GTM AI Index

Index › Vendors › Adobe Dynamic Tag Management · September 2026 Edition

Adobe · 1 category · Named, not ranked

Adobe Dynamic Tag Management

5Judge labels

0First choices

5Negative labels

4 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Adobe Dynamic Tag Management was named 3 times in Tag management, where Google Tag Manager led with 77%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business36 of 47

under the label threshold

Mid-market59 of 59

under the label threshold

Enterprise41 of 47

under the label threshold

In tag management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe Dynamic Tag Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Tag management	GTM data and infrastructure	0%	59 of 59	100%	3	under 10 labels · led by Google Tag Manager at 77%

Movement

This is the first edition on this tier, so no move can be computed for Adobe Dynamic Tag Management yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Dynamic Tag Management across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	1	1
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative5 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Deprecated and unsupported: Fully sunset in 2021... No updates, security patches, or new features” Grok 4.1 Fast · Tag management · negative prompt · hard negative

“Avoid discontinued products (Adobe DTM, SonicWall GMS) - they receive no security updates” Kimi K2 · Tag management · negative prompt · hard negative

“Adobe officially deprecated and sunsetted DTM... you should migrate immediately.” Gemini 3.5 Flash · Tag management · negative prompt · hard negative

Named alongside

The products named in the same answers as Adobe Dynamic Tag Management, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Dynamic Tag Management was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google Tag Manager5 of 51Not in the top three

Piwik PRO4 of 51Not in the top three

Adobe Experience Platform Tags4 of 50Not in the top three

Tealium iQ3 of 50Not in the top three

Tealium2 of 51Not in the top three

Ensighten Manage2 of 50Not in the top three

Matomo2 of 50Not in the top three

Matomo Tag Manager2 of 50Not in the top three

Segment2 of 50Not in the top three

Signal2 of 50Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

Names read as Adobe Dynamic Tag Management

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Dynamic Tag Management; a claim can dispute any of them.

Adobe Dynamic Tag Management (DTM) 3

The company

Adobe is the company behind Adobe Dynamic Tag Management.

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Dynamic Tag Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Dynamic Tag Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adobe.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.