GTM AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index GTM data and infrastructure Identity › Enterprise September 2026 Edition

Identity resolution for enterprise buyers

Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of an enterprise B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
21% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01LiveRamp21%25%44criticized challenger
02Salesforce Data Cloud13%15%20accepted challenger
03Acxiom4%12%16accepted challenger
04Adobe Real-Time CDP4%10%10accepted challenger
05Tealium4%27%26criticized challenger
06Hightouch2%6%18accepted challenger
07Amperity2%17%23accepted challenger
08Demandbase2%0%11accepted challenger
09Experian2%20%20accepted challenger
10mParticle2%46%13criticized challenger
Show the three products at 0%, ordered by negative rate
13Segment0%50%18criticized challenger
11TransUnion0%19%16accepted challenger
12FullContact0%10%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01LiveRamp21%
02Salesforce Data Cloud13%
03Acxiom4%
04Adobe Real-Time CDP4%
05Tealium4%
06Hightouch2%
07Amperity2%
08Demandbase2%
09Experian2%
10mParticle2%
11TransUnion0%
12FullContact0%
13Segment0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Segment
50%
9 of 18 labels negative · 8 of 12 models · 3 hard negative
“Enterprise CDPs with Built-in Identity Resolution (e.g., mParticle, Segment, Tealium, Simon Data)... Vendor lock-in is high” Grok 4.1 Fast, negative prompt
LiveRamp
25%
11 of 44 labels negative · 7 of 12 models · 3 hard negative
“Significant regulatory and reputational risk... Your enterprise inherits reputational and compliance risk by partnering with a platform under active regulatory attack.” DeepSeek V4 Flash, negative prompt
Tealium
27%
7 of 26 labels negative · 6 of 12 models · 2 hard negative
“**Segment, mParticle, Tealium, Simon Data** (and similar CDPs) enforce rigid proprietary data models” GLM 4.7 FlashX, negative prompt
mParticle
46%
6 of 13 labels negative · 5 of 12 models · 3 hard negative
“Platforms/Types to Approach with High Caution: Enterprise CDPs with Built-in Identity Resolution (e.g., mParticle, Segment, Tealium, Simon Data)” Grok 4.1 Fast, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 229 links across 112 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Guideflow8 answers · 8 citations · 2 models
vendor site · Tilores7 answers · 9 citations · 3 models
6 answers · 7 citations · 3 models
vendor site · LiveRamp6 answers · 6 citations · 3 models
vendor site · Prospeo6 answers · 6 citations · 1 model
5 answers · 9 citations · 1 model
vendor site · Hightouch5 answers · 9 citations · 2 models
5 answers · 5 citations · 1 model
vendor site · CustomerLabs5 answers · 5 citations · 2 models
5 answers · 5 citations · 2 models
4 answers · 8 citations · 1 model
4 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best identity resolution platform for an enterprise B2B company?”Paraphrase“Which customer identity matching service would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade identity resolution platforms and how do they differ?”Budget-constrained“What is the best identity resolution platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5ZoomInfo
Three alternatives6sense, Hightouch Adaptive Identity Resolution, Tilores
ActionIQ, LiveRampChanged
Two alternativesAuth0 Organizations, OpenIAM
LiveRamp Identity Resolution
Three alternativesAcxiom Real Identity, Hightouch Adaptive Identity Resolution, Salesforce Data Cloud
Amperity
Six alternativesAdobe Real-Time CDP, Adstra Conexa, Experian, LiveRamp, Tealium, TransUnion
no first choicenothing named
GPT-5.4 miniAdobe Real-Time CDP B2B Edition, Salesforce Data Cloud
Two alternativesTealium, Treasure Data
Salesforce Data Cloud, TealiumChanged
Two alternativesInformatica MDM & 360 Applications, Traction Complete
no first choiceHightouch, Tealiumagainst: RudderStack, Segmentno first choicenothing named
Gemini 3.5 FlashLeanData
Twelve alternatives6sense, ActionIQ, Adobe Real-Time CDP, Demandbase, Hightouch, Reltio, Salesforce Data Cloud, Senzing, Tamr, Traction Complete, Treasure Data, ZoomInfo Operations
LeanDataHeld
Nine alternatives6sense, Bombora, Census, Demandbase, Hightouch, Senzing, Sumsub, Trulioo, ZoomInfo
Amperity, LiveRamp
Eight alternativesAWS Entity Resolution, Informatica, Quantexa, Reltio, Senzing, Tamr, Tilores, Zingg
Senzing
Three alternativesAdstra Conexa, DataMatch Enterprise, Hightouch
no first choiceagainst: Adobe Real-Time CDP, LiveRamp, Salesforce Data Cloud, Segment
Perplexity SonarLiveRamp
Four alternativesAcxiom, Adobe Real-Time CDP, Hightouch Adaptive Identity Resolution, Salesforce Data Cloud
Salesforce Data CloudChanged
Two alternativesDemandbase, Hightouch
no first choiceLiveRamp
Four alternativesExperian, Salesforce Data Cloud, Tilores, TransUnion
no first choiceagainst: Segment, Simon Data, Tealium, mParticle
Grok 4.1 FastLeadspace, ZoomInfo
Two alternativesOracle Unity, Salesforce Data Cloud
