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GTM AI Index
Index › Products › Kajabi · October 2026 Edition
4 categories · Ranked

Kajabi

21Judge labels
0First choices
10Negative labels
9 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Customer education for mid-market buyers
Rank 53 of 86 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 38% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In customer education · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Kajabi for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Customer education and LMSCustomer0%53 of 8638%8under 10 labels · led by LearnUpon at 26%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Community platformsCustomer0%32 of 750%2under 10 labels · led by Bettermode at 29%newNew since September 2026: not ranked then, 0% now.
Content marketing platformsMarketing0%112 of 135100%1under 10 labels · led by HubSpot Content Hub at 33%newNew since September 2026: not ranked then, 0% now.
Email marketing platformsMarketing0%53 of 66100%1under 10 labels · led by HubSpot Marketing Hub at 35%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Kajabi held within the floor in all four categories: no change cleared 11 points.

Best category · Customer education · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 49 → 55 of 85
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 64 → 23 of 81
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 50 → 45 of 45

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Customer education0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 64 → 53 of 86
Community0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 32 of 75, unchanged
Content marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 112 of 135, unchanged
Email marketing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 53 of 66, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Kajabi across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501102
GPT-5.4 mini00011
Gemini 3.5 Flash00123
Perplexity Sonar00000
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX01102
MiniMax M2.500112
GPT-6 Luna00000
Muse Glimmer 30B00011

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase2 labelsNone
Comparative5 labelsNone
Budget-constrained3 labelsNone
Scale-constrained2 labelsNone
Negative9 labelsNone
First choiceAlternativeMentionNegative21 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Teachable or Kajabi (starting around $30-50/month)” Claude Haiku 4.5 · Customer education · budget prompt · alternative
“Choose Kajabi if: You want an all-in-one solution” GLM 4.7 FlashX · Customer education · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“One G2 discussion specifically called out Kajabi as having lock-in concerns, including reports of access issues during migration or disputes.” GPT-5.4 mini · Content marketing · negative prompt · soft negative
“generally not a clean fit for branded academies with formal certification tracking” Muse Glimmer 30B · Customer education · negative prompt · soft negative
“"All-in-One" Site Builders (Kajabi, Squarespace, Wix) ... Poor Deliverability” Gemini 3.5 Flash · Email marketing · negative prompt · soft negative
“(e.g., Teachable, Kajabi, or Thinkific). Why to be cautious” Gemini 3.5 Flash · Customer education · negative prompt · soft negative

Named alongside

The products named in the same answers as Kajabi, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kajabi was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Thinkific13 of 212Not among the top eight
Teachable13 of 211Not among the top eight
Skilljar10 of 211Not among the top eight
Docebo10 of 210Not among the top eight
Thought Industries9 of 210Not among the top eight
LearnWorlds7 of 211Not among the top eight
TalentLMS7 of 210Not among the top eight
Absorb LMS6 of 210Not among the top eight
Moodle6 of 210Not among the top eight
Circle4 of 212Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Kajabi. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 21 answers that named Kajabi and are not a share of its labels.

Domains cited

learnworlds.com7
dupple.com5
g2.com5
guideflow.com5
disco.co4
easywebinar.com4
knowlify.com4
teachable.com4
teachfloor.com4
thinkific.com4

Forty-six of the forty-six domain citations in answers naming Kajabi came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

kajabi.com is not in Google's top ten for any of the category's searches. In the answers, Kajabi takes 0% of first choices and LearnUpon takes 26%.
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In search

Google, US estimates
Position for “customer education platform”
–
not in the top ten
Position for “best customer education platform”
–
not in the top ten
Searches for its name, Google
40,500 a month (“kajabi”)
AI search demand for its name, est.
884 a month
Organic visits to its site
about 40,509 a month
Searches its site ranks for
5,470 · 410 in the top three
Sites linking to it
32,866
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
106+ ads · 64 video, 28 text, 14 image · 103 shown in the last 30 days

First shown February 2026, as KAJABI, LLC, verified. Ads started 2025-10 to 2026-09: 106 in the year. 14 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 53 of 86 in customer education
Segment leader
26%
LearnUpon
First choices
0 across its categories
Named in
21 answers
Its own site cited
in 15 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on kajabi.com
4,117
subdomains included
Content
1,187
counted in the table below
Documentation
1,213
Product · Integration
29 · 13
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog858922026-08-27SEO, Direct mail
Comparison8672026-08-14
Podcast or video7012026-08-06
Glossary or explainer56182026-09-21
Webinar or virtual event4412026-08-06
Case study2112026-07-24
Report or ebook1802026-04-22
Conference or event1412026-09-23
News or press1402026-04-22
Template or tool602024-05-17

Most recent

How it is countedHide how it is counted

Every page kajabi.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Kajabi

What the judge wrote, as written, with how often. The vendor table decides that these count as Kajabi; a claim can dispute any of them.
Teachable/Kajabi 1

Follow Kajabi

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Kajabi.
ShowHide

On record

Wikidata
Website
kajabi.com
Headquarters
United States
Founded
2010
Employees
about 200 (2022)

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
the operating system for human expertise
For
real experts whose knowledge is earned through lived experience
Price stated
50% off Kajabi for 6 months. Limited time. kajabi.com
Starting price
143 kajabi.com/pricing
Free plan or trial
Start Free Trial; Get a Free 30-Day Trial; I did a two week trial with Kajabi kajabi.com
Customers named
Justin WelshBrittney CarmichaelCarrie LupoliRoberto BlakeLacy PhillipsJenny Jaucian
Not stated on the pages read
Integrations, certifications, hosting

What Kajabi's own pages state, read September 28, 2026: kajabi.com, kajabi.com/pricing, kajabi.com/product/mcp, kajabi.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kajabi's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kajabi, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Kajabi by email, built from the raw record of the edition. It shows:

  • where Kajabi is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Kajabi, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at kajabi.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.