prompt · alternative

“Matomo self-hosted, Plausible, Fathom), which were repeatedly flagged as the compliant alternatives” DeepSeek V4 Flash · Product analytics · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Matomo self-hosted, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Matomo self-hosted was named but was not.

ProductSame answerTook the first choice insteadHead to head

Amplitude2 of 20Not in the top three

Fullstory2 of 20Not in the top three

Google Analytics 42 of 20Not in the top three

Heap2 of 20Not in the top three

Mixpanel2 of 20Not in the top three

Plausible2 of 20Not in the top three

PostHog EU/self-hosted1 of 21Not in the top three

Adobe Analytics1 of 20Not in the top three

Contentsquare1 of 20Not in the top three

Fathom1 of 20Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Matomo self-hosted. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 2 answers that named Matomo self-hosted and are not a share of its labels.

Domains cited

checkthat.ai1

contentsquare.com1

cotera.co1

fastero.com1

gainsight.com1

gtm-ai-index.com1

hackernoon.com1

heap.io1

improvado.io1

learn.g2.com1

Ten of the ten domain citations in answers naming Matomo self-hosted came from somebody else's page.

Pages cited

checkthat.ai/answers/best-product-analytics-platform-web-services1

checkthat.ai/answers/what-are-the-best-product-analytics-platforms1

contentsquare.com/blog/mixpanel-alternatives1

cotera.co/articles/product-analytics-platform-comparison1

fastero.com/alternatives/best-product-analytics-tools1

gainsight.com/essential-guide/product-management-metrics/product-analytics-tools1

gtm-ai-index.com/gtm-data/product-analytics1

hackernoon.com/what-were-missing-in-product-analytics-928984c2e36a1

Pages are listed as the models cited them.

The company

Matomo is the company behind Matomo self-hosted.

Website: matomo.org
Headquarters: New Zealand
Founded: 2007

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Matomo self-hosted's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Matomo self-hosted, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at matomo.org is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.