against: LiveRamp
LiveRampChanged
Four alternativesActionIQ, Demandbase, Salesforce Data Cloud, Treasure Data
LiveRamp
Four alternativesAcxiom, Amperity, Experian, TransUnion
against: Okta
Microsoft Dynamics 365 Customer Insights
One alternativeSalesforce Data Cloud
against: LiveRamp
LiveRamp
Three alternativesAmperity, Experian, TransUnion
against: Amperity Customer Data Platform, Experian, LiveRamp, Persona, Reltio, SAP, Salesforce Data Cloud, Segment, Simon Data, Tealium, mParticle
Mistral SmallLiveRamp Identity Resolution
Six alternativesAcxiom Real Identity, Experian Identity Resolution Solutions, Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, Prospeo, mParticle IDSync
Okta Customer Identity CloudChanged
Four alternativesLiveRamp, Microsoft Entra External ID, Ping Identity, Salesforce Data Cloud
LiveRamp
Six alternativesAcxiom, Amperity, Epsilon, Experian, FullContact, InfoSum
IBM DataMatch Enterprise
Two alternativesHightouch Adaptive Identity Resolution, Leadpipe
against: Amperity, Experian, Informatica, LiveRamp, TransUnion
no first choiceagainst: Acxiom Real Identity, Experian Identity Resolution Solutions, LiveRamp Identity Resolution, Microsoft Entra ID, Okta, Ping Identity, Segment Personas, mParticle IDSync
DeepSeek V4 FlashDun & Bradstreet, LiveRamp
Six alternatives6sense, Amperity, Demandbase, Hightouch, InfoSum, ZoomInfo
ZoomInfoChanged
Seven alternatives6sense, Acxiom Real ID, Amperity, Demandbase, Hightouch, LiveRamp, Zingg
LiveRamp
Six alternativesAcxiom, Amperity, Experian, Hightouch, Reltio, TransUnion
Microsoft Entra ID, Salesforce Data Cloud
Three alternativesHightouch Adaptive Identity Resolution, Okta Workforce Identity Cloud, SailPoint Identity Security Cloud
against: Amperity, LiveRamp, mParticle
Acxiom, Experian, LiveRamp
Three alternativesRudderStack, Segment, mParticle
against: Clerk, Frontegg, SSOJet, WorkOS
against: Acxiom, Equifax, Experian, LiveRamp, Segment, Simon Data, Tealium, TransUnion, mParticle
Llama 4 Maverickno first choiceZoomInfoChangedLiveRamp
Two alternativesAcxiom, Experian
no first choiceno first choiceagainst: Amperity, BlueConic, Experian, LiveRamp, Merkle, Neustar, Segment, Tealium, TransUnion
Qwen 3.7 FlashLiveRamp
Three alternativesLoqate, Snowflake DigiTrak, Zeta Global
LiveRampHeld
Three alternativesAcxiom, FullContact, InfoSum
LiveRamp
Five alternativesAcxiom, Amperity, Experian, Hightouch, TransUnion
LiveRamp
Three alternativesAdobe Experience Cloud, Tealium, mParticle
Okta Identity Governance, SailPoint
Four alternativesHightouch, LiveRamp, Microsoft Entra ID Protection, Segment
against: AppNexus/Google Identity, Cintech, Criteo OneID, ID5, Microsoft Advertising, Microsoft Invest
Kimi K2Adobe Real-Time CDP, Salesforce Data Cloud
Four alternatives6sense, Demandbase, LiveRamp, ZoomInfo
LeadspaceChanged
Three alternativesDemandbase, Informatica MDM, Reltio
LiveRamp
Five alternativesAcxiom, Epsilon, InfoSum, Neustar, TransUnion
mParticle
Two alternativesSegment, Tealium
against: Amperity, LiveRamp, Salesforce Data Cloud
no first choiceagainst: ActionIQ, Acxiom, Audigent, BDEX, BlueConic, Epsilon, FullContact, Habu, Hightouch, ID5, InfoSum, LiveRamp, Lotame, Lytics, Segment, Signal Digital, Simon Data, Tapad, Tealium, mParticle
GLM 4.7 FlashXAdobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data Cloud
Two alternativesCognism, Demandbase
Salesforce Data CloudChanged
One alternativeAmperity
Amperity, LiveRamp
Nine alternativesCustomerLabs 1PD Ops, Experian, Hightouch Adaptive, Merkle, Neustar, Tealium, TransUnion, Zeotap, mParticle IDSync
Hightouch Adaptive Identity Resolution
One alternativeCustomerLabs 1PD Ops
against: LiveRamp, Segment, Tealium
no first choiceagainst: Segment, Simon Data, Tealium, mParticle
MiniMax M2.5Acxiom, LiveRamp
Two alternativesAmperity, Leadspace
DemandbaseChanged
Six alternativesAuth0, Dun & Bradstreet, IBM Verify, LoginRadius, Microsoft Entra External ID, Ping Identity
LiveRamp
Six alternativesAdobe Real-Time CDP, Amperity, Experian, Hightouch, Tealium, TransUnion
Microsoft Entra ID Governance, Okta Identity Governanceagainst: SailPoint, SaviyntOkta Workforce
Three alternativesMicrosoft Entra ID, Ping Identity, SailPoint
against: IDScan.net
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:01yes1013 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:13yes24 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:10yes1822 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:32yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:04yes010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:41yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:23yes023 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:16yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:04no029 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:53yes049 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:31yes076 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:55yes022 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:21yes169 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:49yes211 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:48yes1923 s
