GTM AI Index

Index › Vendors › Google Optimize · September 2026 Edition

Google · 1 category · Named, not ranked

Google Optimize

19Judge labels

0First choices

15Negative labels

9 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

8 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Google Optimize was named 8 times in Experimentation, where VWO led with 34%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business88 of 91

under the label threshold

Mid-market69 of 69

under the label threshold

Enterprise53 of 53

under the label threshold

In experimentation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Google Optimize for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Experimentation and personalization	Marketing	0%	69 of 69	88%	8	under 10 labels · led by VWO at 34%

Movement

This is the first edition on this tier, so no move can be computed for Google Optimize yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Optimize across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	2	2
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	1	2	3
DeepSeek V4 Flash	0	2	2
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative2 labelsNone

Budget-constrained5 labelsNone

Scale-constrained2 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative19 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Google Optimize (Avoid/Dead): Google officially sunsetted Google Optimize and Optimize 360.” Gemini 3.5 Flash · Experimentation · negative prompt · hard negative

“The free tier of Google Optimize (the old default budget option) was discontinued” DeepSeek V4 Flash · Experimentation · budget prompt · hard negative

“Google Optimize is no longer available - So it's not an option anymore” GPT-5.4 mini · Experimentation · budget prompt · hard negative

“Defunct Product... Shut down on September 30, 2023. No longer available.” DeepSeek V4 Flash · Experimentation · negative prompt · hard negative

Named alongside

The products named in the same answers as Google Optimize, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Optimize was named but was not.

ProductSame answerTook the first choice insteadHead to head

VWO16 of 192Not in the top three

Optimizely CMS16 of 191Not in the top three

Adobe Target12 of 191Not in the top three

GrowthBook11 of 192Not in the top three

AB Tasty11 of 190Not in the top three

Statsig8 of 190Not in the top three

Kameleoon7 of 191Not in the top three

Convert7 of 190Not in the top three

Mida6 of 194Not in the top three

PostHog6 of 191Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Optimize. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 3 of the 19 answers that named Google Optimize and are not a share of its labels.

Domains cited

davidleemannheim.medium.com2

growthbook.io2

mida.so2

statsig.com2

towardsdatascience.com2

aiopsschool.com1

aitoolgiant.com1

amplitude.com1

convert.com1

crosstab.io1

Fifteen of the fifteen domain citations in answers naming Google Optimize came from somebody else's page.

Pages cited

davidleemannheim.medium.com/experimentation-platform-selection-is-really-really-hard-799172

growthbook.io/blog/experimentation-program-mistakes-to-avoid2

mida.so/blog/best-ab-testing-tools2

statsig.com/comparison/best-experimentation-tools2

statsig.com/comparison/best-experimentation-tools-developers2

statsig.com/comparison/best-experimentation-tools-marketers2

towardsdatascience.com/the-experimentation-gap-3f5d374d354c2

aiopsschool.com/blog/top-10-experiment-tracking-platforms-features-pros-cons-comparison1

Pages are listed as the models cited them.

The company

Google Search is the company behind Google Optimize.

Website: google.com
Headquarters: United States
Founded: 1997

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Optimize's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Optimize, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at google.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.