Every category where a model named Experian for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Identity resolution	GTM data and infrastructure	0%	127 of 151	40%	15	criticized challenger
CRM data quality and deduplication	Revenue operations	0%	30 of 104	0%	3	under 10 labels · led by Insycle at 34%

Movement

This is the first edition on this tier, so no move can be computed for Experian yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Experian across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	0	2
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	1	1	2	4
DeepSeek V4 Flash	1	2	1	4
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	0	1	2
GLM 4.7 FlashX	0	1	1	2
MiniMax M2.5	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase3 labelsNone

Comparative24 labelsNone

Budget-constrained5 labelsNone

Scale-constrained7 labels1

Negative9 labelsNone

First choiceAlternativeMentionNegative49 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“In a regulated industry (finance, insurance)? → Experian or InfoSum” DeepSeek V4 Flash · Identity · comparative prompt · alternative

“3. Experian ⭐ *Best for offline plus online unification*” Mistral Small · Identity · comparative prompt · alternative

“LiveRamp, Experian, or TransUnion are best for enterprises” Claude Haiku 4.5 · Identity · comparative prompt · alternative

“Best for: Regulated industries (finance, healthcare)” Kimi K2 · Identity · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Experian — Repeated data breaches, regulatory action from the CFPB, and poor consumer complaint resolution.” DeepSeek V4 Flash · Identity · negative prompt · hard negative

“Enterprise platforms (LiveRamp, Amperity, Experian): $50K+/year - Not budget-friendly” Mistral Small · Identity · budget prompt · hard negative

“Red Flags to Avoid: Consumer-focused platforms (Experian, Acxiom) - poor B2B coverage” Mistral Small · Identity · paraphrase prompt · hard negative

“avoid these for limited budgets” MiniMax M2.5 · Identity · budget prompt · hard negative

Named alongside

The products named in the same answers as Experian, over the 49 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Experian was named but was not.

ProductSame answerTook the first choice insteadHead to head

LiveRamp41 of 4914Not in the top three

TransUnion28 of 490Not in the top three

Amperity26 of 492Not in the top three

Acxiom24 of 490Not in the top three

Tealium22 of 490Not in the top three

FullContact20 of 491Not in the top three

Segment19 of 491Not in the top three

Hightouch18 of 493Not in the top three

mParticle16 of 490Not in the top three

CustomerLabs 1PD Ops10 of 495Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Experian. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 7 of the 49 answers that named Experian and are not a share of its labels.

Domains cited

devopsschool.com6

guideflow.com6

tilores.io5

checkthat.ai3

customerlabs.com3

dataladder.com3

g2.com3

gitnux.org3

prospeo.io3

trustradius.com3

Thirty-eight of the thirty-eight domain citations in answers naming Experian came from somebody else's page.

Pages cited

devopsschool.com/blog/top-10-identity-resolution-platforms-features-pros-cons-comparison6

guideflow.com/blog/identity-resolution-software6

tilores.io/content/best-identity-resolution-platforms-20264

checkthat.ai/answers/what-are-the-best-identity-resolution-tools3

customerlabs.com/blog/best-identity-resolution-software-tools3

dataladder.com/best-entity-resolution-software3

gitnux.org/best/identity-resolution-software3

prospeo.io/s/identity-resolution-software3

Pages are listed as the models cited them.

The company

Experian.

Website: experian.com
Headquarters: Dublin, Ireland
Founded: 1980
Employees: about 17,000 (2015)
Ownership: Public, EXPN on London Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Experian's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Experian, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at experian.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.