ParaphrasePerplexity Sonarsonar2026-09-15 02:56yes145 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:20yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:36yes010 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:48yes026 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:51yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:44yes080 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:33yes031 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:42yes025 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:03yes031 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:12yes78 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:57yes910 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:10yes1631 s
ComparativePerplexity Sonarsonar2026-09-15 05:02yes209 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:48yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:17yes013 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:32yes065 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:55yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:27yes049 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:58yes058 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:41yes050 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:01yes029 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:36yes178 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:17yes46 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:46yes1930 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:52yes207 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:39yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:10yes09 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:13yes054 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:06yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:09no034 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:19yes032 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:02yes087 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:20yes024 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:14yes1611 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:20yes57 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:51no016 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:57yes1844 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:58yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:46no09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:44yes024 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:35yes04 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:02yes040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:16yes095 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:07yes0127 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:01yes022 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:45yes2310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:57yes65 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:27yes2027 s
Negative framingPerplexity Sonarsonar2026-09-15 00:09yes209 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:16yes012 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:23yes07 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:31yes073 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:27yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:53no044 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:57yes052 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:39yes0100 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:20yes045 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Salesforce read as Salesforce Data Cloud
Unresolved, counted raw
Accenture
Acxiom Real ID
Adobe Experience Cloud (CJA)
Adobe Experience Platform Identity Service
Amperity Customer Data Platform
Amplitude Identity
AppNexus/Google Identity
Audigent
Auth0 Organizations
BDEX
Brandwell B2B Identity Resolution Software
CheckThat Identity Resolution Tools
Cintech
Criteo OneID
Data Ladder DataMatch Enterprise
Hideez
IBM DataMatch Enterprise
IBM Match 360
IBM Verify
LiveRamp Data Collaboration Platform
LiveRamp Identity Resolution / Identity Engine
Microsoft Entra ID Governance
Microsoft Entra ID Protection
Okta Customer Identity Cloud (Auth0)
Okta Workforce
OneLogin
Prospeo Identity Resolution Software
SAP
SSOJet
SailPoint Identity Security Cloud
Salesforce Data 360 / Data Cloud Identity Resolution
Saviynt
Segment Personas
Signal Digital
Snowflake DigiTrak
Snowflake Purview
Syntasa
Trulioo
Twilio Segment Identity Resolution
Unified ID 2.0 (UID2)
WSO2 Identity Server
World Metrics Identity Resolution Software
Discontinued, still offered
No shut-down product was recommended here.
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