Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 72 → 57 of 63
4 categories · RankedCresta
38Judge labels
1First choices
12Negative labels
12 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Conversation intel for mid-market buyers
Rank 20 of 91 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 12% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business61 of 66
0%1 label
under the label threshold
Mid-market20 of 91
0%8 labels
under the label threshold
Enterprise30 of 96
0%3 labels
under the label threshold
In conversation intel · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Cresta for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Conversational intelligence and call recording | Sales | 0% | 20 of 91 | 12% | 8 | under 10 labels · led by Avoma at 41% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI voice agents | Customer | 0% | 101 of 103 | 100% | 3 | under 10 labels · led by Retell AI at 27% | |
| Contact center quality assurance | Customer | 0% | 32 of 81 | 0% | 2 | under 10 labels · led by EvaluAgent at 28% | |
| Contact center platforms | Customer | 0% | 47 of 86 | 0% | 1 | under 10 labels · led by Five9 at 18% |
Movement
Since September 2026, Cresta held within the floor in all four categories: no change cleared 11 points.
Best category · Conversation intel · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 21 → 20 of 87
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 26 of 91
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Conversation intel | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 20 of 91 |
| AI voice agents | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 101 of 103, unchanged |
| Contact center QA | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 32 of 81, unchanged |
| Contact center | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 47 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Cresta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Cresta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 2 | 0 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase5 labels1
Comparative13 labelsNone
Budget-constrained0 labelsNone
Scale-constrained8 labelsNone
Negative9 labelsNone
First choiceAlternativeMentionNegative38 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If your priority is contact-center performance and supervision, Cresta, CloudTalk, and CallMiner are more relevant.” Perplexity Sonar · Conversation intel · comparative prompt · alternative
“Cresta - Strong for contact centers with custom-trained models” Kimi K2 · Conversation intel · negative prompt · alternative
“check out Observe.AI, Cresta, or Kaizo” Gemini 3.5 Flash · Contact center QA · scale prompt · alternative
“An agent-assist and real-time QA overlay.” Gemini 3.5 Flash · Contact center QA · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Recently hit with a federal class-action lawsuit (filed June 2025 in California) alleging violations of state privacy laws (e.g., CIPA)” Grok 4.1 Fast · Conversation intel · negative prompt · hard negative
“Skip enterprise-focused platforms like PolyAI, Cognigy, or Cresta” Kimi K2 · AI voice agents · direct prompt · hard negative
“Cresta: AI coaching layered with agents, expensive at scale, augmenting human agents, not replacing.” Muse Glimmer 30B · AI voice agents · comparative prompt · soft negative
“cautious if you need a lightweight tool or don't have enough call volume” Perplexity Sonar · AI voice agents · negative prompt · soft negative
Named alongside
The products named in the same answers as Cresta, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cresta was named but was not.ShowHide
Named alongside
The products named in the same answers as Cresta, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cresta was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Cresta. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 38 of the 38 answers that named Cresta and are not a share of its labels.
Domains cited
cresta.comYour site27
cloudtalk.io25
learn.g2.com15
g2.com11
retellai.com11
guideflow.com9
nextiva.com8
synthflow.ai7
assemblyai.com6
avoma.com6
Ninety-eight of the 125 domain citations in answers naming Cresta came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
cresta.com ranks 9 on Google for the category's searches. In the answers, Cresta takes 0% of first choices and Avoma takes 41%.ShowHide
Search and answers
cresta.com ranks 9 on Google for the category's searches. In the answers, Cresta takes 0% of first choices and Avoma takes 41%.
ShowHideIn search
Google, US estimatesPosition for “conversation intelligence and call recording platform”
9
Position for “best conversation intelligence and call recording platform”
–
not in the top ten
- Searches for its name, Google
- 8,100 a month (“cresta”)
- AI search demand for its name, est.
- 2,110 a month
- Organic visits to its site
- about 5,357 a month
- Searches its site ranks for
- 462 · 59 in the top three
- Sites linking to it
- 2,730
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 20 of 91 in conversation intel
Segment leader
41%
Avoma
- First choices
- 1 across its categories
- Named in
- 38 answers
- Its own site cited
- in 38 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on cresta.com
1,755
subdomains included
Content
777
counted in the table below
Documentation
7
Product · Integration
1 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 317 | undated | |||
| Report or ebook | 163 | 17 | 2026-09-22 | ||
| News or press | 146 | undated | |||
| Podcast or video | 61 | undated | |||
| Webinar or virtual event | 32 | undated | |||
| Case study | 22 | undated | |||
| Conference or event | 20 | undated | |||
| Comparison | 9 | undated | |||
| Glossary or explainer | 7 | 0 | 2026-06-12 |
Most recent
- 2026-09-22Genesys alternatives report or ebook
- 2026-09-21Zendesk vs verint report or ebook
- 2026-08-17What is an ai call center report or ebook
- 2026-08-14How to optimize the sales process and drive cost savings for your contact center report or ebook
- 2026-08-12Top happyrobot alternatives in 2026 7 voice ai platforms compared report or ebook
- 2026-08-11How to implement ai in contact centers a step by step guide report or ebook
How it is countedHide how it is counted
Every page cresta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Cresta
What the judge wrote, as written, with how often. The vendor table decides that these count as Cresta; a claim can dispute any of them.
Cresta Intelligence 1
Follow Cresta
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Cresta is its own company.ShowHide
The company
Cresta is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The generative AI platform for the customer experience
- For
- customer experience
- Certifications
- CCPACPRAGDPRHIPAAISO/IEC 27001ISO/IEC 27701ISO/IEC 42001:2023PCI DSS
- Customers named
- United AirlinesAqua FinanceAchieveAlaska AirlinesPropel HoldingsCox CommunicationsBrinks HomeWindstar Cruises
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Cresta's own pages state, read October 5, 2026: cresta.com, trust.cresta.com, cresta.com/platform-overview, cresta.com/customer-stories, cresta.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cresta's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cresta, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Cresta by email, built from the raw record of the edition. It shows:
- where Cresta is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Cresta, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.