Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 37 of 112, unchanged
2 categories · Named, not rankedTransUnion
15Judge labels
0First choices
1Negative labels
8 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
8 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. TransUnion was named 8 times in Attribution & MMM and 1 other category, where Dreamdata led with 27%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market41 of 123
0%6 labels
under the label threshold
Enterprise28 of 110
0%7 labels
under the label threshold
In attribution & mmm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named TransUnion for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Attribution and marketing mix modeling | Marketing | 0% | 41 of 123 | 17% | 6 | under 10 labels · led by Dreamdata at 27% | newNew since September 2026: not ranked then, 0% now. |
| Data clean rooms | GTM data and infrastructure | 0% | 28 of 100 | 0% | 2 | under 10 labels · led by Snowflake Data Clean Rooms at 19% |
Movement
Since September 2026, TransUnion held within the floor in all two categories: no change cleared 11 points.
Best category · Attribution & MMM · by segment
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 46 → 31 of 101
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Attribution & MMM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 123, unchanged |
| Data clean rooms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 100, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated TransUnion across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated TransUnion across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase2 labelsNone
Comparative13 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative15 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Combines online and offline data for a unified view of marketing effectiveness, favored by large advertisers.” Mistral Small · Attribution & MMM · comparative prompt · alternative
“These credit bureaus offer vertically integrated clean room solutions” Mistral Small · Data clean rooms · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Very slow feedback loops (models can take 8–12 weeks to deliver) and highly expensive.” Gemini 3.5 Flash · Attribution & MMM · comparative prompt · soft negative
Named alongside
The products named in the same answers as TransUnion, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TransUnion was named but was not.ShowHide
Named alongside
The products named in the same answers as TransUnion, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and TransUnion was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named TransUnion. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named TransUnion and are not a share of its labels.
Domains cited
research.oz.spotlightar.com11
activecampaign.com8
cometly.com7
hyscaler.com7
matomo.org7
measured.com7
digitalapplied.com6
easyinsights.ai6
marketingtriangulation.com6
thecmo.com6
Seventy-one of the seventy-one domain citations in answers naming TransUnion came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
transunion.com is not in Google's top ten for any of the category's searches. In the answers, TransUnion takes 0% of first choices and Dreamdata takes 27%.ShowHide
Search and answers
transunion.com is not in Google's top ten for any of the category's searches. In the answers, TransUnion takes 0% of first choices and Dreamdata takes 27%.
ShowHideIn search
Google, US estimatesPosition for “marketing attribution and marketing mix modeling platform”
–
not in the top ten
Position for “best marketing attribution and marketing mix modeling platform”
–
not in the top ten
- Searches for its name, Google
- 823,000 a month (“transunion”)
- AI search demand for its name, est.
- 7,321 a month
- Organic visits to its site
- about 2,404,754 a month
- Searches its site ranks for
- 35,664 · 5,164 in the top three
- Sites linking to it
- 35,868
- Paid Google search
- 2 searches its ads show for, about 16 clicks and $770 a month (estimate)
In answers
This editionShare of first choices
0%
rank 41 of 123 in Attribution & MMM
Segment leader
27%
Dreamdata
- First choices
- 0 across its categories
- Named in
- 15 answers
- Its own site cited
- in 15 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on transunion.com
1,373
subdomains included
Content
1,363
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 1,288 | 11 | 2026-09-28 | ||
| Conference or event | 58 | 1 | 2026-09-10 | ||
| Comparison | 9 | 1 | 2026-07-16 | ||
| Report or ebook | 4 | 0 | 2025-10-02 | ||
| Webinar or virtual event | 3 | 0 | 2024-08-07 | ||
| Template or tool | 1 | 0 | 2015-06-30 |
Most recent
- 2026-09-28Transunion appoints malte bernholz as chief strategy and corporate development officer news or press
- 2026-09-23TransUnion Announces Chief Financial Officer Transition news or press
- 2026-09-10TransUnion to Present at 2026 Barclays Global Financial Services Conference conference or event
- 2026-09-09Six in 10 organizations experienced at least one material cyberattack in the past 18 months news or press
- 2026-09-01Bring clarity to chaos campaign lands transunion a 2026 adexchanger awards finalist spot news or press
- 2026-08-27Debt settlement enrollment linked to greater credit score declines than bankruptcy new transunion research finds news or press
How it is countedHide how it is counted
Every page transunion.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as TransUnion
What the judge wrote, as written, with how often. The vendor table decides that these count as TransUnion; a claim can dispute any of them.
Neustar/TransUnion 1TransUnion (formerly Neustar MarketShare) 1
Follow TransUnion
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
TransUnion.ShowHide
The company
TransUnion.
ShowHideOn record
Wikidata- Website
- transunion.com
- Headquarters
- Chicago, United States
- Founded
- 1968
- Ownership
- Public, TRU on New York Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Free TransUnion® credit report & score. Free credit monitoring, alerts and personalized offers. All free, all in 1.
- For
- Consumer
- Price stated
- Free transunion.com
- Starting price
- null transunion.com
- Free plan or trial
- No credit card required transunion.com
- Not stated on the pages read
- Integrations, certifications, hosting, customers
What TransUnion's own pages state, read October 5, 2026: transunion.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when TransUnion's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as TransUnion, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for TransUnion by email, built from the raw record of the edition. It shows:
- where TransUnion is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name TransUnion, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.