Every category where a model named Google Optimize for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Experimentation and personalization	Marketing	0%	71 of 71	92%	12	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Google Optimize held within the floor in its one category: no change cleared 11 points.

Best category · Experimentation · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 82 → 60 of 63

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 67 → 68 of 68

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 49 → 51 of 53

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Experimentation	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 67 → 71 of 71

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Google Optimize across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	1	1
Gemini 3.5 Flash	0	2	2
Perplexity Sonar	0	0	0
Grok 4.20	0	0	0
Mistral Small	1	1	2
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	1	1
Kimi K2	0	1	1
GLM 4.7 FlashX	0	1	1
MiniMax M2.5	0	2	2
GPT-6 Luna	0	1	1
Muse Glimmer 30B	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase1 labelNone

Comparative3 labelsNone

Budget-constrained8 labelsNone

Scale-constrained3 labelsNone

Negative12 labelsNone

First choiceAlternativeMentionNegative28 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Google Optimize (the former standard for small-to-mid-size businesses) was sunsetted in late 2023, forcing many users to migrate to other solutions.” Qwen 3.7 Flash · Experimentation · comparative prompt · hard negative

“The Definitive "Do Not Buy" (Sunsetted Legacy Tools)... Google officially sunsetted Google Optimize on September 30, 2023” Gemini 3.5 Flash · Experimentation · negative prompt · hard negative

“For years, Google Optimize was the default recommendation for companies on a budget. After its sunset...” Gemini 3.5 Flash · Experimentation · budget prompt · hard negative

“No longer available as of 30 Sept 2023... Avoid any migration plans that still assume Optimize exists.” Muse Glimmer 30B · Experimentation · negative prompt · hard negative

Named alongside

The products named in the same answers as Google Optimize, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Optimize was named but was not.

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ProductSame answerTook the first choice insteadHead to head

VWO24 of 283Not among the top eight

Optimizely CMS21 of 281Not among the top eight

Adobe Target16 of 281Not among the top eight

AB Tasty13 of 280Not among the top eight

GrowthBook11 of 284Not among the top eight

Convert Experiences10 of 281Not among the top eight

Kameleoon8 of 280Not among the top eight

PostHog7 of 281Not among the top eight

Dynamic Yield7 of 280Not among the top eight

Statsig6 of 280Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Optimize. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 23 of the 28 answers that named Google Optimize and are not a share of its labels.

Domains cited

convert.com10

mida.so9

geteppo.com8

optimizely.com8

growthbook.io7

personizely.net7

kameleoon.com6

scandiweb.com6

blog.croct.com5

checkthat.ai5

Seventy-one of the seventy-one domain citations in answers naming Google Optimize came from somebody else's page.

Pages cited

scandiweb.com/blog/top-9-website-personalization-tools6

kameleoon.com/blog/best-ab-testing-tools5

mida.so/blog/website-personalization-tools5

optimizely.com/field-notes/guides/experimentation-buyers-guide5

support.google.com/analytics/answer/129799395

blog.croct.com/post/best-website-personalization-platforms4

convert.com/blog/a-b-testing/top-ab-testing-tools4

geteppo.com/blog/best-ab-testing-tools4

Pages are listed as the models cited them.

Search and answers

Where Google Optimize stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 880 a month (“google optimize”)
AI search demand for its name, est.: 565 a month
Its own site: It sits on Google's site (google.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 71 of 71 in experimentation

Segment leader

27%

VWO

First choices: 0 across its categories
Named in: 28 answers
Its own site cited: in 23 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Google Optimize

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Optimize; a claim can dispute any of them.

Google Optimize (legacy) 1Google Optimize / Optimize 360 1Google Optimize and Optimize 360 1

Follow Google Optimize

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Google is the company behind Google Optimize.

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On record

Wikidata

Website: google.com
Headquarters: Mountain View, California, United States
Founded: 1998
Ownership: Part of Alphabet Inc.
Also from Google: Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager, Google AdMob, Google AdSense and 81 more

Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Optimize's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Optimize, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Optimize by email, built from the raw record of the edition. It shows:

where Google Optimize is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Optimize, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.